Gienic
Gienic Pty Ltd is a privately held Australian wholesale distributor of dental, medical, and aged care consumables, selling to healthcare facilities across Australia via an e-commerce storefront, inside sales, and corporate accounts. Its catalog spans branded clinical supplies, dental consumables, and aged care essentials, differentiated by a zero back-order guarantee and an Auto Restock subscription service.
- Company typePrivate
- Founded2019
- HeadquartersCampbellfield, Victoria, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gienic does
Gienic Pty Ltd is a privately held Australian wholesale distributor of dental, medical, and aged care consumables, headquartered at 37 Wurundjeri Drive, Epping, Victoria. The company sells through an e-commerce storefront (gienic.com.au), inside sales, and a dedicated corporate accounts team to aged care facilities, dental practices, and medical clinics across Australia. Its catalog spans aged care essentials (patient care, housekeeping, hospitality, equipment, laundry, nutrition, continence, wound care), dental consumables (anaesthetic, oral surgery, endodontics, restorative, impression, evacuation, handpieces, dental lab, X-ray), and clinical supplies (N95/P2 respirators, face masks, medical grade gloves, hand care, sterilisation, disinfectants, PPE, rapid antigen tests, wipes, syringes, needles, first aid), including branded lines such as 3M Aura, Trident P2, Medicom, Eureka, Clinell, and Clinicare.
Gienic monetizes primarily through one-time wholesale product sales with tiered bulk discounts (10% off 10–29 units, 20% off 30+ units), augmented by an Auto Restock subscription service that offers a 5% recurring discount on automated deliveries. Corporate accounts for aged care homes and dental practice groups receive dedicated account management and customized pricing. The company differentiates operationally through a Zero Back-Order Guarantee with same-day dispatch and free shipping on orders over A$350, addressing stock-out risk that is common in healthcare procurement. TGA ARTG-listed products and certifications (AS/NZS 1716:2012, AS 4381:2015, NIOSH N95, ASTM standards) anchor compliance posture across regulated medical device categories.
The business is small — approximately six employees, no disclosed external funding, founder/operator-managed — with ownership structure undisclosed beyond being a Victorian-incorporated Pty Ltd. Marketing runs through the website, social media (Facebook, LinkedIn, Instagram), and customer testimonials on Trustpilot and Google. Australia is the sole operating geography, and the company has not disclosed revenue, headcount trends, or formal partnerships.
Gienic firmographics
Firmographics- Name
- Gienic
- Legal name
- Gienic Pty Ltd
- Website
- https://gienic.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gienic Pty Ltd is a privately held Australian wholesale distributor of dental, medical, and aged care consumables, selling to healthcare facilities across Australia via an e-commerce storefront, inside sales, and corporate accounts. Its catalog spans branded clinical supplies, dental consumables, and aged care essentials, differentiated by a zero back-order guarantee and an Auto Restock subscription service.
- Ownership category
- akta.pro rank
Gienic industry classification
Industry- Product category
- Medical and Dental Supplies Distribution
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)
- akta.pro secondary industry
- Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)
Keywords
Where Gienic is headquartered
LocationHeadquarters
- HQ city
- Campbellfield, Victoria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Gienic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Wholesale Healthcare Supplies: Gienic generates revenue primarily through the wholesale sale of healthcare consumables including dental supplies, aged care products, clinical supplies, PPE, gloves, masks, respirators, disinfectants, and medical equipment to healthcare facilities across Australia.
- Auto Restock Subscription: Recurring subscription service offering automated periodic deliveries of frequently used products. Provides 5% discount on subscription orders. Customers can customize delivery frequency (every 2 weeks, 4 weeks, 6 weeks, or 2 months) with ability to pause, skip, or cancel anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto Restock Subscription with 5% discount |
| Unit Pricing | Pay-as-you-go | Standard E-commerce Pricing |
| Other | Monthly | Corporate Account Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Gienic product offering
Product offeringCore offering
Gienic is a wholesale distributor of dental, medical, and aged care consumables operating an e-commerce platform and corporate account service from its Epping, Victoria warehouse. The company supplies branded products including N95/P2 respirators, surgical masks, nitrile and latex examination gloves, sterilisation products, disinfectants, dental consumables, and aged care supplies to healthcare facilities across Australia. Differentiated by a Zero Back-Order Guarantee, same-day dispatch, and an Auto Restock subscription service for automated recurring deliveries.
Product overview
Gienic is a wholesale distributor of dental and medical supplies based in Melbourne, Australia, serving aged care facilities, dental practices, and medical facilities. The company operates an e-commerce platform offering three main product categories: Aged Care supplies (patient care, house keeping, hospitality, equipment, laundry, nutrition, continence, wound care), Dental Consumables (anaesthetic, oral surgery, preventative, restorative, endodontics, impression materials, evacuation, handpieces, dental lab, X-ray), and Clinical Supplies (N95 and P2 respirators, face masks, medical grade gloves, hand care, sterilisation products, disinfectants, detergents, PPE, rapid antigen tests, wipes, syringes, needles, first aid). The portfolio includes branded products such as 3M Aura respirators, Trident P2 respirators, Medicom and Eureka nitrile gloves, Clinell sanitising wipes, and Clinicare cleaning solutions. Gienic differentiates through a Zero Back-Order Guarantee, same-day dispatch, and offers an Auto Restock subscription service providing automated recurring deliveries with a 5% discount for regular orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Aged Care Supplies Comprehensive range of aged care essentials including patient care, housekeeping, hospitality, equipment, laundry, nutrition, continence, and wound care products for residential aged care homes, nursing homes, and elderly care facilities across Australia.
- Dental Consumables Wide selection of dental practice supplies covering anaesthetic, oral surgery, preventative, restorative, endodontics, impression, evacuation, handpieces and oils, dental lab, X-ray, and related dental consumables for general dental clinics, specialist dental practices, and dental laboratories.
- Clinical Supplies Healthcare consumables including N95 and P2 respirators, face masks, medical grade gloves, sterile gloves, hand care, sterilisation products, disinfectants, detergents, PPE, rapid antigen tests, wipes, syringes, needles, and first aid supplies for medical clinics, hospitals, and healthcare institutions.
- Auto Restock Subscription Service Automated recurring delivery subscription service that allows customers to schedule regular deliveries of frequently used products with a 5% discount, offering flexible pause, skip, modify, or cancel options with delivery frequency of every 2 weeks, 4 weeks, 6 weeks, or 2 months.
- Corporate Account Ordering Corporate account service dedicated for larger healthcare facilities including aged care homes and dental practice groups, offering customised pricing, dedicated account management, and bulk ordering capabilities via phone (1300 00 22 90) or email ([email protected]).
Quantifiable outcome
- Save up to 15 hours per month with Auto Restock automated ordering
- +1 more outcomes
Companies that use Gienic
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Gienic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gienic partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Gienic competitors and assessment
Company assessmentDirect peers
- Multigate Medical Products: Australian manufacturer and wholesaler of medical consumables including PPE, gloves, masks, and respirators. Competes directly with Gienic's clinical supplies category and supplies similar healthcare facility customers.
- Livingstone International: Australia-headquartered wholesale distributor of medical, dental, aged care, and PPE consumables. Direct competitor to Gienic, serving the same SMB and mid-market healthcare customer base with a comparable product catalog spanning gloves, masks, dental, and clinical supplies.
- Surgico (HR Healthcare / Surgical House): Australian wholesale distributor of medical, dental, and surgical supplies. Comparable to Gienic in target verticals (aged care, dental, medical clinics) and product breadth.
Regional players
- Capecare / Plunkett's Healthcare: Australian-aged care and cleaning/hygiene consumables supplier. Overlaps with Gienic's aged care and infection control categories, serving similar residential and community care customers.
- Independent Dental Distributors (e.g., Dental Depot Australia): Australian specialist dental consumables distributor. Comparable to Gienic's dental category — same customer profile (dental practices), overlapping catalog of anaesthetic, restorative, and endodontic supplies.
Broad incumbents
- Ansell (Healthcare): Global manufacturer of medical and industrial gloves (including nitrile exam gloves that Gienic resells). A supplier-competitor that can reach the same hospital and aged care end customers through direct sales.
- 3M Australia (Health Care): Major brand supplier of respirators, hand hygiene, and sterilization products that Gienic resells. Capable of selling direct to large hospital systems, posing a structural threat to Gienic's clinical supplies category.
- Henry Schein (Australia / Halas Dental): Global dental and medical supplies distributor with a substantial Australia presence (formerly Halas Dental). Offers a much broader catalog and enterprise procurement tools, but serves the same dental and medical practice customers that Gienic targets.
Others
- Detmold Medical: Australian manufacturer of medical-grade respirators and PPE (D95 P2 respirator). Both a supplier into Gienic's catalog and a competitor reaching the same healthcare customers with branded medical consumables.
Emerging players
- CooperVision / Kerr Dental (Australia distribution): Global dental consumables manufacturer with direct Australian distribution. Sells restorative, endodontic, and preventative products to the same dental practices Gienic targets, competing through brand-direct relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Gienic social profiles
Digital presenceGienic compliance and trust
Trust signalCompliance13 records
Gienic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gienic leadership team
Management profileNumber of profiles
Gienic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gienic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gienic
What does Gienic do?
Gienic is a wholesale distributor of dental, medical, and aged care consumables operating an e-commerce platform and corporate account service from its Epping, Victoria warehouse. The company supplies branded products including N95/P2 respirators, surgical masks, nitrile and latex examination gloves, sterilisation products, disinfectants, dental consumables, and aged care supplies to healthcare facilities across Australia. Differentiated by a Zero Back-Order Guarantee, same-day dispatch, and an Auto Restock subscription service for automated recurring deliveries.
Is Gienic a public or private company?
Gienic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gienic founded?
Gienic was founded in 2019. It employs 1 to 10 people.
Where is Gienic based?
Gienic is headquartered in Campbellfield, Victoria, Australia, in the Oceania region.
How does Gienic make money?
Two revenue lines are on record. Product Sales - Wholesale Healthcare Supplies are the primary driver. The others are auto Restock Subscription.
Who are Gienic's main competitors?
Direct peers on record are Multigate Medical Products, Livingstone International and Surgico (HR Healthcare / Surgical House). Regional players are Capecare / Plunkett's Healthcare and Independent Dental Distributors (e.g., Dental Depot Australia). Broad incumbents are Ansell (Healthcare), 3M Australia (Health Care) and Henry Schein (Australia / Halas Dental). Detmold Medical is listed as an others. CooperVision / Kerr Dental (Australia distribution) is listed as an emerging player.
Does Gienic have an API?
No public API is recorded for Gienic.
What industry is Gienic in?
Gienic's product category is Medical and Dental Supplies Distribution. Its primary akta.pro industry code is CRAOAHAE, Medical Supplies & Consumables Wholesale (Non-Device), with a secondary code of HSABAKAH, Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies). Its SIC code is 5047.