Global Local

Name

Global Local

Legal name

Global Local

Website

https://globallocal.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Product category

Music Booking & Event Programming

NAICS

Musical Groups and Artists (71113), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural & Heritage Entertainment Booking (Traditional/Folk Acts) (HSACAHAG)

akta.pro secondary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Artist booking agency
• Music event programming
• Festival talent curation
• Live music booking
• Cultural music programming

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Artist Booking Commission: Global Local acts as a non-exclusive booking agency, adding a commission (variable percentage per event) on top of artist fees to cover time, paperwork, contracts, logistics, and communication for artist requirements and access needs.
2. Arts Council England Funding: Core operational funding received from Arts Council England to support the project and subsidize artist bookings at events.
3. Festival & Carnival Lab Course: Free event producers course for young creatives aged 18-35 from Black Heritage backgrounds. While the course is free, it generates talent pipeline and community engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Global Local is a UK-based artist booking agency and event programming organization that connects festival and event organizers with a curated roster of diverse, multicultural artists performing global music. The company acts as a non-exclusive booking agent, adding a commission on top of artist fees to cover contracts, logistics and access requirements, and offers up to £1500 of subsidized booking costs for qualifying events through Arts Council England funding. Additional offerings include the UnMute Roster for disabled musicians, the Festival & Carnival Lab training course for young Black Heritage creatives, and Global Local TV streaming.

Product overview

Global Local is an artist booking and management company that operates as a unified service rather than a modular platform. The core offering is the Artist Roster featuring diverse musicians from global cultural backgrounds, supplemented by the UnMute Roster dedicated to disabled musicians. Their Festival & Carnival Lab Course provides educational training for event production careers. London Remixed Festival serves as their flagship showcase event, while Global Local TV streams recordings of their events. The company programs artists for festivals and community events across the UK, including partnerships with major festivals like Glastonbury, All Points East, and Wilderness.

Differentiator

Problem solved

Functional benefit

Brands

• UnMute Roster: An initiative to empower disabled musicians and improve access to live performance opportunities, developed with support from Attitude is Everything and Musicians' Union.
• Festival & Carnival Lab
• Global Local TV

Products and services

• Artist Roster Booking Service A non-exclusive booking agency service providing UK festivals, community events and club nights with access to a curated roster of 100+ emerging artists from diverse cultural backgrounds performing global music genres including world music, brass, electronic, folk and traditional music.
• UnMute Roster A specialized booking roster dedicated to musicians who identify as disabled or live with long-term health conditions, offering performance opportunities at UK festivals and events with accessibility support, access logistics and lived-experience committee review of applications.
• Festival & Carnival Lab Course A free event producers training course for young creatives aged 18-35 from Black Heritage backgrounds, covering event production, stage programming, artist logistics, technical production and carnival management, with paid work experience placements at major UK festivals.
• London Remixed Festival Global Local's flagship annual showcase festival featuring their diverse roster of up-and-coming bands and global music acts in London.
• Festival and Event Programming Service Year-round event programming services that supply artists from Global Local's roster to UK festivals and community events including All Points East, Arts By The Sea, Camp Bestival, Glastonbury Shangri La, London Mela, Wilderness and others.
• Global Local TV A streaming platform providing on-demand access to recordings of Global Local's yearly events and festivals.

Quantifiable outcome

• Hundreds of thousands of people reached at festivals, community events and club nights
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and supporting.

• Continental Drifts MusiccoreStrategic or Co-development PartnerParent company and project manager of Global Local. Has 20+ years experience programming festival stages at major UK festivals including Glastonbury, Bestival, Lovebox, and Secret Garden Party. Instrumental in creating musical trends such as Electro Swing, Gypsy Remix, and Brass Band Remix.
• MovimientoscoreStrategic or Co-development PartnerMost active Latin American events organisation in the UK. A live music events programmer, promoter, artist agency and record label with broad depth of experience working with venues, festivals and partners in the UK and Europe. Not-for-profit dedicated to bringing the best Latin American live music and broadening perceptions beyond mainstream genres.
• Fire in the MountaincoreStrategic or Co-development PartnerAward-winning folk and roots festival held in Mid Wales. Supports a wide range of emerging and up-and-coming folk bands from across the British Isles, regularly producing shows and tours across the UK.
• Wormfood!coreStrategic or Co-development PartnerLondon-based organization putting on vibrant live music nights with second-to-none line ups. Celebrates life in the form of music that advocates the right to have fun, from African music to dance music.
• MARSMcoreStrategic or Co-development PartnerLondon-based concert producer and organiser for alternative and underground Arabic music events in the UK. Promotes the rich and diverse arts and culture of the Arab-speaking world, supporting outstanding Arab and North-African talent.
• Front Room SongscoreStrategic or Co-development PartnerLondon-based programming and event management company. Provides full programming for London Bridge City Summer By The River (London's largest free outdoor festival) and has worked with various underground music promoters and venues.
• Global Carnivalz LimitedmajorStrategic or Co-development PartnerFounded in 2010 by international carnival consultant Pax Nindi. Assists and supports the carnival sector, provides carnival artist services, and has Global Ambassadors from over 12 countries.
• NutkhutsupportingStrategic or Co-development PartnerLondon-based performing arts company led by co-Artistic Directors Ajay Chhabra and Simmy Gupta. Produces high quality cross-disciplinary work for site-specific contexts with focus on outdoor sector, creating commissioned work for festivals, melas and special events.
• Bobby Friction (BBC Asian Network)supportingGTM or Marketing PartnerBBC DJ and broadcaster specializing in British Asian music and South Asian music. Co-hosted Sony Gold award-winning show 'Bobby Friction & Nihal' and presents Drivetime show on BBC Asian Network covering culture, art, show-biz, film and music.
• Attitude is EverythingsupportingStrategic or Co-development PartnerOrganization focused on improving access for deaf and disabled people at live events. Partner for UnMute roster initiative, providing guiding principles from their Accessible Employment Guide as part of the #FestivalsForAll campaign.
• Drake MusicsupportingStrategic or Co-development PartnerMusic organization supporting disabled musicians. Partner for UnMute roster initiative, helping develop the application process and support systems.
• Musicians' Union - Disabled Artists NetworksupportingStrategic or Co-development PartnerUnion representing musicians. Disabled Artists Network collaborated on developing the UnMute application process in consultation with numerous disabled artists across the Attitude is Everything Next Stage program.
• Bristol BeaconmajorChannel Partner/ Reseller/ DistributorBristol venue hosting Festival & Carnival Lab 2025 course sessions. Partnership enables delivery of event production training in Bristol.
• Queen Elizabeth Olympic ParkmajorChannel Partner/ Reseller/ DistributorLondon venue hosting Festival & Carnival Lab 2025 course sessions. Partnership enables delivery of event production training in London.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Movimientos: UK-based not-for-profit Latin American live music promoter, agency and record label; a stated Global Local partner that runs comparable culturally-rooted booking and event programming with overlapping festival clients.
• Wormfood: London-based live music promoter and booking organisation celebrating global underground sounds (African, dance, etc.); a listed Global Local partner with directly comparable curation of culturally diverse acts for London events.
• MARSM: London-based concert producer and organiser focused on alternative and underground Arabic music; a Global Local partner operating a near-identical cultural-booking niche with similar festival and venue clients.
• Fire in the Mountain: Award-winning Welsh folk and roots festival and booking entity supporting emerging British folk talent; a stated Global Local partner with comparable artist-development and festival programming activities.
• Front Room Songs: London-based programming and event management company delivering free outdoor festivals such as Summer By The River; a Global Local partner with directly comparable cultural-event programming.
• Earth Agency: UK booking agency specialising in world, folk and roots music for festivals and venues; closely comparable niche artist-roster model and target customers to Global Local.
• Solo Agency: Independent UK music booking agency representing diverse indie, world and alternative artists for festivals and live events; operates a similar non-exclusive roster model for festival and venue clients.
• Eat Your Own Ears: Long-running London live music promoter and booking agent programming festivals, concerts and club nights; comparable festival/venue curation role with an overlapping artist-roster model.

Broad incumbents

• Primary Talent International: One of the UK's largest music booking agencies representing major touring artists across festivals and venues; competes with Global Local for festival bookings but at far greater scale and breadth, not specialising in culturally diverse emerging acts.
• WME (William Morris Endeavor): Global talent agency with a large music division booking major and emerging artists into international festivals; represents a broad incumbent that overlaps with Global Local's festival booking function but with vastly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/globallocalmusic
• Instagraminstagram.com/globallocaluk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Local