GHL Relax Hotel Sunrise Sa

What GHL Relax Hotel Sunrise Sa does

GHL Relax Hotel Sunrise is a single beachfront hotel property located on San Andrés Island in the Colombian Caribbean, within a UNESCO biosphere reserve known as the 'sea of seven colors'. The property is operated under the GHL Hoteles chain owned by parent conglomerate Holding Hotelera GHL S.A.S. (NIT 901580112, headquartered in Bogotá), with logistical and technology services delivered through sister entity Logística GHL SAS (NIT 900760011). The hotel targets families, business travelers, and couples seeking Caribbean vacation or event experiences, offering Double Rooms accommodating up to four guests with sea-view options, a freshwater pool built over the sea, kids club, gym, Turkish bath, sauna, and 24-hour reception.

The product surface spans accommodation, F&B, and events. F&B comprises three restaurants (Restaurante Paradise with buffet breakfast, lunch, and dinner service; Restaurante Henriette; El Muelle), three bars (Melon Kiss Rumba Bar, Park Point Lobby Bar, Las Gaviotas Piscina Bar), and a nightclub. Business infrastructure includes the Cotton Cay Convention Center with six meeting rooms. Technology stack is a standard hospitality configuration: a cloud-based booking engine at booking.ghlhotelsunrise.com, Wompi payment processing, and Cloudinary CDN-hosted media assets via the Logística GHL infrastructure. No proprietary AI/ML features, APIs, or SDKs are exposed.

Revenue is generated through four streams: accommodation (per-night, season- and room-type variable pricing), F&B (transaction-based across multiple outlets), events and conventions (transaction-based, 6 meeting rooms plus 3 Cotton Cay event rooms), and ancillary services (room service, gym, and on-site tourism through Eventos San Andrés). Distribution mixes direct website booking, travel-agency channels with negotiated rates, and the cross-property GHL Plus loyalty program. Marketing relies on the multi-language corporate website (Spanish, English, Portuguese), WhatsApp and email reservations ([email protected]), TripAdvisor retargeting, and a current 15% promotional discount on accommodation valid through June 2027. The hotel holds National Tourism Registry (RNT) number 29980 and is privately operated within the parent conglomerate's portfolio.

Name

GHL Relax Hotel Sunrise Sa

Legal name

GHL RELAX HOTEL SUNRISE

Website

https://ghlhotelsunrise.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GHL Relax Hotel Sunrise is a beachfront hotel on Colombia's San Andrés Island, operated under the GHL Hoteles chain. It serves families, business travelers, and couples with rooms, restaurants, bars, a 6-room convention center, and integrated tourism services via on-site partner Eventos San Andrés.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation services
• Convention event venues
• Caribbean resort hospitality
• Restaurant dining services
• Leisure tourism amenities

Headquarters

HQ city

San Andrés

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation: Primary revenue from hotel room rentals. Double rooms accommodate up to 4 guests with two double beds and sofa bed. Check-in from 15:00, check-out until 13:00. Pricing is per night and varies by room type and season.
2. Food and Beverage: Revenue from three restaurants (Restaurante Paradise, Restaurante Henriette, El Muelle) and multiple bars (Melon Kiss Rumba Bar, Park Point Lobby Bar, Las Gaviotas Piscina Bar). Paradise restaurant offers buffet breakfast (7:00-10:00), lunch (12:00-14:30), and dinner (18:00-21:00).
3. Events and Conventions: Revenue from convention center with 6 meeting rooms and Cotton Cay event spaces (3 rooms). Hotel hosts corporate events, weddings, and social gatherings.
4. Ancillary Services: Additional revenue from room service, gym access, and tourism services arranged through the Eventos San Andrés agency located in the lobby.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GHL Relax Hotel Sunrise is a beachfront hotel on San Andrés Island, Colombia, offering accommodation in double rooms accommodating up to 4 guests, three on-site restaurants, three bars, a convention center with 6 meeting rooms, leisure facilities including a freshwater pool built over the sea, gym, Turkish bath, sauna, kids club, and an integrated on-site tourism agency. The property serves leisure travelers, families, business groups, and corporate events in the Colombian Caribbean.

Differentiator

Problem solved

Functional benefit

Brands

• GHL Plus: Loyalty program offered by GHL Hoteles

Products and services

• Double Room Accommodation (Habitación Doble) Hotel room accommodation featuring two double beds and a sofa bed, accommodating up to 4 persons, with air conditioning, cable TV, telephone, safe, and private bathroom; sea view options include a balcony. Designed for families, executives, and groups of friends. Check-in from 15:00, check-out until 13:00.
• Restaurante Paradise Restaurant at the hotel with sea views and an informal atmosphere, offering buffet breakfast (7:00-10:00), lunch (12:00-14:30), and dinner (18:00-21:00) daily, featuring varied menu options for diverse tastes.
• Centro de Convenciones Cotton Cay (Convention Center) Convention center with 6 meeting rooms, including Cotton Cay No.1, No.2, and No.3, designed for corporate events, conferences, conventions, weddings, and social gatherings. Supports both corporate and social event hosting at the hotel.
• GHL Plus Loyalty Program Hotel loyalty program providing discounts and exclusive offers for registered members across the GHL Hotels portfolio, including a current promotion of 15% off accommodation for stays until June 2027.

Quantifiable outcome

• 15% promotional discount on accommodation available for travel bookings until June 2027

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Eventos San AndréscoreStrategic or Co-development PartnerTourism agency located in the hotel lobby offering comprehensive tour packages including land tours of the island, visits to cays, and water activities. Provides guests with organized excursions to experience San Andrés attractions including the 'sea of seven colors'. This partnership enables the hotel to offer a complete vacation experience without guests needing to arrange external tour operators.
• Logística GHL SAScoreTechnology or IntegrationParent company logistics and technology entity (NIT 900760011) providing booking systems, payment processing (Wompi integration), website infrastructure (cloud-based Cloudinary CDN for images), and data management services for the hotel.
• Holding Hotelera GHL S.A.S.flagshipOthersParent company (NIT 901580112, Calle 72 # 6-30, Bogotá) operating the GHL Relax Hotel Sunrise as part of their Colombian hotel portfolio. Provides brand recognition, loyalty program (GHL Plus), centralized reservations, and corporate governance.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sol Caribe Hotels (San Andrés): Operates multiple hotels directly on San Andrés island (Sol Caribe Campo, Sol Caribe San Andrés, etc.) targeting the same family and leisure segments with comparable all-inclusive-style Caribbean offerings, making them the closest on-island competitor.
• Decameron Hotels (Colombia): Large Colombian all-inclusive resort operator with properties in San Andrés (Decameron Aquarium, Decameron Mar Azúl) competing for the same international leisure and family tourist segment with bundled pricing models.
• Hilton Cartagena: Full-service beachfront hotel in the Colombian Caribbean with convention center and multiple F&B outlets competing for both leisure and corporate MICE demand on the country's northern coast.
• GHL Hoteles (Holding portfolio): The parent chain itself operates comparable full-service hotels (Sonesta, GHL Relax, GHL Collection) across Colombia — the Sunrise property competes for shared corporate accounts, loyalty members, and group bookings inside its own brand portfolio.
• Hotel Dann Carlton Bogotá / Medellín: Colombian full-service hotel chain with convention infrastructure targeting business and leisure travelers; comparable mid-to-upscale positioning and event-driven revenue mix within the Colombian hospitality market.
• Irotama Resort (Santa Marta): Beachfront Colombian Caribbean resort with multiple restaurants, pool complex, and convention facilities serving families and corporate groups — directly comparable product mix on a competing Colombian Caribbean destination.

Broad incumbents

• Wyndham Hotels & Resorts (Colombia): Global hospitality franchise with Colombian Caribbean properties competing for international leisure and corporate travelers through large-scale distribution and loyalty programs.
• Barceló Hotels Colombia: International full-service and all-inclusive operator with Colombian Caribbean presence offering overlapping resort, F&B, and event infrastructure — broader portfolio competitor with global distribution.
• NH Hotels (Colombia): International hotel operator with multiple Colombian properties targeting business and leisure travelers; broader brand network and global loyalty programs compete for the same corporate and group demand.

Regional players

• Sonesta Hotels Colombia: Latin American hotel chain with Colombian beach and city properties; comparable mid-tier full-service positioning with similar target customer base and loyalty mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ghlhoteles
• Xx.com/ghlhoteles
• LinkedInlinkedin.com/company/ghl-relax-hotel-sunrise-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GHL Relax Hotel Sunrise Sa