Giroinfoto magazine
Giroinfoto is an independent Italian non-profit editorial magazine publishing bimonthly travel photography reportage across Italian regions and international destinations, operated by a network of ~60 volunteer reporters and monetized via print sales, paid professional services for tourism and cultural entities, and merchandise.
- Company typePrivate
- Founded2010
- HeadquartersItaly, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Giroinfoto magazine does
Giroinfoto magazine is an Italian independent editorial project focused on travel photography and outdoor reportage. Founded in 2010 as the All American Report and relaunched as a magazine in November 2015, it operates on a non-profit basis, publishing a print and digital magazine approximately every 3-4 months — reaching issue 89 in March 2025. Content covers Italian and international territories, with thematic sections on history and culture, landscapes, enogastronomy, productive activities, tourist experiences, and events.
The core product is a ~150-page magazine available in print (€16.80 per copy plus shipping) and free digital form, supplemented by a WordPress-based website, the Giroinfoto TV YouTube channel, a blog (InGiro Share), and an interactive geographic article map. Technology is conventional CMS-driven content delivery with no proprietary AI components. The operational engine is the Band of Giroinfoto, a network of approximately 60 accredited volunteer reporters distributed across Italian regions (Piedmont, Lombardy, Liguria, Lazio, Apulia, Sicily, and others), who contribute content in exchange for press access to events and locations.
Commercially, the project relies on a mix of magazine sales, paid professional services (Pro Service, Press Marketing for tourism and cultural entities), merchandise (branded clothing), and free promotional services (Event Experience) for cultural and tourism organizations. There is no disclosed external funding, no parent company, and no ARR or revenue figures publicly available. Recent activity has focused on partnerships with immersive exhibition producers (Next Events, Imaginaria), cultural institutions (Palazzo Ducale Genova, MUFOCO, Università di Torino, Palazzo Barolo), and a minority AI-art technology partner (Morghy Digital), expanding the editorial brand from print into live cultural events and experiential journalism.
Giroinfoto magazine firmographics
Firmographics- Name
- Giroinfoto magazine
- Legal name
- Giroinfoto
- Website
- https://giroinfoto.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Giroinfoto is an independent Italian non-profit editorial magazine publishing bimonthly travel photography reportage across Italian regions and international destinations, operated by a network of ~60 volunteer reporters and monetized via print sales, paid professional services for tourism and cultural entities, and merchandise.
- Ownership category
- akta.pro rank
Giroinfoto magazine industry classification
Industry- Product category
- Travel Photography Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
- akta.pro secondary industry
- Travel & Adventure Documentaries (MPADADAM)
Keywords
Where Giroinfoto magazine is headquartered
LocationHeadquarters
- HQ city
- Italy
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Giroinfoto magazine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Magazine Sales: Sale of print and digital magazine copies. Print copies are sold at €16.80 each with shipping costs of €2.54 (ordinary) or €5.40 (registered mail). The project states it is non-profit with print costs covering production only.
- Press Marketing Services: Professional services for tourism entities including Event Experience (event coverage), Pro Service (professional content creation), and Press Marketing (media promotion for cultural and tourism organizations).
- Merchandise Sales: Sale of branded clothing and merchandise through the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Print Magazine Copy - €16.80 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Giroinfoto magazine product offering
Product offeringCore offering
Giroinfoto is an independent editorial magazine publishing bimonthly print and digital issues (89 issues since November 2015) featuring travel photography, territorial reportage, cultural heritage coverage, enogastronomy, and event documentation from Italy and international destinations. It supplements the magazine with the Giroinfoto TV video channel, an interactive geographic article map, and a free Band of Giroinfoto community of approximately 60 accredited reporters. It also provides Event Experience (free coverage for cultural/natural heritage entities), Pro Service, and Press Marketing services to tourism boards, municipalities, museums, and tour operators.
Product overview
Giroinfoto magazine is an independent editorial project comprising a core print and digital magazine focused on travel photography and outdoor experiences at the service of territorial valorization. The portfolio includes the main magazine (with 89 issues published), the Giroinfoto TV video channel, and the Band of Giroinfoto reporter community. Additional offerings include professional services (Event Experience, Pro Service, Press Marketing), themed projects (Giroinfoto Expedition, Press Tour, All American Report), and content programs (InGiro Show, InGiro Share, Black Continent, Torino Stories, Sicilia Report). The company also operates sub-brands like Giroinaria (skydiving) and sells branded merchandise through its online shop.
Differentiator
Problem solved
Functional benefit
Brands
- Band of Giroinfoto: Community network of accredited reporters covering various Italian regions for editorial activities
- Giroinfoto TV
- Giroinfoto Expedition
- InGiro Show
- Giroinaria
Products and services
- Giroinfoto Magazine An independent editorial magazine (print and digital, ~150 pages) focused on travel photography and outdoor experiences, featuring reportage by professional and amateur reporters covering Italian and international territories, culture, enogastronomy, productive activities, tourist experiences, and events. Available for €16.80 per print copy plus shipping.
- Giroinfoto TV Video content channel featuring television programs, reels of locations, travel videos, and editorial content including programs such as InGiro Show, InGiro Share, Black Continent, and Torino Stories.
- Band of Giroinfoto Free community membership program connecting approximately 60 accredited reporters across Italian regions (Piedmont, Lombardy, Liguria, Lazio, Apulia, Sicily), enabling participation in editorial activities, location discovery, experience sharing, and access to press events.
- Event Experience Free service dedicated to entities and organizations managing cultural and natural heritage, providing editorial coverage to promote their territories and events through Giroinfoto's editorial platform.
- Pro Service Professional service offering marketing and promotional solutions for companies operating in the culture, territory, and tourism sectors.
- Press Marketing Press and marketing service for entities and companies seeking visibility through Giroinfoto's media channels and editorial reach.
- Press Tour Press tour service where companies and tour operators provide travel experiences for Giroinfoto reporters to document tourism products and destinations.
- Giroinfoto Expedition Annual exploration itineraries organized by the editorial team, combining photographic reportage and journalistic coverage of worldwide destinations for tourism information purposes.
- Giroinaria Skydiving project and related aerial photography services operated as a Giroinfoto sub-brand.
- Giroinfoto Magazine Clothing Branded clothing and apparel merchandise sold through the online shop.
Quantifiable outcome
- 89 magazine issues published
- +1 more outcomes
Companies that use Giroinfoto magazine
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Giroinfoto magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Giroinfoto magazine partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- ASP – Alta Scuola di ProfumeriaminorPerfumery school that created the Profumi del Tempo immersive olfactory experience at Palazzo Barolo in Turin. Student Olga Mancini and Chiara Petrella designed the sensory journey as part of Giornata del Profumo.
- auroraMeccanicaminorCompany that created the Doctrix interactive installation at the University of Turin Cortile del Rettorato. Developed the digital columns and interactive elements for the exhibition celebrating women in the university's history.
- Museo di Fotografia Contemporanea (MUFOCO)minorMuseum of Contemporary Photography in Cinisello Balsamo hosting the Alberto Lagomaggiore photography exhibition. MUFOCO preserves a collection of 25 photographs by Lagomaggiore dedicated to Villa Ghirlanda.
- Palazzo Ducale Fondazione per la Cultura GenovaminorCultural institution in Genoa that promotes and organizes exhibitions including the Lisetta Carmi photography exhibition marking 100 years since the photographer's birth.
- Next EventscoreEvent production company that organizes immersive art exhibitions in collaboration with Giroinfoto. Organized major exhibitions including Klimt - The Gold Experience, Munch - I Colori dell'Anima, and Mirò - L'Arte della Meraviglia at Società Promotrice delle Belle Arti in Turin. Provides venue hosting and exhibition coordination.
- ImaginariacoreTechnology collective providing immersive experiences for exhibitions including videomapping in immersive rooms, metaverso VR experiences, and motion graphic video projections. Created the virtual reality journey through Beethoven Frieze for Klimt exhibition.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Giroinfoto magazine competitors and assessment
Company assessmentEmerging players
- AFAR Media: AFAR is an independent travel media brand focused on experiential travel and photography-led destination content, with both digital and print formats. Comparable as a smaller independent travel publication combining community engagement with photography-driven storytelling.
Direct peers
- Dove (Condé Nast Traveler Italy): Dove is the Italian edition of Condé Nast Traveler, a premium travel magazine covering international and Italian destinations with photography-led editorial. Comparable as an upscale Italian travel periodical serving a similar readership interested in destination discovery.
- Wanderlust Magazine: Wanderlust is an independent UK-based travel magazine focused on authentic, photography-rich travel journalism and destination discovery. Comparable as an independent editorial travel publication with a community-engaged, photography-led editorial approach.
- Bell'Italia: Bell'Italia is a long-running Italian travel and heritage magazine focused on Italian cultural, artistic, and territorial heritage. Directly comparable as a domestic periodical covering Italian destinations with photography-rich content serving a similar reader profile.
- Meridiani: Meridiani is an Italian travel and culture magazine published by Mondadori featuring photography-rich content on Italian and international destinations. Comparable as a domestic periodical combining high-quality visual storytelling with travel and cultural heritage coverage.
- Bell'Europa: Bell'Europa is an Italian travel magazine focused on European destinations, cultural heritage, and photography-driven reportage. Comparable as a domestic publication covering European and international territories with a similar visual editorial style.
- Lonely Planet Magazine (Italia): Lonely Planet Magazine Italia is the Italian edition of the global travel publication, covering destinations with photography and travel journalism. Comparable as a travel periodical targeting Italian readers with destination discovery content.
- Touring Magazine (TCI): Touring Magazine is the publication of Touring Club Italiano, covering Italian and international travel with photography-driven reportage. Comparable as an Italian travel magazine with similar editorial mission of territorial valorization through photography and journalism.
- National Geographic Traveler: National Geographic Traveler is a global travel magazine combining photography, journalism, and destination storytelling. Comparable as a photography-driven travel publication with editorial focus on territorial valorization, cultural heritage, and immersive destination coverage.
Broad incumbents
- Travel + Leisure: Travel + Leisure is a major US-based travel publication covering global destinations with photography-rich editorial and digital content. Comparable as a broader-incumbent travel magazine covering international destinations with multimedia storytelling.
Market position
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Giroinfoto magazine social profiles
Digital presenceGiroinfoto magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giroinfoto magazine leadership team
Management profileNumber of profiles
Profiles1 record
Giroinfoto magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giroinfoto magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giroinfoto magazine
What does Giroinfoto magazine do?
Giroinfoto is an independent editorial magazine publishing bimonthly print and digital issues (89 issues since November 2015) featuring travel photography, territorial reportage, cultural heritage coverage, enogastronomy, and event documentation from Italy and international destinations. It supplements the magazine with the Giroinfoto TV video channel, an interactive geographic article map, and a free Band of Giroinfoto community of approximately 60 accredited reporters. It also provides Event Experience (free coverage for cultural/natural heritage entities), Pro Service, and Press Marketing services to tourism boards, municipalities, museums, and tour operators.
Is Giroinfoto magazine a public or private company?
Giroinfoto magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Giroinfoto magazine founded?
Giroinfoto magazine was founded in 2010. It employs 1 to 10 people.
Where is Giroinfoto magazine based?
Giroinfoto magazine is headquartered in Italy, Italy, in the Europe region.
How does Giroinfoto magazine make money?
Three revenue lines are on record. Magazine Sales are the primary driver. The others are press Marketing Services and merchandise Sales.
Who are Giroinfoto magazine's main competitors?
AFAR Media is listed as an emerging player. Direct peers are Dove (Condé Nast Traveler Italy), Wanderlust Magazine, Bell'Italia, Meridiani, Bell'Europa, Lonely Planet Magazine (Italia), Touring Magazine (TCI) and National Geographic Traveler. Travel + Leisure is listed as a broad incumbent.
Does Giroinfoto magazine have an API?
No public API is recorded for Giroinfoto magazine.
What industry is Giroinfoto magazine in?
Giroinfoto magazine's product category is Travel Photography Publishing. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines, with a secondary code of MPADADAM, Travel & Adventure Documentaries. Its NAICS code is 513120 and its SIC code is 2721.