GHL Relax Hotel Sunrise Sa
GHL Relax Hotel Sunrise is a beachfront hotel on Colombia's San Andrés Island, operated under the GHL Hoteles chain. It serves families, business travelers, and couples with rooms, restaurants, bars, a 6-room convention center, and integrated tourism services via on-site partner Eventos San Andrés.
- Company typePrivate
- Founded-
- HeadquartersSan Andrés, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GHL Relax Hotel Sunrise Sa does
GHL Relax Hotel Sunrise is a single beachfront hotel property located on San Andrés Island in the Colombian Caribbean, within a UNESCO biosphere reserve known as the 'sea of seven colors'. The property is operated under the GHL Hoteles chain owned by parent conglomerate Holding Hotelera GHL S.A.S. (NIT 901580112, headquartered in Bogotá), with logistical and technology services delivered through sister entity Logística GHL SAS (NIT 900760011). The hotel targets families, business travelers, and couples seeking Caribbean vacation or event experiences, offering Double Rooms accommodating up to four guests with sea-view options, a freshwater pool built over the sea, kids club, gym, Turkish bath, sauna, and 24-hour reception.
The product surface spans accommodation, F&B, and events. F&B comprises three restaurants (Restaurante Paradise with buffet breakfast, lunch, and dinner service; Restaurante Henriette; El Muelle), three bars (Melon Kiss Rumba Bar, Park Point Lobby Bar, Las Gaviotas Piscina Bar), and a nightclub. Business infrastructure includes the Cotton Cay Convention Center with six meeting rooms. Technology stack is a standard hospitality configuration: a cloud-based booking engine at booking.ghlhotelsunrise.com, Wompi payment processing, and Cloudinary CDN-hosted media assets via the Logística GHL infrastructure. No proprietary AI/ML features, APIs, or SDKs are exposed.
Revenue is generated through four streams: accommodation (per-night, season- and room-type variable pricing), F&B (transaction-based across multiple outlets), events and conventions (transaction-based, 6 meeting rooms plus 3 Cotton Cay event rooms), and ancillary services (room service, gym, and on-site tourism through Eventos San Andrés). Distribution mixes direct website booking, travel-agency channels with negotiated rates, and the cross-property GHL Plus loyalty program. Marketing relies on the multi-language corporate website (Spanish, English, Portuguese), WhatsApp and email reservations ([email protected]), TripAdvisor retargeting, and a current 15% promotional discount on accommodation valid through June 2027. The hotel holds National Tourism Registry (RNT) number 29980 and is privately operated within the parent conglomerate's portfolio.
GHL Relax Hotel Sunrise Sa firmographics
Firmographics- Name
- GHL Relax Hotel Sunrise Sa
- Legal name
- GHL RELAX HOTEL SUNRISE
- Website
- https://ghlhotelsunrise.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GHL Relax Hotel Sunrise is a beachfront hotel on Colombia's San Andrés Island, operated under the GHL Hoteles chain. It serves families, business travelers, and couples with rooms, restaurants, bars, a 6-room convention center, and integrated tourism services via on-site partner Eventos San Andrés.
- Ownership category
- akta.pro rank
GHL Relax Hotel Sunrise Sa industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where GHL Relax Hotel Sunrise Sa is headquartered
LocationHeadquarters
- HQ city
- San Andrés
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
GHL Relax Hotel Sunrise Sa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Accommodation: Primary revenue from hotel room rentals. Double rooms accommodate up to 4 guests with two double beds and sofa bed. Check-in from 15:00, check-out until 13:00. Pricing is per night and varies by room type and season.
- Food and Beverage: Revenue from three restaurants (Restaurante Paradise, Restaurante Henriette, El Muelle) and multiple bars (Melon Kiss Rumba Bar, Park Point Lobby Bar, Las Gaviotas Piscina Bar). Paradise restaurant offers buffet breakfast (7:00-10:00), lunch (12:00-14:30), and dinner (18:00-21:00).
- Events and Conventions: Revenue from convention center with 6 meeting rooms and Cotton Cay event spaces (3 rooms). Hotel hosts corporate events, weddings, and social gatherings.
- Ancillary Services: Additional revenue from room service, gym access, and tourism services arranged through the Eventos San Andrés agency located in the lobby.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Double Room - Standard accommodation for up to 4 guests |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
GHL Relax Hotel Sunrise Sa product offering
Product offeringCore offering
GHL Relax Hotel Sunrise is a beachfront hotel on San Andrés Island, Colombia, offering accommodation in double rooms accommodating up to 4 guests, three on-site restaurants, three bars, a convention center with 6 meeting rooms, leisure facilities including a freshwater pool built over the sea, gym, Turkish bath, sauna, kids club, and an integrated on-site tourism agency. The property serves leisure travelers, families, business groups, and corporate events in the Colombian Caribbean.
Differentiator
Problem solved
Functional benefit
Brands
- GHL Plus: Loyalty program offered by GHL Hoteles
Products and services
- Double Room Accommodation (Habitación Doble) Hotel room accommodation featuring two double beds and a sofa bed, accommodating up to 4 persons, with air conditioning, cable TV, telephone, safe, and private bathroom; sea view options include a balcony. Designed for families, executives, and groups of friends. Check-in from 15:00, check-out until 13:00.
- Restaurante Paradise Restaurant at the hotel with sea views and an informal atmosphere, offering buffet breakfast (7:00-10:00), lunch (12:00-14:30), and dinner (18:00-21:00) daily, featuring varied menu options for diverse tastes.
- Centro de Convenciones Cotton Cay (Convention Center) Convention center with 6 meeting rooms, including Cotton Cay No.1, No.2, and No.3, designed for corporate events, conferences, conventions, weddings, and social gatherings. Supports both corporate and social event hosting at the hotel.
- GHL Plus Loyalty Program Hotel loyalty program providing discounts and exclusive offers for registered members across the GHL Hotels portfolio, including a current promotion of 15% off accommodation for stays until June 2027.
Quantifiable outcome
- 15% promotional discount on accommodation available for travel bookings until June 2027
Companies that use GHL Relax Hotel Sunrise Sa
Customer profileSegments3 records
Ideal customer profiles3 records
GHL Relax Hotel Sunrise Sa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GHL Relax Hotel Sunrise Sa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Eventos San AndréscoreTourism agency located in the hotel lobby offering comprehensive tour packages including land tours of the island, visits to cays, and water activities. Provides guests with organized excursions to experience San Andrés attractions including the 'sea of seven colors'. This partnership enables the hotel to offer a complete vacation experience without guests needing to arrange external tour operators.
- Logística GHL SAScoreParent company logistics and technology entity (NIT 900760011) providing booking systems, payment processing (Wompi integration), website infrastructure (cloud-based Cloudinary CDN for images), and data management services for the hotel.
- Holding Hotelera GHL S.A.S.flagshipParent company (NIT 901580112, Calle 72 # 6-30, Bogotá) operating the GHL Relax Hotel Sunrise as part of their Colombian hotel portfolio. Provides brand recognition, loyalty program (GHL Plus), centralized reservations, and corporate governance.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
GHL Relax Hotel Sunrise Sa competitors and assessment
Company assessmentDirect peers
- Sol Caribe Hotels (San Andrés): Operates multiple hotels directly on San Andrés island (Sol Caribe Campo, Sol Caribe San Andrés, etc.) targeting the same family and leisure segments with comparable all-inclusive-style Caribbean offerings, making them the closest on-island competitor.
- Decameron Hotels (Colombia): Large Colombian all-inclusive resort operator with properties in San Andrés (Decameron Aquarium, Decameron Mar Azúl) competing for the same international leisure and family tourist segment with bundled pricing models.
- Hilton Cartagena: Full-service beachfront hotel in the Colombian Caribbean with convention center and multiple F&B outlets competing for both leisure and corporate MICE demand on the country's northern coast.
- GHL Hoteles (Holding portfolio): The parent chain itself operates comparable full-service hotels (Sonesta, GHL Relax, GHL Collection) across Colombia — the Sunrise property competes for shared corporate accounts, loyalty members, and group bookings inside its own brand portfolio.
- Hotel Dann Carlton Bogotá / Medellín: Colombian full-service hotel chain with convention infrastructure targeting business and leisure travelers; comparable mid-to-upscale positioning and event-driven revenue mix within the Colombian hospitality market.
- Irotama Resort (Santa Marta): Beachfront Colombian Caribbean resort with multiple restaurants, pool complex, and convention facilities serving families and corporate groups — directly comparable product mix on a competing Colombian Caribbean destination.
Broad incumbents
- Wyndham Hotels & Resorts (Colombia): Global hospitality franchise with Colombian Caribbean properties competing for international leisure and corporate travelers through large-scale distribution and loyalty programs.
- Barceló Hotels Colombia: International full-service and all-inclusive operator with Colombian Caribbean presence offering overlapping resort, F&B, and event infrastructure — broader portfolio competitor with global distribution.
- NH Hotels (Colombia): International hotel operator with multiple Colombian properties targeting business and leisure travelers; broader brand network and global loyalty programs compete for the same corporate and group demand.
Regional players
- Sonesta Hotels Colombia: Latin American hotel chain with Colombian beach and city properties; comparable mid-tier full-service positioning with similar target customer base and loyalty mechanics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
GHL Relax Hotel Sunrise Sa social profiles
Digital presenceGHL Relax Hotel Sunrise Sa financial estimates
Financial estimateRevenue estimate
Valuation estimate
GHL Relax Hotel Sunrise Sa leadership team
Management profileNumber of profiles
Profiles1 record
GHL Relax Hotel Sunrise Sa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GHL Relax Hotel Sunrise Sa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GHL Relax Hotel Sunrise Sa
What does GHL Relax Hotel Sunrise Sa do?
GHL Relax Hotel Sunrise is a beachfront hotel on San Andrés Island, Colombia, offering accommodation in double rooms accommodating up to 4 guests, three on-site restaurants, three bars, a convention center with 6 meeting rooms, leisure facilities including a freshwater pool built over the sea, gym, Turkish bath, sauna, kids club, and an integrated on-site tourism agency. The property serves leisure travelers, families, business groups, and corporate events in the Colombian Caribbean.
Is GHL Relax Hotel Sunrise Sa a public or private company?
GHL Relax Hotel Sunrise Sa is a private company. It is classified as corporate owned and is currently operating.
When was GHL Relax Hotel Sunrise Sa founded?
GHL Relax Hotel Sunrise Sa was founded in -1. It employs 11 to 50 people.
Where is GHL Relax Hotel Sunrise Sa based?
GHL Relax Hotel Sunrise Sa is headquartered in San Andrés, Colombia, in the Latin America region.
How does GHL Relax Hotel Sunrise Sa make money?
Four revenue lines are on record. Accommodation is the primary driver. The others are food and Beverage, events and Conventions and ancillary Services.
Who are GHL Relax Hotel Sunrise Sa's main competitors?
Direct peers on record are Sol Caribe Hotels (San Andrés), Decameron Hotels (Colombia), Hilton Cartagena, GHL Hoteles (Holding portfolio), Hotel Dann Carlton Bogotá / Medellín and Irotama Resort (Santa Marta). Broad incumbents are Wyndham Hotels & Resorts (Colombia), Barceló Hotels Colombia and NH Hotels (Colombia). Sonesta Hotels Colombia is listed as a regional player.
Does GHL Relax Hotel Sunrise Sa have an API?
No public API is recorded for GHL Relax Hotel Sunrise Sa.
What industry is GHL Relax Hotel Sunrise Sa in?
GHL Relax Hotel Sunrise Sa's product category is Hospitality Services. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7000.