Giacomo Catalani Editore

What Giacomo Catalani Editore does

Giacomo Catalani Editore Srl is an Italian publishing-education-technology group founded in 2008 by Giacomo Catalani and headquartered in Arezzo, Italy. The Group operates four core departments — ATS Institute (Istituto ATS), Sport Science, Scienze Motorie (Human Motion Science), and NeuroPeople — that deliver professional certification, publishing, and continuing education across sports science, health, fitness, and business transformation verticals. Its product portfolio spans physical and digital books (Postural Gymnastics, Functional Nutrition, Biomechanics, Elastic Taping, Sports Massage, Cupping, Moxibustion, Gua-Sha, Corrective and Functional Exercise), streaming video courses, in-person classroom training, and major branded events including the Human Motion Science Summit and Fitness Business Summit.

The Group's technology backbone consists of four proprietary streaming platforms (SportScience.com, istitutoats.com, neuropeople.com, scienzemotorie.com) featuring 3D Human Anatomy and VR integration, supported by 300+ websites and domains, 15 online shops, and dedicated mobile apps on iOS and Android. The 750 sqm Arezzo facility houses two recording rooms and a warehouse, enabling in-house content production. Strategic partnerships with CEP Dijon, the European College of Sport Science (ECSS), NSCA USA, and the European Registry for Fitness and Health Professionals anchor scientific credibility.

Revenue is generated through four streams: transactional book sales, video course access (per-course and platform subscriptions), professional training and certification fees, and event-based services. Go-to-market combines event-driven demand generation (summits, conferences, training events), community-led engagement via talk shows, podcasts, and platform communities, and a direct sales model across owned shops and streaming platforms. The Group reports 80,000+ clients trained, 70,000+ ATS-certified professionals, 5,000+ classroom events conducted, and 40 registered brands, operating primarily in Italy with a U.S. expansion via Sport Science USA.

Name

Giacomo Catalani Editore

Legal name

Giacomo Catalani Editore Srl

Website

https://giacomocatalanieditore.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Giacomo Catalani Editore is an Italian publishing-education-technology group serving health, fitness, and sports-science professionals through proprietary streaming platforms, certified training, books, video courses, and major summits, operating 300+ websites and 15 online shops.

Ownership category

akta.pro rank

Product category

Professional Publishing and Education

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)

akta.pro secondary industry

Reader Community, Serialization & Monetization Platforms (Web fiction, Subscriptions) (MPAJAJAM)

Keywords

• Professional scientific publishing
• Video course streaming
• Sport science training
• Professional certification programs
• Human motion science

Headquarters

HQ city

Arezzo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Publishing (Books and Video Courses): One-time sale of books (paperback) and video courses (streaming access), sold through 15 online shops. Books include ISBNs and are paired with video course companions. Revenue is transactional per unit, with books sold via shop.istitutoats.com and other branded storefronts.
2. Video Streaming Subscriptions / Access: Access to video courses and streaming platforms (SportScience.com, ATS Institute platform) likely operates on a subscription or per-course purchase model. The platforms are described as 'world's most up-to-date platforms for expediting training and upgrading' with 'Buy Now' CTAs per course.
3. Professional Training and Certification: Classroom events, seminars, summits, conferences, and certification programs. Over 5,000 classroom events and 80,000+ clients trained. Training events generate revenue through attendance fees and certification fees. Includes national and international training courses in scientific, business, and strategic communication areas.
4. Events (Summits and Conferences): Major branded events including Human Motion Science Summit and Fitness Business Summit serve as both revenue generators (ticket fees) and demand-generation vehicles, attracting professionals who then enroll in training programs and purchase publications.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Giacomo Catalani Editore is a publishing group that creates and distributes specialist books and video courses on sport science, human motion, health, nutrition, biomechanics, and business transformation, paired with nationally and internationally valid professional certifications, in-person training events/summits/conferences, and proprietary streaming platforms. Its revenue mix combines one-time publishing sales, certification/training service fees, and subscription-style streaming platform access, all delivered through 4 branded departments (ATS, Sport Science, Scienze Motorie, NeuroPeople), 15 owned online shops, and 300+ websites.

Product overview

Giacomo Catalani Editore is a next-generation publishing group operating a platform-plus-modules architecture consisting of three core product lines: Publishing (Books and Video Courses), Professional Training (conferences, summits, seminars, and courses), and Technology (streaming platforms and VR). The portfolio includes four specialized departments/sub-brands: ATS Institute (professional scientific training with 70,000+ certified professionals), Sport Science (streaming platform for human movement science), NeuroPeople (business transformation and consulting), and Human Motion Science (human motion science portal with 30,000+ registered professionals). The group operates over 300 websites and 15 online shops, serving millions of users with books, video courses, talk shows, and major events like the Human Motion Science Summit and Fitness Business Summit.

Differentiator

Problem solved

Functional benefit

Brands

• ATS Institute (Istituto ATS™): First Professional Training Institute in the Scientific Field - dedicated to health, wellness, and performance certifications and training.
• Sport Science™
• Scienze Motorie (Human Motion Science)
• NeuroPeople®

Products and services

• Books (Libri) Specialist books (paperback/digital, ISBN-registered) on sport science, human motion, health, nutrition, biomechanics, and business transformation topics, sold directly via 15 owned online shops to individual consumers, professionals, and institutions.
• Video Courses (Video Corsi) Streaming video courses covering Training Periodization, Speed Training, Anthropometric Evaluation, Strength Training, Functional Nutrition, Biomechanics, Elastic Taping, Sports Massage, Cupping Therapy, Moxibustion, Gua-Sha, Corrective Exercise, and other professional training topics, sold individually through 'Buy Now' CTAs on proprietary shop pages.
• ATS Institute Professional Training and Certifications (Istituto ATS™) Professional training and certification programs in the scientific field (health, wellness, sport, performance) with national and international validity; 70,000+ certified professionals trained via streaming video courses, classroom training, and ATS-aligned university/institutional pathways.
• Sport Science™ Streaming Platform (SportScience.com) World's most sophisticated streaming platform for studying Movement and Sport Science for Performance, Prevention, Recovery, and Health; includes 3D Human Anatomy integration, multilingual delivery (Italian/English), and serves 25+ professional categories via direct purchase and subscription access.
• NeuroPeople® Business, Cultural, Personal and Corporate Transformation Editorial series, seminars, courses, summits, technological consulting, and strategic services covering Business, Cultural, Personal and Corporate Transformation with a focus on communication, innovation, and strategy; custom software/graphics/XR/video production services for strategic consulting engagements.
• Scienze Motorie (Human Motion Science) Portal and Training Italy's official Human Motion Science portal offering editorial series, professional training, talk shows (199+ episodes), podcasts (Apple/Spreaker), and publishing access for the Italian Human Motion Science professional community with 30,000+ registered professionals.
• Human Motion Science Summit Major branded summit event in Italy for Human Motion Science, gathering researchers, athletes, professors, entrepreneurs and professionals for dialogue, networking, and continuing education; serves as both a standalone ticketed event and a top-of-funnel touchpoint driving certification and course enrollment.
• Fitness Business Summit Major branded business summit supporting brands and professionals in the health and sport sectors; a ticketed career-development and business-networking event that doubles as a demand-generation touchpoint for the Group's certifications and products.
• Classroom Training Courses and Conferences In-person and classroom-based training courses, seminars, and conferences in scientific, business, and strategic communication areas — including training interventions requested by major public and private institutions, international universities, and prestigious private companies.

Quantifiable outcome

• 70,000+ professionals certified through ATS Institute
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• CEP – Centre d'Expertise de la Performance, Dijon, FrancecoreStrategic or Co-development PartnerATS collaborates with CEP in Dijon, France, a leading research and performance center. This collaboration positions ATS among leading international companies and contributes to its credibility as a professional training institute in the scientific field.
• ECSS – European College of Sport SciencecoreStrategic or Co-development PartnerATS collaborates with the European College of Sport Science, one of the most prominent institutions in sports science at the European level, enhancing the scientific validity of ATS training programs.
• European Registry for Fitness and Health ProfessionalscoreStrategic or Co-development PartnerATS works with the European Registry for Fitness and Health Professionals, providing international recognition and certification validity across European markets.
• NSCA USA (National Strength and Conditioning Association)coreStrategic or Co-development PartnerATS collaborates with NSCA USA, the leading strength and conditioning professional organization globally, to align certifications and training standards with international benchmarks.

Scale indicators11 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Coursera: Large-scale online education platform offering university-partnered sport science, nutrition, and health specializations. Comparable as a global certification/continuing education distribution channel competing for the same professional audience.
• Udemy (Udemy Business): Global online learning marketplace with extensive sport science, fitness, and nutrition course catalogs. Comparable in delivering video-based professional courses to a global learner base, though at lower price points.
• ECSS (European College of Sport Science): Pan-European scientific society producing journals, conferences, and educational standards in sport science. Comparable as a strategic scientific authority partnering with and validating certification programs.

Direct peers

• Human Kinetics: Specialist publisher of books, video, and certification prep materials in sport, exercise, and health sciences. Closely comparable in product mix (books + video courses) and in serving the same physical education and allied health professional market.
• ACE Fitness (American Council on Exercise): Major certification body and educational content provider for fitness professionals. Overlaps with ATS Institute and SportScience.com on certification programs, study materials, and continuing education for personal trainers.
• NSCA (National Strength and Conditioning Association): Global certifying body and education publisher for strength and conditioning professionals. Directly comparable as Giacomo Catalani Editore holds a strategic alliance with NSCA USA and competes for the same certified trainer audience.
• NASM (National Academy of Sports Medicine): Leading personal training certification and continuing education publisher. Comparable in offering certifications, video courses, and digital learning tools to the same fitness and allied health professional segments.
• IDEA Fit (IDEA Health & Fitness Association): Publisher of fitness industry content, certification prep materials, and host of major industry events/conferences. Closely mirrors Giacomo Catalani Editore's combination of publishing, certifications, and signature summits.

Regional players

• Calzetti & Mariucci Editori: Italian publisher of scientific and educational books, including sport and movement science titles. Comparable as a domestic Italian publishing peer operating in the same professional/student academic content niche.
• Edizioni LSWR (Gruppo LSWR): Italian technical and scientific publisher producing professional references across healthcare, fitness, and engineering. Comparable as a domestic peer in scientific/professional book publishing serving the same B2B educational market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@giacomocatalanieditore1086
• Facebookfacebook.com/giacomocatalanieditore
• LinkedInlinkedin.com/company/giacomo-catalani-editore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giacomo Catalani Editore