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Glendale Golf

Full company profile

uuid004hwoi

Namestring
Glendale Golf
Legal namestring
Glendale Golf Limited
Websiteurl
glendalegolf.co.uk
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Glendale Golf Limited is a privately held UK company headquartered in Worcester that operates six golf course locations across England under the registered Loyaltee Golf® brand — Castle Point, Duxbury Park, Edwalton, Portsmouth, Richmond Park, and Tilgate Forest. The company runs these venues in partnership with Parkwood Group, a leisure facility operator that provides operational backing and resources. Its core platform is the Loyaltee® loyalty and booking ecosystem, integrated with IntelligentGolf's tee-time booking and visitor management system across all six locations.

The business generates revenue from three primary streams: (1) tee-time green-fee bookings made online through the Loyaltee Golf website and location-specific intelligentgolf.co.uk portals, (2) prepaid Range Cards at selected driving ranges, and (3) recurring Loyaltee® Plans subscriptions that deliver member discounts and exclusive offers. Customer acquisition is product-led and primarily digital, supported by a 20%-off first-booking promotion, email capture, organic social presence across Facebook, LinkedIn, Instagram, and YouTube, and promotional content such as the 2025 "Open Fantasy Fourball" fantasy contest. Distribution is dominated by self-serve online booking, supplemented by on-site and phone bookings at each venue.

The technology stack is intentionally lean: IntelligentGolf for booking infrastructure, the Loyaltee® loyalty layer for cross-site retention, and an AI-powered text chatbot ("Ask Lottee™") for customer support. The company has registered the Loyaltee Golf® trademark and positions itself around making golf more accessible to newcomers and recreational players. Headcount is approximately 24, consistent with a lean management-and-marketing model that delegates heavy course operations to its Parkwood Group partner.

Short descriptiontext

Glendale Golf Limited operates six UK golf courses under the Loyaltee Golf® brand, offering online tee-time booking, driving range access, and a recurring loyalty subscription (Loyaltee® Plans) to recreational golfers and beginners across England, in partnership with Parkwood Group.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersCastle Point, United Kingdom
HQ citystring
Castle Point
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
golf course operations, tee time booking, loyalty membership program, driving range services, golf event management
Industry2 codes
PRIMARYMPAKAEAD
Golf Courses & Golf Facilities
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)
SECONDARYCRAMABAG
Golf Equipment, Apparel & Pro Shop Retail
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail
NAICS code1 code
  • Golf Courses and Country Clubs713910
SIC code1 code
  • Services-Membership Sports & Recreation Clubs7997
Product category
Golf Course Operations
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Tee Time Bookings
TypeTransaction Fee
Description

Revenue from golf green fees through online tee booking at six UK locations. Customers book rounds through the company website or intelligentgolf portals.

loyalteegolf.co.uk:443
2Range Card Purchases
TypeOne Time License
Description

Revenue from driving range card purchases at selected locations, with promotional discounts for new subscribers.

loyalteegolf.co.uk:443
3Loyaltee Membership Subscriptions
TypeSubscription Recurring
Description

Recurring subscription revenue through the Loyaltee® loyalty program, offering members discounts and exclusive offers on tee bookings and range cards.

loyalteegolf.co.uk:443
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Pricing details1 tier
1New subscriber promotional offer: 20% off first tee booking and first Loyaltee Range Card purchase
ModelSubscriptionBilling cadenceMonthly
Notes

Single-use coupon valid for online tee bookings and range card purchases at selected locations. One coupon per customer. Offer may change or be withdrawn without notice.

loyalteegolf.co.uk:443
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Glendale Golf operates six UK golf course venues under the Loyaltee Golf® brand, providing recreational golf access through online tee time bookings, driving range facilities, and a unified subscription loyalty program (Loyaltee® Plans). Additional offerings include corporate and group Golf Days, Range Cards, Gift Cards, the Ask Lottee™ AI chatbot for customer support, and seasonal promotional contests such as the Open Fantasy Fourball.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Loyaltee Golf® is a golf management and membership platform operated by Glendale Golf, operating six golf course locations across the UK (Castle Point, Duxbury Park, Edwalton, Portsmouth, Richmond Park, and Tilgate Forest). The offering consists of a core loyalty and booking platform (Loyaltee Golf®) supplemented by membership plans (Loyaltee® Plans), AI-powered customer support (Ask Lottee™), Range Cards, Gift Cards, and seasonal promotions like the Open Fantasy Fourball contest. Golf Days services provide corporate and group event booking. The platform integrates with IntelligentGolf for tee time booking management across all locations.

Product and service1 record
1Loyaltee Golf®
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Parkwood Group
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Loyaltee Golf® operates in partnership with Parkwood Group. Parkwood Group is a leisure facility operator that provides operational backing and resources for the six golf locations. The partnership enables Loyaltee Golf® to deliver golf experiences at Castle Point Golf Course, Duxbury Park Golf Course, Edwalton Golf Centre, Portsmouth Golf Course, Richmond Park Golf Course, and Tilgate Forest Golf Centre.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Glendale Golf

Golf Course Operationsglendalegolf.co.uk

Glendale Golf Limited operates six UK golf courses under the Loyaltee Golf® brand, offering online tee-time booking, driving range access, and a recurring loyalty subscription (Loyaltee® Plans) to recreational golfers and beginners across England, in partnership with Parkwood Group.

What Glendale Golf does

Glendale Golf Limited is a privately held UK company headquartered in Worcester that operates six golf course locations across England under the registered Loyaltee Golf® brand — Castle Point, Duxbury Park, Edwalton, Portsmouth, Richmond Park, and Tilgate Forest. The company runs these venues in partnership with Parkwood Group, a leisure facility operator that provides operational backing and resources. Its core platform is the Loyaltee® loyalty and booking ecosystem, integrated with IntelligentGolf's tee-time booking and visitor management system across all six locations.

The business generates revenue from three primary streams: (1) tee-time green-fee bookings made online through the Loyaltee Golf website and location-specific intelligentgolf.co.uk portals, (2) prepaid Range Cards at selected driving ranges, and (3) recurring Loyaltee® Plans subscriptions that deliver member discounts and exclusive offers. Customer acquisition is product-led and primarily digital, supported by a 20%-off first-booking promotion, email capture, organic social presence across Facebook, LinkedIn, Instagram, and YouTube, and promotional content such as the 2025 "Open Fantasy Fourball" fantasy contest. Distribution is dominated by self-serve online booking, supplemented by on-site and phone bookings at each venue.

The technology stack is intentionally lean: IntelligentGolf for booking infrastructure, the Loyaltee® loyalty layer for cross-site retention, and an AI-powered text chatbot ("Ask Lottee™") for customer support. The company has registered the Loyaltee Golf® trademark and positions itself around making golf more accessible to newcomers and recreational players. Headcount is approximately 24, consistent with a lean management-and-marketing model that delegates heavy course operations to its Parkwood Group partner.

Glendale Golf firmographics

Firmographics
Name
Glendale Golf
Legal name
Glendale Golf Limited
Website
https://glendalegolf.co.uk
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
Glendale Golf Limited operates six UK golf courses under the Loyaltee Golf® brand, offering online tee-time booking, driving range access, and a recurring loyalty subscription (Loyaltee® Plans) to recreational golfers and beginners across England, in partnership with Parkwood Group.
Ownership category
akta.pro rank

Glendale Golf industry classification

Industry
Product category
Golf Course Operations
NAICS
Golf Courses and Country Clubs (713910)
SIC
Services-Membership Sports & Recreation Clubs (7997)
akta.pro industry
PRIMARYMPAKAEAD
Golf Courses & Golf Facilities
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)
SECONDARYCRAMABAG
Golf Equipment, Apparel & Pro Shop Retail
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

  • Golf course operations
  • Tee time booking
  • Loyalty membership program
  • Driving range services
  • Golf event management

Where Glendale Golf is headquartered

Location

Headquarters

HQ city
Castle Point
HQ country
United Kingdom
HQ region
Europe

Offices6 records

Markets served

Glendale Golf business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. Tee Time Bookings: Revenue from golf green fees through online tee booking at six UK locations. Customers book rounds through the company website or intelligentgolf portals.
  2. Range Card Purchases: Revenue from driving range card purchases at selected locations, with promotional discounts for new subscribers.
  3. Loyaltee Membership Subscriptions: Recurring subscription revenue through the Loyaltee® loyalty program, offering members discounts and exclusive offers on tee bookings and range cards.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyNew subscriber promotional offer: 20% off first tee booking and first Loyaltee Range Card purchase

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Glendale Golf product offering

Product offering

Core offering

Glendale Golf operates six UK golf course venues under the Loyaltee Golf® brand, providing recreational golf access through online tee time bookings, driving range facilities, and a unified subscription loyalty program (Loyaltee® Plans). Additional offerings include corporate and group Golf Days, Range Cards, Gift Cards, the Ask Lottee™ AI chatbot for customer support, and seasonal promotional contests such as the Open Fantasy Fourball.

Product overview

Loyaltee Golf® is a golf management and membership platform operated by Glendale Golf, operating six golf course locations across the UK (Castle Point, Duxbury Park, Edwalton, Portsmouth, Richmond Park, and Tilgate Forest). The offering consists of a core loyalty and booking platform (Loyaltee Golf®) supplemented by membership plans (Loyaltee® Plans), AI-powered customer support (Ask Lottee™), Range Cards, Gift Cards, and seasonal promotions like the Open Fantasy Fourball contest. Golf Days services provide corporate and group event booking. The platform integrates with IntelligentGolf for tee time booking management across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

  • Loyaltee Golf®

Companies that use Glendale Golf

Customer profile

Segments1 record

Ideal customer profiles2 records

Glendale Golf technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Glendale Golf partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Parkwood GroupcoreStrategic or Co-development PartnerLoyaltee Golf® operates in partnership with Parkwood Group. Parkwood Group is a leisure facility operator that provides operational backing and resources for the six golf locations. The partnership enables Loyaltee Golf® to deliver golf experiences at Castle Point Golf Course, Duxbury Park Golf Course, Edwalton Golf Centre, Portsmouth Golf Course, Richmond Park Golf Course, and Tilgate Forest Golf Centre.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Glendale Golf competitors and assessment

Company assessment

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Glendale Golf social profiles

Digital presence

Glendale Golf financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Glendale Golf leadership team

Management profile

Number of profiles

Glendale Golf funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Glendale Golf M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glendale Golf

What does Glendale Golf do?

Glendale Golf operates six UK golf course venues under the Loyaltee Golf® brand, providing recreational golf access through online tee time bookings, driving range facilities, and a unified subscription loyalty program (Loyaltee® Plans). Additional offerings include corporate and group Golf Days, Range Cards, Gift Cards, the Ask Lottee™ AI chatbot for customer support, and seasonal promotional contests such as the Open Fantasy Fourball.

Is Glendale Golf a public or private company?

Glendale Golf is a private company. It is classified as unknown and is currently operating.

When was Glendale Golf founded?

Glendale Golf was founded in -1. It employs 11 to 50 people.

Where is Glendale Golf based?

Glendale Golf is headquartered in Castle Point, United Kingdom, in the Europe region.

How does Glendale Golf make money?

Three revenue lines are on record. Tee Time Bookings are the primary driver. The others are range Card Purchases and loyaltee Membership Subscriptions.

Does Glendale Golf have an API?

No public API is recorded for Glendale Golf.

What industry is Glendale Golf in?

Glendale Golf's product category is Golf Course Operations. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 713910 and its SIC code is 7997.

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