Gender in Emergencies Group

What Gender in Emergencies Group does

The Gender in Emergencies Group (GiE Group) is a Scottish-registered Community Interest Company (SC781739) headquartered in Edinburgh that operates as a feminist social enterprise advancing gender equality in humanitarian action. Its commercial activities center on three lines: a self-serve training catalogue (Introduction to Gender in Emergencies, Gender Markers, Rapid Gender Analysis Primary Data Collection, Secondary Data Review, GBViE Risk Mitigation, and French-language equivalents) priced between $99 and $350 per seat and delivered through a custom Learning Management System (courses.giegroup.org) supplemented by TeachFloor; bespoke capacity-building programmes and consulting engagements sourced through a dedicated programme manager and a global network of 20+ senior gender and humanitarian specialists (the GiE Collective); and rapid-response Rapid Gender Analysis report delivery for active crises. A distinctive fourth line, GiE: Scale-by-Demand, packages partner organizations' proven gender equality approaches into commercial training products, distributing them through a 5,000-person network across 100 organizations and 75 countries while routing revenue back to partner technical teams.

GiE Group is the originating institution of several sector-standard methodologies: its CEO Isadora Quay created Rapid Gender Analysis, the CARE Gender Marker, the Women Lead in Emergencies approach, and initiated the Fatima Light App, and the company co-chairs the Gender Marker Practitioners Working Group with Plan International and IOM. Customers are exclusively humanitarian and international development actors — including CARE International (UK, Germany, Australia), Plan International, UN Women, IOM, Save the Children, World Vision, Red Cross, French Red Cross, CAFOD, Habitat for Humanity, Humanity & Inclusion, and the First Response Fund — supplemented by free seats reserved for Women's Rights Organizations. The revenue mix combines low-ticket self-serve course sales, professional-services consulting, Scale-by-Demand revenue-share arrangements, and grants/ecosystem support (Scottish Government Ventures Lab). Distribution is hybrid: self-serve web platform, TeachFloor for select courses, direct sales for bespoke work, in-person regional events (e.g., Germany 2025 with Aktion Deutschland Hilft), and a content/community engine (podcast, quarterly GenderConf, blog, LinkedIn community) that feeds top-of-funnel demand.

Name

Gender in Emergencies Group

Legal name

The Gender in Emergencies Group CiC

Website

https://giegroup.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gender in Emergencies Group (GiE Group) is an Edinburgh-based feminist social enterprise that delivers gender equality training, consultancy, and Rapid Gender Analysis services to humanitarian and international development organizations, including CARE, UN Women, IOM, and Save the Children.

Ownership category

akta.pro rank

Product category

Gender Equality Training and Consultancy

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710), Human Rights Organizations (813311)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Gender Equality & Women’s Rights (BPADAGAF)

Keywords

• Gender equality training
• Humanitarian consultancy
• Rapid gender analysis
• Humanitarian capacity building
• Gender mainstreaming courses

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Training Course Sales: Open courses sold at various price points ($99-$350 USD) to individuals and organizations. Courses include Introduction to Gender in Emergencies, Gender Markers, Rapid Gender Analysis, Primary Data Collection, Secondary Data Review, GBViE Risk Mitigation, and French language courses. Free places reserved for local Women's Rights Organisations.
2. Organisation-Specific Training Programmes: Bespoke capacity building programmes including Learning Needs Analysis, Design, Delivery and Learning Evaluation for specific organizations.
3. GiE Consultancy: Tailored consultancy services from the GiE Collective - a global network of gender and humanitarian experts. Includes gender strategy development, policy advisory, programme design, coordination mechanisms, feminist participatory MEAL, and expertise in feminist funding.
4. Rapid Gender Analysis Delivery: Design and delivery of Rapid Gender Analysis reports around the world, supporting local partners, and making RGA reports available quickly as humanitarian crises unfold. Includes qualitative and quantitative methods, digital and in-person data collection, gender analysis report writing, and actionable recommendations.
5. Scale By Demand: GiE Group works with partner organisations to scale their most effective gender equality approaches. Creates revenue for partners (funding for their technical teams) and generates revenue from the sale of training courses. Uses market research, learning needs assessment, marketing plans, and the GiE Network of 5000+ people.
6. GiE Coaching: Expert-led coaching and peer-to-peer capacity building services.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

GiE Group provides gender equality training courses, expert consultancy through the GiE Collective network of 20+ specialists, and Rapid Gender Analysis (RGA) reports for humanitarian crises. The company serves humanitarian organisations, NGOs, UN agencies, and individual professionals worldwide with practical, peer-to-peer learning programmes on topics including Gender Markers, GBViE Risk Mitigation, and the proprietary RGA methodology developed by the CEO.

Product overview

The Gender in Emergencies Group is a feminist social enterprise offering a portfolio of gender equality training, consultancy, and analysis services for the humanitarian sector. The core offerings include GiE Training (practical peer-to-peer learning courses), the GiE Collective (a global network of 20+ gender experts providing consultancy), and Rapid Gender Analysis (the sector's leading tool for gender insights in crises, developed by the CEO). Training courses cover topics including Introduction to Gender in Emergencies, Gender Markers, Gender Mainstreaming, RGA methodology (Secondary Data Review and Primary Data Collection), and GBViE Risk Mitigation. Additional offerings include Scale-by-Demand (a social enterprise model for scaling gender approaches), GiE Coaching services, a GiE Community platform with podcasts and events, and a collection of published RGA reports. The GiE Training Coalition and Capacity Building Programmes provide bespoke training for organisations.

Differentiator

Problem solved

Functional benefit

Brands

• GiE Collective: A global network of gender and humanitarian experts offering tailored consultancy services, described as a feminist consultancy service.
• Rapid Gender Analysis (RGA)
• GiE: Scale-by-Demand
• GenderConf

Products and services

• GiE Collective Consultancy
• Rapid Gender Analysis Service
• GiE: Scale-by-Demand
• GiE Coaching
• GiE Capacity Building Programmes
• GiE Training Coalition
• Introduction to Gender in Emergencies
• Gender Markers
• Gender Mainstreaming Project Proposals
• Rapid Gender Analysis (Introductory Course)
• RGA Secondary Data Review
• RGA Primary Data Collection
• Introduction to GBViE Risk Mitigation
• Feminist Peer-to-Peer Mentoring Programme

Quantifiable outcome

• Gender in Emergencies Training Institute generated an 8x return on investment and provided learning to over a thousand people
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Cabinet NitsouwacoreStrategic or Co-development PartnerGiE Group's sister organisation based in West Africa. A women-led consultancy group based in Niger specialising in gender equality in emergencies and development, particularly in the Sahel and Lake Chad basin. The team works in French and English.
• FatimacoreTechnology or IntegrationSister organisation with mission for every person to have their voice heard while ensuring safe, secure, and ethical research experience. Through its online Research Hub and Mobile App, research can be conducted remotely or in-person with data securely stored and analysed within the Fatima platform. GiE Group initiated the Fatima Light App.
• CARE International UKflagshipStrategic or Co-development PartnerPartnering with GiE Group to pilot GiE: Scale-by-Demand for their Women Lead in Emergencies programme model. Women Lead in Emergencies is a highly effective programme approach that increases participation of women in humanitarian decision-making and community action by working with and funding unregistered and informal women's groups.
• Feminist Humanitarian NetworkflagshipStrategic or Co-development PartnerPartnered with GiE Group to pilot GiE: Scale-by-Demand for a new training course: Introduction to Partnering with Women's Rights Organisations. Course was led by course guides from Women's Rights Organisations including Aluel Atem (South Sudan), Amparo Miciano and Alisandra Lei Escobar (Philippines), Cecilia Chami (Lebanon), and Sumeera Shrestha (Nepal). Course brought together 38 practitioners from 25 organisations across 15 countries.
• International Organisation of Migration (IOM)flagshipStrategic or Co-development PartnerCo-chairs the Gender Marker Practitioners Working Group with GiE Group and PLAN International. Working group works across the sector with technical experts from local to global, from NGOs to donors. GiE Group also working with IOM to create the Inclusion Marker, a revised version of their existing gender marker.
• PLAN InternationalflagshipStrategic or Co-development PartnerCo-chairs the Gender Marker Practitioners Working Group with GiE Group and IOM. Working group works across the sector with technical experts wherever they sit from local to global from NGOs to donors.
• Mak'Mara Sakit VillageminorGTM or Marketing PartnerCollaboration partner for LEARN-IN on Feminist Humanitarian Action online networking event on 19 June 2025.
• Humanitarian Advisory Group (HAG)minorGTM or Marketing PartnerCollaboration partner for LEARN-IN on Feminist Humanitarian Action online networking event on 19 June 2025.
• RMIT UniversityminorGTM or Marketing PartnerCollaboration partner for LEARN-IN on Feminist Humanitarian Action online networking event on 19 June 2025.
• Aktion Deutschland HilftminorStrategic or Co-development PartnerPartner for in-person GiE Training Events in Germany in 2025.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Sonke Gender Justice: South Africa-based NGO working across Africa on gender equality, GBV prevention, and men's engagement, with significant training and policy work. Comparable as a gender-focused training and advocacy organisation serving humanitarian and development contexts in the Global South.
• Raising Voices: Feminist non-profit working to prevent violence against women and children through programme design, training, and advocacy. Comparable in mission orientation, training-led delivery model, and focus on Global South practitioners.
• Humanitarian Advisory Group (HAG): Independent humanitarian consultancy offering gender, protection, and accountability advisory services to humanitarian actors. Closely comparable to GiE Collective's bespoke consultancy model and overlapping client base across humanitarian NGOs and UN agencies.
• Women's Refugee Commission (WRC): Advocacy and research organisation focused on displaced women, children, and youth, producing research, programmatic guidance, and training for humanitarian actors. Comparable as a sector-specialist producing gender analysis outputs (e.g., co-published 'In Her Own Words: Voices of Sudan' with GiE Group) for humanitarian decision-makers.
• Promundo: Global non-profit working on gender equality and engaging men and boys in humanitarian and development settings, with research, training, and advocacy programmes. Comparable as a mission-aligned training and research organisation targeting humanitarian and development professionals.
• The Equality Institute: Social enterprise delivering gender equality training, consulting, and research globally, with a focus on prevention of violence against women. Directly comparable as a mission-driven training and consultancy firm targeting similar international development and humanitarian customers.

Broad incumbents

• Plan International: Global INGO focused on children's rights and gender equality with significant humanitarian programming. Comparable as a co-chair of the Gender Marker Practitioners Working Group and a customer running overlapping gender training programmes.
• Oxfam: Global INGO with major gender equality and feminist humanitarian programmes and substantial internal training capacity. Comparable as a large incumbent with overlapping gender-in-emergencies training offerings that increasingly competes with external providers.
• CARE International: One of the world's largest humanitarian INGOs with substantial internal gender in emergencies programming and training capacity. Comparable as both customer and broad incumbent that increasingly internalises gender training rather than outsourcing it.
• International Rescue Committee (IRC): Major humanitarian INGO with extensive gender-based violence and women's protection programming, including internal training infrastructure. Comparable as a large incumbent serving overlapping client needs with internal rather than external training capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gender-in-emergencies-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gender in Emergencies Group