Autohaus Glinicke

What Autohaus Glinicke does

Autohaus Glinicke is a privately held, multi-brand automotive dealership and workshop group operating exclusively in Erfurt, Germany. The business is organized around four to five physical sites clustered at the Hermsdorfer Straße, Hermsdorfer Str. 2A (Audi Zentrum), Holzlandstraße (Porsche Zentrum), Vollbrachtstraße, and Erfurt Nord locations, selling new and used vehicles across eight OEM brands: Volkswagen (including VW Nutzfahrzeuge commercial vehicles), Audi, Škoda, Peugeot, Porsche, Hyundai, MG, and Leapmotor. Service operations extend further to include authorized after-sales coverage for CUPRA and SEAT, supporting both captive and adjacent-brand vehicles in the region.

The product portfolio combines core vehicle sales with workshop services (maintenance, inspection, HU/AU vehicle examination, and repair), vehicle financing and leasing origination, and a newer Auto Abo vehicle subscription product. A dedicated Großkunden Leistungszentrum (Corporate Customer Center) handles fleet and B2B procurement, while retail customers are served through brand-specific sales teams, online vehicle search, online service booking, and online test drive scheduling. Pricing is not publicly disclosed and is determined by brand, model, specification, and individual financing terms.

The go-to-market is a traditional field-based automotive retail model with a light digital layer: physical showrooms drive sales and service delivery, supplemented by the company website and standard online booking forms. Revenue mechanics are a mix of one-time vehicle sales (retail and fleet), recurring workshop service and parts, and recurring financing/leasing/subscription income. Customer segmentation is horizontal, with individual consumers as the primary segment and corporate fleet customers as a secondary dedicated channel. No proprietary technology, AI capabilities, or data products are disclosed in the available information.

Name

Autohaus Glinicke

Legal name

Autohaus Glinicke

Website

https://glinicke-erfurt.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Autohaus Glinicke is a privately held, multi-brand automotive dealership group based in Erfurt, Germany, selling new and used vehicles across eight OEM brands (Volkswagen, Audi, Škoda, Peugeot, Porsche, Hyundai, MG, Leapmotor), operating multi-site workshop service, financing, leasing, Auto Abo subscription, and a dedicated corporate fleet center for retail and B2B customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new and used vehicles across multiple brands including Volkswagen, Audi, Škoda, Peugeot, Porsche, Hyundai, MG, and Leapmotor. Both retail and fleet/corporate sales.
2. Automotive Service and Repair: Workshop services including maintenance, inspection, repairs, and vehicle examination (HU/AU) for all brands including CUPRA and SEAT as service partners.
3. Financing and Leasing: Vehicle financing and leasing options offered to customers as part of the vehicle purchase process.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Autohaus Glinicke operates a multi-brand automotive dealership network in Erfurt, Germany, selling new and used vehicles from eight brands (Volkswagen, Audi, Škoda, Peugeot, Porsche, Hyundai, MG, and Leapmotor). The company also delivers authorized workshop services (maintenance, inspection, HU/AU vehicle examination, repairs) across all represented brands plus CUPRA and SEAT as service partners, and offers vehicle financing, leasing, a vehicle subscription product (Auto Abo), and a dedicated corporate fleet sales center (Großkunden Leistungszentrum).

Product overview

Autohaus Glinicke operates as a multi-brand automotive dealership and workshop network in Erfurt, Germany, offering a unified platform for vehicle sales and services. The portfolio comprises seven vehicle brands (Volkswagen, Audi, Škoda, Peugeot, Porsche, Hyundai, MG, and Leapmotor) as core products, supplemented by service partnerships for CUPRA and SEAT. The product architecture centers on physical dealership locations that sell new and used vehicles, supported by integrated workshop services for maintenance, inspection, and repairs. Additional services include vehicle financing, leasing, and a subscription model (Auto Abo), plus dedicated corporate fleet services through the Großkunden Leistungszentrum.

Differentiator

Problem solved

Functional benefit

Products and services

• Volkswagen Vehicle Sales and Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• VolkswagencoreChannel Partner/ Reseller/ DistributorAuthorized Volkswagen dealer offering new and used Volkswagen vehicle sales, service, and maintenance at Erfurt locations.
• AudicoreChannel Partner/ Reseller/ DistributorAudi Zentrum Erfurt - authorized Audi dealer and service center, also operating Audi service at multiple Erfurt locations.
• ŠkodacoreChannel Partner/ Reseller/ DistributorAuthorized Škoda dealer offering new and used vehicle sales and service at Hermsdorfer Straße location.
• PeugeotcoreChannel Partner/ Reseller/ DistributorAuthorized Peugeot dealer offering new and used vehicle sales and service at Vollbrachtstraße location.
• PorschecoreChannel Partner/ Reseller/ DistributorPorsche Zentrum Erfurt - exclusive authorized Porsche dealer and service center at Holzlandstraße.
• HyundaicoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealer offering new and used vehicle sales and service at Erfurt location.
• MGcoreChannel Partner/ Reseller/ DistributorAuthorized MG dealer offering new and used vehicle sales and service at Erfurt location.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorAuthorized Leapmotor dealer offering new electric vehicle sales at Erfurt location.
• CUPRAminorChannel Partner/ Reseller/ DistributorService partner for CUPRA vehicles - providing maintenance, inspection, and repair services. No sales operations.
• SEATminorChannel Partner/ Reseller/ DistributorService partner for SEAT vehicles - providing maintenance, inspection, and repair services. No sales operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senger Gruppe: One of Germany's largest privately-held multi-brand automotive retail groups, operating dozens of dealerships across multiple federal states. Comparable multi-brand franchise model with strong Volkswagen Group representation.
• Moll Gruppe: German multi-brand automotive retail group with dealerships across multiple regions. Comparable in authorized multi-brand retail and integrated service workshop operations.
• Autohaus König: German multi-brand dealership group operating Volkswagen, Audi, Škoda, Porsche and other franchises across multiple Berlin and Brandenburg locations. Directly comparable to Glinicke in scale, multi-brand strategy, and regional dealership model.
• Feser, Graf & Co. Automobil Holding: Large German multi-brand automotive group operating Volkswagen, Audi, Porsche, Škoda and other franchises across Bavaria and beyond. Directly comparable as a multi-OEM authorized dealership network.
• Rosier Gruppe: Multi-brand automotive retailer based in northwestern Germany with Volkswagen, Audi, Porsche and other franchises. Comparable in multi-brand authorized retail and integrated service operations.
• Dello Gruppe: Northern German multi-brand dealership group operating Volkswagen, Audi, Škoda and other franchises. Closely comparable in multi-brand OEM strategy and regional dealership economics.
• AVAG (Augsburger Autovertriebs GmbH): Bavarian multi-brand automotive retailer operating Volkswagen, Audi, Škoda and other franchises. Similar regional multi-OEM dealership model with integrated service operations.

Regional players

• Stellantis &You (formerly PSA Retail): Manufacturer-owned multi-brand retail network for Stellantis brands including Peugeot. Comparable as a multi-brand franchise operator with corporate backing, though focused on Stellantis brands rather than the broader mix Glinicke carries.

Broad incumbents

• Volkswagen Retail Group (VGRD): Volkswagen AG's owned retail entity operating Volkswagen dealerships across Germany. Comparable as a multi-location VW franchise operator but with corporate parent backing rather than independent ownership.
• Porsche Zentrum Network (independent operators): The broader network of authorized Porsche dealers across Germany. Each is comparable to Glinicke's Porsche Zentrum Erfurt location in terms of brand-exclusivity economics, certified-service requirements, and premium-mix revenue dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/autohaus-glinicke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Glinicke