Girl Scouts - Diamonds of Arkansas, Oklahoma and Texas

What Girl Scouts - Diamonds of Arkansas, Oklahoma and Texas does

Girl Scouts - Diamonds of Arkansas, Oklahoma and Texas is a 501(c)(3) non-profit local council operating under Girl Scouts of the USA, headquartered in Little Rock, Arkansas, and serving girls in grades K-12 across three states (Arkansas, Oklahoma, and Texas). The council delivers a structured girl-only youth development program organized across six age-based levels (Daisy through Ambassador), combining badge and journey curricula, outdoor and camp experiences at council-owned Camp NOARK, STEAM programming at the STEAM Center at Burnham Wood, travel opportunities, and the Girl Scout Cookie Program and Fall Product Program, which together function as the organization's primary revenue-generating activities alongside membership dues and donations. Digital infrastructure supporting volunteers and members includes the MyGS member portal, the Volunteer Toolkit (VTK) for troop planning, gsLearn for volunteer training, and the Digital Cookie Platform for online cookie sales, all of which are national Girl Scouts of the USA platforms deployed at the council level.

The business model is a hybrid of subscription (annual youth and adult membership dues), transaction-based (cookie and fall product sales with proceeds retained locally), donations and grants (Donate Locally, planned giving, employer match programs), and fee-based (camp and program fees). Revenue is generated through a community-led go-to-market model where adult volunteers form and lead troops organized into service units, with the council providing regional staff support, training, and resources. Distribution to girls occurs primarily through volunteer-led troops meeting in community locations, supplemented by direct council programming at Camp NOARK and the STEAM Center, plus product program channels including booth sales and digital storefronts.

The organization employs approximately 101 staff and is governed by a local board under the national Girl Scouts of the USA framework. Marketing and recruitment operate through the council website, Facebook and Instagram channels, a monthly Program Update newsletter, community events, school partnerships, and a Girl Scout Shop for uniforms and merchandise. Financial assistance funded by donor generosity subsidizes memberships, uniforms, summer camp, and new troop leaders for girls in need.

Name

Girl Scouts - Diamonds of Arkansas, Oklahoma and Texas

Legal name

Girl Scouts - Diamonds of Arkansas, Oklahoma and Texas

Website

https://girlscoutsdiamonds.org

Company type

Private

Operating status

Operating

Short description

Girl Scouts - Diamonds of Arkansas, Oklahoma and Texas is a 501(c)(3) non-profit local council serving girls in grades K-12 across Arkansas, Oklahoma, and Texas with badge programming, camp experiences, STEAM education, and the Cookie and Fall Product programs.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

All Other Schools and Instruction (61169), Child and Youth Services (62411), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYTHAGAOAI

Group Camping & Scout Camps

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYEDAMALAO

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDAMALAC

STEM & Science Camps (Biology, Chemistry, Space, Lab Science)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Youth development programs
• Girl leadership training
• Cookie fundraising program
• Nonprofit youth services
• Outdoor camp education

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Girl Scout Cookie Program: The flagship product program where Girl Scouts sell cookies ( Thin Mints, Samoas, Tagalongs, etc.) through in-person booth sales and digital storefronts. Proceeds stay local to power Girl Scout programs, camps, and leadership training. A portion is managed directly by girls for their troop's share of earnings.
2. Fall Product Program: Council-authorized product program offering magazine subscriptions, nut and candy products. Provides additional entrepreneurial skill-building opportunities alongside the cookie program.
3. Membership Dues: Annual Girl Scouts of the USA membership dues paid by both youth and adult members. Valid for one membership year beginning October 1.
4. Donations and Fundraising: Local donations through the Donate Locally program, planned giving, and fundraising events. Financial assistance is available from donor generosity to cover membership costs and uniforms for girls in need.
5. Group Money-Earning Activities: Troop-organized activities (service-a-thons, babysitting, yard work) approved by council that generate funds for troop activities outside of product programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Girl Scouts - Diamonds of Arkansas, Oklahoma and Texas is a 501(c)(3) non-profit council that delivers girl-only youth development programming for grades K-12 across Arkansas, Oklahoma, and Texas. Its core offerings include age-tiered membership (Daisy through Ambassador), the annual Girl Scout Cookie Program and Fall Product Program for entrepreneurial skill-building, badge and journey curriculum, camp and outdoor experiences at Camp NOARK, STEAM programming, and travel opportunities. Programming is delivered through volunteer-led troops, council-run camps, and digital platforms (MyGS, Volunteer Toolkit, gsLearn).

Product overview

Girl Scouts - Diamonds of Arkansas, Oklahoma and Texas is a 501(c)(3) nonprofit council offering a girl-only youth development program for girls in grades K-12. The organization provides a portfolio of interconnected programs including Girl Scout Membership at five age-appropriate levels (Daisy, Brownie, Junior, Cadette, Senior, Ambassador), the Cookie Program and Fall Product Program for entrepreneurial skill development, Badge and Journey programming, Camp and Outdoor experiences with the STEAM Center, and Travel opportunities. Digital tools including the Volunteer Toolkit, gsLearn, and MyGS support volunteers and members. Volunteer resources include Volunteer Essentials, Troop Year Planner, Council Resources, Forms and Documents, and the Girl Scout Experience Box. Financial assistance is available for membership, uniforms, summer camp, and new troop leaders.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Girl Scouts show approximately 10% higher positive expectations about their future compared to non-Girl Scouts

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Little Brownie BakerscoreOthersOne of two commercial bakers licensed by Girl Scouts of the USA to produce Girl Scout Cookies. Provides cookie production for the council's cookie program.
• ABC BakerscoreOthersOne of two commercial bakers licensed by Girl Scouts of the USA to produce Girl Scout Cookies. Provides cookie production for the council's cookie program.
• Ashdon FarmssupportingOthersVendor providing nut and candy products for the Girl Scout Fall Product Program.
• Trophy NutsupportingOthersVendor providing nut products for the Girl Scout Fall Product Program.
• M2 Media GroupsupportingOthersVendor providing magazine subscriptions and online tools/activities for the Girl Scout Fall Product Program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Girl Scouts of the USA: National umbrella organization that sets program standards and provides shared services to local councils including Girl Scouts - Diamonds. Directly comparable as the parent federation; governance, brand, and program curriculum are identical.
• Boy Scouts of America (Scouting America): Long-standing counterpart scouting organization serving youth through badge programs, camping, and volunteer-led troops. Directly comparable as a competing scouting movement operating overlapping geographies and similar volunteer/community-driven delivery model.
• Camp Fire (formerly Camp Fire Boys and Girls): National youth-development non-profit offering after-school programs, camps, and youth-led service projects. Comparable as a co-ed youth enrichment organization that combines camp experiences with leadership curriculum and community service.
• 4-H (National 4-H Council): U.S. youth-development program delivered through cooperative extension with STEM, agriculture, and civic-engagement curricula. Comparable as a volunteer-led, community-anchored enrichment program competing for the same K-12 demographic.
• Boys & Girls Clubs of America: Federation of locally-operated youth clubs providing after-school programming, leadership development, and camp experiences. Comparable in delivering structured, badge-like programming through local affiliates with a national support organization.
• Girl Scouts of Northeast Texas: Adjacent Girl Scout council serving the north Texas region. Directly comparable as a sister council operating in overlapping Texas territory, with shared program, brand, and revenue model including the cookie program.
• Girl Scouts of Eastern Oklahoma: Adjacent Girl Scout council serving eastern and central Oklahoma. Directly comparable as a sister council sharing Oklahoma territory with the Diamonds council and operating the same GSUSA program framework and revenue streams.
• Girl Scouts of Arkansas (local council): Note: Diamonds covers Arkansas, so this is a sister-council reference. Other Arkansas-area non-profit youth organizations such as the Arkansas 4-H Foundation and the Arkansas Community Foundation serve as comparable regional youth-development peers.

Broad incumbents

• YMCA of the USA: Large national federation offering youth programs including day camps, swim lessons, and leadership activities through local Y branches. Comparable as a community-based youth-enrichment provider with similar local-council operating model, though with a much broader health-and-fitness mandate.
• American Camp Association (ACA): National membership organization setting standards for summer camps and outdoor youth programs. Comparable as the industry body governing camp operations like Camp NOARK, providing accreditation and best-practice frameworks used by similar youth-serving organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/girlscoutsdiamonds
• Instagraminstagram.com/girlscoutsdiamonds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts - Diamonds of Arkansas, Oklahoma and Texas