Glen Eden Memorial Park

What Glen Eden Memorial Park does

Glen Eden Memorial Park is a 501(c)(13) nonprofit cemetery and memorial park operator founded in 1929 and administered by the Evangelical Lutheran Churches of Southeast Michigan. The organization operates three physical cemetery locations in southeast Michigan — Glen Eden West (a 140-acre campus in Livonia serving as headquarters), Glen Eden East (Macomb Township, featuring the Redeemer Chapel and Mausoleum), and Glen Eden St. Clair (a cremation-only cemetery with a 72-niche granite columbarium, acquired through a 2019 donation) — plus the jointly administered Redeemer Columbarium at Lutheran Church of the Redeemer in Birmingham. Its core offerings cover traditional in-ground burial, above-ground mausoleum entombment (312 crypts and 1,200 niches at St. Gabriel Mausoleum), cremation services including a "Tree of Remembrance" ash interment program, cenotaphs, and a branded Misty Memorial Collection of bronze memorials. Ancillary revenue comes from an online floral e-commerce shop (wreaths and arrangements priced $25-$55), historical publications, marker refinishing, and perpetual decoration services.

The business model is primarily one-time transactional sales of interment rights — graves priced at $1,000-$1,250, crypts at $6,000-$10,500, niches from $1,200, and cremation interment starting at $600 — with a portion of each purchase contributed to an endowment trust fund that funds perpetual maintenance. A secondary subscription-like revenue stream comes from pre-planning services that lock in current prices, supported by zero interest financing. The go-to-market motion is direct-to-consumer/sales-led through dedicated Memorial Advisors under the Eden Choice advisory service, complemented by free pre-planning seminars co-hosted with Chapman Law Group, an informational website, email newsletter, and Facebook presence. The customer base is broadly distributed across Christian families (primary), veterans and military families, and cremation families, with no large enterprise accounts and a deliberately low concentration of any single buyer. The firm operates with 8 employees and an 8-member volunteer board of directors, indicating a lean, governance-led operating structure.

Name

Glen Eden Memorial Park

Legal name

Glen Eden Memorial Parks

Website

https://glenedenmemorialpark.org

Company type

Private

Founded year

1929

Operating status

Operating

Short description

Glen Eden Memorial Park is a 501(c)(13) nonprofit cemetery and memorial park operator founded in 1929, serving Christian families across southeast Michigan with three cemetery locations offering traditional burial, mausoleum entombment, cremation, and pre-planning services.

Ownership category

akta.pro rank

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Burial Plots and Grave Spaces: Sale of individual and family burial plots at three Michigan locations. Prices vary by location, with grave prices starting at $1,000-$1,250. Lots are sold with permanent maintenance provisions.
2. Mausoleum Crypts and Niches: Sale of above-ground entombment spaces including crypts and niches. Crypt prices range from $6,000-$10,500 depending on location. Niches start at $1,200.
3. Floral Decorations: Sale of seasonal floral tributes including wreaths, bouquets, and arrangements for graves, crypts, and niches through the online shop. Prices range from $25-$55.
4. Mausoleum Services: Above-ground burial services including entombment in mausoleums with marble, bronze, or granite fronts. Includes year-round visitation options.
5. Historical Publications: Sale of history books about Glen Eden Lutheran Memorial Parks authored by the Board Secretary. Unabridged version priced at $80, abridged version at $16.
6. Pre-planning Services: Advance memorial planning services that lock in current prices and protect families from future increases. Zero interest financing available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Glen Eden Memorial Park is a nonprofit 501(c)(13) cemetery organization that operates multiple cemetery and memorial parks in Southeast Michigan, providing traditional burial, mausoleum entombment, cremation, floral tributes, monuments, and pre-planning memorial services. The organization is administered by the Evangelical Lutheran Churches of Southeast Michigan and serves families across its three cemetery locations and a columbarium, supported by an endowment trust fund for perpetual care.

Product overview

Glen Eden Memorial Park operates as a multi-location cemetery and memorial park system administered by the Evangelical Lutheran Churches of Southeast Michigan. The company offers a comprehensive portfolio of memorialization services organized around three core pillars: Traditional Burial (in-ground plots, family estates, veterans memorials), Above-Ground Entombment (mausoleum crypts and niches across multiple facilities), and Cremation Services (including in-ground cremation, outdoor niches, cenotaphs, and the unique Tree of Remembrance program). The portfolio includes branded product lines such as the Misty Memorial Collection (bronze memorials in Dogwood, Oaklawn, Pine, and Rose designs), Eden Choice advisory services for pre-planning, and supplementary offerings including floral tributes, memorial books, marker refinishing, and financing plans. Three primary cemetery locations serve southeast Michigan: Glen Eden West (Livonia, 140 acres), Glen Eden East (Macomb Township), and Glen Eden St. Clair, plus the Redeemer Columbarium in Birmingham.

Differentiator

Problem solved

Functional benefit

Brands

• Eden Choice: Memorial advisory service providing personalized guidance on memorialization options including pre-planning and at-need services.
• Misty Memorial Collection

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catholic Cemeteries of the Archdiocese of Detroit: Operates multiple Catholic cemeteries and mausoleums across the Detroit metro. Most direct comparable: similar religious-affiliation, multi-site, nonprofit-style regional cemetery operator competing for the same southeast Michigan families.
• Forest Lawn Memorial Park (Detroit): Historic Detroit-area memorial park offering traditional burial, mausoleum, and cremation services. Competes head-to-head with Glen Eden West for suburban Detroit families seeking faith-oriented memorial services.
• Mount Olivet Cemetery: Long-standing Detroit Catholic cemetery providing in-ground burial, mausoleum, and cremation options. Overlaps with Glen Eden's product mix and target geography in metro Detroit.
• Holy Sepulchre Cemetery: Catholic cemetery in Southfield, MI serving the Detroit metro with traditional burial and mausoleum services. Regional direct competitor in the same faith-affiliated cemetery category.
• Rosedale Memorial Park: Michigan-based memorial park with burial, mausoleum, and cremation offerings. Comparable suburban Detroit competitor at similar scale and service breadth.

Broad incumbents

• Park Lawn Corporation: Canadian-based cemetery and funeral services operator with multi-location portfolio across North America. Comparable operating model (cemetery + funeral + pre-need), but at significantly larger scale and broader geography.
• Service Corporation International (SCI): Largest North American funeral services and cemetery operator (Dignity Memorial network). Offers cemetery, cremation, and pre-need products overlapping with Glen Eden's portfolio, but at national scale and for-profit structure.
• StoneMor Partners: Public cemetery and funeral home operator with hundreds of locations across the U.S. Comparable cemetery + pre-need product mix; operates at much larger scale and competes indirectly through national pre-need marketing.
• Carriage Services: Public death-care company operating cemeteries and funeral homes across the U.S. Provides the same burial, cremation, and pre-need services as Glen Eden but at portfolio scale with professional executive management.
• Foundation Partners Group: Private-equity-backed operator of cemeteries and funeral homes nationally. Comparable service mix (burial, cremation, pre-need) and active acquirer of regional cemetery operators, making it a plausible consolidator or competitor for Glen Eden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/glenedenmemorial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glen Eden Memorial Park