What Globales does

Globales is a privately held Spanish hotel chain operated by AMLA EXPLOTACIONES TURISTICAS, S.A., headquartered in San Sebastián de los Reyes, Madrid. The company operates more than 45 hotels across 14 destinations, with a portfolio concentrated in Spain's Mediterranean leisure markets — 26 properties in Majorca, 11 in Menorca, and additional hotels in Ibiza, Tenerife, Fuerteventura, Málaga, Cádiz, Madrid, Asturias, and Zaragoza — plus international properties in Belgium, Nicaragua (including a Hilton-managed property), and Argentina. The portfolio spans nine categories: water parks, all-inclusive, adults-only, family, over-the-sea, sports/cyclists, events, spa, and urban hotels, supplemented by sub-brands Caramelo Hotels (premium boutique collection) and Cooks Club (adults-only concept).

The company's underlying technology is a multilingual (English, Spanish, German) direct-booking website whose booking engine is powered by Roiback, a third-party hospitality technology provider. Globales serves end consumers through this website as well as B2B distribution through dedicated agency and corporate booking portals, plus OTAs and global distribution systems. Ancillary services include a GLOBALES+ loyalty programme, an experiences marketplace, transfer booking, and a car rental partnership. The company holds Travelife GOLD sustainability certification.

Globales generates revenue primarily through nightly room and apartment stays, with pricing tiers ranging from approximately €78 per night for budget apartments to €121 per night for premium full-service properties, plus group bookings and event services. Customer segments are mass-market leisure and span families with children, adults-only travelers, corporate groups and events, sports/cycling enthusiasts, and travel-agency-distributed bookings. Marketing channels include direct website/SEO, email newsletters, social media, and the GLOBALES+ loyalty programme.

Name

Globales

Legal name

AMLA EXPLOTACIONES TURISTICAS, S.A.

Website

https://globales.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Globales is a privately held Spanish hotel chain operating 45+ properties across 14 destinations in Spain, Belgium, Nicaragua, and Argentina, serving leisure travelers, families, and corporate groups through direct online booking, travel-agency portals, and corporate booking channels.

Ownership category

akta.pro rank

Product category

Hotel Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Tour Operators (561520), Food Services and Drinking Places (722)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGAKAC), Luxury Boutique & Lifestyle Resorts (THAGACAO), Budget Hotel Chains & Franchises (THAGABAM), Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel accommodation services
• Mediterranean resort hotels
• Family all-inclusive hotels
• Hotel loyalty programme
• Corporate group bookings

Headquarters

HQ city

San Sebastián de los Reyes

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Accommodation Services: Core revenue stream from renting hotel rooms, apartments, and vacation accommodations across their portfolio of hotels in Spain (Majorca, Menorca, Ibiza, Tenerife, Fuerteventura, Málaga, Cádiz, Madrid, Asturias, Zaragoza), Belgium, Nicaragua, and Argentina. Revenue is generated through direct bookings, agency bookings, and corporate bookings at varying nightly and package rates.
2. Group Bookings and Events: Revenue from booking accommodations and venues for groups, conventions, and events. The company offers dedicated group booking services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Globales is a Spanish hotel chain that rents hotel rooms, apartments, and vacation accommodations across 45+ properties in Spain (Majorca, Menorca, Ibiza, Tenerife, Fuerteventura, Málaga, Cádiz, Madrid, Asturias, Zaragoza), Belgium, Nicaragua, and Argentina. It operates nine hotel categories — water park, all-inclusive, adults-only, family, over-the-sea, sports, events, spa, and urban — under the Globales core brand, the Caramelo Hotels premium sub-brand, and the Cooks Club adults-only concept. Supporting services include the GLOBALES+ loyalty programme, group and event bookings, airport transfers, a preferred car-rental partnership, and a curated experiences platform.

Product overview

Globales is a Spanish hotel chain operator managed by AMLA EXPLOTACIONES TURISTICAS, S.A., offering a diverse portfolio of over 40 hotels primarily in Spain's Balearic and Canary Islands, with additional properties in continental Spain, Belgium, Nicaragua, and Argentina. The core offering consists of Globales-branded hotels spanning multiple categories (water park, all-inclusive, adults-only, family, sea-view, sports, event, spa, and urban hotels). The portfolio includes sub-brands Caramelo Hotels (premium boutique collection) and Cooks Club (adults-only concept). Supporting services include the GLOBALES+ loyalty programme, Aquacenter water parks, group booking services, transfer booking, and a preferred car rental partnership. The company also operates an experiences platform for curated local activities.

Differentiator

Problem solved

Functional benefit

Brands

• Caramelo Hotels: Premium hotel brand under Globales covering beachfront properties in Majorca and Menorca including Caramelo Palma Beach, Caramelo Calviá Beach, and Caramelo Marina Cala'n Bosch.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Red Cross and Organizations for People at Risk of Social ExclusionminorOthersGlobales cooperates with the Red Cross and other organizations caring for people at risk of social exclusion as part of social investment initiatives under their Corporate Social Responsibility programme.
• Animal Welfare OrganizationsminorOthersGlobales cooperates with animal welfare organizations as part of their sustainability and social responsibility activities.
• RoibackcoreTechnology or IntegrationRoiback provides the booking engine technology powering the Globales website at www.globales.com. The footer credits Roiback 2026 for 'Hotels Marketing Online | Booking Engine for Hotels'.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grupo Piñero: Spanish resort and Caribbean-focused hotel operator with Bahia Principe brand, comparable to Globales' international expansion strategy and resort positioning.
• Palladium Hotel Group: Spanish resort operator with all-inclusive and adults-only concepts (including a Cooks Club-style offering) that mirrors Globales' multi-brand Mediterranean strategy.
• Iberostar Hotels & Resorts: Spain-based resort and all-inclusive chain operating across the Mediterranean and Caribbean, directly comparable to Globales' resort and family-oriented portfolio.
• Barceló Hotel Group: Spanish hotel group with comparable Mediterranean resort presence, including family and all-inclusive offerings similar to Globales' portfolio mix.
• RIU Hotels & Resorts: Major Spanish resort chain with similar all-inclusive and Mediterranean focus, competing head-to-head with Globales in the Balearic Islands and Canary Islands resort segment.
• Meliá Hotels International: The largest Spanish resort hotel chain, directly competing with Globales across Spanish islands and Mediterranean destinations in the resort and family segments. Most comparable in business model, geographic focus, and customer base.
• H10 Hotels: Privately held Spanish hotel chain with a strong presence in Spanish coastal and island destinations, directly competing with Globales in the same Balearic and Canary markets.

Broad incumbents

• Marriott International: Global hotel major with resorts in Spain and the Mediterranean, competing broadly with Globales' properties through brands like Marriott, Westin, and Renaissance.
• NH Hotel Group: Spanish hotel chain with broader urban-dominant footprint but with Mediterranean and Latin American overlap with Globales. Listed under Minor International.
• Hilton Worldwide: Global hotel major that already manages Globales' Hilton Princess Managua property in Nicaragua, and operates luxury/resort brands that compete with Globales' premium Caramelo sub-brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotelesglobales

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globales