Greenland Hotel And Tourism Group

What Greenland Hotel And Tourism Group does

Greenland Hotel And Tourism Group (绿地酒店旅游集团) is a Shanghai-headquartered, privately held multi-brand hospitality operator founded in 2011, operating under the Greenland Group umbrella. The company runs a three-tier hotel portfolio — 铂瑞 (Prime, luxury), 铂骊 (Pyrr/Pullman, upper-midscale business), and 铂派 (PAI, boutique) — alongside serviced apartments and an integrated MICE/exhibition business branded Greenland International Exhibition (绿地国际会展). Properties span Chinese cities including Shanghai, Yangzhou, Jiaxing, Ningbo, Shangqiu, Xuzhou, Nanchang, and Jiangxi, with international presence in Laos, South Korea, and Australia and additional pipeline projects in Malaysia. Conference and exhibition infrastructure includes the Nanchang Greenland International Expo Center (2×2,600 sqm pillar-free ballrooms and 26 meeting rooms) and the Lanzhou New Area Silk Road Exhibition Center.

The company generates revenue across five principal streams: hotel room bookings, MICE and conference services, the tiered 尊享会 (Honour) membership program (Silver/Gold/Platinum, with 10–20% room discounts and upgrade privileges), food and beverage across multiple in-hotel dining concepts, and apartment rentals. Distribution is executed through direct channels — official website (gihg.com), WeChat mini-program, a 021 booking hotline, the G-care digital membership platform, and a Xiaohongshu brand account — rather than heavy reliance on third-party OTAs. The company serves both corporate/MICE clients (conferences, banquets, exhibitions) and leisure/resort travelers, with no named enterprise anchor customers disclosed.

The company employs 1,349 staff and operates as an unlisted subsidiary within the broader Greenland Group state-owned conglomerate. No revenue, funding, M&A, or ownership figures are disclosed in the source data. Strategic activity between 2019 and 2023 reflects a pipeline-driven expansion strategy — multiple full-service property launches per year, geographic diversification into Southeast Asia and Oceania, and aggressive scaling of the MICE business around the Nanchang and Lanzhou exhibition hubs. Technology is not explicitly disclosed beyond standard digital booking infrastructure and references to 'intelligent' in-room amenities.

Name

Greenland Hotel And Tourism Group

Legal name

绿地酒店旅游集团

Website

https://gihtg.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Greenland Hotel And Tourism Group is a Shanghai-headquartered, privately held Chinese hospitality group operating multi-tier hotel brands (Prime, Pyrr, PAI), serviced apartments, and MICE/exhibition venues across China, Laos, South Korea, and Australia, serving business and leisure travelers.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Beachfront & Island Luxury Resorts (THAGACAA), Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

Keywords

• Hotel management services
• Hospitality operations
• MICE conference services
• Serviced apartment rentals
• Hotel loyalty programs

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Revenue: Primary revenue from hotel room bookings across multiple hotel brands including 铂瑞 (Primus), 铂骊 (Qube), and 铂派 (Paire). Rooms range from 27 sqm to 413 sqm with various room types including suites and presidential suites.
2. MICE/Conference Services: Revenue from convention and exhibition services, including banquet halls, meeting rooms, and conference facilities. The group operates dedicated exhibition venues including the 绿地国际会展 centers.
3. Membership Program: The 尊享会 membership program offers tiered benefits (Silver, Gold, Platinum) with benefits including room discounts (8-20%), welcome amenities, breakfast discounts, late checkout privileges, and birthday celebrations.
4. Food and Beverage: Revenue from multiple dining outlets within hotels including specialty restaurants, all-day dining, lobby bars, executive lounges, and private dining rooms featuring Chinese, Western, and local cuisine.
5. Apartment Rentals: Long-stay and short-term apartment rentals under the residence segment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Greenland Hotel And Tourism Group operates a diversified hospitality portfolio comprising three hotel sub-brands (铂骊/Pyrr for upper-midscale business hotels, 铂瑞/Prime for luxury hotels, and 铂派/PAI for boutique/lifestyle hotels), complemented by serviced apartments, MICE (meeting, incentive, conference, and exhibition) services via the 绿地国际会展 (Greenland International Exhibition) brand, and a tiered 尊享会 (Honour) membership loyalty program with Silver, Gold, and Platinum levels. The group manages city, specialty, and resort hotel properties across China, Laos, South Korea, and Australia, including integrated hotel-and-exhibition complexes in cities such as Nanchang, Lanzhou, and Xuzhou.

Product overview

Greenland Hotel And Tourism Group operates a diversified hospitality portfolio comprising hotel sub-brands (铂骊/Pyrr for business hotels, 铂瑞/Prime for luxury hotels, and 铂派/PAI for boutique hotels), apartment accommodations, and MICE (meeting, incentive, conference, exhibition) services through the 绿地国际会展 brand. The company manages properties across city hotels, specialty hotels, resort hotels, and other categories. It also provides loyalty programs through 尊享会 (Honour Membership) with Silver, Gold, and Platinum tiers, and digital services via G-care platform. The group operates major exhibition venues including 南昌绿地国际博览中心 and 兰州新区丝路绿地国际会展中心.

Differentiator

Problem solved

Functional benefit

Brands

• 铂骊 (Pullman): Upper-midscale to upscale hotel brand offering classic与现代融合的服务
• 铂瑞 (Prime)
• 铂派 (Pai)
• 绿地暇咖岛

Products and services

• 铂骊酒店 (Pyrr Hotel) Mid-to-upscale business hotel sub-brand offering contemporary design, intelligent amenities, and business services for commercial and leisure travelers. Properties operate under this brand with rooms ranging from 27 sqm to 413 sqm and include flagship hotels such as Xuzhou Greenland Prime Hotel (439 rooms) and Shanghai Sanjiagang Greenland Hika Island Prime Hotel (238 rooms).
• 铂瑞酒店 (Prime Hotel) Luxury hotel sub-brand featuring premium facilities, intelligent amenities, custom furnishings including KING KOIL bedding, and personalized services for high-end travelers. Includes flagship properties with custom wood furniture, marble bathrooms, and large suites.
• 铂派酒店 (PAI Hotel) Boutique hotel sub-brand targeting urban elites who value lifestyle and personalized experiences, with designs that are contemporary and themed (e.g., Shangqiu property drawing on Shang Dynasty history). Rooms typically 27-109 sqm with suites and standard configurations.
• 公寓 (Serviced Apartments) Serviced apartments for extended stays featuring kitchen facilities and residential amenities, available for both long-stay and short-term rentals as an alternative to traditional hotel rooms.
• 绿地国际会展 (Greenland International Exhibition / MICE Services) Meeting, incentive, conference, and exhibition (MICE) services including venue management and event organization through dedicated exhibition centers with large pillar-free ballrooms and multi-function meeting rooms. Major venues include Nanchang Greenland International Expo Center (2x 2,600 sqm pillar-free ballrooms, 26 multi-function rooms) and Lanzhou Silk Road Greenland International Exhibition Center.
• 尊享会 (Honour Membership / G-care Loyalty Program) Multi-tier membership loyalty program with Silver, Gold, and Platinum levels offering progressive room booking discounts (10-20%), welcome amenities, complimentary/discounted breakfast, birthday celebrations, room upgrades, and extended late checkout. Operated through the G-care digital platform (g-care.gihg.com) and WeChat mini-program for booking, member services, points mall, and loyalty program management.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Minor International: Thailand-based hospitality conglomerate operating luxury and upscale hotel brands across Asia-Pacific. Comparable as an Asia-focused multi-brand hotel group with integrated F&B and resort exposure similar to Greenland's mix.
• Wyndham Hotels & Resorts: Global multi-brand franchisor with broad economy-to-upscale coverage. Comparable for its multi-brand franchise model that segments demand similarly to Greenland's 铂瑞/铂骊/铂派 architecture.
• Shangri-La Hotels and Resorts: Asia-Pacific anchored luxury hotel group with extensive MICE infrastructure. Comparable for its luxury positioning (overlapping with 铂瑞), strong Asian geographic footprint and integrated resort/exhibition operations.
• Mandarin Oriental Hotel Group: Global luxury hotel operator with strong Asia presence. Comparable for its overlap with Greenland's luxury 铂瑞 sub-brand and its high-end MICE/event hosting capabilities.

Direct peers

• Huazhu Group (H World): Leading Chinese multi-brand hotel company with both economy and midscale-upscale brands. Comparable as a Chinese operator using a multi-brand strategy to capture segmented demand and a sizable loyalty program (H Rewards).
• Jin Jiang International: China's largest hotel group, operating multi-brand full-service and limited-service hotels domestically and internationally. Directly comparable as a Chinese multi-brand operator with MICE exposure and a major loyalty program.
• Louvre Hotels Group: Multi-brand hotel operator with strong presence in China through Jin Jiang partnership. Comparable for its multi-tier brand architecture spanning economy to upscale and its global footprint that overlaps with Greenland's expansion ambitions.
• BTG-Homeinns: Major Chinese hotel group with a multi-tier brand portfolio spanning mid-scale to upscale. Comparable as a domestic multi-brand operator competing for the same corporate and leisure traveler base in Tier-2 and gateway Chinese cities.

Others

• China International Exhibition Center Group: Major Chinese state-affiliated convention and exhibition venue operator. Comparable for its overlap with the 绿地国际会展 MICE business and as a benchmark for venue utilisation and government event capture.
• Greenland Group (绿地集团): Likely parent/affiliated Shanghai-based real estate conglomerate. Relevant as the corporate ecosystem that supplies real estate assets, capital flows and demand drivers to the hotel and tourism subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E7%BB%BF%E5%9C%B0%E9%85%92%E5%BA%97%E6%97%85%E6%B8%B8%E9%9B%86%E5%9B%A2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenland Hotel And Tourism Group