ghd Professional, North America Inc.

What ghd Professional, North America Inc. does

ghd Professional, North America Inc. operates the US e-commerce storefront at ghdhair.com/us/ for the ghd (good hair day) professional hair styling brand, selling directly to consumers across the North American market. The product portfolio spans flat irons (chronos, platinum+, gold, original, unplugged cordless, mini, max), curling irons and wands (chronos curve line, wave triple barrel waver, soft curl, creative curl, thin wand), hair dryers (speed, helios, air, flight+), hot brushes (glide, rise), wet-to-dry stylers (duet blowdry, duet style), accessories (diffusers, nozzles, brushes, combs, heat-resistant bags), and heat-activated hair care products (Treat, Style, Extend), supported by a Pink Collection sub-brand that has donated over $25.5 million to breast cancer charities over 23 years.

The company's product engineering is built around four proprietary technology pillars: the chronos heating platform for fast, precise styling; wet-to-dry functionality in the duet line that combines drying and styling in one tool; ionic dryer technology in helios and speed for frizz reduction and shine; and heat-activated hair care formulations that work in tandem with the tools to protect, repair, and extend styles. The ghd North America entity is a private corporation with 11 listed employees, consistent with a regional sales and marketing operation rather than a full P&L capturing global revenue.

Revenue is generated through one-time hardware purchases on the owned D2C storefront, supplemented by consumable heat-activated products and accessories. Pricing is presented on individual product pages without publicly disclosed tiers; promotional mechanics include seasonal events (BEAUTY EDIT with EDIT2026 code offering 25% off select tools, 50% off Duet Style promotions) and limited edition colorway drops to drive urgency. The company serves two segments — professional hairstylists and salons (primary) seeking reliable, consistent, fast-heating tools, and premium consumers seeking salon-quality results at home — through a horizontal segmentation approach with no disclosed B2B channel, distributor network, or wholesale relationships in the source data.

Name

ghd Professional, North America Inc.

Legal name

ghd Professional, North America Inc.

Website

https://ghdhairusa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ghd Professional, North America Inc. operates the US e-commerce storefront for the ghd premium hair styling brand, selling flat irons, curling tools, dryers, hot brushes, and wet-to-dry stylers directly to professional hairstylists and premium home consumers across North America.

Ownership category

akta.pro rank

Product category

Professional Hair Styling Tools

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF)

akta.pro secondary industries

Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD)

Keywords

• Professional hair styling tools
• Flat irons and curling wands
• Ionic hair dryers
• Wet-to-dry stylers
• Heat-activated hair care

Headquarters

HQ city

North America (regional operations)

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Hair styling tools sales: One-time purchase revenue from selling professional-grade hair styling equipment including flat irons, curling irons, hair dryers, hot brushes, and accessories. Products are sold at various price points with occasional promotional discounts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ghd Professional, North America Inc. designs and sells premium professional-grade hair styling hardware—including flat irons, curling irons and wands, hair dryers, hot brushes, and wet-to-dry stylers—alongside heat-activated hair care products and accessories. The company distributes primarily through its owned US e-commerce storefront at ghdhair.com/us/, targeting both salon professionals and premium home consumers.

Product overview

ghd Professional, North America Inc. offers a comprehensive portfolio of professional hair styling tools and products. The core product lines include flat irons (ghd chronos, ghd platinum+, ghd gold, ghd original, ghd unplugged cordless), curling irons and wands (ghd chronos curve, ghd curve, ghd wave), hair dryers (ghd speed, ghd helios, ghd air, ghd flight+), hot brushes (ghd glide, ghd rise), and wet-to-dry styling tools (ghd duet blowdry, ghd duet style). Supporting accessories include heat-resistant bags and mats, diffusers, concentrator nozzles, and professional hair brushes. The company also markets heat-activated hair styling products (Treat, Style, Extend) and the PINK Collection, a limited edition line supporting breast cancer charities with over $25.5 million donated globally.

Differentiator

Problem solved

Functional benefit

Brands

• GHD Pink Collection: Breast cancer awareness collection; over 23 years has donated more than $25.5 million for breast cancer charities globally

Products and services

• ghd chronos flat iron Professional flat iron featuring advanced chronos heating technology for precise styling and fast, consistent straightening.
• ghd chronos max flat iron Professional flat iron with maximum plate width for faster straightening of thick or long hair, using ghd chronos heating technology.
• ghd platinum+ flat iron Premium flat iron with predictive technology for optimal heat settings to deliver consistent styling results.
• ghd original 1" flat iron Original 1-inch flat iron styler for everyday professional styling results.
• ghd mini flat iron Compact flat iron with 1-inch plates designed for touch-ups and travel use.
• ghd unplugged cordless flat iron Cordless rechargeable flat iron for styling on the go without dependence on a power outlet.
• ghd max flat iron Wide-plate flat iron designed for thick, coarse hair with maximum coverage and faster styling.
• ghd gold flat iron Professional gold flat iron delivering salon-quality straightening results; available in a limited edition jelly mint colorway in 2025.
• ghd chronos curve classic curling iron (1") Classic 1-inch barrel curling iron using chronos curve heating technology for defined curls and waves.
• ghd chronos curve grand curling iron (1.25") Larger 1.25-inch barrel curling iron for voluminous curls and beach waves.
• ghd wave triple barrel waver Triple barrel waver designed for creating textured, beachy waves effortlessly.
• ghd curve soft curling iron Soft curling iron designed to create gentle, natural-looking curls.
• ghd chronos curve max wand (1.5")

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Kérastase (L'Oréal): Kérastase sells premium salon haircare and styling products (heat-protecting creams, treatments) that compete with ghd's heat-activated Treat/Style/Extend line, sharing the premium, professional-anchored customer base.
• L'Oréal Professionnel: L'Oréal Professionnel is a global incumbent with professional haircare products and styling tools (e.g., Steampod) sold through salons and retailers, partially overlapping with ghd's heat-activated haircare products and professional channel reach.

Direct peers

• Dyson: Dyson sells premium hair dryers, straighteners, and multi-stylers (e.g., Airwrap, Supersonic, Corrale) direct-to-consumer and through select retail, competing head-to-head with ghd in the high-end styling tools category on technology and price.
• BaByliss Pro: BaByliss Pro manufactures and sells professional flat irons, curling irons, and dryers widely used in salons and sold through beauty supply retailers, making it a direct competitor across both the professional and consumer channels ghd targets.
• T3 Micro: T3 Micro designs and sells premium hair dryers, curling wands, and straighteners (e.g., Cura, Twirl, SinglePass) through DTC and professional channels, directly overlapping ghd's premium styling tool offering and professional/consumer customer base.
• CHI (Farouk Systems): Farouk Systems' CHI line offers flat irons, hair dryers, and hair care products sold through salons and retail, overlapping with ghd's professional heritage styling tools and supporting heat-activated haircare product range.
• Hot Tools: Hot Tools offers professional-grade flat irons, curling irons, and dryers primarily through mass and beauty-supply retail, competing with ghd on accessible professional styling tools and overlapping with the consumer side of ghd's market.
• Remington: Remington produces a broad range of hair dryers, straighteners, and curling tools at value-to-mid price points through mass retail, competing with ghd's consumer-facing lines on price and channel breadth.
• Bio Ionic: Bio Ionic sells professional flat irons, curling wands, and dryers with proprietary mineral/ionic technologies, marketed to both stylists and consumers, overlapping ghd's chronos/ionic technology positioning and target segments.

Emerging players

• Olaplex: Olaplex is a premium bond-repair haircare brand sold through professional and DTC channels; it does not sell tools but competes for the same professional/consumer premium haircare wallet as ghd's heat-activated line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ghd-professional-north-america-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ghd Professional, North America Inc.