Global Imports & Exports

Name

Global Imports & Exports

Legal name

Global Imports & Exports

Website

https://gie.co.nz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Import & Export Distribution of Construction, Hardware, and Trade Products

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Other Professional Equipment and Supplies Merchant Wholesalers (42349)

SIC

Wholesale-Hardware (5072), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

International DTC & Brand.com (Global Shipping) (CRAFAJAB)

Keywords

• Construction product distribution
• Hardware wholesale supply
• Freight forwarding services
• Container consolidation
• Bulk commercial supply

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Import & Export of Products: Revenue generated through importing and distributing quality construction, hardware, hand tools, garden and electrical products to customers throughout South Pacific and New Zealand. Services include container consolidation, freight forwarding, and bulk commercial supply.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Global Imports & Exports is a New Zealand-based import and export distributor that purchases and resells quality construction, hardware, hand tools, garden, electrical, plumbing, automotive, furniture, apparel, tiles & paving, and technology & appliance products to commercial and trade customers across New Zealand and the South Pacific. The company complements its product distribution with container consolidation, sea and air freight forwarding, and bulk supply services, executing operations from its Auckland warehouse holding replenishment stock.

Product overview

Global Imports & Exports (GIE) is an import and export company established in 1995, distributing quality construction, hardware, hand tool, garden, and electrical products throughout New Zealand and the South Pacific region. The company operates as a single unified distribution business with a broad portfolio of product categories including Apparel, Automotive, Electrical, Farming/Gardening/Landscaping, Furniture, Hardware, Locks & Security, Plumbing, Technology & Appliances, Tiles & Paving, and Tools. The product portfolio includes both owned distributed brands (Palmex synthetic roofing, Truper Range) and partner brands (Robust, Force, Farm Masta, Comfort Loo, Garbage Man Wheelie Bins, Builder's Barrow). The company complements its product distribution with logistics services including container consolidation, freight forwarding, and bulk supply capabilities, all managed through their Auckland warehouse with replenishment stock readily available.

Differentiator

Problem solved

Functional benefit

Brands

• Robust: Brand logo displayed on website
• Force
• Farm Masta
• Comfort Loo
• Garbage Man Wheelie Bins
• Builder's Barrow
• Truper Range

Products and services

• Apparel Products Apparel products distributed by Global Imports & Exports to commercial and trade customers across New Zealand and the South Pacific, including the AS Colour brand.
• Automotive Products Automotive products including Veslee brake cleaner, distributed to trade mechanics and automotive businesses across New Zealand and the South Pacific.
• Electrical Products Electrical products including the Force electrical brand, distributed to commercial and trade customers in New Zealand and the South Pacific.
• Farming, Gardening & Landscaping Products Farming, gardening, and landscaping products including the Farm Masta brand, distributed to agricultural and landscaping customers across New Zealand and the South Pacific.
• Furniture Products Furniture products distributed by Global Imports & Exports to commercial customers in New Zealand and South Pacific markets.
• Hardware Products Hardware products including Rawlplug anchors and fixings, and Robust brand tools and equipment, distributed through the company's network to trade and construction customers.
• Locks & Security Products Locks and security products distributed to commercial and trade customers across New Zealand and the South Pacific.
• Palmex Synthetic Thatched Roofing Environmentally friendly synthetic thatched roofing product distributed by Global Imports & Exports, known for durability and suitability for tropical climates and cyclone-prone regions. Has demonstrated ability to withstand category 5 cyclones.
• Plumbing Products Plumbing products including Marley (by Aliaxis) plumbing solutions, distributed to commercial and trade customers across New Zealand and the South Pacific.
• Technology & Appliances Products Technology and appliance products including Westinghouse brand appliances, distributed to commercial customers across New Zealand and the South Pacific.
• Tiles & Paving Products Tiles and paving products distributed to construction, renovation, and property development projects in New Zealand and the South Pacific region.
• Tools (Prokit) Professional hand tools and power tools including the Prokit brand, distributed to mechanics, builders, landscapers, and trade businesses across New Zealand and the South Pacific.
• Truper Range Tools Truper brand tools distributed by Global Imports & Exports across New Zealand and the South Pacific, featured as a dedicated product section on the company's website.
• Container Consolidation Service Container consolidation and packing service combined with efficient sea freight services to meet specific deadlines, handling anything from a single pallet to a full container for commercial businesses.
• Freight Forwarding Service Sea and air freight forwarding service ensuring safe and timely delivery of products to customers across New Zealand and the South Pacific.
• Bulk Supply Service Bulk supply capability catering to commercial businesses at the local level, enabling large-volume order fulfillment for construction, hardware, and trade customers.

Quantifiable outcome

• Products withstand extreme weather conditions (category 5 cyclone)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• DuxminorOthersBrand partnership - Dux products distributed through Global Imports & Exports network in New Zealand and South Pacific.
• ProkitminorOthersBrand partnership - Prokit products distributed through Global Imports & Exports network.
• PalmexcoreStrategic or Co-development PartnerStrategic partner for synthetic thatched roofing products. Palmex products have been successfully supplied to customers including Tonga Guest House, demonstrating the product's durability through category 5 cyclones.
• RawplugminorOthersBrand partnership - Rawplug construction and fixings products distributed through Global Imports & Exports.
• WeberminorOthersBrand partnership - Weber products (likely BBQs or outdoor products) distributed through Global Imports & Exports.
• Marley (by Aliaxis)minorOthersBrand partnership - Marley plumbing and electrical products distributed through Global Imports & Exports.
• WestinghouseminorOthersBrand partnership - Westinghouse technology and appliance products distributed through Global Imports & Exports.
• Sheffield SteelminorOthersBrand partnership - Sheffield steel products distributed through Global Imports & Exports.
• AS ColourminorOthersBrand partnership - AS Colour apparel products distributed through Global Imports & Exports.
• TrupercoreStrategic or Co-development PartnerCore brand partner - Truper Range of tools is highlighted as a dedicated product section on the Global Imports & Exports website, indicating a significant partnership.
• RobustminorOthersBrand partnership - Robust products distributed through Global Imports & Exports.
• Force ElectricalminorOthersBrand partnership - Force Electrical products distributed through Global Imports & Exports.
• Farm MastaminorOthersBrand partnership - Farm Masta agricultural products distributed through Global Imports & Exports.
• Comfort LoominorOthersBrand partnership - Comfort Loo products distributed through Global Imports & Exports.
• Garbage Man Wheelie BinsminorOthersBrand partnership - Garbage Man wheelie bin products distributed through Global Imports & Exports.
• Builder's BarrowminorOthersBrand partnership - Builder's Barrow products distributed through Global Imports & Exports.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Simms International: NZ-based specialist tools and equipment distributor serving trade and industrial customers. Comparable niche distributor model with focus on professional tools and equipment.
• JA Russell: NZ-based distributor of timber, building supplies, and hardware products serving trade customers across New Zealand. Comparable trade-distribution business in adjacent product categories.

Broad incumbents

• Mitre 10: Largest NZ hardware and building supplies retailer, cooperative of independent owners. Overlaps with GIE on hardware and tools, but is retail rather than trade/B2B distribution.
• Bunnings (Wesfarmers): Major Australian/NZ hardware retail chain with broad construction and tools assortment. Larger incumbent with overlapping categories but retail rather than wholesale/distribution focus.
• Blackwoods (Wesfarmers): Industrial and safety products distributor in NZ/Australia serving B2B customers. Comparable in industrial/wholesale distribution of tools and supplies to commercial buyers.

Direct peers

• PlaceMakers (Fletcher Building): NZ's largest trade-focused building materials distributor, part of Fletcher Building. Direct peer in supplying construction, hardware, and tools to B2B and trade customers across New Zealand.
• Steel & Tube: NZ-based distributor of construction, hardware, and steel products serving trade and commercial customers. Closest direct peer given overlap in construction materials distribution across NZ and Pacific markets.
• Corys Electrical: NZ specialist electrical products distributor serving trade and commercial customers. Comparable product category overlap in electrical supplies distribution to NZ and trade customers.
• ITM (Independent Timber Merchants): NZ network of independently owned building supply merchants distributing construction materials, hardware, and tools to trade customers. Comparable trade-focused wholesale distribution model.
• Carters: NZ building supplies merchant focused on trade customers, distributing hardware, tools, and construction materials. Comparable business model serving NZ builders and trade businesses.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/global-imports-exports

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Imports & Exports