Girls Inc. of Huntsville

What Girls Inc. of Huntsville does

Girls Inc. of Huntsville is a 501(c)(3) nonprofit organization founded in December 1972 and based in Huntsville, Alabama, serving girls in kindergarten through 8th grade across Madison County. It is the local affiliate of the national Girls Inc. network, which traces its origins to 1864 and operates 75 affiliates across 350 cities serving more than 100,000 girls. The organization delivers the "Girls Inc. Experience," a research-based, girls-only programmatic framework built around three pillars: STRONG (health and wellness via sports, nutrition, and self-esteem workshops), SMART (academic success via STEM, literacy, financial literacy, and tutoring for students below a B average), and BOLD (leadership development through sisterhood circles, current-event programs, and leadership panels). Programs are delivered through after-school care at the Dr. Richard Showers, Sr. Recreation Center, summer and seasonal camps, school outreach, and episodic events such as STEM Saturday.

The organization runs Project Accelerate, a $10M Equality Can't Wait Challenge initiative addressing workplace inequality and accelerating young women's college and career trajectories, as well as a College Bound program and the 2022-launched Girls Inc. Alumnae Association for former participants across the US and Canada. A 7-person staff led by Executive Director Stephanie Malone executes programming, supported by a Board of Directors and a tiered Champions for Girls Giving Society of corporate partners.

Revenue is generated from individual donations, corporate sponsorships (Huntsville Utilities, TVA, Toyota, Lexus, Collins Aerospace, Deloitte, Lockheed Martin, Boeing, Huntsville Hospital, and others), program fees ($120-$2,000 per participant for camps, after-school, and full-year sponsorships), vehicle donations, stock gifts, and foundation grants. The organization reports 86-88 cents of every dollar raised going directly to programming. Marketing is multi-channel across Facebook, Instagram, X, YouTube, LinkedIn, email newsletters, social media ambassadors, advocacy engagement, peer fundraising, and community events. There is no technology product platform; the organization operates a donation and program management website supported by an Alumnae Association mobile app.

Name

Girls Inc. of Huntsville

Legal name

Girls Inc. of Huntsville

Website

https://girlsinc-huntsville.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls Inc. of Huntsville is a 501(c)(3) nonprofit founded in 1972 serving girls ages 5-18 in Madison County, Alabama through after-school, summer camp, and outreach programs built on STRONG, SMART, and BOLD pillars, funded by individual donations, corporate partnerships, and program fees.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child Care Services (6244), Child Care Services (624410), Educational Services (611), Educational Services (61)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDACAHAD

Community & Nonprofit Before/After Care Programs (Early Years)

Education/Early Childhood Education/Before & After School Care (Early Years)

SECONDARYEDACAAAL

School-Age Wraparound Childcare Centers (Holiday/Break Care)

Education/Early Childhood Education/Daycare & Childcare Centers

SECONDARYEDACAHAK

Holiday, Inset-Day & Break Coverage Programs (Early Years)

Education/Early Childhood Education/Before & After School Care (Early Years)

Keywords

• Youth development programs
• Girls leadership mentoring
• After school programming
• STEM education for girls
• Summer camp services

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Individual donors contribute through online donations, mail, phone, and peer fundraising campaigns. The Champions for Girls Giving Society offers tiered giving levels from $1,000 to $100,000+.
2. Corporate Partnerships: Corporate partners invest at various levels ($50,000+ for logo use, $100,000+ for employee mentorship activities, $250,000+ for national program sponsorship). Partners include Huntsville Utilities, TVA, Toyota, Lexus, and others.
3. Program Fees: Fees for after-school care and camps including Fall/Spring Break sponsorship ($120), monthly after-school programming ($300), 9 weeks summer camp ($600), and full-year sponsorship ($2,000).
4. Vehicle Donations: Car donation program allows donors to contribute vehicles to support the Girls Inc. mission.
5. Stock Gifts: Donors can make stock gifts to support girls' development.
6. Foundation Grants: Project Accelerate received $10M from Equality Can't Wait Challenge (Pivotal Ventures, MacKenzie Scott, Charles and Lynn Schusterman Family Philanthropies).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Girls Inc. of Huntsville delivers direct-service youth development programming for girls ages 5-18 in Madison County, Alabama. Core offerings include after-school programming, fall/spring break camps, a 9-week summer camp, and school-based outreach delivered through the STRONG (health and wellness), SMART (STEM, literacy, tutoring), and BOLD (leadership, sisterhood, advocacy) program pillars. Services are provided at the Dr. Richard Showers, Sr. Recreation Center and through partner schools and community organizations.

Product overview

Girls Inc. of Huntsville operates as a unified programmatic organization offering the Girls Inc. Experience—an integrated framework serving girls ages 5-18 through three core program pillars: STRONG (health and wellness via sports, nutrition, and self-esteem), SMART (academic success via STEM, literacy, and tutoring), and BOLD (leadership via sisterhood circles and advocacy education). The organization delivers programming through after-school, summer camp, fall/spring break, and outreach channels. Supporting programs include Project Accelerate (career readiness), the College Bound Program (college preparation), and the Alumnae Association (alumni engagement). The Experience is unified by research-based methodology, trained staff mentorship, and a girls-only environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Girls Inc. Experience An overarching programmatic framework providing girls ages 5-18 with mentoring relationships, a girls-only environment, and research-based hands-on programming through after-school, fall break, spring break, summer camp, and outreach services.
• SMART Program (STEM, Literacy, Tutoring) Provides opportunities to excel academically through STEM programming, financial literacy, book clubs, and grade tracking, with tutoring for girls earning less than a 'B' in any subject.
• STRONG Program (Sport Teams, Nutrition Education, Self Esteem Workshops) Focuses on physical health and wellness through team sports including softball, soccer, basketball, and track, plus cooking classes, group fitness, and workshops addressing nutrition, physical activity, stress management, and body image.
• BOLD Program (Sisterhood Circles, Current Event Programs, Leadership Panels) Develops necessary life skills through group projects, presentations by local leaders, a pro-girl environment, emotional intelligence programming, and advocacy education.
• Project Accelerate A program awarded $10M as part of the Equality Can't Wait challenge, designed to accelerate young women's trajectories through college and career entry, addressing workplace inequality particularly for women of color.
• Girls Inc. Alumnae Association A free association launched in 2022 for individuals across the US and Canada who participated in Girls Inc. programming, providing career advice, inspirational conversations with women leaders, and access to live, virtual, and in-person events.
• STEM Saturday: Women in Construction An event program empowering girls to explore construction and engineering careers through hands-on activities and mentorship.
• College Bound Program A college preparation program where girls visit various colleges in the southeast, participated in orientation programs like Auburn University's Camp War Eagle Freshman Orientation.

Quantifiable outcome

• 86% of girls surveyed believe they will graduate college
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Girl Scouts of the USA: The largest girls' youth-development organization in the US, with a national network of local councils delivering troop-based programming, camps, and life-skills curriculum. Overlaps with Girls Inc. on mission, donor pool, and the same age demographic in the Huntsville market.
• YWCA USA: National nonprofit network providing youth programming, advocacy, and empowerment services with a focus on women and girls. YWCA's youth development, leadership, and STEM-adjacent programming overlap directly with Girls Inc.'s mission and donor pool.
• Boys & Girls Clubs of America: National nonprofit operating club-based after-school, summer, and outreach programs for youth, including dedicated girls' programming. Huntsville has a local Boys & Girls Club affiliate that competes for the same families, school partnerships, and corporate giving dollars.
• Girls Inc. National Network: The umbrella nonprofit for 75 local Girls Inc. affiliates across the US and Canada. It is the direct parent brand and standards-setter for the Girls Inc. Experience, providing shared curriculum, research, and national fundraising channels that local affiliates like Huntsville leverage.

Direct peers

• Big Brothers Big Sisters of America: National nonprofit providing one-to-one youth mentoring. Directly comparable on the mentoring relationship component that is central to Girls Inc.'s value proposition, and competes for the same volunteer mentors and corporate partners in Huntsville.
• Girls Who Code: National nonprofit delivering STEM programming and mentorship to girls and young women. While Girls Who Code focuses specifically on computer science rather than the broader Girls Inc. curriculum, both compete for the same donor dollars, volunteer mentors, and girls ages 5-18 in youth STEM programs.

Regional players

• Huntsville YouthBuild: Local Huntsville-area youth development initiative offering workforce-readiness, education, and leadership programming to teens. Comparable to Girls Inc.'s STEM, life-skills, and college-career pipeline programming, but co-ed and focused on older youth.
• Dare to Dream Mentoring: Smaller youth mentoring nonprofit focused on girls and underrepresented students, with programming and mentorship models similar to Girls Inc. Comparable in mission and target demographic but typically smaller-scale and focused on specific regional populations.

Others

• National Girls Collaborative Project: National network bringing together organizations serving girls in STEM. Functions as an enabling/ecosystem peer that Girls Inc. of Huntsville could leverage for collaborative funding and programming partnerships rather than competing directly.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GirlsIncofHSV
• YouTubeyoutube.com/@girlsinc.ofhuntsville788
• Facebookfacebook.com/girlsinchsv
• LinkedInlinkedin.com/company/girls-inc-of-huntsville
• Instagraminstagram.com/girlsincofhsv

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls Inc. of Huntsville