Glenvern Group

What Glenvern Group does

Glenvern Group is a privately-held specialist provider of industrial simulation, emulation, digital twin, and virtual reality training solutions, headquartered in Carrington, Newcastle, NSW, Australia. Founded in 1997 (rebranded from Glenvern Associates in December 2019) and operating with approximately 6 employees, the firm has served clients across Australasia, Southeast Asia, and North America for nearly three decades, focusing on industrial automation, materials handling, manufacturing, logistics and warehousing, airport and baggage handling, food processing, and robotics. Its core commercial proposition is enabling industrial operators and system integrators to virtually commission, validate, and optimize automated systems before physical construction, with the goal of reducing on-site testing time, removing controls logic from the project critical path, and de-risking capital investment.

The company's core technology is the Rockwell Automation Emulate3D platform, which Glenvern deploys as a Rockwell Automation Partner across the APAC region. The platform spans Emulate3D Ultimate (formerly Emulate3D), Emulate3D Simulator (formerly Sim3D), Emulate3D Demonstrator (formerly Demo3D), Layout3D, and CITM CAD Is The Model for SOLIDWORKS, with Unreal Engine real-time rendering added in Emulate3D 2024 and NVIDIA Omniverse integration expanded in Emulate3D 2025 V18. Complementary services include virtual training delivered via VR headsets, interactive 360 tours, project-based simulation and emulation support, software training and certification, and visualization media for sales and marketing. The firm's product suite supports integrations with Allen Bradley PLCs via a native Tag Browser, a broad range of PLCs via industrial protocols, and AMR/AGV path assignment.

Glenvern's business model combines Emulate3D software licensing (recurring licenses for software, runtime, and viewers) with professional services delivered as hourly, daily, weekly, or fixed-price turnkey engagements. The go-to-market is enterprise field sales supplemented by the Rockwell Automation PartnerNetwork and joint workshops with channel partners NHP, Endress+Hauser, Sonic Automation, and Dematic across APAC. The company expanded internationally in January 2025 with the launch of Glenvern Group Asia Pte Ltd in Singapore and added Australian satellite offices in Canberra and Tasmania during 2025. Pricing is quote-based and project-specific, with multi-year contracts, and no standard pricing tiers are publicly disclosed.

Name

Glenvern Group

Legal name

Glenvern Group Pty Ltd

Website

https://glenverngroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Glenvern Group is an Australia-based specialist provider of Emulate3D industrial simulation, emulation, digital twin, and VR training solutions, serving enterprise clients in automation, logistics, manufacturing, and food processing across Australasia, Southeast Asia, and North America as a Rockwell Automation Partner.

Ownership category

akta.pro rank

Product category

Industrial Simulation Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Special Industry Machinery, Nec (3559), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

Keywords

• Industrial simulation software
• Digital twin solutions
• Virtual commissioning
• Industrial automation software
• VR training solutions

Headquarters

HQ city

Carrington, Newcastle

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Emulate3D Software Licensing and Sales: Glenvern Group resells and distributes the full suite of Emulate3D software products (Layout3D, Emulate3D Demonstrator, Emulate3D Simulator, Emulate3D Ultimate, CITM CAD Is The Model) including software licenses, runtime licenses, and viewer licenses to industrial clients across Australasia and SE Asia.
2. Software Training & Support: Delivery of software support and training solutions for the complete Emulate3D software range via phone, email, live web session, and on-site options. Training includes certification courses for new users, introductory through advanced levels, competency training, and custom/feature-focused training programs.
3. Project Support and Turnkey Solutions: Bespoke project support services ranging from complete greenfield site simulation and discreet automation equipment simulation to specialist virtual reality modules for pre-commissioning. Services delivered as hourly, daily, weekly engagements or fixed-price turnkey solutions. Glenvern can act as lead project resource or specialist support role, and provide dedicated project resources.
4. 3D Simulation Services: Contract simulation model development, including developing simulation-ready catalog libraries for clients who wish to represent specific equipment for repetitive drag-and-drop simulation model creation. Turnkey simulation packages combining working simulation models, Emulate3D Simulator software licenses, and detailed client training delivered as fixed-price solutions.
5. Visualization and VR Media: Creation of high-quality visualization media including interactive videos, video fly-throughs, rendered images, Android/iOS/Windows interactive apps, 360 rendered images and videos, and VR experiences for sales, marketing, and internal design review purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Glenvern Group resells, implements, and provides professional services around Rockwell Automation's Emulate3D industrial simulation and digital twin software suite across Australasia, Southeast Asia, and North America. The company delivers visualization, simulation, emulation, virtual commissioning, and VR-based operator training solutions for industrial automation, materials handling, logistics, manufacturing, food processing, and airport baggage handling clients. Its offering combines software licensing (Emulate3D Ultimate, Simulator, Demonstrator, Layout3D, CITM) with bespoke project services, training, and ongoing support.

Product overview

Glenvern Group offers a unified software platform called Emulate3D (recently rebranded with 2025 V18 release to Emulate3D Ultimate) for industrial simulation, digital twin, and virtual commissioning applications. The product suite includes Emulate3D Simulator (formerly Sim3D), Emulate3D Demonstrator (formerly Demo3D), Layout3D, and CITM CAD Is The Model. These core software products are complemented by professional services including Virtual Training, Virtual Tours, 360 Tours, Simulation Services, Visualisation Services, Emulation PLC Controls Testing, Software Training & Support, and Project Support. The company operates primarily as a specialist reseller and service provider for Rockwell Automation's Emulate3D software technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Emulate3D Ultimate (formerly Emulate3D) Comprehensive industrial simulation and digital twin software platform enabling virtual commissioning, controls testing, and dynamic simulation for automation and materials handling systems. The flagship product suite rebranded in 2025 V18 to Emulate3D Ultimate.
• Emulate3D Simulator (formerly Sim3D) Industrial simulation software for detailed 3D simulation of automation and materials handling scenarios, representing single machines through to complex logistics facilities.
• Emulate3D Demonstrator (formerly Demo3D) 3D visualisation and demonstration software enabling interactive walk-throughs of system proposals, supporting sales, marketing, and design review activities.
• Layout3D 3D layout software for designing and planning industrial automation and materials handling facility layouts.
• CITM CAD Is The Model Virtual commissioning tool enabling users to create Virtual Commissioning Models directly in the CAD environment, providing the link between mechanical CAD design and PLC process control.
• Virtual Training Custom VR training solutions delivered in a dimensionally accurate scale replication of actual training locations, using Virtual Reality headsets for operator training and site inductions.
• Virtual Tours Interactive virtual environment experiences viewed on PCs and VR headsets, utilizing physics for user interaction with surrounding environments.
• 360 Tours Interactive 360-degree visual platform for facility walkthroughs that can be viewed from PCs and mobile devices, with embedded location information including text, images and video.
• Emulation PLC Controls Testing Virtual commissioning service enabling design and testing of control system logic in a completely virtual environment using functional physics-based 3D models.
• Simulation Services Detailed 3D simulation services for all automation and materials handling scenarios, from single machines to complex logistics facilities, delivered as contract services or client-embedded support.
• Visualisation Services 3D visualisation and demonstration services for system proposals from simple conveyors to fully functioning warehouses, including VR-ready outputs and media options.
• Software Training & Support Training and support services for the complete Emulate3D software range including certification courses, introductory through advanced training, and ongoing support delivery.
• Project Support Customised project support covering sales and marketing demonstration models, technical simulation and emulation development, and functional library catalog development.

Quantifiable outcome

• Eliminates or significantly reduces on-site testing time and costs for automation projects through virtual commissioning approach
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• Rockwell AutomationcoreChannel Partner/ Reseller/ Distributor · 1 January 1998Rockwell Automation is Glenvern Group's primary technology and distribution partner. Both Glenvern Group and Glenvern Group Asia are Rockwell Automation Partners for Emulate3D, providing implementations, training, and project delivery for the Emulate3D software suite across Australasia and Southeast Asia. The partnership enables Glenvern to access Rockwell's global distribution network, co-market at major events (ROKLive, Automation Fair, PartnerNetwork Conferences), and deliver joint workshops and technology days with Rockwell's regional teams.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• ANSYS: Engineering simulation platform widely used in industrial product development and increasingly in digital-twin deployments — overlaps with Glenvern's simulation and digital-twin services at the technical layer.
• PTC (ThingWorx): ThingWorx and Creo+Vuforia deliver industrial digital-twin, AR/VR, and connected-operations capabilities — adjacent to Glenvern's digital twin and VR training business.
• Honeywell Forge: Industrial digital twin and connected-operations suite targeting process and discrete manufacturers — competes with Glenvern at the digital-twin layer with a far larger IP and delivery footprint.
• Dassault Systèmes (DELMIA): DELMIA delivers digital manufacturing, robotics simulation, and virtual commissioning within the 3DEXPERIENCE platform — overlapping directly with Glenvern's industrial simulation and digital twin use cases.
• Rockwell Automation: Owner of the Emulate3D platform and Glenvern's primary technology partner. Competes broadly in industrial automation and digital transformation, and could vertically integrate APAC Emulate3D delivery.
• Siemens Digital Industries (Tecnomatix): Offers the Tecnomatix portfolio of industrial simulation and digital-twin software covering manufacturing, logistics, and plant design. Competes with Glenvern's Emulate3D services as part of a much broader automation/PLM suite.
• Hexagon (HxGN SDx / CAE): Hexagon's simulation, manufacturing intelligence, and digital-reality portfolios target industrial customers with similar simulation and digital-twin use cases as Glenvern.

Direct peers

• Visual Components: Provides 3D manufacturing simulation software used to design, simulate, and validate production lines and material handling systems — directly comparable to Glenvern's Emulate3D-based simulation and virtual commissioning offerings.

Emerging players

• Altair: Simulation, digital twin, and high-performance computing platform with growing industrial presence — competes with Glenvern in simulation-led design and digital-twin engagements.
• Maplesoft (MapleSim): Multi-domain physical-system simulation used in mechatronics and automation contexts — adjacent to Glenvern's physics-based simulation work, particularly for control-system testing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/glenverngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glenvern Group