GHL Hotel Relax Costa

What GHL Hotel Relax Costa does

GHL Hotel Relax Costa Azul is a 69-room beachfront hotel located in Santa Marta, Colombia, operating as part of the GHL Hoteles chain owned by Holding Hotelera GHL S.A.S. The property targets leisure travelers seeking beach access and operates with two on-site restaurants, pet-friendly accommodations, and a day-pass product offering that extends revenue capture beyond overnight stays.

The hotel's commercial offering centers on room accommodation, food and beverage through its two restaurants, and ancillary packages such as the 'Escápate de la Rutina' day pass. Distribution runs through the hotel's own website alongside travel agency and OTA channels, with the corporate GHL Plus loyalty program available to capture repeat chain guests. The operating technology stack is conventional: Wompi for payment processing, WhatsApp Business for guest communication, and TripAdvisor, Zanox, and Google AdWords integrations for digital demand generation and retargeting. The property maintains an English-language version of its website, indicating an effort to court international leisure demand in addition to domestic Colombian travelers.

The business model combines room revenue, F&B revenue, and day-pass income, all tied to discretionary leisure tourism in the Santa Marta corridor. Regulatory standing is maintained through the Colombian National Tourism Registry (RNT), renewed for the 2026-2027 cycle. There is no disclosed evidence of AI-driven pricing, demand forecasting, or personalization capabilities at the property level, indicating reliance on standard hospitality operating practices and parent-chain-level systems.

Name

GHL Hotel Relax Costa

Legal name

GHL Relax Costa Azul

Website

https://ghlhotelcostaazul.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GHL Hotel Relax Costa Azul is a 69-room beachfront hotel in Santa Marta, Colombia, part of the GHL Hoteles chain. It serves leisure travelers with rooms, two restaurants, day passes, and pet-friendly accommodations via direct booking and travel agencies.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodations
• Beachfront hospitality
• Vacation packages
• Leisure travel lodging
• Resort food beverage

Headquarters

HQ city

Santa Marta

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Services: The primary revenue stream comes from room rentals. The hotel offers 69 rooms including standard rooms and junior suites. Room rates are charged per night with standard check-in at 15:00 and check-out at 12:00. Additional charges apply for early check-in or late checkout subject to availability.
2. Food and Beverage: Revenue generated from on-site dining at Restaurante Yaharo and the Acuabar poolside bar. The bar operates from 11:30 am to 7:30 pm daily, serving cocktails and beverages. Day pass packages (Pasadía) include chef's menu, beverages, and access to wet areas.
3. Day Pass and Package Plans: The hotel offers day pass (Pasadía) packages at $85,000 COP for children including chef's menu, beverages, two cocktails, and wet area access. Getaway packages (Escápate de la Rutina) combine accommodation, buffet breakfast, chef's dinner, and a glass of wine.
4. Additional Services: Revenue from additional services including minibar consumption, room service, laundry, and other guest services charged to the room account during stay.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

GHL Relax Hotel Costa Azul operates a 69-room beachfront hotel in the Pozos Colorados exclusive zone of Santa Marta, Colombia, offering Standard Rooms and Junior Suites with on-site dining at Restaurante Yaharo and Acuabar bar. The hotel sells nightly accommodation, day-use Pasadía packages at $85,000 COP for children, and stay packages (Escápate de la Rutina) that bundle breakfast, dinner, and amenities. Services are delivered directly to leisure travelers visiting the Colombian Caribbean coast and Parque Nacional Tayrona.

Product overview

GHL Relax Hotel Costa Azul operates as a single-property hotel offering with 69 rooms (including Standard Rooms and Junior Suites), two dining venues (Acuabar bar and Restaurante Yaharo), and vacation packages (Pasadía day-use and Escápate de la Rutina stay packages). The hotel is part of the GHL Hotels chain and offers a loyalty program called GHL Plus. Services include free WiFi, pool access, direct beach access, jacuzzi, parking, and pet-friendly accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Habitación Estándar (Standard Room) 32 m² standard hotel room with two double beds that accommodates up to four guests, equipped with minibar, air conditioning, cable TV, coffee maker, and safe. Aimed at couples and families visiting Santa Marta seeking comfortable beachside lodging.
• Habitación Junior Suite Enhanced-suite room category offering accommodations beyond the Standard Room for guests seeking upgraded space at the GHL Relax Hotel Costa Azul.
• Plan Pasadía (Day Use Package) Day-use package including chef's-choice menu, beverages, two cocktails, and access to wet areas; children's rate $85,000 COP. Designed for day visitors to the hotel and guests seeking pool, beach, and dining access without an overnight stay.
• Plan Escápate de la Rutina (Escape Package) Stay package bundling accommodation, buffet breakfast for two, chef's dinner selection, and a glass of wine, subject to availability. Targeted at couples and travelers seeking an all-inclusive short escape at the hotel.
• Restaurante Acuabar (Poolside Bar) Hotel bar serving tropical drinks and cocktails prepared by expert mixologists, open daily from 11:30 AM to 7:30 PM. Available to hotel guests and day-pass visitors.
• Restaurante Yaharo Hotel restaurant offering fusion flavors and a signature gastronomic experience for hotel guests and visitors.
• GHL Plus Loyalty Program Hotel loyalty program offering exclusive benefits and rewards for repeat guests staying at GHL properties including GHL Relax Hotel Costa Azul.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Four partnerships are on record, tiered core, support and minor.

• GHL Hoteles (Holding Hotelera GHL S.A.S)coreStrategic or Co-development PartnerThe hotel operates as part of the GHL Hoteles chain, a major Colombian hotel group. GHL Hoteles provides the brand platform, centralized reservations system, GHL Plus loyalty program, and operational support. The parent company NIT is 901580112 with headquarters at Calle 72 # 6-30, Bogotá.
• Logística GHL SASsupportTechnology or IntegrationLogística GHL SAS (NIT 900760011) handles data processing and information management for the hotel chain, including customer data administration and treatment as per the data protection policy.
• Wompi Payment GatewaysupportTechnology or IntegrationWompi provides the online payment processing platform for hotel bookings through their checkout.wompi.co system, enabling secure online payments for reservations.
• Parque Nacional TayronaminorOthersNot an official partnership but a key neighboring attraction. The hotel leverages proximity to Parque Nacional Tayrona (30 km away) as a major tourism draw for guests visiting Santa Marta.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ghl-hotel-relax-costa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GHL Hotel Relax Costa