PSC Griffiths Goodall Insurance Brokers

What PSC Griffiths Goodall Insurance Brokers does

PSC Griffiths Goodall Insurance Brokers is a regional insurance brokerage headquartered in Shepparton, Victoria, Australia, operating as part of the PSC Insurance Group network of brokers across Australia and New Zealand. The firm places commercial insurance across multiple lines — commercial property, liability, cyber, directors and officers, motor and fleet, workers compensation, income protection (via WageCover), trade credit, and aviation (via Avcover) — and extends into advisory services through PSC WCS & SafeX (workers compensation consulting) and WorkRisk IQ (risk management). Its core client base is concentrated in civil construction, agri-business, stockfeed manufacturing, transport and logistics, grain storage, and plant and machinery, with a long-standing partnership with the Stock Feed Manufacturing Council of Australia anchoring vertical specialization.

The business model is commission-based, generating revenue through placement and ongoing servicing of client insurance programs; subscription or recurring commission economics apply on retained commercial accounts. The firm benefits from the PSC Insurance Group's national carrier relationships, group infrastructure, and cross-referral capability, which allows a relatively small regional team (11–50 employees) to compete on product breadth and carrier access. No proprietary technology platform or AI-driven tooling is evident; the only digital channel referenced is a trade credit online portal for policy servicing and placement.

Distribution is relationship-led and regional, with the Shepparton office serving the Goulburn Valley and broader regional Victoria. The competitive position rests on sector specialization (notably stockfeed manufacturing), longevity (firmographic founding in 1989), and access to the parent group's national footprint rather than on technology differentiation or scale advantages.

Name

PSC Griffiths Goodall Insurance Brokers

Legal name

PSC Griffiths Goodall Insurance Brokers

Website

https://ggib.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

PSC Griffiths Goodall Insurance Brokers is a Shepparton-based regional insurance brokerage serving agri-business, civil construction, transport, and stockfeed manufacturing clients across multiple commercial lines as part of the PSC Insurance Group national network.

Ownership category

akta.pro rank

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Commercial insurance brokerage
• Agribusiness insurance
• Construction insurance
• Risk management services
• Workers compensation consulting

Headquarters

HQ city

Shepparton, Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earn commissions from placing insurance policies with insurers on behalf of clients. Revenue generated through brokerage fees and commissions on new business placements and renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PSC Griffiths Goodall Insurance Brokers (GGIB) is a regional insurance brokerage based in Shepparton, Victoria, operating as part of the PSC Insurance Group network. The company arranges commercial and specialty insurance products across verticals including civil construction, agribusiness, stockfeed manufacturing, transport and logistics, grain storage, plant and machinery, corporate, professional, and medical lines, earning revenue through brokerage commissions on policy placements and renewals.

Product overview

PSC Griffiths Goodall Insurance Brokers (GGIB) operates as part of the PSC Insurance Brokers network, offering a comprehensive portfolio of insurance and risk management solutions. The core offering includes specialist insurance products across multiple lines: commercial property and business insurance, construction and civil contracting, professional and management liability (Directors & Officers, Professional Indemnity, Management Liability), motor and fleet coverage, agribusiness, medical and allied health, aviation (via Avcover), trade credit, and workers compensation. Beyond traditional insurance, the company provides risk consulting services through PSC WCS & SafeX for workplace injury management and WHSEQ compliance, income protection via WageCover, and trade credit risk solutions. The portfolio also includes industry-specific coverage for transport & logistics, grain storage, plant & machinery, and stockfeed manufacturing. The company holds multiple Australian Financial Services Licences across the PSC network entities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 24 business hour response time for initial enquiries

Segments7 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Stock Feed Manufacturing Council of AustraliacoreStrategic or Co-development PartnerLong-standing partnership with the Stock Feed Manufacturing Council of Australia, providing specialised insurance solutions for stockfeed manufacturers based on industry experience and deep understanding of the business.
• PSC Insurance Brokers NetworkcoreChannel Partner/ Reseller/ DistributorPart of PSC Insurance Brokers Group, a multinational insurance brokerage providing value-driven insurance advice and solutions across Australia. Network provides market access, shared resources, and national brand presence.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Steadfast Group: ASX-listed Australian insurance broker network with brokerages across the country serving SME and commercial clients. Comparable as a network-backed competitor with regional offices and similar SME/commercial focus.
• Marsh Pty Ltd (Australia): Global insurance brokerage and risk advisory firm with substantial Australian operations serving commercial and corporate clients across all major lines including property, casualty, cyber, and specialty. Comparable as a large incumbent broker competing for the same mid-market and corporate commercial accounts that GGIB targets via PSC.
• Aon Australia: Global risk, insurance, and reinsurance brokerage with deep Australian presence offering commercial property, casualty, professional indemnity, D&O, cyber, and risk consulting. Directly comparable in product breadth and target commercial segments.
• Arthur J. Gallagher Australia: Global insurance brokerage with a growing Australian footprint serving commercial clients across agribusiness, construction, transport, and professional services. Comparable in targeting the same mid-market commercial and specialty lines as GGIB.
• WTW Australia (Willis Towers Watson): Global advisory and brokerage firm with Australian operations across commercial insurance, risk management, and specialty lines. Comparable as an incumbent competing for corporate and SME commercial placements.
• Austbrokers (AUB Group): ASX-listed Australian insurance broker network owning equity stakes in regional and specialty brokerages. Direct comparable as a competing broker network model with regional Australian member firms.

Direct peers

• Coverforce Insurance Brokers: Australian mid-market insurance brokerage network serving commercial clients across construction, transport, agribusiness, and professional services. Comparable in product mix, target customer segments, and national/regional delivery model.
• PSC Insurance Group (parent): Multinational Australian-NZ insurance brokerage network that GGIB operates within. Comparable as the parent operating the broader network of regional brokerages with similar commercial and specialty insurance products.
• Honan Insurance Group: Australian mid-market insurance brokerage specializing in commercial lines, professional risks, and industry-specific solutions for SMEs and corporate clients. Direct peer given similar size, Australian focus, and commercial lines emphasis.

Regional players

• Insurance House (RACT Insurance): Regional Australian insurance brokerage serving Tasmania and broader regional markets with commercial and personal lines. Comparable as a regionally-focused Australian broker with similar SME commercial emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/psc-griffiths-goodall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSC Griffiths Goodall Insurance Brokers