What Giesinger Biermanufaktur & Spezialitätenbraugesellschaft mbH does

Giesinger Biermanufaktur & Spezialitätenbraugesellschaft mbH (trading as Giesinger Bräu) is an independent, founder-owned craft brewery headquartered in Munich, Germany, founded in 2006 by Steffen Marx and brewmaster Tobias Weber. It operates two production sites — the original Stammhaus at Martin-Luther-Straße 2 in Giesing with open fermentation tanks (Gärtanks) and attached Wirtshaus/Schänke, and the €20M Werk2 facility in Munich-Lerchenau, opened in 2020 with ~50,000 hectoliters annual capacity. The product portfolio spans 15+ beer varieties across traditional Bavarian styles (Erhellung, Münchner Hell, Weißbier, Dunkel, Märzen, Pilschen), craft specialties (Red Ale, Lemondrop Triple), strong beers (Sternhagel, Innovator), and non-alcoholic options (Freiheit, Naturradler Alkoholfrei), all brewed under the Reinheitsgebot of 1516.

The business model is a vertically integrated multi-channel platform combining DTC beer production, owned hospitality venues (Wirtshaus ~200 seats, Schänke, 7 Stehausschänke standing bars across Munich), e-commerce via Shopify shipping to Germany and 6 EU countries, brewery tours, a mobile beer truck for events, and branded merchandise. Revenue mechanics span unit-pricing on beer crates (€22.99–€57.99), individual bottles (€1.49–€3.89), tour fees (€35/person plus language add-ons), event-space rentals, and merchandise (€5–€59). The company has financed growth through multiple community crowdfunding rounds since 2011 (pioneering the model in German brewing) and holds the EU Protected Geographical Indication for 'Münchner Bier' since 2021, enabled by its proprietary 154m deep well. It is Munich's second-largest private brewery, with no corporate parent.

Customers are overwhelmingly Munich-area consumers and visitors (B2C), with segments including local daily drinkers, craft beer enthusiasts, private event hosts, and tourists. Horizontal segmentation across consumer, event, and tourism use cases; no enterprise/Gastronomie anchor customers are disclosed. The company has maintained independence through community investment and reinvested earnings, with the 2025 debut of Starkbierfest and the Silvestermeile partnership (40,000 visitors) signaling an expansion into large-scale event hospitality.

Name

Giesinger Biermanufaktur & Spezialitätenbraugesellschaft mbH

Legal name

Giesinger Biermanufaktur & Spezialitätenbraugesellschaft mbH

Website

https://giesinger-braeu.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Giesinger Bräu is an independent, founder-owned Munich craft brewery founded in 2006, producing 15+ Reinheitsgebot-compliant beers across two sites at ~50,000 hl annual capacity. It operates a vertically integrated DTC model spanning seven Stehausschänke standing bars, Wirtshaus/Schänke hospitality, Shopify e-commerce, tours, and a mobile beer truck for Munich consumers and visitors.

Ownership category

akta.pro rank

Product category

Craft Beer Manufacturing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Bavarian lager production
• Brewery hospitality services
• Brewery tours
• Event beer catering

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beer Production & Sales: Production and sale of over 15 beer varieties including flagship Erhellung, Münchner Hell, wheat beers, craft beers, and seasonal specialties. Sales through own e-commerce, on-site ramp sales, and retail/gastronomy partners across Munich region.
2. Wirtshaus & Schänke (Restaurant Operations): Bavarian restaurant operations at the Giesing headquarters (Wirtshaus ~200 seats) and Schänke tavern with Bavarian cuisine and own beers on tap. Revenue from food and beverage sales.
3. Brewery Tours: 60-90 minute guided tours of Werk2 facility at €35 per person, including special group tours in multiple languages (German, English, Italian, Spanish, French, Dutch, Czech, Chinese, Japanese, Russian, Polish, Korean, Thai).
4. Mobile Beer Truck Rental: Rental of the mobile beer truck for private and corporate events, including equipment, cold drinks, and setup. Minimum alcohol turnover of €1,250 required.
5. Merchandise & Accessories: Sale of branded merchandise including clothing (hoodies, T-shirts, socks), glassware (steinkrug, beer glasses), accessories (belt bags, tote bags), and novelty items.
6. Event Space Rental: Rental of event spaces including Sudhaus, Werk2 beer hall, Schänke, and standing bars for private events, corporate functions, and celebrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Giesinger Bräu is an independent craft brewery that produces and sells 15+ Bavarian beer varieties (flagship Erhellung, Münchner Hell, Weißbier, Dunkel, Märzen, Pilschen, Sternhagel, Red Ale, Lemondrop Triple, Innovator, and non-alcoholic options) from two production facilities in Munich. The company operates owned hospitality venues (Wirtshaus, Schänke, seven Stehausschänke standing bars), conducts brewery tours, rents a mobile beer truck and event spaces, and sells branded merchandise through a Shopify e-commerce platform. Revenue is generated from beer product sales, on-site food and beverage service, brewery tours, event rentals, and merchandise.

Product overview

Giesinger Biermanufaktur & Spezialitätenbraugesellschaft mbH (Giesinger Bräu) is an independent Munich-based craft brewery founded in 2006, operating as a multi-channel business comprising: (1) Core Beer Portfolio of 13+ varieties including flagship 'Erhellung' lager, traditional Bavarian styles (Münchner Hell, Weißbier, Dunkel, Märzen, Pilschen), strong beers (Sternhagel, Innovator), craft offerings (Red Ale, Lemondrop Triple), seasonal specials (Festbier), and non-alcoholic options (Freiheit, Naturradler Alkoholfrei, Cola-Mix); (2) Hospitality Venues including Wirtshaus tavern (~200 seats), Schänke bar with terrace, and 7 Stehausschänke (standing beer stands) across Munich; (3) Experience Services including Brauereiführung (brewery tours at Werk 2), Weißwurstfrühstück (white sausage breakfast), and Event Location Rentals; (4) Mobile Services including Biertruck rental for external events; (5) E-commerce Direct Sales via Shopify-powered onlineshop for cases, individual bottles, and merchandise; (6) Customization Services including Kastomizing (build-your-own mixed case). The company operates two production facilities: the original Stammhaus in Giesing (Martin-Luther-Str. 2) with open fermentation tanks and Wirtshaus, and Werk 2 in Lerchenau (Detmoldstr. 40) featuring modern automated brewing and bottling with ~50,000 hectoliters annual capacity.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• ~50,000 hectoliters annual production capacity at Werk2
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Bauer Huber (Farmer Huber)coreOthersLocal barley supplier from Oberpframmern, near Munich. Supports regional sourcing philosophy and short transport distances for sustainable brewing.
• Weyermann (Bamberg)coreOthersSpecialty malt supplier from Bamberg, Germany. Provides high-quality malts for diverse beer styles.
• Hallertau Hop GrowerscoreOthersPrimary hop supplier from Hallertau region (world's largest hop-growing area), with specialty aroma hops occasionally sourced from USA or Australia.
• Bavarian State Brewery WeihenstephancoreOthersYeast supplier providing traditional brewing yeast cultures. Brews with up to 7 proprietary yeast cultures plus yeasts from Weihenstephan.
• Bäckerei Seidl (Munich)minorOthersFourth-generation artisan bakery supplying fresh bread and pastries to the Wirtshaus. Sources flour from Dorfner Mühle in Steinach and honey from local beekeeper.
• Landmetzgerei Gassner (Amerang)minorOthersFourth-generation family butcher supplying meat to the Wirtshaus. Known for straw pig (Strohschwein) and organic meat products, one of first butchers in Chiemgau to offer organic products 30 years ago.
• Eierhof Engl (Velden)minorOthersFree-range and barn egg producer supplying eggs to the Wirtshaus. Operates own feed production without additives, growth promoters, or animal meal.
• Hatzhof (Esting)minorOthersOrganic farm certified under Bioland and Naturland since 1999, supplying produce to the Wirtshaus. Committed to short distances, high quality, GMO-free, and chemical-free farming.
• Andechser Molkerei (Andechs)minorOthersOrganic dairy supplying milk and cheese products to the Wirtshaus. All farmers are certified under Bioland, Demeter, Biokreis, or Naturland associations.
• Geflügelhof Lugeder (Neuerding)minorOthersFamily duck and goose farm supplying poultry to the Wirtshaus. Three generations operate the farm with free-range conditions and proprietary feed without additives.
• Fischerei Köppelmühle (Markt Schwaben)minorOthersFour-generation sustainable fishery supplying fresh and smoked fish to the Wirtshaus. Fish raised in fresh spring water from the Sempt river.
• Fausto Kaffeerösterei (Munich-Giesing)minorOthersArtisan coffee roaster in Untergiesing's historic Kunstmühle, sourcing direct trade specialty coffees for the Wirtshaus.
• Shopify International LimitedcoreTechnology or IntegrationE-commerce platform hosting the Giesinger Bräu online shop. Provides hosting, payment processing (Shopify Payments), and email marketing (Shopify Email) capabilities.
• DPD Deutschland GmbHminorChannel Partner/ Reseller/ DistributorShipping partner for beer and merchandise deliveries. Email address and/or phone number shared with DPD for delivery appointment coordination.
• PayPal (Europe) S.a.r.l. et CiecoreTechnology or IntegrationPayment processing partner enabling PayPal payments in the online shop.

Scale indicators7 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• Augustiner-Bräu: One of Munich's 'big six' traditional breweries with strong local brand heritage, own restaurants (Augustiner-Keller) and a similar Munich-focused on-premise plus regional wholesale model. Directly comparable as a Munich craft/heritage beer rival competing for the same consumer occasion.
• Schneider Weisse (G. Schneider & Sohn): Munich-based wheat beer specialist with similar craft heritage, on-premise Schneider Bräuhaus venues, and broad regional distribution. Directly comparable as a Munich craft-rooted brewery emphasizing traditional styles plus own hospitality.
• Hacker-Pschorr Bräu: Munich big-six brewery with Oktoberfest presence and traditional Bavarian lager portfolio. Competes with Giesinger for the same Munich on-premise and regional retail channels at comparable price points.
• Hofbräu München: Iconic Munich big-six brewery with flagship Hofbräuhaus on-premise, Oktoberfest presence and broad regional distribution. Competes head-on with Giesinger for Munich hospitality accounts, festival placements, and tourist draft-beer occasions.
• Paulaner Brauerei Gruppe: Munich big-six brewery with both traditional Helles/Weißbier ranges and craft sub-brands, Oktoberfest presence, and national/international distribution. Comparable as a Munich-rooted brewer straddling traditional and craft positioning.
• Bayerische Staatsbrauerei Weihenstephan: World's oldest continuously operating brewery located near Munich (Freising), with traditional Bavarian lagers, craft credentials, and strong regional plus export distribution. Comparable as a Munich-area heritage brewer with similar wheat/Helles portfolio.

Regional players

• BraufactuM: German craft brewery (Frankfurt/Radeberger Group backing) with premium positioning, diverse portfolio, and national specialty retail distribution. Comparable as a German craft peer at similar premium price points.
• Camba Bavaria: Bavarian craft brewery (Truchtlaching) with a broad specialty portfolio and national distribution. Comparable as a German craft brewer with similar scale and SKU breadth, but not Munich-anchored.

Emerging players

• Tilmans Biere: Independently founded Munich craft brewery with a diverse, experimental portfolio and on-premise taproom. Comparable as a Munich craft peer pursuing direct-to-consumer and traditional-meets-modern positioning.
• Crew Republic Brewery: Munich-based craft brewery focused on hop-forward IPAs and craft styles, distributing nationally and internationally. Comparable as a Munich craft peer targeting younger consumers with a different style emphasis than Giesinger's traditional-leaning portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZRtTQgsQUc7UnY2sWRJEqw
• Facebookfacebook.com/giesingerbraeu
• Instagraminstagram.com/giesingerbraeu
• LinkedInlinkedin.com/company/giesinger-biermanufaktur-&-spezialit%C3%A4tenbraugesellschaft-mbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giesinger Biermanufaktur & Spezialitätenbraugesellschaft mbH