Giada Ilardo Jewelry

What Giada Ilardo Jewelry does

Giada Ilardo Jewelry, operating under the legal entity Giada Ilardo AG, is a Swiss luxury piercing and jewelry maison headquartered in Zurich. Founded by Giada Ilardo, who has over 23 years of piercing industry experience originating in her teenage years, the company runs 15+ branded jewelry collections (Spirito di Giada, Amore, Angolo, Anello, Ciondolo, Cucciolo, Doré, Donna, Gioia, Il Diamante, Industrial, Inverno, Passione, Portofino, plus Giahi by Giada sub-brand and the DNA Visione limited edition). All pieces are handcrafted in the company's in-house Zurich goldsmith atelier using 18-karat gold, platinum, ethically sourced gemstones, and Swiss-made lab-grown diamonds produced with energy from the Swiss Alps. Pricing spans from CHF 200 entry pieces to over CHF 10,580 for Spirito di Giada Aurora tier, with a mid-range band of CHF 260-5,000 dominating the mix.

The business operates a hybrid direct-to-consumer model through a Shopify-powered 24/7 e-commerce store and a physical retail presence in Zurich, currently a Pop-Up Boutique at Rennweg 28 during the transition from Bahnhofstrasse. Beyond product sales, the company monetizes a portfolio of professional services: custom jewelry design (Spezialanfertigung) with 3-8 week production, on-site Infinity Bracelet hand-soldering at three chain thicknesses, professional body piercings, earlobe reconstruction surgery, and Pico-Laser tattoo removal offered in tiered bundles. Marketing relies on organic social, a high-profile brand ambassador partnership (London On Da Track at the Grammy Awards), email, and appointment-driven booking. The company is currently transitioning to a larger flagship location, "The House of Giada Ilardo," scheduled to open in Summer 2026.

Name

Giada Ilardo Jewelry

Legal name

Giada Ilardo AG

Website

https://giadailardo.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Giada Ilardo Jewelry is a Zurich-based Swiss luxury piercing jewelry and services brand, founded by Giada Ilardo, handcrafting 18kt gold and platinum body jewelry across 15+ collections and offering custom design, professional piercings, earlobe reconstruction, and Pico-Laser tattoo removal to consumer clients.

Ownership category

akta.pro rank

Product category

Luxury Piercing Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Custom Body Jewelry & Piercing Jewelry (Made-to-Measure) (CRAKAHAL)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Colored Gemstone Jewelry (CRAKAAAB)

Keywords

• Luxury piercing jewelry
• Custom fine jewelry
• Body piercing services
• Handcrafted gold jewelry
• Lab-grown diamond jewelry

Headquarters

HQ city

Zurich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Jewelry Sales: Sale of 18-karat gold and platinum piercing jewelry, rings, earrings, necklaces, bracelets through e-commerce and boutique. Products range from entry-level (CHF 200) to high-end pieces (CHF 10,580+).
2. Custom Jewelry Design: Bespoke custom jewelry creation service with personal design consultation, sketch or 3D rendering, and handcrafted production in Zurich atelier. Production time 3-8 weeks.
3. Piercing Services: Professional piercing services for various body parts including ear, nose, belly, nipple, and intimate piercings. Booked by appointment.
4. Tattoo Services: Tattoo services offered through Giahi Tattoo studio (referenced at giahi.ch).
5. Tattoo Removal Services: Pico laser tattoo removal using medically certified technology. Offers individual sessions and unlimited session packages until complete removal.
6. Earlobe Reconstruction: Minimally invasive earlobe correction procedures performed by experienced surgeons.
7. Gift Cards: Gift cards available in denominations from CHF 50 to CHF 1,000, redeemable online and in-store.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Giada Ilardo AG designs, manufactures, and sells luxury piercing and fine jewelry in 18kt gold and platinum with natural and Swiss Made lab-grown diamonds through its Zurich boutique and online store. The brand also delivers appointment-based services: professional body piercings, custom jewelry design, hand-soldered Infinity Bracelets, earlobe reconstruction, tattoo removal via Pico-Laser, and affiliated tattoo services.

Product overview

Giada Ilardo Jewelry is a Swiss luxury piercing and jewelry brand operating as a single boutique with multiple interconnected product lines. The core offering consists of 15 named piercing jewelry collections (Spirito di Giada, Amore, Angolo, Anello, Ciondolo, Cucciolo, Doré, Donna, Gioia, Il Diamante, Industrial, Inverno, Passione, Portofino, and Giahi by Giada) plus a DNA Visione limited edition, all crafted in 18kt gold with diamonds and lab-grown gemstones. Services include custom jewelry design (Spezialanfertigung), Infinity Bracelets soldering, Earlobe Reconstruction, and Tattoo Removal using Pico-Laser technology. The company operates a Shopify-powered e-commerce platform alongside its physical boutique in Zurich, with a Pop-Up location and new House of Giada Ilardo opening Summer 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Giahi by Giada: Sub-brand offering jewelry pieces, including 14k gold pieces.
• DNA Visione

Products and services

• Spirito di Giada Collection Luxury core collection featuring lab-grown gemstones in vibrant colors with unique character, celebrating nature's diversity and the beauty of precious stones; sold as 18kt gold piercing and jewelry pieces.
• Amore Collection Luxury piercing jewelry collection available in 18kt gold for ear, nose, belly, and intimate piercings.
• Angolo Collection Geometric-inspired 18kt gold piercing jewelry for belly, nipple, nostril, conch, and rook/bridge piercings.
• Anello Collection Ring-based 18kt gold piercing jewelry with multiple letter-based variants (B, F, FG, G, GA, L, N, P, Q, QB, S, T).
• Ciondolo Collection Pendant-style 18kt gold jewelry with symbolic motifs including snake, quarter, moon, cross, feather, and butterfly designs.
• Cucciolo Collection Character-based 18kt gold jewelry collection including alphabet letters and symbols (sword, kaktus, hashtag, comma, triangle, cross), also offered as bracelets and necklaces.
• Doré Collection 18kt gold ear jewelry with pearls and gemstones including zippered creoles, logo kreoles, and chain designs.
• Donna Collection Versatile 18kt gold piercing jewelry for multiple body locations including nipple, septum, conch, lobe, lips, rook, tragus, and banana bell piercings.
• Gioia Collection Everyday 18kt gold jewelry collection featuring circles, flowers, and fan designs for belly, nostril, and various ear placements; entry-level pieces start at CHF 200.
• Il Diamante Collection Diamond-themed piercing jewelry collection featuring various diamond cuts (round, princess, marquise, pear, baguette, heart, radiant, asscher, trillion) for multiple piercing types including ear, nostril, belly, and nipple.
• Inverno Collection Winter-inspired collection featuring blue topaz stones and icy aesthetics in clickers, ear studs, nipple, and navel piercings.
• Passione Collection Passion-themed 18kt gold piercing jewelry for belly, bridge, christina, conch, lobe, nipple, nostril, ring, and tragus piercings.
• Portofino Collection Luxury collection inspired by Portofino featuring princess diamond rings, labret piercings, and earcuffs with dynamic gold and diamond combinations; pieces priced CHF 1,200–5,000.
• Giahi by Giada Sub-brand collection of 14kt gold body jewelry with various geometric and decorative designs.
• Industrial Collection Industrial-style piercing jewelry designed for industrial piercings.
• Custom Jewelry (Spezialanfertigung) Bespoke custom jewelry design service where customers collaborate with an in-house designer and goldsmith to create personalized rings, necklaces, bracelets, and earrings in 18kt gold or platinum with lab-grown or natural diamonds and ethical gemstones; produced in Zurich with 3–8 week turnaround.
• Infinity Bracelets Permanent 18kt gold bracelets hand-soldered on-site in front of the customer, available in chain strengths S (0.9mm) at CHF 420, M (1.4mm) at CHF 860, and L (1.8mm) at CHF 1,080, in yellow or white gold.
• Body Piercing Service Professional piercing services for various body parts including ear, nose, belly, nipple, and intimate piercings, booked by appointment at the Zurich boutique.
• Earlobe Reconstruction Minimally invasive surgical procedure to repair stretched, torn, or deformed earlobes, performed by experienced surgeons.
• Tattoo Removal Professional tattoo removal using medical-grade Pico-Laser technology with certified practitioners; offered via bundle packages S (<5cm) CHF 1,350, M (<15cm) CHF 2,100, L (<25cm) CHF 2,850, each with unlimited sessions until complete removal.
• Tattoo Services Professional tattoo services offered through the affiliated studio Giahi Tattoo (giahi.ch), with gift card bundles of CHF 100 and CHF 500 available for purchase.
• PURE Piercing Aftercare Spray House-brand piercing aftercare spray for cleaning and healing piercings during the healing period.
• Gift Cards Digital and physical gift cards available in denominations from CHF 50 to CHF 1,000, redeemable online and in-store.
• DNA Visione Collection Limited edition collection elevating rebellious piercing code to high-jewelry language, debuted at the Grammy Awards by Brand Ambassador London On Da Track.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Boucheron: Boucheron is a heritage French luxury jeweler with deep fine-jewelry expertise and a Paris flagship destination model. Comparable on luxury fine-jewelry positioning and high-end customer base, and a model for aspirational flagship expansion.
• Pandora: Pandora is a global mass-market jewelry brand with charms, earrings, and piercing-compatible lines. Comparable on piercing-adjacent categories and price points but operates at vastly different scale and price tier.

Emerging players

• Mejuri: Mejuri is a direct-to-consumer fine jewelry brand that scaled e-commerce-led distribution of gold and diamond jewelry. Comparable on DTC model and target millennial/Gen-Z luxury customer, but at broader accessibility and significantly larger scale.

Direct peers

• Maria Tash: Maria Tash is widely regarded as the pioneer of luxury piercing jewelry, operating fine-jewelry piercing studios and boutiques globally. Both brands combine 18k-gold fine jewelry with high-end piercing services and target affluent consumers seeking elevated piercing aesthetics.
• Pamela Love: Pamela Love is an independent designer fine jewelry brand with an edgy, artisan aesthetic and handcrafted production. Comparable on independent designer positioning, alternative-luxury aesthetic, and handcrafted 18k jewelry.
• Aurélie Bidermann: Aurélie Bidermann is an independent French fine jewelry designer known for handcrafted, often nature-inspired collections in 18k gold. Comparable as an independent luxury designer-jeweler brand with boutique and DTC distribution.
• Zoë Chicaye: Zoë Chicaye is a fine jewelry brand specializing in diamond and gemstone piercing jewelry with handcrafted production. Direct comparable on craftsmanship-first piercing-jewelry positioning in 14k and 18k gold.
• Suzanne Kalan: Suzanne Kalan is a fine jewelry designer specializing in handcrafted 18k gold jewelry with distinctive stone settings. Comparable as an independent fine-jewelry designer operating at the luxury price tier with direct-to-consumer and boutique distribution.
• Jacquie Aiche: Jacquie Aiche is a luxury body jewelry and piercing jewelry brand based in Los Angeles, known for mixing fine jewelry craftsmanship with a bohemian-luxury piercing aesthetic. Comparable directly on positioning 14k–18k gold piercing jewelry with celebrity-driven brand presence.
• Anita Ko: Anita Ko is a luxury fine jewelry designer known for modern, handcrafted 18k gold jewelry favored by celebrities. Comparable as an independent designer-led fine jewelry brand with celebrity halo and high-touch custom design services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/giadailardo
• Facebookfacebook.com/giadailardo
• Instagraminstagram.com/giadailardo
• LinkedInlinkedin.com/company/giadailardojewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giada Ilardo Jewelry