Girlguiding London and South East England
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
Girlguiding London and South East England firmographics
Firmographics- Name
- Girlguiding London and South East England
- Legal name
- The Guide Association London and South East England Region
- Website
- https://girlguidinglaser.org.uk
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Girlguiding London and South East England industry classification
Industry- Product category
- Youth Development Services
- NAICS
- Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190), Educational Support Services (611710)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- Arts, Sports & Recreation-Based Youth Development NonprofitsBusiness & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development NonprofitsGender Equality & Women’s EmpowermentBusiness & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty AlleviationYouth & Amateur Sports Tournaments
Keywords
Where Girlguiding London and South East England is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Girlguiding London and South East England business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Others, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership subscriptions: Girlguiding operates as a registered charity (No. 308268) funded through membership subscriptions, donations, and grants. Unit subscriptions and annual subscriptions are mentioned as part of their access to guiding grants.
- Donations and grants: Charitable organization receiving donations and grants including access to guiding grants, national grants for setting up units and international travel, and external funding from trusts and foundations.
- Event revenue: Revenue from events including Summer Walking Events (£150 per person), Peer Education Topic Training (£25), and region office room bookings for external hire.
- Merchandise and resources: Region online shop selling badges, resources, and merchandise including Grow Together badges, rugby balls, and Girlguiding branded items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Summer Walking Event - social walking weekend in Lake District |
| One time/ perpetual license | Pay-as-you-go | Peer Education Topic Training at Pax Lodge |
| Unit Pricing | Pay-as-you-go | Region office board room hire |
| Unit Pricing | Pay-as-you-go | Region office top floor meeting room hire |
| Unit Pricing | Pay-as-you-go | Refreshments at region office |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Girlguiding London and South East England product offering
Product offeringCore offering
Girlguiding London and South East England (LaSER) is a registered charity (No. 308268) that delivers volunteer-led youth development programmes to 44,000+ girls aged 4-18 through 2,990 local groups across 19 counties. The organization sells Girlguiding-branded merchandise, badges and challenge packs (including the Love Rugby pack with England Rugby) via its online shop, and offers paid services such as peer education training, summer walking events, and meeting room hire at its Wandsworth region office. It also runs volunteer-focused digital services including the Volunteer Recruitment Tool and a Learning Platform for e-learning and 1st Response first aid training.
Product overview
Girlguiding London and South East England (LaSER) is a charitable youth organization serving 44,000+ girls aged 4-18 and 11,200 volunteers across 2,990 local groups in 19 counties covering Kent, Sussex, Surrey, Croydon, London and Middlesex. The organization operates a digital ecosystem comprising the main regional website, the Volunteer Recruitment Tool (VRT) for connecting volunteers with opportunities, a Learning Platform for training and e-learning, and an Online Shop for merchandise. Additional offerings include Inspire (18-30) for young volunteers, various grant programs (Access to Guiding Grant, Volunteer Warm Welcome Grant), challenge badges like Love Rugby (in partnership with England Rugby) and Grow Together, and region awards (Diamond Award, Chief Commissioner Award). The organization also provides free loanable marketing resources for events.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Shop (Shopify) E-commerce shop for Girlguiding LaSER merchandise including badges, uniform items, event resources and special items such as Grow Together badges and rugby-themed products, serving girls, volunteers and families across the region.
- Volunteer Recruitment Tool (VRT) Online platform designed to connect prospective volunteers with enquirers and existing volunteers, allowing uploading and management of volunteer opportunities and finding published opportunities across the London and South East England region.
- Learning Platform Digital e-learning platform for volunteers to track learning, access training materials, complete e-learning courses including 1st Response first aid training, and view available training opportunities.
- Love Rugby Badge Challenge Pack Partnership challenge pack co-developed with England Rugby comprising four activity stages (Get Creative, Warm Up, Ball Games, Meet a Club) suitable for all Girlguiding sections, leading to the Love Rugby badge, designed to introduce girls to non-contact rugby.
- Grow Together Challenge Volunteer recruitment challenge consisting of simple actions to spread awareness about volunteering with Girlguiding across the region, with completing four activities earning a free badge.
- Region Office Meeting Room Hire Venue hire service offering the region office board room and top floor meeting room at 3 Jaggard Way, Wandsworth Common, with tiered midweek/weekend whole day, half day and evening pricing, plus optional refreshments for external and volunteer bookings.
- Summer Walking Event Ticketed social walking weekend held in the Lake District at £150 per person, including dormitory accommodation with bunk beds and all meals from Thursday breakfast through Sunday lunch, open to members across the region.
- Peer Education Topic Training Paid training course at £25 per person for the Think Resilient or Safe the World peer education topics, including lunch, delivered at Pax Lodge (WAGGGS World Centre) in London for peer educators across the region.
Companies that use Girlguiding London and South East England
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Girlguiding London and South East England technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Girlguiding London and South East England partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- England RugbycoreStrategic partnership to inspire girls through non-contact rugby and related activities. Includes Love Rugby badge challenge pack, rugby events, pitch pageantry at Six Nations matches, and Rugby Megafest events. Partnership aims to show girls that rugby is a place for them while having fun and learning valuable life skills.
- Google UKcoreGoogle Takeover Days allow Brownies and Guides to visit Google UK headquarters for activities including coding robots, digital discovery badge, and learning about tech careers. Partnership provides free unit meeting activities through Girlguiding's online shop with digital discovery topics for all sections.
- RSPB (Royal Society for the Protection of Birds)minorPartnership provides online 'Running Outdoors Nature Sessions' workshop for Girlguiding volunteers to build skills and confidence in taking children outdoors to discover, explore, and help nature. Course content developed jointly with RSPB trainers.
- Pax Lodge (WAGGGS World Centre)minorWAGGGS World Centre in London used for peer education training days. Peer educators can train in additional topics and experience visiting a World Centre, pinning ceremony, and centre shop.
- Local rugby clubsminorNetwork of local rugby clubs including Old Grammarians RFC, Blackheath FC, Twickenham RFC, Richmond FC, and others that support Girlguiding groups with T1 rugby sessions, match watching opportunities, and venue access.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Girlguiding London and South East England competitors and assessment
Company assessmentBroad incumbents
- Girlguiding UK: National umbrella organization and parent brand of Girlguiding LaSER. Operates the same girls-only guiding model, badge system, and digital platforms (GO, VRT, Learning Platform), but at a UK-wide level rather than a regional focus.
- Girl Scouts of the USA: The largest girls-only youth organization in the US, with the cookie-selling fundraising model, badge system, and troop structure. Operates a comparable girls-only youth development model at massive scale in a different geography.
- UK Youth: UK-wide umbrella charity supporting a network of youth organizations and developing youth work practice. Comparable as a charitable sector peer focused on youth development, though broader and less girl-specific than Girlguiding LaSER.
- National Youth Agency: UK body for youth work and youth services, setting standards, training youth workers, and supporting youth organizations. Comparable as a broader youth-sector infrastructure player influencing the same policy and funding environment as Girlguiding LaSER.
Direct peers
- The Scout Association: UK-wide youth organization offering badges, activities, and structured progression for young people aged 4-25. Competes directly with Girlguiding for children's time, parents' subscriptions, and adult volunteers, with a co-educational model.
- Woodcraft Folk: UK-wide cooperative youth organization running groups for children and young people focused on social justice, environmental awareness, and cooperative values. Directly comparable as a values-led, volunteer-led youth charity with local groups.
- The Duke of Edinburgh's Award: UK youth achievement award scheme (Bronze, Silver, Gold) for 14-24 year olds covering volunteering, physical, skills and expedition. Girlguiding LaSER explicitly integrates DofE into its programs, making it a closely intertwined peer in the youth development ecosystem.
Regional players
- Girlguiding Scotland: Scottish regional arm of Girlguiding UK running the same Rainbows-Brownies-Guides-Rangers structure. Directly comparable operating model but operates within Scotland rather than London and South East England.
- Girlguiding Cymru (Wales): Welsh regional arm of Girlguiding UK delivering the same guiding program in Welsh and English. Directly comparable model, but serves a different UK nation and is not a direct geographic competitor.
- Scouts Scotland (Scouting Scotland): Scottish national Scout organization offering the same badge, adventure, and youth progression model as The Scout Association. Comparable program structure but focused on Scotland rather than London and the South East.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Girlguiding London and South East England social profiles
Digital presenceGirlguiding London and South East England financial estimates
Financial estimateRevenue estimate
Valuation estimate
Girlguiding London and South East England leadership team
Management profileNumber of profiles
Girlguiding London and South East England funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Girlguiding London and South East England M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Girlguiding London and South East England
What does Girlguiding London and South East England do?
Girlguiding London and South East England (LaSER) is a registered charity (No. 308268) that delivers volunteer-led youth development programmes to 44,000+ girls aged 4-18 through 2,990 local groups across 19 counties. The organization sells Girlguiding-branded merchandise, badges and challenge packs (including the Love Rugby pack with England Rugby) via its online shop, and offers paid services such as peer education training, summer walking events, and meeting room hire at its Wandsworth region office. It also runs volunteer-focused digital services including the Volunteer Recruitment Tool and a Learning Platform for e-learning and 1st Response first aid training.
Is Girlguiding London and South East England a public or private company?
Girlguiding London and South East England is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Girlguiding London and South East England founded?
Girlguiding London and South East England was founded in -1.
Where is Girlguiding London and South East England based?
Girlguiding London and South East England is headquartered in London, United Kingdom, in the Europe region.
How does Girlguiding London and South East England make money?
Four revenue lines are on record. Membership subscriptions are the primary driver. The others are donations and grants, event revenue and merchandise and resources.
Who are Girlguiding London and South East England's main competitors?
Broad incumbents on record are Girlguiding UK, Girl Scouts of the USA, UK Youth and National Youth Agency. Direct peers are The Scout Association, Woodcraft Folk and The Duke of Edinburgh's Award. Regional players are Girlguiding Scotland, Girlguiding Cymru (Wales) and Scouts Scotland (Scouting Scotland).
Does Girlguiding London and South East England have an API?
No public API is recorded for Girlguiding London and South East England.
What industry is Girlguiding London and South East England in?
Girlguiding London and South East England's product category is Youth Development Services. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of BPAGABAF, Gender Equality & Women’s Empowerment. Its NAICS code is 62411 and its SIC code is 8300.