GILTRAP MOTORS LIMITED

What GILTRAP MOTORS LIMITED does

Giltrap Motors Limited operates as Giltrap Kia North Shore, a single-location Kia franchise dealership in Auckland, New Zealand. The business sells new Kia passenger and commercial vehicles, certified pre-owned vehicles under the "Giltrap Approved" sub-brand, and provides manufacturer-approved servicing (including dedicated EV servicing for Kia electric models), genuine Kia parts and accessories, trade-in valuation, and ancillary financial products including Kia Finance, leasing, insurance, and Guaranteed Future Value (GFV) products. The customer base is split between individual retail buyers in Auckland's North Shore and business fleet customers seeking commercial passenger and commercial vehicles.

The company is a privately held New Zealand limited company and operates as one entity within the broader Giltrap Group, a multi-brand automotive retail network representing premium marques (Aston Martin, Audi, Bentley, Lamborghini, McLaren, Porsche) alongside mainstream and new-energy brands (Kia, Volkswagen, Volvo, Geely, Polestar, Zeekr, Cupra, Defender). The dealership operates from a single showroom and service facility at 150 Wairau Road, Wairau Valley, Auckland, with reported headcount of 10 employees. Distribution is direct-to-consumer through physical showroom visits, test drives, online service booking, and email/phone channels, with reputation management via Google Reviews (4.6 average across 209 reviews).

The revenue model combines one-time vehicle sales (new and used), recurring service and parts revenue, and finance/insurance attach. Pricing is not publicly disclosed on the website. There is a mutual cross-promotional relationship with SIXT Rentals within the Giltrap Group ecosystem. No proprietary technology platform, AI capabilities, patents, or external funding are disclosed; the dealership operates as a conventional franchise retail business whose competitive position derives from the Kia franchise agreement, the Giltrap Group brand umbrella, and its geographic location within Auckland's North Shore.

Name

GILTRAP MOTORS LIMITED

Legal name

Giltrap Motors Limited

Website

https://giltrapmotors.co.nz

Company type

Private

Operating status

Operating

Short description

Giltrap Motors Limited operates Giltrap Kia North Shore, a single-location Kia franchise dealership in Auckland, New Zealand, selling new and used Kia vehicles alongside servicing, parts, finance, and insurance to individual consumers and business fleet customers within the broader Giltrap Group automotive network.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and used Kia vehicles, including latest models and certified pre-owned vehicles (Giltrap Approved).
2. Finance & Insurance: Finance solutions, insurance products, and Guaranteed Future Value (GFV) offerings for vehicle purchases.
3. Vehicle Servicing: Professional maintenance services including servicing, EV servicing, tyre replacement, wheel alignments, and accessory fitting.
4. Parts & Accessories: Sales of genuine Kia parts and accessories for vehicle maintenance and customization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Giltrap Motors Limited operates a single-site Kia retail dealership (Giltrap Kia North Shore) in Auckland, selling new Kia passenger and commercial vehicles, certified pre-owned Kia vehicles under the Giltrap Approved program, and providing manufacturer-approved aftersales services including routine and EV servicing, genuine Kia parts and accessories, and vehicle finance, insurance, leasing, and Guaranteed Future Value products. The business also offers trade-in valuation and dedicated business fleet sales for commercial customers in the Auckland North Shore region.

Product overview

Giltrap Kia North Shore operates as a car dealership offering new and used Kia vehicles alongside comprehensive automotive services. The core product portfolio consists of new Kia vehicles (passenger and commercial) and certified pre-owned vehicles under the Giltrap Approved sub-brand. These are complemented by service offerings including vehicle servicing, EV servicing for electric models, and genuine Kia parts & accessories. Financial services include Kia Finance, leasing, Guaranteed Future Value (GFV) products, insurance, and trade-in valuation. Business fleet services are available for commercial customers. The dealership serves retail buyers, business customers, and provides both in-person and online service booking capabilities. All services are focused exclusively on the Kia brand.

Differentiator

Problem solved

Functional benefit

Products and services

• New Kia Vehicles Full range of new Kia passenger and commercial vehicles available for purchase, representing Kia's latest models with modern design, technology, and performance features. Targeted at individual consumers and business fleet customers.
• Giltrap Approved Certified Pre-Owned Vehicles Certified pre-owned Kia vehicle program offering quality-assured used cars with additional warranty and inspection standards, available for purchase at the North Shore dealership.
• Vehicle Servicing Professional manufacturer-approved maintenance services including routine servicing, tyre replacement, wheel alignments, and accessory fitting performed by Kia-trained technicians. Targeted at Kia owners across the North Shore.
• EV Servicing Specialized servicing for electric Kia vehicles including battery system checks, charging system diagnostics, and EV-specific maintenance. Targeted at Kia EV owners.
• Parts & Accessories Genuine Kia parts and accessories for vehicle maintenance and customization, ensuring quality replacement components. Targeted at Kia owners seeking OEM parts.
• Kia Finance Flexible, tailored finance solutions designed around the customer for Kia vehicle purchases. Targeted at individual consumers and businesses acquiring Kia vehicles.
• Vehicle Insurance Vehicle insurance products protecting Kia owners' vehicles with coverage options. Targeted at Kia vehicle purchasers and owners.
• Vehicle Leasing Vehicle leasing solutions providing flexible terms for individuals and businesses looking to operate Kia vehicles.
• Guaranteed Future Value (GFV) Finance product ensuring a guaranteed future value of the vehicle at end of term, providing certainty for customers on vehicle residuals.
• Trade-In Valuation Online and in-person vehicle appraisal service allowing customers to trade or sell their current vehicle against a new Kia purchase.
• Business Fleet Services Fleet sales and management services offering passenger and commercial Kia vehicles for business customers requiring multiple vehicles for operations, employee transportation, or commercial purposes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SIXT RentalsminorOthersSIXT Rentals is mentioned as a linked brand on the Giltrap Group website, suggesting a referral or cross-promotional relationship within the broader Giltrap automotive group ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Andrew Simms Kia: Andrew Simms is a multi-brand Auckland dealer group that also operates a Kia franchise. Most directly comparable to Giltrap Motors as a same-brand (Kia) competitor within the same Auckland market, with overlapping new/used vehicle sales, servicing, and parts offerings.

Broad incumbents

• Ebbett Group: Ebbett Group is a large New Zealand multi-brand dealer group operating across the North and South Islands. Comparable as a fellow NZ franchised dealer group, though it spans many brands and locations rather than specializing in a single brand in a single region.
• Continental Cars NZ: Continental Cars is a New Zealand multi-brand dealer group (Audi, Volkswagen, Skoda, Kia among others). Comparable as a competing franchised dealer group in the NZ market, with Kia franchise overlap and similar full-service sales/servicing/parts/finance model.
• Archibald's Motor Group: Archibald's is a long-established New Zealand multi-brand automotive group with dealerships across the country. Comparable as a same-country franchised dealer group operating the same sales-service-parts-finance model, though at broader scale and brand diversity.
• Armstrong Motor Group: Armstrong is a major South Island-based NZ dealer group with multiple franchises. Comparable as a similarly structured NZ franchised dealership group, operating full sales, servicing, parts, and finance offerings across multiple locations.
• Tristram European: Tristram European is a multi-brand NZ dealer group focused on European marques. Comparable as a fellow NZ franchised dealership operating the same integrated sales, service, parts, and finance model, though concentrated in premium European brands rather than mass-market Kia.

Others

• Turners Group: Turners is New Zealand's largest used-vehicle auction and remarketing platform. Adjacent/competing channel for used-car trade-ins and pre-owned vehicle supply that Giltrap Motors sources from or competes against for used-car customers.
• SIXT Rentals (New Zealand): SIXT NZ is a car rental operator and a listed partner of the Giltrap Group ecosystem. Comparable as a same-group partner and adjacent mobility-services business, not a direct sales competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Giltrap.Garage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GILTRAP MOTORS LIMITED