Gestaltung, Innovation und Beratung in der Arbeits- und Sozialpolitik GmbH

What Gestaltung, Innovation und Beratung in der Arbeits- und Sozialpolitik GmbH does

G.I.B. – Gestaltung, Innovation und Beratung in der Arbeits- und Sozialpolitik GmbH is a wholly state-owned consulting company (Landesgesellschaft) of the State of North Rhine-Westphalia, founded in 1986 and headquartered in Bottrop, Germany. The organization develops, implements, monitors, and evaluates labor market and social policy programs under the supervision of the Ministry for Labor, Health and Social Affairs (MAGS NRW), which is also its sole shareholder. Core service lines include the INQA-Coaching program for SMEs, the Beratungsstellen Arbeit counseling network, and ESF co-financed program management, alongside recurring publications, expert opinions, and policy research for the regional labor and social policy ecosystem.

The product portfolio combines consulting services with a growing set of digital platforms. The Regionales Fachkräftemonitoring NRW delivers quarterly labor market and skills data at district granularity, the Interactive SGB II Data Platform provides spatial visualization of basic income support data across all 427 NRW municipalities via the KomMonitor GIS layer, and the recently launched Berufswahlapp supports the state-wide Kein Abschluss ohne Anschluss career orientation initiative. Supporting infrastructure includes Moodle-based e-learning, a bi-weekly newsletter via CleverReach, and AI-assisted analytical modalities for structured labor data and publication workflows. AI capability is operational (predictive analytics, recommendation-style surveys) rather than a proprietary model stack.

The business model is non-commercial: G.I.B. is funded through state allocations and ESF co-financing, delivering commissioned services to MAGS NRW, Jobcenter, municipalities, schools, project executing agencies, and SMEs. Go-to-market is sales-led and relationship-driven within the public sector ecosystem rather than product-led; many events are offered free of charge to participants. Customers and beneficiaries are concentrated entirely within NRW, with no commercial pricing model, no external funding rounds, and no private shareholders. Distribution occurs via direct engagement with public institutions, professional events and workshops, and downloadable publications from gib.nrw.de.

Name

Gestaltung, Innovation und Beratung in der Arbeits- und Sozialpolitik GmbH

Legal name

G.I.B. – Gestaltung, Innovation und Beratung in der Arbeits- und Sozialpolitik GmbH

Website

https://gib.nrw.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

G.I.B. is a wholly state-owned consulting company of North Rhine-Westphalia that develops, implements, monitors, and evaluates labor market and social policy programs for MAGS NRW, Jobcenter, municipalities, schools, and SMEs across NRW.

Ownership category

akta.pro rank

Headquarters

HQ city

Bottrop, Nordrhein-Westfalen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Contracts and Program Management: G.I.B. operates as a state-owned company (Landesgesellschaft) funded by the State of North Rhine-Westphalia. The company receives funding through the Ministry for Labor, Health and Social Affairs (MAGS NRW) for developing and implementing funding programs, conducting evaluations, providing consulting services, and organizing training events. Revenue is derived from commissioned government projects, program management fees, and service contracts with public institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

G.I.B. is a state-owned consulting company that develops, implements, and evaluates labor and social policy programs in North Rhine-Westphalia on behalf of the Ministry for Labor, Health and Social Affairs (MAGS NRW). It delivers expert opinions, funding program guidance, training events, monitoring and evaluation of ESF-co-financed programs, and operates interactive data platforms for SGB II and regional skills monitoring. Core offerings include the INQA-Coaching program for SMEs, the Berufswahlapp career orientation tool, the Beratungsstellen Arbeit counseling centers, and policy publications and reports.

Product overview

G.I.B. operates as a government-owned consulting and service organization for labor and social policy in North Rhine-Westphalia, offering a portfolio of consulting services, data platforms, publications, and programs. The core offerings include the INQA-Coaching consulting program for companies, the Regional Skills Monitoring platform (Regionales Fachkräftemonitoring NRW), and the Interactive SGB II Data Platform - both providing data-driven insights for workforce planning. Additional services encompass the Berufswahlapp digital career orientation tool, the Beratungsstellen Arbeit counseling centers, and various ESF-funded program evaluations. The organization also publishes extensive reports, guides, and the KI. Gut. Machen. Kompass for responsible AI adoption. These products and services are interconnected, supporting the full lifecycle from policy development and program implementation to monitoring, evaluation, and knowledge dissemination.

Differentiator

Problem solved

Functional benefit

Products and services

• INQA-Coaching Consulting program for companies on sustainable human resources management, organizational development, and AI introduction. G.I.B. serves as the INQA consulting center responsible for executing the INQA-Coaching program of the Federal Ministry of Labor in North Rhine-Westphalia since mid-2023.
• Regionales Fachkräftemonitoring NRW Interactive data platform providing comprehensive regional skills monitoring for North Rhine-Westphalia. Offers quarterly updated data on employment trends, workforce demographics, part-time rates, population forecasts, and education indicators down to district level.
• Interaktive Datenplattform SGB II Interactive data platform for basic income support (SGB II) providing quarterly data analysis and spatial visualization for all 427 municipalities in North Rhine-Westphalia. Covers composition of benefit recipient households, unemployment, promotion measures, and employment.
• Berufswahlapp Digital career orientation app enabling students to reflect on interests, document internships multimedia, and plan their career path. Part of the 'Kein Abschluss ohne Anschluss' (KAoA) state initiative for systematic career orientation.
• Beratungsstellen Arbeit State-funded counseling centers providing independent, quality-assured advice for people in precarious or exploitative employment situations. Offers over 70,000 consultations annually including legal advice, qualification information, and cross-system support.
• ESF Basissprachkurse Evaluation Evaluation of ESF-funded basic language courses for labor market integration of refugees. Provides low-threshold language support for refugees without access to federal language programs.
• Heimspiel Zukunft Alliance using professional football clubs' reach to provide career orientation for young people. Connects state government, Bundesliga clubs, and municipal coordination offices to bring vocational guidance into stadiums and club environments.
• KI. Gut. Machen. Kompass Practical guide for responsible AI introduction in enterprises, developed jointly with TBS NRW. Provides actionable recommendations for developing AI strategies, identifying application areas, and involving employees and works councils.
• SGB II Datenblätter Monthly statistical reports containing SGB II data for North Rhine-Westphalia, Western Germany, and Germany overall. Shows developments in central labor market indicators compared to the respective prior-year month.
• G.I.B. Newsletter Bi-weekly newsletter providing information about events, publications, and work of G.I.B., plus link tips on selected labor and social policy topics. Distributed via CleverReach with automated profiling.

Quantifiable outcome

• Over 70,000 consultations provided through Beratungsstellen Arbeit in 2025
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MAGS NRW (Ministerium für Arbeit, Gesundheit und Soziales des Landes Nordrhein-Westfalen)coreStrategic or Co-development PartnerMAGS NRW is the primary government partner and sole representative of the state owner. G.I.B. was founded by NRW and operates under the supervision of MAGS NRW. The Ministry provides funding and strategic direction for G.I.B.'s activities. Aufsichtsratsvorsitzender (Supervisory Board Chair) Stefan Kulozik represents MAGS NRW.
• RD NRW (Regionaldirektion Nordrhein-Westfalen der Bundesagentur für Arbeit)coreStrategic or Co-development PartnerG.I.B. and RD NRW jointly organize networking events for job centers in NRW, particularly regarding project funding under SGB II and implementation of federal guidelines. The partnership facilitates knowledge sharing and practical exchange among employment agencies.
• Jobcenter NRWcoreStrategic or Co-development PartnerG.I.B. supports the networking of all job centers in NRW through quarterly working groups. The partnership focuses on professional exchange, best practice sharing, and implementation support for federal programs including coaching initiatives under the Teilhabechancengesetz.
• TBS NRW (Technologieberatungsstelle beim DGB NRW e. V.)coreStrategic or Co-development PartnerG.I.B. and TBS NRW jointly published the guide 'KI. Gut. Machen. Gemeinsam gestalten' (AI. Good. Do. Shape Together) for managers and works councils on responsible AI implementation. The partnership combines G.I.B.'s experience in digital transformation with TBS NRW's expertise in technology consulting.
• Landesregierung NRW (State Government of NRW)coreStrategic or Co-development PartnerG.I.B. collaborates with the state government on various initiatives including the 'Heimspiel Zukunft' (Home Game Future) alliance that brings together professional football clubs, municipal coordinators, and state agencies to support career orientation for youth.
• INQA (Initiative Neue Qualität der Arbeit)minorGTM or Marketing PartnerG.I.B. serves as an INQA consulting center (INQA-Beratungsstelle) and has been responsible for implementing the INQA-Coaching program of the Federal Ministry of Labor in NRW since mid-2023.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bundesinstitut für Berufsbildung (BIBB): Federal institute for vocational education and training in Germany. BIBB advises on VET policy, career orientation, and workforce development — directly overlapping with G.I.B.'s KAoA/career-orientation and INQA-Coaching activities, but operating at federal level.
• Prognos AG: Munich-based research and consulting firm delivering policy studies, evaluations, and economic analyses for German federal and state governments. Direct peer in providing evidence-based social and labor policy consulting under public contracts.
• Institut für Arbeitsmarkt- und Berufsforschung (IAB): The research arm of the German Federal Employment Agency (Bundesagentur für Arbeit). IAB conducts labor market research and policy evaluation at federal level, making it a direct functional peer to G.I.B.'s monitoring and evaluation work in NRW, but at national scale.
• Institut der deutschen Wirtschaft (IW Köln): Cologne-based economic research institute producing labor market analyses, skilled-worker studies, and policy recommendations for German employers' associations. Overlaps with G.I.B.'s INQA-Coaching and Fachkräftemonitoring work, with a similar NRW footprint.

Broad incumbents

• McKinsey Public Sector Practice (Germany): Strategy consultancy's German public-sector practice advising federal and state governments on social, labor market, and welfare reforms. Comparable to G.I.B. in serving NRW-level policy clients but as a commercial, generalist advisor rather than a state-owned specialist.
• KPMG Public Sector (Germany): Big-four advisory practice serving German federal, state, and municipal governments on labor market, social, and HR transformation programs. Commercial peer to G.I.B.'s public-sector consulting activities, with broader geographic reach and a for-profit model.
• Bertelsmann Stiftung: Germany's largest private foundation operates extensive programs on labor market, social, and education policy, producing widely-cited studies and policy recommendations. Comparable to G.I.B. in producing policy-relevant data, evaluation, and publications, though broader in scope and independent of any single state.

Regional players

• Arbeit und Leben NRW: State-affiliated umbrella organization in NRW delivering labor-related political education and continuing training. State-owned and NRW-scoped like G.I.B., but focused on adult civic/political education and continuing vocational training rather than policy consulting and data platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gibnrw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gestaltung, Innovation und Beratung in der Arbeits- und Sozialpolitik GmbH