GF VICTORIA

What GF VICTORIA does

GF Victoria is a 5-star Gran Lujo (the highest luxury classification in the Spanish hotel rating system) resort hotel located near Playa del Duque in Costa Adeje, Tenerife, Spain. Inaugurated on June 6, 2018, the property is operated by the Spanish hospitality group GF Hoteles (Grupo Fedola), which comprises five private limited companies (EXPLOTACIONES SANTONEL S.L. as primary entity, alongside COSTA ADEJE GRAN HOTEL S.L., ISABEL FAMILY HOTEL S.L.U., FELAHOTEL S.L.U., and NOELIA PLAYA S.L.U.) and approximately 700 employees across its hotel portfolio. The hotel serves leisure and business travelers with four suite categories — Suite Senior (57m²), Suite Premium (98m²), Suite Harmony (138m²), and Suite Accesible (57m²) — supported by an integrated on-property ecosystem of five restaurants and bars (including the Michelin-starred Donaire under chef Francisco Expósito), the award-winning Bio Spa Victoria, seven event rooms, age-tiered children's clubs, water park, and entertainment venues (Zambra Sky Bar, Scandal Dinner Show, Olé Flamenco Show).

The property's revenue model is anchored on per-night room revenue across the four suite categories, complemented by ancillary F&B, spa, and event/wedding streams, plus integrated flight+hotel packages offered through the Maarlab partnership with up to 25% savings and ATOL protection. Distribution is hybrid: direct-to-consumer via the gfvictoria.com booking engine, call-center reservations, traditional travel agencies for third-party bookings, and the Maarlab bundled-vacation channel. Differentiated technology includes a Hotelverse digital twin enabling prospective guests to virtually tour zones and rooms pre-arrival, a pre-arrival digital form system supporting Autism Friendly certified services, and a vegetated roof — described as Europe's most inclined — generating stated 20% heating and 70% cooling energy savings. Recognitions include MICHELIN star and Sol Repsol at Donaire, Best Spa of the World and Best Eco Spa of Europe (World Luxury Spa Awards 2019), British Airways Customer Excellence Award 2018, and Top 10 Sustainable Hotel (Re-Think Hotel).

The property is privately held by Grupo Fedola, with no external private equity, public shareholders, or M&A activity disclosed. Customer segments span families, couples, corporate/events, weddings and celebrations, Canarian residents (5% discount), and neurodiverse travelers (Autism Friendly certification). Pricing leverages early-booking (up to 15%), non-refundable (up to 10%), and resident tiers to manage seasonality, with free first-child stays and flexible cancellation up to 48 hours pre-arrival on standard rates.

Name

GF VICTORIA

Legal name

GF HOTELES

Website

https://gfvictoria.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

GF Victoria is a 5-star Gran Lujo luxury resort in Costa Adeje, Tenerife, operated by GF Hoteles, serving families, couples, corporate groups, and event clients with four suite categories, a Michelin-starred restaurant, award-winning Bio Spa, family clubs, and integrated flight+hotel packages.

Ownership category

akta.pro rank

Product category

Luxury Hotel and Hospitality Services

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Luxury All-Inclusive Resorts (THAGAKAC)

Keywords

• Luxury hotel accommodations
• Fine dining restaurants
• Spa wellness services
• Event venue rentals
• Family resort hospitality

Headquarters

HQ city

Costa Adeje

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Accommodations: Primary revenue from hotel room bookings across four suite categories: Suite Senior (57m2), Suite Premium (98m2), Suite Harmony (138m2), and Suite Accesible (57m2). Revenue generated through direct website bookings, travel agencies, and package deals.
2. Food & Beverage: Multiple dining venues including Donaire gastronomic restaurant (Michelin-starred), buffet restaurants, pool bars, sky bar, and room service. Includes cocktail experiences at Zambra SkyBar.
3. Bio Spa & Wellness Services: Spa treatments, wellness circuits, and beauty services at Bio Spa Victoria. Includes Senza Salon for hair and aesthetic services. Spa circuit included with suite stays.
4. Events & Weddings: Corporate events, weddings, and celebrations hosted in multiple event rooms and outdoor spaces with dedicated event planning services.
5. Flight + Hotel Packages: Integrated vacation packages combining flights and hotel stays, offered through partnership with Maarlab, providing up to 25% savings and ATOL protection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GF Victoria is a 5-star Gran Lujo luxury hotel in Costa Adeje, Tenerife, providing upscale suite accommodations across four categories, multiple dining venues (including the Michelin-starred Donaire restaurant), award-winning spa services at Bio Spa Victoria, entertainment offerings, family recreational facilities, and event spaces. The hotel sells integrated flight+hotel vacation packages through Maarlab partnership and targets leisure travelers, families, couples, corporate groups, and destination wedding clients seeking a luxury all-in-one resort experience.

Product overview

GF Victoria is a 5-star luxury hotel (Gran Lujo) in Costa Adeje, Tenerife, operated by GF Hoteles (Grupo Fedola). The hotel offers a comprehensive portfolio of luxury accommodations across four suite categories (Senior, Premium, Harmony, and Accessible), award-winning gastronomy including Michelin-starred Donaire Restaurant, world-class wellness at Bio Spa Victoria (World's Best Spa Awards), diverse entertainment venues (Zambra Sky Bar, Scandal Dinner Show, Olé Flamenco Show), integrated flight+hotel packages, and extensive family facilities including children's clubs, water parks, and surf pools. The property also holds Autism Friendly certification and provides accessible accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Suite Senior 57m² luxury suite featuring a mini-bar, capsule coffee machine, and one spa circuit per stay, targeting guests seeking essential luxury amenities.
• Suite Premium 98m² premium suite with a capsule coffee machine, a couple's massage, and one spa circuit per stay, providing enhanced amenities and spa experiences.
• Suite Harmony 138m² premium suite featuring a private jacuzzi, couple's massage, and one spa circuit per stay, designed as the highest-tier accommodation.
• Suite Accesible

Quantifiable outcome

• Best Spa of the World and Best Eco Spa of Europe (World Luxury Spa Awards 2019)
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MaarlabcoreGTM or Marketing PartnerMaarlab is the partner for GF Victoria's integrated flight+hotel vacation packages. They manage the booking system for combined travel arrangements, offering customers up to 25% savings. The partnership provides ATOL-protected bookings and customer support for changes and cancellations through dedicated phone (822 03 00 11) and email ([email protected]).
• Airport Transfer ServicesminorOthersPartnership with a local transportation company providing airport shuttle services to hotel guests. Special rates available for customers with advance booking through reception ([email protected]) or public relations ([email protected]).

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hotel Bahía del Duque: 5-star luxury resort in Costa Adeje, Tenerife, directly comparable to GF Victoria on location, tier, and full-service luxury positioning including spa, multiple F&B venues, and family/couple appeal.
• Royal Hideaway Corales Resort: 5-star luxury resort in Costa Adeje competing in the same premium leisure segment with comparable suite inventory, multiple pools, spa and gastronomy offerings aimed at high-end couples and families.
• The Ritz-Carlton, Abama: Luxury 5-star resort in Tenerife with comparable suite-style accommodations, fine dining, spa and golf, competing for the same high-end leisure and destination-event demand in the Canary Islands.
• Iberostar Selection Anthelia: 4–5 star family-oriented luxury resort in Costa Adeje with comparable all-inclusive board options, multiple pools, family clubs and spa, directly competing for the same family and couple segments.
• Gran Meliá Palacio de Isora: 5-star luxury resort in Tenerife with extensive spa, multiple F&B venues, family and adults-only zones, and large suite inventory — comparable operating model and guest mix to GF Victoria.
• Hard Rock Hotel Tenerife: 5-star lifestyle luxury resort in the Costa Adeje/Adeje area with comparable suite types, multiple pools, spa, family facilities, and entertainment-driven positioning aimed at premium leisure guests.
• Adrián Hoteles Roca Nivaria: 5-star resort in Costa Adeje with comparable suite accommodations, wellness facilities, family amenities and event spaces, competing for the same Tenerife luxury leisure demand.
• JOIA El Mirador by Iberostar: Adults-only 5-star luxury hotel in Costa Adeje targeting the same high-end couple and honeymoon segment as GF Victoria's Suite Harmony and adults-only zones.
• Hotel Suite Villa María: 5-star suite-style hotel in Costa Adeje with comparable suite-based luxury accommodations, spa, and family-friendly amenities, competing for the same premium Tenerife leisure guest.

Regional players

• Lopesan Costa Meloneras Resort & Spa: Large 5-star luxury resort in Gran Canaria (Canary Islands) with comparable spa, multiple F&B, family and wellness amenities; a same-archipelago peer but operating in a different island market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/gfhvictoria
• Facebookfacebook.com/gfhoteles

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GF VICTORIA