Glenn Fulton Interiors GmbH & CO. KG

What Glenn Fulton Interiors GmbH & CO. KG does

Glenn Fulton Interiors GmbH & Co. KG is a family-owned B2B distributor and general representative headquartered in Gütersloh, Germany, that has operated for over 25 years (founded 1996) as the exclusive channel for premium European interior product manufacturers serving the German and Austrian markets. The company sells carpets, rugs, carpet flooring, stair runners, stair rods, beds, and designer lighting from a curated portfolio of European ateliers including Jacaranda Carpets, Beiriz, Ulster Carpets, Crucial Trading, Roger Oates Design, Colunex, Westex, Mylands, Stairrods, Vidé Creation, Delta Carpets, and the hibiscus sub-brand, with most products manufactured-to-order in custom colors, sizes, and designs.

The go-to-market combines a regional field sales force of three Brand Representatives covering Germany South & Austria, Germany North/East, and Germany West with an internal customer-care and project-management team; the company positions itself as the project manager between designers/architects and European manufacturers, handling foreign-language communication, import formalities, custom-production coordination, and bespoke specification. Revenue is generated transactionally on a quote-based model, with most products custom-made and a small number of ex-stock sale items disclosed between roughly €200 and €2,440; payment terms are net 8 days, no skonto, in euros. The customer base spans interior designers, high-end interior decorators, room furnishers, object furnishers for hospitality and commercial projects, and architects/interior architects, with named hospitality references including Hotel Lotte Seoul, Ritz Carlton Budapest, Rosewood Miramar Beach, Mein Schiff Herz, and Queen Mary 2.

Name

Glenn Fulton Interiors GmbH & CO. KG

Legal name

Glenn Fulton Interiors GmbH & Co. KG

Website

https://glenn-fulton.de

Company type

Private

Operating status

Operating

Short description

Glenn Fulton Interiors is a family-owned German B2B distributor and exclusive general representative for premium European interior product manufacturers — carpets, rugs, beds, and lighting — serving interior designers, architects, and object furnishers across Germany and Austria.

Ownership category

akta.pro rank

Product category

Interior Product Distribution

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Wholesale-Furniture & Home Furnishings (5020), Carpets & Rugs (2273)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYIMAFANAM

Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors

SECONDARYIMAFANAE

Residential Interior Fit-Out (Multi-Family & High-End)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors

Keywords

• Interior product distribution
• Premium carpet supply
• B2B design services
• European manufacturer agency
• Custom rug distribution

Headquarters

HQ city

Gütersloh

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. B2B Distribution - Interior Products: Revenue generated through distribution and sales of high-end interior products from European manufacturers to B2B customers (interior designers, architects, room furnishers, object furnishers) in Germany and Austria. Products include custom-made carpets, rugs, lighting, beds, and related interior accessories. The company acts as general representative handling the entire sales process, consultation, order management, and back-office operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Glenn Fulton Interiors is a B2B distributor and general representative for high-end European interior product manufacturers, supplying premium custom-made carpets, rugs, carpet flooring, stair runners, stair rods, lighting, and beds to interior designers, architects, room furnishers and object furnishers in Germany and Austria. The company manages the full sales cycle — consultation, design coordination with manufacturers, custom production oversight, and delivery — and handles all back-office operations including foreign-language communication and import formalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpets and Rugs (Teppiche) Custom-made luxury carpets and rugs from European manufacturers including Jacaranda, Beiriz and hibiscus, made-to-order with options for custom colours, sizes and designs. Distributed to interior designers, architects, room furnishers and object furnishers in Germany and Austria.
• Carpet Flooring (Teppichböden) Wall-to-wall luxury carpet flooring from manufacturers such as Jacaranda and Crucial Trading, including wool, sisal, sisool, seagrass, coconut and jute options, with extensive customisation on colour, texture and weave. Used in luxury residential and commercial interior projects.
• Stair Runners (Treppenläufer) Custom and broadloom stair runners from manufacturers such as Roger Oates Design and Delta Carpets, including flat-woven wool runners and complex Wilton-woven patterns, supplied for residential and commercial staircases.
• Stair Rods (Treppenstangen) Decorative stair rods, installation rails and profiles from Stairrods (UK) Ltd, manufactured in brass, pewter, wrought iron, chrome and bronze, with custom production available for demanding residential and commercial projects.
• Lighting (Beleuchtungen) Handcrafted designer lighting from Vidé Creation, including perforated stainless steel ceiling lights, wall lights and floor lamps in polished stainless steel, gold, copper and black finishes, with custom designs available from the Paris atelier.
• Beds (Betten) Custom upholstered box-spring beds, mattresses and bedroom furniture from Portuguese manufacturer Colunex, produced in own carpentry, sewing and upholstery workshops, available with bespoke designs for residential and commercial (object) projects.
• Sale Items (Exhibition and Stock Pieces) Single pieces from the product portfolio offered at reduced prices, including carpets, rugs and stair rods from manufacturers such as Jacaranda, Willingdon, Crucial Trading, Stairrods and Beiriz, priced from €200 to €2,440 including VAT.

Quantifiable outcome

• Products are manufactured specifically for each project as unique pieces

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Jacaranda CarpetscoreChannel Partner/ Reseller/ DistributorUK-based manufacturer of hand-woven carpets and rugs made from natural fibers (wool, TENCEL, silk). Jacaranda products are produced in India using traditional wooden handlooms and are GoodWeave certified. The company offers extensive customization options without minimum order quantities.
• Roger Oates DesigncoreChannel Partner/ Reseller/ DistributorUK manufacturer specializing in flat-woven carpets and runners made from 100% wool. Products are produced on specially adapted Hattersley looms in Yorkshire, with all finishing done by hand. Known for contemporary designs with traditional craftsmanship.
• ColunexcoreChannel Partner/ Reseller/ Distributor100% Portuguese company manufacturing custom upholstered box-spring beds, mattresses, and bedroom furniture. Features own carpentry, sewing, and upholstery workshops enabling bespoke designs for residential and commercial (object) projects.
• BeirizcoreChannel Partner/ Reseller/ DistributorPortuguese manufacturer of hand-tufted carpets since 1919, located near Porto. Known for the distinctive 'Beiriz Knot' technique and uses the latest European technology. Offers design flexibility even for small production quantities.
• Crucial TradingcoreChannel Partner/ Reseller/ DistributorUK-based manufacturer specializing in natural fiber floor coverings including wool, sisal, sisool, seagrass, coconut, and jute. Offers extensive customization options with a wide variety of textures and weave types.
• Ulster CarpetscoreChannel Partner/ Reseller/ DistributorNorthern Ireland-based manufacturer of woven Axminster and Wilton carpets for hospitality, cruise ships, and residential use. Owns vertical production from yarn spinning through dyeing to weaving, with facilities in Northern Ireland, England, and Europe.
• Delta Carpets (Alfombras Delta)minorChannel Partner/ Reseller/ DistributorFamily-run traditional weaving mill from Crevillente, Spain - a historic center of European carpet production. Uses precision Wilton looms for complex patterns and offers both broad roll goods and custom stair runners.
• Vidé CreationminorChannel Partner/ Reseller/ DistributorFrench lighting manufacturer creating designer lights from perforated stainless steel. Products include ceiling lights, wall lights, and floor lamps in polished stainless steel, gold, copper, and black. Custom designs available upon request from their Paris atelier.
• hibiscus carpets & rugsminorChannel Partner/ Reseller/ DistributorExclusive collection of flat, hand-woven carpets and carpet floors developed by Jacaranda founders Richard & Lucy Meager. Combines modern design lightness with Jacaranda's established quality. All products meet usage class 33.
• Westex FlooringminorChannel Partner/ Reseller/ DistributorEnglish specialist in wool, velvet, and loop carpets. Offers superior color palette with special dyeing service for custom colors (from 40 m²). Products include fine and crimped velours as well as loop pile carpets.
• Stairrods (UK) LtdminorChannel Partner/ Reseller/ DistributorUK manufacturer of stair rods, installation rails, and profiles made from brass, pewter, wrought iron, chrome, and bronze. Produces custom products for demanding residential and commercial projects at their facility in Consett, County Durham.
• MylandsminorChannel Partner/ Reseller/ DistributorUK manufacturer of plant-based paints and colors. Their products are featured alongside Glenn Fulton Interiors' flooring collections for complete interior design solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Rug Company: UK-based designer and distributor of luxury hand-made rugs and carpets to interior designers, architects, and luxury residential/hospitality customers across Europe and globally. Highly comparable in product category, premium positioning, and B2B designer-led distribution model.
• Object Carpet: German premium carpet and rug manufacturer and distributor serving architects, interior designers, and commercial projects in the DACH region. Directly comparable in geography, product category, and B2B specification-led sales model.
• Tai Ping Carpets: Hong Kong-headquartered manufacturer and distributor of luxury custom carpets and rugs for residential, hospitality, and aviation clients worldwide. Comparable as a premium custom-carpets specialist supplying designers, architects, and luxury hospitality projects.
• Brintons Carpets: UK-based manufacturer of premium woven Axminster and Wilton carpets serving hospitality, cruise, and high-end residential markets. Comparable in carpet category, European manufacturer base, and use of regional representation to reach designers and architects.
• Zimmer + Rohde: German-based distributor of premium interior textiles (curtains, upholstery, wallcoverings) to interior designers and architects across DACH. Comparable as a German-rooted B2B specialist distributing exclusive European manufacturer brands into the German-speaking market.
• Designers Guild: UK-based designer and distributor of premium fabrics, wallcoverings, rugs, and home furnishings sold through showrooms and to interior designers globally. Comparable in the premium positioning, designer-led distribution, and European brand portfolio.
• Colefax and Fowler: UK heritage brand designing and distributing premium fabrics, wallcoverings, and trimmings through interior designers and decorators. Comparable as a premium interior product specialist reliant on B2B designer relationships in the European luxury market.

Broad incumbents

• Stark Carpet: Large US-headquartered luxury flooring specialist operating across broadloom carpet, rugs, and hardwood, with established European showrooms. Comparable in serving top interior designers and architects on premium projects, but with a much broader product portfolio and wider geographic footprint.

Regional players

• Warendorf / Schoeller Living: German/Austrian premium interior brand (upholstered furniture, beds, interior accessories) distributed through selected interior design specialists in DACH. Comparable in serving the same German/Austrian interior designer customer base on premium custom interior projects.

Emerging players

• Carpet Edition: European distributor of designer rugs and carpets from selected manufacturers, marketing to interior designers and architects. Comparable as a smaller-scale, specialist B2B distributor of premium European rug brands, though with narrower geographic reach than Glenn Fulton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glenn Fulton Interiors GmbH & CO. KG