GGT Footing

What GGT Footing does

GGT Footing is a US-based, niche B2B supplier of equestrian arena surface systems, operated as a brand of privately held parent company Polysols Inc. (incorporated in South Carolina; headquarters at 851 Simuel Road, Spartanburg, SC). The company designs, manufactures, and distributes synthetic fiber and footing blends made from repurposed virgin polyester materials combined with sands sourced from proven quarries, plus complementary arena equipment (GGT Care and GGT Care Pro arena conditioners, Arena Base Mats, Arpolith dust absorber, and Stall-EZ stall flooring). Its core technology is the proprietary blend of synthetic chopped non-woven fiber with quality sand, engineered to deliver consistent, safe footing for show jumping, dressage, and hunter/jumper disciplines.

The company serves professional equestrian competition venues, training facilities, and private barns across the United States, South America, Canada, and Europe. Named flagship customers include World Equestrian Center (Ohio), Kentucky Horse Park, Fieldstone Show Park (ten show rings, 350,000+ sq ft of GGT product), Los Angeles Equestrian Center, and West Palms Event Management. GGT monetizes primarily through one-time project sales of footing blends and arena equipment, with pricing delivered via custom quote; ongoing consumable and conditioner-parts revenue provides a smaller aftermarket layer.

Go-to-market combines a small direct sales team (a National Sales Manager and a National Retail Account Manager) with a network of regional distributors and a heavy event-sponsorship presence at premier shows. The registered GGT Footing® trademark, two-plus decades of category presence, and exclusive supplier status at marquee venues are the principal commercial assets. The firm is privately held with no external funding history and operates with a lean headcount of approximately eight employees.

Name

GGT Footing

Legal name

POLYSOLS, INC

Website

https://ggtfooting.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GGT Footing, a brand of privately held Polysols Inc. (Spartanburg, SC), designs and sells proprietary synthetic fiber-and-sand arena footing blends, arena conditioners, and matting systems to equestrian competition venues, training facilities, and private barns across the US, South America, Canada, and Europe.

Ownership category

akta.pro rank

Product category

Equestrian Arena Footing

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ)

akta.pro secondary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Equestrian arena footing
• Horse arena surfaces
• Arena maintenance equipment
• Synthetic footing blends
• Equestrian surface solutions

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Arena Footing Products: Sale of fiber and footing blends for equestrian arenas across various disciplines including dressage, jumping, and competition
2. Arena Equipment: Sale of arena conditioners, matting systems, dust absorbers, and related maintenance equipment
3. Stall Products: Sale of Stall-EZ products for horse stalls

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GGT Footing, developed by Polysols Inc., manufactures and sells equestrian arena footing products including fiber and textile blends made from repurposed virgin polyester materials combined with high-quality sands from proven quarries. The portfolio spans discipline-specific footing blends (Jumper, Dressage, Additional Blends), arena conditioners (GGT Care, GGT Care Pro), base mats, dust absorbers (Arpolith), and stall flooring (Stall-EZ). Customers include professional equestrian show parks, competition venues, and training facilities across multiple continents.

Product overview

GGT Footing is a comprehensive equestrian arena surface solutions provider, developed by Polysols Inc., offering a portfolio of fiber and footing blends made from repurposed virgin polyester materials. The product portfolio includes discipline-specific footing blends (Jumper Blend, Dressage Blend, Additional Blends), arena maintenance equipment (GGT Care, GGT Care Pro arena conditioners), and complementary products (Arpolith dust absorber, arena base Mats, Stall-EZ stall flooring). The company also offers conditioner parts and provides expertise and guidance for arena development. The products are designed to work together as a complete arena system, from base surfaces to ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• GGT Care: Arena conditioner product line including GGT Basic and GGT Care Pro models for arena maintenance.

Products and services

• Jumper Blend Arena footing blend specifically formulated for jumper disciplines, designed to provide optimal cushioning and support for horses performing jumping exercises and competitions.
• Dressage Blend Arena footing blend tailored for dressage disciplines, offering the consistency and surface characteristics required for precision dressage movements and performances.
• Additional Blends Additional footing blend formulations for various equestrian disciplines beyond jumper and dressage, providing specialized surfaces for different riding activities.
• GGT Care Arena conditioner (drag) for maintaining and grooming equestrian arena footing, helping to keep the surface even, properly mixed, and optimized for horse and rider performance.
• GGT Care Pro Professional-grade arena conditioner offering advanced grooming capabilities for maintaining world-class equestrian arena surfaces at high-use facilities.
• Arpolith Dust absorber product for horse arenas that helps control dust and maintain air quality during arena use.
• Arena Base Mats Arena base mats providing foundation and support for equestrian arena surfaces, helping to create a stable and consistent footing substrate.
• Stall-EZ Stall flooring solution for horse stalls, designed to provide comfort and support for horses in stable environments.
• Conditioner Parts Replacement parts and accessories for GGT Care arena conditioners, enabling ongoing maintenance and repair of grooming equipment.

Quantifiable outcome

• Over 350,000 square feet of footing installed at single venue (Fieldstone Show Park)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Aiken Horse ParkcoreStrategic or Co-development PartnerOfficial Footing Supplier with Longwood Arenas partnership for equestrian surface solutions
• Fieldstone Show ParkcoreStrategic or Co-development PartnerOfficial footing supplier for over 12 years, featuring 350,000+ square feet of GGT Footing products
• Kentucky Horse ParkcoreStrategic or Co-development PartnerFooting sponsor for the prestigious Kentucky Three-Day Event venue
• Los Angeles Equestrian CentercoreStrategic or Co-development PartnerFeatured venue with GGT Footing installed in East Oval for hunter/jumper and dressage shows
• Murieta Equestrian CentermajorStrategic or Co-development PartnerOfficial sponsor for equestrian events at Murieta venue
• Stable View EquestrianmajorStrategic or Co-development PartnerCo-sponsor with Attwood Equestrian for equestrian competitions
• Traverse City Horse ShowsmajorStrategic or Co-development PartnerEvent sponsorship for equestrian competitions in Traverse City
• West Palms Event ManagementcoreStrategic or Co-development PartnerOfficial sponsor and partner for almost 15 years with West Palms Events equestrian management
• World Equestrian Center - OhiocoreStrategic or Co-development PartnerOfficial footing sponsor for World Equestrian Center in Wilmington, OH
• Arena Footings WestcoreChannel Partner/ Reseller/ DistributorRegional distributor covering western territories with multiple brand partnerships including Tbird, Rocky Mountain Show Jumping, and Soltek

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Premier Equestrian: Premier Equestrian is one of the largest US suppliers of equestrian arena footing, dust control, and arena maintenance products — directly competing with GGT Footing across fiber blends, mats, and conditioners for dressage, jumper, and multi-discipline arenas.
• Equestrian Surfaces: Equestrian Surfaces designs, manufactures, and installs arena and gallop surfaces across dressage, show jumping, and eventing — a direct comparable to GGT's fiber-and-sand blends and full arena system offerings.
• Martin Collins International: Martin Collins is a long-established UK-based equestrian surface specialist offering fiber/sand arena footing, waxed surfaces, and arena accessories — competing head-to-head with GGT in the same fiber-and-sand footing category for top-level competition venues globally.

Others

• Attwood Equestrian: Attwood Equestrian is a US distributor and equestrian facility operator named in GGT's distributor and sponsor partner lists; it participates in the same arena-construction ecosystem and adjacent product categories.
• Rocky Mountain Show Jumping: Rocky Mountain Show Jumping is a Canadian equestrian competition venue and GGT distributor partner — adjacent to GGT's core customer base of show parks and competition facilities in western North America.
• Tbird Show Services / Thunderbird Show Park: Thunderbird is a major hunter/jumper show park in British Columbia and an existing GGT distributor/partner; it operates within the same high-end competition venue ecosystem that GGT Footing serves.

Regional players

• Wordley Martin: Wordley Martin is a UK-based equestrian arena construction and surface specialist named in GGT's distributor network — a regional player offering comparable arena footing and installation services across Europe.
• Soltek: Soltek is a regional distributor and surface installer named in GGT's own distributor network, providing competing and complementary equestrian footing solutions across parts of North America.

Emerging players

• Pro-Tech Equine: Pro-Tech Equine sells footing additives, arena conditioners, and related equestrian surface products, partially overlapping with GGT's GGT Care conditioner line and footing-blend category.
• Footing First: Footing First is a smaller US-based supplier of equestrian arena footing and additives, competing with GGT at the entry-to-mid tier of the arena surface market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@ggt-footing2132
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• LinkedInlinkedin.com/company/polysols-ggt-footing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GGT Footing