Ginger Nut Training

What Ginger Nut Training does

Ginger Nut Training is a UK-based apprenticeship training provider, trading as a subsidiary brand of Ginger Nut Media Limited (a private limited company registered in England & Wales). The firm delivers 25+ government-funded apprenticeship programmes across four portfolios — Marketing, Business & Office, IT & Data, and Foundation Apprenticeships — at Levels 2 through 4, serving UK employers ranging from SMEs to national brands such as Associated British Foods, EDF Energy, Tate, Allianz, BlackBerry and Historic England. Headquartered in Colchester, Essex with a 42-person team organised across senior leaders, tutors, office, governance, and audit/risk functions, the firm operates a remote-first blended delivery model anchored on the OneFile e-portfolio platform, supplemented by LinkedIn Learning, Perlego, Highfield Workbooks, Cisco Networking Academy content, and Cognassist cognitive screening for SEND learners.

The technology stack is not proprietary end-to-end: Ginger Nut Training assembles third-party learning platforms, content libraries, and assessment tools into a blended delivery model, with differentiated AI-Enhanced Pathways for Level 3 Data Technician and Digital Support Technician, and an upcoming Level 4 AI & Automation Practitioner apprenticeship (ST1512). Internal operations use Microsoft Copilot for compliance review of off-the-job training records, but outcomes remain human-reviewed.

The business model is B2B/B2G, monetising UK government apprenticeship funding: course fees range from £3,500 to £19,000 per apprenticeship depending on standard; non-levy employers contribute 5% with government funding the remaining 95%, while levy-paying employers draw from their Apprenticeship Levy. Over 200 employers were supported in 2024/25, revenue is not publicly disclosed, and the firm reports a 99.6% apprentice pass rate and 14.5% above national average achievement rate. Recent strategic focus is on AI/automation curriculum expansion, post-programme learner community (via the Association of Apprentices partnership), and SEND-inclusive accessible apprenticeships delivered with specialist partners Clear Links and The Bridge Network.

Name

Ginger Nut Training

Legal name

Ginger Nut Media Limited

Website

https://gingernuttraining.co.uk

Company type

Private

Operating status

Operating

Short description

Ginger Nut Training is a UK government-funded apprenticeship training provider, part of Ginger Nut Media Limited, delivering Level 2–4 apprenticeships in IT, data, marketing, and business administration to UK employers ranging from SMEs to national brands such as EDF, Allianz and Tate.

Ownership category

akta.pro rank

Product category

Vocational Apprenticeship Training

NAICS

Apprenticeship Training (611513), Computer Training (611420), Technical and Trade Schools (6115), Professional and Management Development Training (61143), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

akta.pro secondary industries

Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI), Work-Based Learning Programs (Internships, Apprenticeships, Community-Based Instruction) (EDAKANAF), Job Readiness Training & Soft Skills Development (EDAKANAD), Workforce & Career Transition Noncredit Programs (EDAAAEAC), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

Keywords

• Apprenticeship training
• Vocational education
• Workforce development
• Digital apprenticeships
• UK apprenticeship programmes

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Apprenticeship Training Fees (Government-Funded): Ginger Nut Training delivers apprenticeship programmes funded primarily through the UK Government apprenticeship funding system. Non-levy employers typically pay 5% of training costs with the Government funding the remaining 95%. Levy-paying employers use their Apprenticeship Levy to fund up to 100% of the apprenticeship. Course fees range from £3,500 to £19,000 depending on the apprenticeship standard. Maximum government funding band limits apply per standard.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ginger Nut Training is a UK apprenticeship training provider that delivers government-funded apprenticeship programmes to UK employers across marketing, business administration, management, IT, data, customer service, and foundation pathways from Level 2 to Level 4. Programmes are delivered via a remote blended learning model with tutor-led one-to-one sessions, group sessions, webinars, online courses, and supplementary platforms including OneFile, LinkedIn Learning, Perlego, and Cisco Networking Academy. The company also offers AI-Enhanced apprenticeship pathways and an Accessible Apprenticeships programme with SEND support.

Product overview

Ginger Nut Training is an apprenticeship training provider offering a comprehensive portfolio of vocational programmes across three main categories: Digital/IT (including cybersecurity, software development, data analysis, and networking), Marketing (multi-channel marketing, content creation, event management), and Business Administration (customer service, business administration, project management, governance). Their core offering consists of 25+ apprenticeship programmes ranging from Level 2 (Foundation) through Level 4 (Advanced), with several featuring AI-enhanced pathways for Digital Support Technician and Data Technician. The company also offers accessible apprenticeships with specialist SEND support, and has announced an upcoming Level 4 AI & Automation Practitioner programme. Training delivery is primarily remote/blended, utilizing OneFile e-portfolio, LinkedIn Learning, Perlego, and various vendor-specific tools (Cisco, CompTIA, Microsoft).

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Support Technician – Level 3 UK apprenticeship programme teaching learners how to support users of software and digital solutions through a variety of channels, with two routes covering internal user support and external client support.
• Digital Support Technician (Level 3) – AI-Enhanced Pathway Enhanced version of the Digital Support Technician programme adding AI skills including use of AI tools within service desk platforms such as chatbots, ticket triage, and auto-responses, supporting colleagues using Microsoft Copilot or Google Workspace AI, and using AI to assist diagnostics and documentation.
• Data Technician – Level 3 UK apprenticeship teaching learners to source, format, display, blend, and analyse data from various sources, covering legal and ethical principles involved in using data.
• Data Technician (Level 3) – AI-Enhanced Pathway Enhanced version of the Data Technician programme adding AI-enabled data capabilities including AI-powered analytics in Excel and Power BI, AI-supported data cleaning, prompt-risk awareness, and communicating AI-generated insights to non-technical stakeholders.
• Data Analyst – Level 4 Advanced data apprenticeship covering SQL (introductory to advanced), Python, data visualisation, advanced analytics methods including machine learning, and big data technology.
• Information Communications Technician – Level 3 ICT apprenticeship with three routes covering network fundamentals, security, cloud services, and virtualisation, with a total length of 17 months and 442.5 required off-the-job hours.
• Cyber Security Technician – Level 3 First-line cybersecurity apprenticeship covering 16 modules from foundational concepts through to security operations, monitoring, backup, recovery, and business continuity, including Cisco Networking Academy Cybersecurity Essentials.
• Cyber Security Technologist – Level 4 Advanced cybersecurity apprenticeship with two routes: Cyber Security Engineer (design, architecture, testing, investigation) and Cyber Risk Analyst (operations, governance, compliance), supporting CompTIA Security+ certification.
• IT Solutions Technician – Level 3 Apprenticeship for developing, implementing, and maintaining IT solutions covering solution architecture, technical research, security measures, testing, and documentation throughout the solution lifecycle.
• Software Developer – Level 4 Advanced software development apprenticeship covering analysis, planning, design, development, testing, deployment, and maintenance, with Cisco Networking Academy programming courses in C++ and alternatives for Python, Django, PostgreSQL, AWS, HTML5, CSS, and JS-TypeScript.
• Software Development Technician – Level 3 Apprenticeship covering the software development life cycle from requirements through deployment and maintenance, including software quality, security, user interface, and data connections.
• Network Engineer – Level 4 Advanced networking apprenticeship covering ports, protocols, routing, switching, wireless technologies, virtualisation, cloud models, and business continuity, complemented by Cisco Networking Academy and CompTIA Network+ training.
• Business Analyst – Level 4 Apprenticeship covering tools and techniques for identifying problems, analysing requirements, and finding solutions, including training in SQL, Python, and Microsoft Power Platform.
• Business Administrator – Level 3 Business administration apprenticeship covering organisational purpose, skills development, stakeholder management, regulations, policies, processes, project management, and business fundamentals, using Highfield Workbooks and Smart Screen.
• Team Leader – Level 3 Management apprenticeship covering managing people, developing relationships, delivering results, project management, finance, and personal effectiveness, with an optional ILM Level 3 Diploma.
• Customer Service Specialist – Level 3 Apprenticeship for senior customer service team members covering business knowledge, customer journey, service delivery, and continuous improvement approaches.
• Customer Services Practitioner – Level 2 Entry-level customer service apprenticeship covering customer types, role responsibilities, brand promise, regulations, systems, and customer experience improvement.
• Administration Assistant – Level 2 Upcoming entry-level administration apprenticeship for learners aged under 25 covering routine administrative duties, communication, and office skills, with 100% government funding for non-levy employers.
• Learning and Development Practitioner – Level 3 Apprenticeship for identifying learning needs, designing and delivering training, and evaluating learning impact, covering e-learning, face-to-face facilitation, and digital/blended learning environments.
• Governance Officer – Level 4 Apprenticeship covering governance frameworks, regulatory compliance, board support, stakeholder management, project management, and data analysis for governance operations.
• Associate Project Manager – Level 4 Apprenticeship covering project lifecycle management, identifying and defining project scope, resourcing, scheduling, monitoring, and adjusting plans according to evolving circumstances.
• Multi-Channel Marketer – Level 3 Marketing apprenticeship covering digital and traditional marketing channels, campaign planning, data analysis, customer journey mapping, and integrated marketing communications.
• Content Creator – Level 3 Apprenticeship covering creative content development across multiple media formats including written, visual, and audio content, using tools including SEMRush, Adobe Spark, and HubSpot.
• Marketing Executive – Level 4 Advanced marketing apprenticeship covering marketing theory, campaign planning, stakeholder management, market research, and integrated marketing communications across digital and offline channels.
• Marketing Assistant – Level 3 Marketing apprenticeship covering fundamental marketing concepts, customer engagement, and basic campaign support.
• Event Assistant – Level 3 Event management apprenticeship covering event lifecycle, client expectations, regulations, supplier management, budgets, sustainability, and online events.
• Hardware, Network and Infrastructure Foundation Apprenticeship Level 2 foundation apprenticeship combining technical learning with workplace immersion, preparing learners for progression to Level 3 IT programmes, including hardware, networking, and infrastructure fundamentals.
• Software and Data Foundation Apprenticeship Level 2 foundation apprenticeship delivering foundational knowledge for data management and software development support roles, covering data collation, validation, formatting, storage, and software testing.
• Artificial Intelligence (AI) & Automation Practitioner – Level 4 Up Level 4 apprenticeship (ST1512) designed to develop skills in AI, automation, and digital transformation, covering AI fundamentals, machine learning principles, automation technologies, and ethical AI practices, with roles including AI Analyst, Automation Specialist, Digital Transformation Lead, and Process Improvement Manager.
• Accessible Apprenticeships Programme Specialised programme providing inclusive, supported pathways for learners with special educational needs and/or disabilities (SEND), including comprehensive initial needs assessment, Cognassist cognitive assessments, reasonable adjustments, and partnerships with Clear Links for specialist support.

Quantifiable outcome

• Over 200 businesses supported in 2024/25
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Association of Apprentices (AoA)coreStrategic or Co-development Partner · 1 January 2026Ginger Nut Training has partnered with the Association of Apprentices (AoA), a national not-for-profit membership organisation. All Ginger Nut apprentices receive free AoA membership providing access to AoA Connect (social and professional networking platform), AoA Learn (1000s of learning resources for work and life skills), and AoA Events (online and in-person). Membership extends to apprentices after programme completion as Alumnus members.
• Department for Education (DfE)coreStrategic or Co-development Partner · 1 January 2021In 2021, the Department for Education partnered with Ginger Nut Training to deliver high-quality apprenticeship programmes. This strategic partnership was recognised at the Apprenticeship & Training Awards 2025, highlighting the collaboration's impact on apprenticeship delivery across the UK.
• Clear LinkscoreStrategic or Co-development PartnerGinger Nut Training partners with Clear Links, a leading UK specialist in disability-related support and workplace adjustments. Clear Links provides expert mentoring, study-skills support, and tailored workplace strategies for apprentices with SEND, helping them build confidence, independence, and clear routines for success.
• The Bridge NetworkcoreStrategic or Co-development PartnerGinger Nut Training is an active member of The Bridge, a collaborative Essex-wide partnership committed to helping young people with SEND access supported, inclusive pathways into employment. The partnership includes local authorities, employers, and specialist partners working together for early identification of needs and smooth transitions into meaningful work.
• Cisco Networking AcademysupportingTechnology or IntegrationGinger Nut Training delivers Cisco Networking Academy courses alongside its digital apprenticeships, including Cybersecurity Essentials, Cisco Networking Devices and Initial Configuration, and Cisco Programming Essentials in C++. These provide additional certifications supporting learner knowledge in IT, cybersecurity, and software development programmes.
• LinkedIn LearningsupportingTechnology or IntegrationAll Ginger Nut Training learners receive access to LinkedIn Learning, including bespoke channels designed to support their specific apprenticeship. This provides supplementary video-based learning resources alongside tutor-led sessions.
• PerlegosupportingTechnology or IntegrationAll learners are given access to Perlego, which provides full searchable access to hundreds of thousands of textbooks to support study across all apprenticeship programmes.
• Highfield / Smart ScreensupportingTechnology or IntegrationGinger Nut Training uses Highfield Workbooks and Smart Screen as online resources mapped to apprenticeships, providing structured learning materials for apprentices in business and customer service programmes.
• OneFilesupportingTechnology or IntegrationOneFile is used as the e-portfolio and progress tracking platform, enabling live monitoring of off-the-job training hours and learner progress. It is also the system employers access to manage and monitor apprentices.
• CognassistsupportingTechnology or IntegrationCognassist provides cognitive assessments used by Ginger Nut Training to identify potential learning needs early using a scientifically validated tool. This supports the accessible apprenticeships programme and reasonable adjustments process.
• PluralsightsupportingTechnology or IntegrationNetwork Engineer apprentices receive access to the Pluralsight video platform to ensure they can keep up to date with industry knowledge and best practice in addition to LinkedIn Learning.
• SEMRush, Adobe Spark, HubSpotsupportingTechnology or IntegrationContent Creator apprentices use SEMRush, Adobe Spark, and HubSpot alongside LinkedIn Learning to support their learning and complete assignments across marketing and content creation programmes.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Multiverse: UK-based apprenticeship provider focused on tech, data, and digital skills with employer-funded programmes. Most directly comparable to Ginger Nut Training on AI/data apprenticeships and B2B employer sales motion.
• Corndel: UK leadership and management apprenticeship provider targeting mid-market and enterprise employers. Comparable on apprenticeship delivery model and B2B employer engagement, though Corndel focuses more on senior leadership programmes.
• Baltic Apprenticeships: UK digital and tech apprenticeship specialist (formerly Baltic Training). Direct peer across software development, IT, and digital apprenticeships with a similar employer-funded, multi-region delivery model.
• Whitehat Group: UK tech and digital apprenticeship provider serving employers from startups to FTSE 100. Direct competitor on IT, data, and software apprenticeships with similar government-funded delivery.
• QA Apprenticeships: Part of QA Group, one of the UK's largest tech training providers offering apprenticeships across IT, digital, and business. Comparable across IT apprenticeship portfolio and enterprise employer relationships.
• Just IT Apprenticeships: UK IT and digital apprenticeship provider with deep enterprise employer relationships and government-funded programmes. Direct competitor across IT and software development apprenticeship standards.
• Remit Training: Large UK apprenticeship provider across multiple sectors with employer-funded programmes. Comparable on apprenticeship breadth, employer-funded revenue model, and Ofsted-regulated delivery.

Emerging players

• Cambridge Spark: UK-focused data and AI upskilling provider with apprenticeship and corporate training programmes. Closely comparable on AI/data apprenticeship content and emerging AI pathway strategy.

Broad incumbents

• Lifetime Training: One of the UK's largest apprenticeship providers with broad portfolio across health, social care, early years, and business. Broader incumbent competitor with Ofsted-regulated employer-funded apprenticeship delivery.
• Kaplan UK (Apprenticeships): Large UK education provider with apprenticeship programmes across financial services, professional services, and management. Broader incumbent competitor on professional/management apprenticeships and enterprise employer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/ginger-nut-training

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ginger Nut Training