What Glattzentrum does

Glattzentrum, operating as Interessengemeinschaft Zentrum Glatt AG, is a 42,000-square-meter shopping center in Wallisellen at the gates of Zurich that has functioned as Switzerland's most-visited and top-selling retail destination since opening in February 1975. The center hosts approximately 90 retail tenants and 14–16 restaurants and bars across multiple sales levels, anchored by Migros, Globus, and Apple's first Swiss store, and supplemented by integrated health services (Amavita pharmacy, Augen Glattzentrum ONO eye center, Fachärztezentrum Glatt, Glattmed, dental, yoga), on-site childcare (Müsliburg for ages 3–8), religious/spiritual space (Room+Silence), and postal services. Visitor traffic exceeds 9 million annually, supported by 4,500 free parking spaces, the Glattalbahn tram line 12, bus 94, and S-Bahn connections.

The operation runs on a lean coordination structure: only 12 employees sit at the IG level, while the property is owned by Swiss Life (since 2020) and managed by Livit AG, which handles property management, facility management, construction management, and letting across 120+ shops and 14 dining establishments. Revenue mechanics center on tenant rental and service fees flowing primarily through the Swiss Life / Livit stack, with the IG generating supplementary income from the branded Glatttaler gift coin (CHF 25 per coin, sold at the information desk and via a WooCommerce-powered web shop) and coordinated tenant marketing. The marketing engine relies on industry-leading social media activity (Instagram, Facebook, Clubhouse), Mailchimp newsletters, press/PR through a dedicated press portal, and a year-round events calendar (Bücherfestival, Fashion Villa, Christmas carousel, AR games, Mini-Migros, Weinmesse). The digital stack is otherwise standard off-the-shelf: Google Analytics, Google Maps, WooCommerce, SIX Payment Services, Facebook/Instagram plugins — with no proprietary technology or AI/ML capabilities.

Commercially, Glatt pursues a premium-tenant-acquisition strategy, securing Switzerland-first flagships and pop-ups (Apple, Xiaomi, MUJI, NA-KD, Amorana, Blue Tomato, The Bloomery by Fleurop), differentiating on exclusive brand premieres combined with a curated mix of traditional Swiss retailers and international names. Pricing is not publicly disclosed for commercial leases; the only transparent consumer price point is the CHF 25 gift coin, priced per unit with tiered shipping (CHF 10.50 for 2–20 coins, CHF 18 for 21–60) and payment via major cards and TWINT. Customer service breadth (childcare, valet parking, EV charging including Tesla Superchargers, postal services) plus free 4-hour parking are positioned as the center's primary functional benefits to drive repeat visits.

Name

Glattzentrum

Legal name

Interessengemeinschaft Zentrum Glatt AG

Website

https://glatt.ch

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Glattzentrum is Switzerland's most-visited shopping center in Wallisellen near Zurich, hosting 90 retail tenants and 14-16 restaurants across 42,000 square meters and serving over 9 million consumer visitors annually through anchor stores including Migros, Globus, and Apple.

Ownership category

akta.pro rank

Headquarters

HQ city

Wallisellen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Tenant Rental Income: Glatt generates primary revenue by leasing retail space to approximately 90 stores and 14 restaurants. Tenants include anchor stores (Migros, Globus), fashion retailers, electronics (Apple, FUST), jewelry, health services, and dining establishments. The Interessengemeinschaft Zentrum Glatt AG coordinates tenant interests, while Livit AG manages the property on behalf of owner Swiss Life.
2. Glatttaler Gift Coins: The center sells its own branded gift coins (Glatttaler) worth CHF 25 each through the information desk and a dedicated web shop (glatt.ch/shop), powered by WooCommerce. Revenue comes from gift coin sales redeemable across tenant stores, with shipping fees for online orders. Minimum order of 2 coins (CHF 50) up to CHF 1,500.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Glattzentrum (commonly branded as Glatt) is a large physical shopping center located in Wallisellen near Zürich, Switzerland. It operates approximately 90 retail stores, 14 restaurants, and various service tenants across roughly 42,000 square meters of sales floor, attracting more than 9 million visitors per year. Beyond retail, it offers office leasing, event spaces, gift-coin sales, and on-site childcare, functioning as a combined shopping, dining, and lifestyle destination.

Product overview

Glatt is Switzerland's largest and most popular shopping center, operating as a unified retail destination combining physical stores, dining, health services, and entertainment. The core offering is the shopping center itself at Wallisellen near Zurich, featuring approximately 90 retail stores (including flagship stores like Apple, Xiaomi, and MUJI), 14-16 restaurants and bars, comprehensive health services including a medical center and pharmacy, and year-round seasonal events. Supporting services include the Glatttaler gift coin system, Müsliburg childcare, free parking with electric vehicle charging, and Glatt Office commercial space rental. The shopping center serves over 9 million visitors annually and positions itself as both a shopping and leisure destination.

Differentiator

Problem solved

Functional benefit

Brands

• Glatt Office: Two-story office building within the Glatt shopping center, offering commercial office space with excellent visibility from Glattalbahn and Autobahn A1.
• Müsliburg
• Glatttaler
• Glatt Gift Coins

Products and services

• Glatt Shopping Centre (retail and dining complex)

Quantifiable outcome

• Over 9 million visitors per year
• +1 more outcomes

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered minor, core and moderate.

• Emil Frey Zürich NordminorStrategic or Co-development Partner · 8 August 2023Glatt partnered with Emil Frey Zürich Nord for the E-Drive-Weeks promotion (August 8 – September 16, 2023), allowing 60 customers to test electric vehicles (Volvo XC40 Recharge or Peugeot e-208) for one year at monthly rates of CHF 250/CHF 175 inclusive of insurance, charging voucher, and free car wash.
• Swiss LifecoreOthers · 1 January 2020Swiss Life serves as the property owner of Glatt since 2020, with Livit AG managing the property on their behalf. Swiss Life's ownership provides long-term financial backing and stability for the shopping center operations.
• Livit AGcoreImplementation/ SI/ Consulting PartnerLivit AG handles property management, facility management, construction management, and letting management for Glatt on behalf of owner Swiss Life. They manage over 120 shops and 14 gastronomy establishments, maintain the Glatt website, and coordinate office leasing (Glatt Office).
• Interessengemeinschaft Zentrum Glatt AGcoreOthersThe IG Glatt (Interest Group Glatt Center) coordinates tenant interests including advertising, events, and public relations. It is a collaborative entity representing the joint marketing efforts of all Glatt tenants, separate from but working with Livit AG.
• Glattalbahn / VBG (Verkehrsbetriebe Glattal)moderateStrategic or Co-development PartnerThe Glattalbahn tram line 12 connects Glatt directly to Bahnhof Stettbach and Zürich Airport, providing essential public transport access for the shopping center's visitors.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Mall of Switzerland (Ebikon): Large modern shopping center in Ebikon near Lucerne opened in 2017, with a comparable mix of fashion, electronics, dining, and entertainment, competing for premium flagship tenants and shopper spend.
• Letzipark: Shopping center in Zurich-Altstetten with similar fashion, electronics, and dining tenants, plus a Coop anchor; competes with Glatt for the same Zurich regional shopper catchment.
• Balexert: Large shopping and leisure center in Geneva, comparable in tenant mix and event programming, representing the French-Swiss counterpart to Glatt in Switzerland's second-largest metro.
• Shoppi Land: Large Swiss shopping and leisure center in Spreitenbach with extensive retail, dining, and entertainment offerings, comparable to Glatt in scale and shopper experience.
• Emmen Center: Major regional shopping center in Emmen (Lucerne area) with comparable fashion, dining, and electronics tenants serving a similar Swiss German-speaking regional shopper base.
• Sihlcity: Major Zurich-area shopping and leisure center in Zurich-Leimbach with a comparable tenant mix of fashion, dining, and entertainment, serving a similar Zurich metro shopper base directly competitive with Glatt.
• Seedamm-Center: Major shopping center in Pfäffikon SZ with similar fashion, electronics, and dining tenants, comparable mid-sized regional center format serving a Swiss German-speaking catchment.

Regional players

• GLA Mels: Regional shopping center in Mels (St. Gallen canton), comparable retail format but serving a more localized catchment; illustrates the broader Swiss regional mall competitive landscape Glatt operates in.

Others

• Livit AG: Property and facility management company that actually operates Glatt on behalf of Swiss Life; an enabling/ecosystem participant rather than a direct competitor, but its portfolio spans 120+ shops and 14 gastronomy establishments across the Glatt property and is thus closely tied to Glatt's operating economics.

Broad incumbents

• Westfield (URW): Global shopping center operator (Unibail-Rodamco-Westfield) with multiple premium destinations across Europe; broader incumbent in the same category, providing scale benchmarks and competing for international flagship tenants that anchor Glatt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/glattzentrum

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glattzentrum