Glasurit Autoreparaturlacke, Basf Coatings Service

What Glasurit Autoreparaturlacke, Basf Coatings Service does

Glasurit is a premium automotive refinish paint brand operating under Surventis, the independent surface technology company that was carved out of BASF Coatings in 2025. Its Swiss operating entity, BASF Coatings Services AG, is headquartered in Pfäffikon, Switzerland, with the parent legal entity BASF Coatings GmbH domiciled in Germany. The brand sells a complete refinish coating system to automotive body shops — basecoat product lines (Reihe 100, Reihe 90, Reihe 68), clearcoats, the motorsport-focused AraClass range, and the Classic Car Colors restoration line — supported by digital color-matching platforms (Refinity, Color Online, ColorMotion) that draw on what the company describes as the world's largest color tone database.

The underlying technology centers on UV-curable, low-VOC formulations (Line 100) that consume up to 80% less energy than infrared curing, a Biomass Balance approach to renewable raw materials, and proprietary digital color-matching workflow tools. Glasurit holds registered trademarks on its brand name and iconic parrot mascot logo.

Commercially, Glasurit runs a sales-led model through an authorized global dealer network combined with a certified Partnerwerkstätten (partner workshop) program serving SMB collision repair shops across more than 26 countries. Revenue is generated through B2B product sales (per-liter/per-unit on basecoats, clearcoats, and system paints) with recurring reorder dynamics from established body shop accounts. Pricing is quote-based and not publicly disclosed. Brand visibility is reinforced via flagship partnerships with the Audi Revolut F1 Team and WorldSkills, and the company is actively piloting automated paint robot integration with SATA and CurveRobot in DACH markets.

Name

Glasurit Autoreparaturlacke, Basf Coatings Service

Legal name

BASF Coatings Services AG

Website

https://glasurit.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Glasurit is a premium automotive refinish paint brand under Surventis (formerly BASF Coatings) that sells basecoats, clearcoats, and digital color-matching platforms to collision repair shops across 26+ countries via a certified partner workshop and dealer network.

Ownership category

akta.pro rank

Product category

Automotive Refinish Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Automotive & Transportation Coatings (IMAEAHAC)

akta.pro secondary industry

Automotive & Transportation Coatings (IMAEAGAC)

Keywords

• Automotive refinish coatings
• Vehicle repair paints
• Color matching platforms
• Collision repair solutions
• Basecoat product lines

Headquarters

HQ city

Pfäffikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Refinish paint and coating materials: Glasurit sells a full range of automotive refinish paint products (basecoats, clearcoats, system paints) to collision repair workshops through its dealer and partner workshop network. Revenue is generated through product sales, likely on a per-liter/unit basis with recurring reorder patterns from established body shop accounts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Glasurit develops, manufactures, and sells automotive vehicle refinish coatings including basecoats (Reihe 100, 90, 68), clearcoats, and the AraClass range for body shops and collision repair centers. Its offering is complemented by digital color-matching platforms (Refinity, Color Online, ColorMotion) and supported through certified partner workshops and dealer networks across more than 20 countries.

Product overview

Glasurit offers a comprehensive vehicle refinish coating system consisting of multiple basecoat product lines (Reihe 100, 90, and 68) designed for automotive body shops. The portfolio is supported by digital color matching platforms including Refinity (digital color matching with premium tone quality), Color Online (world's largest color database), and ColorMotion (expert color tone knowledge). The company provides eco-efficient solutions including the Line 100 with lowest VOC levels, UV technology achieving up to 80% energy reduction compared to IR curing, and biomass balance approach for renewable raw materials. Special product lines include AraClass for motorsport applications and Classic Car Colors for restoration projects. Glasurit positions itself as a complete partner for paint shops with products, technical seminars, and technical support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Reihe 100 (Line 100) Environmentally friendly basecoat line with the lowest VOC (volatile organic compound) levels, fastest processing time, extremely light coating, and high eco-efficiency for automotive body shops.
• Reihe 90 (Line 90) Premium basecoat product line in the Glasurit portfolio positioned for vehicle refinish coating.
• Reihe 68 (Line 68) Basecoat product line in the Glasurit portfolio for automotive refinish applications.
• Refinity Digital color-matching and paint management platform enabling premium color tone quality for invisible repairs, part of Glasurit's expert knowledge ecosystem for precision color matching.
• Color Online Online color tone search and formula lookup system providing access to the world's largest color tone database for accurate color matching.
• ColorMotion Expert knowledge platform for color tone expertise and technical support in vehicle refinish color matching.
• Classic Car Colors Specialized color database and product line for classic car restoration and color matching.
• Glasurit Online Update Digital service platform for online updates of product information and color databases.
• AraClass coating range Coating product range featuring fastest processing, extremely light coating, and high eco-efficiency, used by the Audi Revolut F1 Team on the Audi R26.

Quantifiable outcome

• Up to 60% reduction in energy costs for body shops through eco-efficient paint processes
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• SATAcoreTechnology or Integration · 28 May 2026Glasurit initiated the first pilot project for SATA's jetstream paint robot (based on CurveRobot's T1000 technology) in Germany, Austria, and Switzerland. Glasurit intensively supports the integration of the robot at the Boya Autozentrum in Germany under real test conditions, focusing on quality and efficiency of paint application. This is a co-development and integration partnership in automated paint application technology.
• WorldSkillscoreGTM or Marketing Partner · 21 May 2026Glasurit was named the official paint supplier for the WorldSkills Global Skills Challenge in Wollongong, Australia (June 2026) and for WorldSkills International 2026 in Shanghai. Participants use Glasurit products to demonstrate precision, color accuracy, efficiency, and sustainability in automotive painting competitions. This partnership supports professional excellence and inspires the next generation of skilled auto body technicians.
• Audi Revolut F1 TeamflagshipGTM or Marketing Partner · 1 January 2026Glasurit is the exclusive paint supplier for the Audi Revolut F1 Team's debut Formula 1 season. The Audi R26 will be painted with the Glasurit AraClass range and Line 100 series, showcasing the brand's fastest processing, ultra-lightweight coating, and high eco-efficiency in the most demanding motorsport environment. This is a flagship sponsorship and GTM partnership for brand visibility.
• Aribos Group (Boya Autozentrum)minorImplementation/ SI/ Consulting Partner · 1 January 2026Aribos Group's Boya Autozentrum in Germany is the host facility for the SATA jetstream paint robot pilot project, supported by Glasurit's technical expertise for integration under real-world workshop conditions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Axalta Coating Systems: Axalta is one of the largest global automotive refinish coating makers, owning direct competitor brands Standox, Cromax, and Spies Hecker. It competes head-to-head with Glasurit for body shop accounts, color-matching technology leadership, and certified workshop networks across the same 26+ country footprint.
• Nippon Paint Holdings: Nippon Paint's automotive coatings segment produces refinish paint systems and supplies body shops across Asia and global markets. It is a direct comparable in automotive refinish basecoats/clearcoats and digital color-matching tools.
• Sherwin-Williams (Automotive Finishes): Sherwin-Williams' Automotive Finishes division sells premium refinish paint systems and color-matching tools to body shops in North America and internationally, competing directly with Glasurit for premium shop accounts and dealer relationships.
• KCC Corporation: KCC Corporation is a significant Asian producer of automotive and industrial coatings, including refinish paint systems sold through dealer networks. It competes with Glasurit in regional and global body shop segments.
• PPG Industries: PPG is the other global heavyweight in automotive refinish paints through its Nexa Autocolor brand and PPG Refinish lineup. It offers directly comparable waterborne basecoats, clearcoats, and digital color tools, and targets the same collision repair shop customers as Glasurit.
• AkzoNobel: AkzoNobel's Automotive and Specialty Coatings business sells Sikkens and Lesonal refinish brands directly competing with Glasurit. The overlap in product lines, dealer networks, digital color platforms, and premium body shop positioning makes it a highly comparable peer.

Broad incumbents

• Kansai Paint: Kansai Paint is a major global coatings manufacturer with automotive refinish offerings alongside broader decorative and industrial lines. It overlaps with Glasurit in automotive refinish paints but competes across a much wider portfolio, making it a broad incumbent rather than a focused specialist.
• RPM International: RPM International owns multiple specialty coatings brands with automotive and industrial coatings exposure. While broader than Glasurit's refinish focus, it operates in adjacent coatings categories and competes for some of the same body shop and industrial customers.

Regional players

• Hempel: Hempel is a global coatings manufacturer with a strong European base and growing presence in marine, protective, and industrial coatings. While primarily focused outside automotive refinish, it competes in adjacent protective and industrial coating categories where Glasurit's eco-efficient systems also serve customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/glasurit-autoreparaturlacke-basf-coatings-service

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glasurit Autoreparaturlacke, Basf Coatings Service