Global Life

What Global Life does

Global Life EOOD is a Bulgarian insurance broker established in 2005 and headquartered in Sofia, specializing in intermediating life and health insurance products for individual consumers and small-to-medium enterprises. The company distributes policies from five partner carriers — Allianz, GRAWE, UNIQA, MetLife, and DZI — and reports 15,000+ active clients with cumulative protection generated exceeding 400 million EUR and over 15 million BGN in accumulated savings products. As a privately held EOOD (single-member limited liability company), Global Life operates without outside funding and has no parent group.

The company's product offering centers on bundled package configurations organized as Silver, Gold, and Platinum tiers (eight combinations total) that combine savings life insurance, investment life insurance, health insurance, and risk coverage, with package premiums in the 1,500-2,000 EUR range. Underlying operational infrastructure consists of two internal platforms — G.L. e-life (an information system supporting policy administration and customer management) and G.L. e-learning (a training platform for certified consultants) — together with an online client questionnaire used for lead qualification. Distribution is sales-led and runs through Financial Supervision Commission (FSC)-certified consultants.

The business model is commission-based: Global Life earns intermediation fees from carrier partners on premium flows, with revenue tied to first-year and renewal commission economics on life and savings products. The go-to-market relies on in-person consultant engagement supplemented by digital lead capture, targeting individual consumers and SMEs with 10+ employees. No AI or ML capabilities are deployed; the technology stack is administrative rather than analytical, and the firm's growth posture is mature rather than expansionary.

Name

Global Life

Legal name

Global Life EOOD (Глобъл Лайф ЕООД)

Website

https://gl-ins.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Bulgarian insurance broker (EOOD, founded 2005, Sofia) intermediating life and health products from Allianz, GRAWE, UNIQA, MetLife, and DZI to 15,000+ individual and SME clients via FSC-certified consultants and bundled Silver/Gold/Platinum package products.

Ownership category

akta.pro rank

Product category

Life Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Universal Life (UL) Insurance (FSAIABAB)

akta.pro secondary industries

Whole Life Insurance (FSAIABAA), International/Expatriate Individual Health Insurance (FSAIAEAH)

Keywords

• Life insurance brokerage
• Savings insurance plans
• Investment insurance products
• Health insurance packages
• Insurance consulting services

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Intermediation Commissions: Global Life generates revenue by acting as an insurance broker, earning commissions from partner insurance companies (Allianz, GRAWE, UNIQA, MetLife, DZI) on every policy sold and maintained. Commissions are earned on both new policy subscriptions and renewal premiums paid by clients over the policy term.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Global Life is an independent insurance broker that intermediates life insurance, savings insurance, investment insurance, and health insurance policies from partner insurers Allianz, GRAWE, UNIQA, MetLife, and DZI. The company bundles coverage from multiple insurers into standardized package products offered at Silver, Gold, and Platinum tiers, and distributes them through a network of FSC-certified financial consultants. Revenue is earned via sales and renewal commissions paid by the partner insurers on every policy placed.

Product overview

Global Life is a Bulgarian insurance broker specializing in life insurance and health insurance products. The company offers a portfolio of core insurance products including savings life insurance, investment life insurance, and health insurance, which are combined into eight pre-configured insurance packages (Животозастрахователни пакети): Защита (Protection), Здравна грижа (Health Care), Инвестиции и Сигурност (Investments and Security), Баланс (Balance), Спестяване и Здраве (Saving and Health), Аз и Моето Дете (Me and My Child), Спести като кредитополучател (Save as Borrower), and Лечения на Тежки заболявания (Treatment of Serious Illnesses). Each package is offered at three tiers (Silver, Gold, Platinum) and combines products from multiple insurance partners including Allianz, GRAWE, UNIQA, and MetLife. The company also provides internal platforms G.L. e-life (information system) and G.L. e-learning (training system) for registered users and consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Savings Life Insurance (Спестовно животозастраховане) Savings life insurance combining reliable currency savings over time with multiple protections and payments for illnesses, accidents, surgical operations, hospital stays, second medical opinions, and disabilities. Includes guaranteed sums protected by a guarantee fund up to 100,000 EUR per insurance policy. Sub-product variants cover savings with health protections, children's savings with health protections, savings with critical illness coverage, and pension insurance. Targeted at individuals and families seeking long-term savings plus protection.
• Investment Life Insurance (Инвестиционно животозастраховане) Complex insurance product combining life insurance coverage with the ability to invest funds in world capital markets via professionally managed investment funds and ETFs. Sub-product variants include ETF-based investment insurance, active-management investment insurance, and children's investment insurance. Designed for clients seeking capital market exposure alongside life protection.
• Health Insurance (Здравно застраховане) Health (medical) insurance providing coverage for upcoming and incurred expenses for health services and goods arising from illnesses or accidents. Covers outpatient treatment, hospital treatment, medical examinations, consumables, and treatment of serious illnesses. Sub-product variants include individual health insurance (215 EUR/year), group health insurance for SMEs (59.37 BGN/employee/month), and health insurance for treatment of serious illnesses abroad (252 EUR/year, up to 2,000,000 EUR coverage).
• Package 'Global Life – Protection' (Глобъл Лайф – Защита) Package of savings insurance programs combined with life and health protection in case of serious illnesses for the insured or their children, accidents, or treatment abroad. Offered in three tiers: Silver (~750 EUR/year), Gold (~1,500 EUR/year), and Platinum (~2,000 EUR/year), with Platinum including up to 2,000,000 EUR coverage for treatment abroad.
• Package 'Global Life – Health Care' (Глобъл Лайф – Здравна грижа) Package aimed at comprehensive health insurance and care in Bulgaria and abroad, combined with savings life insurance. Silver 750 EUR/year, Gold 1,500 EUR/year, Platinum 2,000,000 EUR treatment abroad included. Covers unlimited specialist consultations, inpatient/outpatient care, hospitalization, and life insurance (Silver 5,732 EUR, Gold 17,198 EUR, Platinum 24,842 EUR).
• Package 'Global Life – Investments and Security' (Глобъл Лайф – Инвестиции и Сигурност) Combination of programs where client contributions are invested in first-class investment funds, including both actively managed funds and ETFs. Tier 1: 1,100 EUR/year, Tier 2: 1,500 EUR/year, Tier 3: 2,000 EUR/year. Offers life insurance from disease (13,250–18,550 EUR + investment account), accident death (23,250–33,550 EUR + investment account), critical illness up to 75,000 EUR, and Platinum includes 2,000,000 EUR treatment abroad.
• Package 'Global Life – Balance' (Глобъл Лайф – Баланс) Long-term savings program combining good profitability with diverse health protections for accidents and illnesses and financial security for treatment abroad of various serious illnesses. Silver 750 EUR/year, Gold 1,500 EUR/year, Platinum 2,000 EUR/year. Guaranteed maturity sums range from 14,397 EUR (Silver) to 31,224 EUR (Platinum), with hospital stay 10–20 EUR/day, surgical coverage up to 10,000 EUR, and Platinum adding accident death up to 100,892 EUR.
• Package 'Global Life – Saving and Health' (Глобъл Лайф – Спестяване и Здраве) Developed for long-term savings with good profitability, with accumulated funds received as annuity increasing yield further. Silver 750 EUR/year, Gold 1,500 EUR/year, Platinum 2,000 EUR/year. Provides health protection for treatment abroad at all coverage levels. Guaranteed sums range from 4,711 EUR (Silver) to 20,464 EUR (Platinum), with all tiers including 2,000,000 EUR treatment abroad coverage. Entry age 20–70.
• Package 'Global Life – Me and My Child' (Глобъл Лайф – Аз и Моето Дете) Package for comprehensive protection enabling reliable accumulation of capital for children's education and good life start while also providing savings and life insurance for the parent. Offered in three tiers covering child's critical illness, parent's critical illness, surgical operations for child, guaranteed maturity sums, second medical opinion, and premium waiver on parent's death or disability. Platinum includes treatment abroad for parent and child.
• Package 'Global Life – Save as Borrower' (Глобъл Лайф – Спести като кредитополучател) Designed for clients who have taken a bank loan to save the amount for life insurance, also suitable for people seeking higher insurance sums in case of fatal outcome. Silver 1,100 EUR/year, Gold 1,500 EUR/year, Platinum 2,000 EUR/year. Life insurance from disease (24,064–42,660 EUR + investment account), accident death (101,064–226,660 EUR + investment account), critical illness up to 50,000 EUR. Flexible term up to age 85.
• Package 'Global Life – Treatment of Serious Illnesses' (Глобъл Лайф – Лечения на Тежки заболявания) Combination of programs ensuring payment of large sums upon occurrence of over 40 serious illnesses and treatment abroad for some. Includes guaranteed savings sum and investment component. Covers 20–40+ serious illnesses with lump-sum payments up to 20,000 EUR per illness (up to 5x), children's 12 serious illnesses, cancer 10,000 EUR, life insurance 18,784–25,965 EUR, accident death 25,068–69,430 EUR. ~1,100, ~1,500, ~2,000 EUR/year across three tiers. Platinum adds 2,000,000 EUR treatment abroad.

Quantifiable outcome

• Treatment coverage abroad for serious illnesses up to 2,000,000 EUR per policy
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Allianz Bulgaria LifecoreStrategic or Co-development PartnerAllianz Bulgaria Life (founded 1992, acquired by Allianz AG in 1998) is part of the global Allianz Group with over 147,000 employees serving 100+ million clients in 70+ countries. Allianz is a global market leader in insurance and financial services. Global Life offers savings, investment, and protection products through Allianz.
• GRAWE BulgariacoreStrategic or Co-development PartnerGRAWE (Grazer Wechselseitige Versicherung AG) was founded in 1828 in Austria, making it one of the oldest insurance groups with nearly 200 years of continuous operation. The company expanded into life insurance in 1972 and has become a leading insurance and financial conglomerate in Austria. Global Life offers savings programs with health protections through GRAWE.
• UNIQA LifecoreStrategic or Co-development PartnerUNIQA Insurance Group AG has over 150 years of tradition and experience in insurance. With 20,000 employees and exclusive sales partners serving 9.6 million clients across 18 countries, UNIQA is a leading insurer in Austria and Central/Eastern Europe. UNIQA Bulgaria has operated for 25 years. Global Life offers UNIQA life insurance products.
• MetLife BulgariacoreStrategic or Co-development PartnerMetLife has operated in Bulgaria since 1999 as a branch of MetLife Europe, serving clients across 11 European countries. MetLife offers modern savings instruments with access to global financial markets, flexible medical packages, treatment abroad, and significant critical illness benefits. Global Life distributes MetLife products as an insurance broker.
• DZI Life InsurancesupportingStrategic or Co-development PartnerDZI Life Insurance is referenced as a partner insurer for health insurance for treatment of serious illnesses abroad. DZI provides insurance coverage included in Global Life's package solutions for serious illness treatment abroad.
• Bulgaria InsurancesupportingStrategic or Co-development PartnerBulgaria Insurance is referenced as a partner for individual health insurance products alongside UNIQA. Global Life offers Bulgaria Insurance health programs as part of its health insurance offerings.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Generali Bulgaria: Bulgarian arm of Generali Group, distributing life and P&C through tied agents and brokers. Comparable to Global Life as a regional carrier-and-broker competitor offering similar savings-and-protection life insurance products in Bulgaria.

Broad incumbents

• Bulstrad Life Insurance: Bulgarian life insurance carrier with multi-channel distribution. Comparable to Global Life because it underwrites savings and unit-linked life products and distributes through tied agents and brokers in the same Bulgarian retail market.
• UNIQA Bulgaria: Bulgarian arm of UNIQA Insurance Group, a Global Life strategic partner. Comparable as both a carrier partner and a competing distribution channel for life and health insurance in Bulgaria, including both direct sales and broker partnerships.
• DZI (DZI Life Insurance): Bulgarian insurance carrier that partners with Global Life for treatment-abroad serious illness coverage. Comparable because it underwrites life and health products sold both directly and via brokers in Bulgaria, competing for the same retail savings and protection demand.
• GRAWE Bulgaria: Bulgarian subsidiary of Austrian GRAWE Group, a Global Life partner. Comparable as both a savings life insurance underwriter and a competitor broker partner in Bulgaria, offering health-linked savings products in the same retail segment.
• Allianz Bulgaria: The Bulgarian life and property-casualty arm of Allianz Group, one of Global Life's core carrier partners. Comparable because it operates both direct tied-agent distribution and broker channels in life/health in Bulgaria, overlapping with Global Life on the same underlying customer need.
• MetLife Bulgaria: Bulgarian branch of MetLife Europe, a Global Life partner. Comparable because it distributes unit-linked and traditional life insurance through both tied agents and brokers in Bulgaria, directly overlapping with the savings and investment life products Global Life brokers.

Direct peers

• Marsh Bulgaria: Local office of global insurance broker Marsh, providing retail and corporate insurance brokerage in Bulgaria. Comparable to Global Life as a multi-line brokerage intermediating insurance placement with corporate and individual clients.
• Aon Bulgaria: Local office of global insurance broker Aon, providing risk and insurance brokerage services in Bulgaria. Comparable to Global Life as a multi-line insurance intermediary arranging coverage for corporate and individual clients through carriers.
• Broker INS Bulgaria: Bulgarian insurance broker specializing in intermediation across multiple carriers for both individual and corporate clients. Directly comparable to Global Life as a domestic multi-carrier brokerage serving retail and SME segments with life and general insurance products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUerBI-QobFzOctIrUvR08w
• Facebookfacebook.com/GlobalLifeBulgaria
• LinkedInlinkedin.com/company/global-life-insurance-broker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Life