What Gilroy Associates does

Gilroy Associates is a US-based management consulting and board advising firm founded in 2018 and headquartered in Westtown Township, Pennsylvania, with a 5-person team. The firm advises technology companies on channel sales strategy, go-to-market design, and revenue acceleration, serving clients across Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors. Named engagements include support for OneAffiniti's US market entry and a Precision Business Planning implementation for Konica Minolta Business Systems.

The firm's service portfolio is organized around four core offerings — Channel Partnership Roadmaps, Revenue Acceleration Plans, Executive Placements and Transitions, and Keynote Speaking Engagements — supplemented by a Routes to Market Assessment, a Partner Enablement Guide framework, and a 5-step Precision Business Planning methodology. There is no proprietary technology platform, software product, API, or AI component; all services are delivered through bespoke human consulting engagements rather than packaged product. Distribution is exclusively direct, with demand generated through a thought leadership blog, monthly email newsletter, published case studies, and principal-led industry recognition (notably five CRN Channel Chief awards held by Co-Managing Partner Michael B. Coleman).

The business operates on a professional-services revenue model with custom, quote-based pricing and multi-year engagement structures. The firm is privately held with no external funding, no institutional investors, and no disclosed financial figures. Strategic emphasis in 2025 has been on expanding US channel distribution capacity through a senior partner hire and broadening the IP-backed service surface through new frameworks.

Name

Gilroy Associates

Legal name

Gilroy Associates

Website

https://gilroyassociates.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gilroy Associates is a US-based, 5-person management consultancy advising technology companies on channel sales strategy, go-to-market design, and revenue acceleration. It serves clients ranging from Fortune 100 enterprises to mid-market firms through bespoke consulting engagements and proprietary frameworks.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industry

Financial Management & Performance Improvement Consulting (BPAHACAF)

Keywords

• Channel sales consulting
• Revenue acceleration advisory
• Channel partner strategy
• Go-to-market consulting
• Executive placement services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting and Advisory Services: Gilroy Associates generates revenue through consulting engagements, advisory services, and board advising practice. Services include channel partnership roadmaps, revenue acceleration plans, executive placements, and keynote speaking engagements. The firm works with tech companies on go-to-market strategy, channel optimization, and business planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gilroy Associates is a management consultancy and board advising practice that helps technology companies increase revenue through stronger sales partnerships. The firm offers channel partnership roadmaps, revenue acceleration plans, executive placements, keynote speaking engagements, and routes to market assessments. It also publishes thought leadership content and frameworks such as the Partner Enablement Guide and the Precision Business Planning Process.

Product overview

Gilroy Associates is a consultancy and board advising practice that offers a portfolio of advisory services to help tech companies increase revenue through stronger sales partnerships. The core service offerings include Channel Partnership Roadmaps (strategic planning for channel programs), Revenue Acceleration Plans (focused on revenue growth and cost reduction), Executive Placements and Transitions (talent placement), Keynote Speaking Engagements, and Routes to Market Assessment. The company also provides a Partner Enablement Guide framework and a Precision Business Planning Process methodology (5-step approach: Assess, Formulate, Garner Support, Execute, Measure & Adjust). Additionally, they offer content resources such as sales productivity e-books. These services are delivered through consulting engagements and thought leadership content, not as a software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Partnership Roadmaps
• Revenue Acceleration Plans Consulting service focused on increasing revenue, accelerating time to revenue, and reducing costs for technology companies.
• Executive Placements and Transitions Executive search and placement service that leverages the firm's network of trusted professionals built over decades of combined tech industry experience.
• Keynote Speaking Engagements Speaking engagements delivered virtually or in person by executives with extensive experience in sales, marketing, and executive leadership for events and team motivation.
• Routes to Market Assessment Assessment service to help companies develop strategies for direct and indirect sales routes to market, including channel partner ecosystem development.

Quantifiable outcome

• B2B mobility channel grew from $65 million to over $1 billion in annual revenue under Gilroy's guidance

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OneAffiniticoreStrategic or Co-development Partner · 1 March 2025Gilroy Associates worked with OneAffiniti to help the Australian company land and expand into new accounts to solidify their presence and grow revenue in the U.S. market. This engagement demonstrates Gilroy Associates' capability in helping companies with international market expansion through improved channel strategies.

Scale indicators2 records

Recent moves5 records

Direct peers

• The Pedowitz Group: Revenue marketing consultancy helping B2B companies operationalize marketing and sales processes including partner/channel motions. Comparable in target market (mid-market and enterprise B2B) and consulting-led delivery model.
• Channel Mastered: Boutique channel sales strategy consultancy that helps B2B tech companies design and optimize partner programs. Directly comparable to Gilroy Associates in niche, customer base (tech vendors), and service offering (channel enablement, GTM through partners).

Others

• Chick-fil-A (enterprise consulting reference, illustrative incumbent): Omitted as not a peer. Replaced with SiriusDecisions legacy practice - Forrester Research already covers this. Including instead Gainsight (customer/partner success platform) as a relevant adjacent player in the partner ecosystem tooling space.
• CompTIA (Channel Communities): Industry trade association for the IT channel providing communities, research, and member services to channel partners and vendors. Comparable audience (tech channel ecosystem) but operates as a non-profit industry body rather than a consultancy.

Emerging players

• ZINFI Technologies: Provider of unified channel management (UCM) software and accompanying channel program services for B2B vendors. Comparable customer base and channel-program focus, but offers a SaaS platform plus services rather than pure advisory.
• Bridgepoint Consulting: Technology-focused consulting firm serving mid-market clients across finance, technology, and operations. Comparable in target customer profile (mid-market tech companies) and consulting-led delivery, though broader in scope.
• West Monroe Partners: Mid-market consulting firm with digital, operations, and technology practices that include go-to-market and channel-adjacent work. Comparable in serving mid-market and Fortune-class clients, though broader in scope than Gilroy's channel-only focus.
• Allbound: Partner ecosystem platform (PRM) for B2B SaaS and tech vendors. Comparable in channel enablement focus, but differentiated by SaaS delivery versus Gilroy's pure advisory model.

Broad incumbents

• Accenture (Sales & Channel practice): Global consulting giant with substantial B2B sales transformation and channel strategy practices serving large tech vendors. Comparable in addressing channel strategy at enterprise clients, but as a broad incumbent rather than a boutique specialist.
• Forrester Research: Large research and advisory firm with deep channel sales research practice (formerly SiriusDecisions) serving B2B tech vendors. Comparable in that it advises tech vendors on channel and partner strategy, but operates at much greater scale and with research-led deliverables rather than boutique consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gilroyassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilroy Associates