GHOSTS Play Music
GHOSTS Play Music is a Lille-based music production and sound branding agency, wholly owned by Orès Collective (Groupe EDG), creating sonic identities, original compositions, and music supervision for 30+ enterprise brands across retail, luxury, aviation, food, and sports.
- Company typePrivate
- Founded-
- HeadquartersLille, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GHOSTS Play Music does
GHOSTS Play Music is a Lille, France-headquartered music production and sound branding agency operating as a wholly-owned subsidiary of Orès Collective (Groupe EDG). Founded in 2023 and led by Mat Bastard (lead singer of Skip The Use, Victoire de la Musique 2014), the agency offers four integrated service lines: sound identity development (brand hymns, jingles, sonic territories), original composition for advertising, cinema, and platforms, music supervision including rights negotiation, and post-production / studio services (mixing, mastering, sound design, voice-over). Its client base spans approximately 30 enterprise brands across retail (Decathlon, Auchan), luxury (Hermès, LVMH, Messika), aviation (KLM), food (Bjorg, Gogo Squeez), sports (Quechua, NBA), banking (Shine), and real estate (Nhood). Projects are typically delivered across multiple formats (30s/20s for TV, 6s for digital) and markets.
The agency has built an international footprint with offices in France (Lille, Paris), Canada (Montréal), Vietnam (Ho Chi Minh City), China (Shanghai), and Hong Kong — enabling direct production and delivery of cross-market campaigns. Underlying capabilities are craft-based rather than platform-based: composition, sound design, curation, and rights clearance are performed by a six-person core team including producers, composers, sound designers, legal counsel, and creative direction. No proprietary software platform, API, or algorithmic technology is referenced.
Revenue is generated through project-based commissions with custom-quoted fees per engagement, structured as one-time licenses or professional services depending on scope. Go-to-market is sales-led and event-driven, anchored by Mat Bastard's personal reputation, multi-year Grand Prix Stratégies awards (Gold 2025, Bronze 2024, Silver 2026), trade press coverage in CB News and Stratégies, and branded events such as the GHOSTS events series. Customer acquisition relies on direct brand outreach, RFP processes, and referrals rather than self-serve or channel partner models. Recent product extensions include a weekly RTL2 radio show ('Bastard Songs') and a vinyl record release featuring extended versions of campaign compositions.
GHOSTS Play Music firmographics
Firmographics- Name
- GHOSTS Play Music
- Legal name
- GHOSTS Play Music, SAS
- Website
- https://ghostsplaymusic.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GHOSTS Play Music is a Lille-based music production and sound branding agency, wholly owned by Orès Collective (Groupe EDG), creating sonic identities, original compositions, and music supervision for 30+ enterprise brands across retail, luxury, aviation, food, and sports.
- Ownership category
- akta.pro rank
GHOSTS Play Music industry classification
Industry- Product category
- Sound Branding & Music Production Services
- NAICS
- Sound Recording Studios (51224)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Jingle & Brand Sonic Identity Studios (MPAIALAE)
- akta.pro secondary industry
- Music Supervision Services (MPAIALAB)
Keywords
Where GHOSTS Play Music is headquartered
LocationHeadquarters
- HQ city
- Lille
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
GHOSTS Play Music business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Sound Branding & Identity Production: Ghosts Play Music creates bespoke sonic identities (brand hymns, jingles, sound signatures) for brands. Revenue is generated through project-based commissions, typically involving strategy, composition, production, and delivery of audio assets.
- Original Music Composition for Advertising: Original compositions created for TV, digital, and social campaigns for clients such as KLM, Bjorg, Decathlon, and others. Revenue is project-based, with fees varying by scope, format diversity, and market.
- Music Supervision: Artistic curation, cover production, and rights negotiation services for brand campaigns requiring licensed music — often including original covers of existing tracks alongside full production services.
- Post-Production & Studio Services: Mixing, mastering, sound design, and voice-over recording services provided as part of or independently from full composition projects.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
GHOSTS Play Music product offering
Product offeringCore offering
GHOSTS Play Music is a music production and sound branding agency that creates bespoke sonic identities, original compositions, music supervision, sound design, and post-production services for brands, advertising campaigns, cinema, and streaming platforms. The agency delivers end-to-end audio branding — from strategy and composition through mixing, mastering, and voice-over — adapted across multiple formats (30s, 20s, 6s) for TV, digital, and social channels. It serves enterprise brand clients worldwide from offices in Lille, Paris, Montréal, Ho Chi Minh City, Shanghai, and Hong Kong.
Product overview
GHOSTS Play Music is a music production and sound branding agency operating as a unified offering rather than a modular platform. The core portfolio consists of five integrated services: Sound Identity development (brand hymns, jingles, sonic territories), Original Compositions (custom music for advertising, cinema, and gaming), Music Supervision (curation and rights management), Sound Design and Post-Production (studio services including mixing, mastering, and voice-over), and Artist Collaborations (live events, featured performances). Clients span global brands (Honda, Decathlon, Hermès, LVMH, KLM, Hennessy, NBA) and emerging companies, with a portfolio of finished campaigns, sonic identities, and custom soundtracks delivered across TV, digital, and physical formats (vinyl). The agency is led by Mat Bastard (founder/CEO) and operates from Lille as part of Orès Collective (Groupe EDG).
Differentiator
Problem solved
Functional benefit
Products and services
- Sound Identity (Identité Sonore)
- Original Compositions (Compositions Originales)
- Music Supervision (Musique Supervision)
- Sound Design Sound design services for audiovisual content and brand communications, supporting campaigns and platform content with bespoke audio textures and effects.
- Post-Production & Studio Professional studio services including mixing, mastering, sound design creation, and voice-over recording for final production deliverables across advertising, cinema, and platform content.
- Artist Collaborations (Collaborations Artistiques) Artistic collaboration services including featured performances, live events, and special musical projects connecting brands with creative artists, exemplified by the agency's branded GHOSTS events.
Companies that use GHOSTS Play Music
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
GHOSTS Play Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GHOSTS Play Music partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- STAND AS ONEcoreGhosts Play Music collaborated with STAND AS ONE on the 'Sail & Sound' project — an immersive audio storytelling experience capturing the Vendée Globe adventure of sailor Éric Bellion. The project combined audio narration, sound design, and original composition. This collaboration won Gold at Grand Prix Stratégies 2025, demonstrating the agency's ability to produce innovative cross-format audio content.
- Orès Collective (Groupe EDG)flagshipGhosts Play Music is a wholly-owned subsidiary of Orès Collective, which is part of Groupe EDG. This parent company structure provides institutional backing, shared resources, and cross-company collaboration opportunities. The affiliation is referenced on the agency's website and legal pages as the foundational corporate relationship.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GHOSTS Play Music competitors and assessment
Company assessmentDirect peers
- MassiveMusic: Amsterdam-based global music and sound branding agency offering sonic identity, original composition, music supervision, and audio post-production for brands. Directly comparable to GHOSTS Play Music in service mix and enterprise client focus (Nike, Google, Netflix), though materially larger in scale and owned by Songtradr.
- Antfood: New York and São Paulo-based music and sound design studio serving advertising, film, and interactive media. Comparable boutique creative profile with enterprise clients (Google, Facebook, HBO), making it a direct competitor for cross-border sonic identity briefs.
- Amp Sound Branding: London-based audio branding agency specializing in sonic logos, brand sound, and original music for advertising and broadcast. Closely mirrors GHOSTS' core offering of sonic identity and bespoke composition for global brands, operating in the same competitive RFP landscape.
- Bruit Blanc: Paris-based music and sound design agency serving advertising, film and brands. Geographically closest direct competitor to GHOSTS in the French sonic identity and original composition market, frequently competing for the same advertiser briefs.
- Sixième Son: Paris-headquartered audio branding and sonic identity agency with strong enterprise client base across Europe. Provides near-identical service offering (brand sound, jingle, music supervision, audio post) and competes head-to-head with GHOSTS for French and EMEA brand RFPs.
Emerging players
- DLMDD: UK-based music and sound design studio for advertising, film and games. Comparable boutique creative profile with a London-centric footprint, making it a partial-overlap competitor particularly for premium UK brand briefs.
- Listening: Independent music and sound agency with offices in New York and Los Angeles focused on sonic branding and original music for advertising. Comparable boutique offering but smaller geographic footprint than GHOSTS' five-country presence.
Broad incumbents
- Publicis Groupe (Le Truc / Prodigious): Global advertising holding company whose in-house production and music arms (Prodigious, The Creators Network) provide sonic branding, original music, and music supervision at scale. Represents the broad-incumbent competitive threat — clients can route audio production through their existing holding-company relationship rather than engaging a boutique.
- WPP (Music / Hogarth): Global advertising holding company with embedded music production capabilities across WPP and Hogarth Worldwide. Competes with GHOSTS by bundling audio branding into broader client engagements with GroupM and Ogilvy, often capturing brand sound work before independent agencies enter the picture.
Regional players
- Rumble Fish (audio branding): Poland-based audio branding studio serving Central and Eastern European brands with sonic identity and music supervision services. Comparable service mix to GHOSTS but operates in a different geographic market, making it a regional rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
GHOSTS Play Music social profiles
Digital presenceGHOSTS Play Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
GHOSTS Play Music leadership team
Management profileNumber of profiles
Profiles7 records
GHOSTS Play Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GHOSTS Play Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GHOSTS Play Music
What does GHOSTS Play Music do?
GHOSTS Play Music is a music production and sound branding agency that creates bespoke sonic identities, original compositions, music supervision, sound design, and post-production services for brands, advertising campaigns, cinema, and streaming platforms. The agency delivers end-to-end audio branding — from strategy and composition through mixing, mastering, and voice-over — adapted across multiple formats (30s, 20s, 6s) for TV, digital, and social channels. It serves enterprise brand clients worldwide from offices in Lille, Paris, Montréal, Ho Chi Minh City, Shanghai, and Hong Kong.
Is GHOSTS Play Music a public or private company?
GHOSTS Play Music is a private company. It is classified as corporate owned and is currently operating.
When was GHOSTS Play Music founded?
GHOSTS Play Music was founded in -1. It employs 1 to 10 people.
Where is GHOSTS Play Music based?
GHOSTS Play Music is headquartered in Lille, France, in the Europe region.
How does GHOSTS Play Music make money?
Four revenue lines are on record. Sound Branding & Identity Production is the primary driver. The others are original Music Composition for Advertising, music Supervision and post-Production & Studio Services.
Who are GHOSTS Play Music's main competitors?
Direct peers on record are MassiveMusic, Antfood, Amp Sound Branding, Bruit Blanc and Sixième Son. Emerging players are DLMDD and Listening. Broad incumbents are Publicis Groupe (Le Truc / Prodigious) and WPP (Music / Hogarth). Rumble Fish (audio branding) is listed as a regional player.
Does GHOSTS Play Music have an API?
No public API is recorded for GHOSTS Play Music.
What industry is GHOSTS Play Music in?
GHOSTS Play Music's product category is Sound Branding & Music Production Services. Its primary akta.pro industry code is MPAIALAE, Jingle & Brand Sonic Identity Studios, with a secondary code of MPAIALAB, Music Supervision Services. Its NAICS code is 51224 and its SIC code is 7311.