Global Fishing

What Global Fishing does

Angeljoe (legal entity Angeljoe Onlineshop, an operating brand of Global Fishing) is a German specialist fishing-tackle retailer founded in 2008, headquartered in Kamern, Saxony-Anhalt, and operating an omnichannel commerce model that combines a Shopware-based online storefront with 22 brick-and-mortar retail stores across Germany (19 locations including Berlin, Hamburg, Leipzig, Dresden, Dortmund, and Rostock), the Netherlands (Drempt), and Sweden (Malmö and Göteborg). The retail footprint is the most distinctive element of the model: customers can browse, receive expert advice, and buy across both channels, with omnichannel gift vouchers (€50) valid in any location. The product catalog spans fishing rods, reels, accessories, lures, bait, and clothing across 400-500+ manufacturers including Fox Rage, Shimano, Daiwa, Westin, Korda, WFT, and Black Cat, with exclusive distribution arrangements for three brands (Favorite rods, GTT wobblers, Hayabusa hooks) plus a proprietary AJ Exklusiv sub-brand for special-color limited editions.

The business generates revenue through one-time product sales at standard retail pricing, with free shipping within Germany on orders above €150 supported by Mollie-backed payment infrastructure (PayPal, Klarna, credit cards, plus regional methods iDEAL, Swish, Bancontact, MB Way, and bank transfer). Marketing is primarily content-led through an owned blog, the AngeljoeTV YouTube channel, Facebook, Instagram, and Klaviyo-driven email, with no disclosed enterprise or B2B contracts and no named institutional or repeat commercial customers. The legal entity is a privately held German private limited company (Angeljoe Onlineshop) with no parent, no subsidiaries, no disclosed external investors, and no funding rounds on record.

The source data presents a material firmographic discrepancy: the headcount is reported as 5 while the operating footprint includes 22 retail showrooms and a multi-country e-commerce operation. The 5-employee figure is almost certainly a headquarter or ownership-level count rather than total employees across stores, warehousing, and customer service, and any external valuation work would need to reconcile this before drawing conclusions on revenue-per-employee or operational leverage. Beyond that, there is no disclosed management team, no revenue, ARR, or GMV data, and no dated recent strategic moves, limiting the analytical precision possible for this profile.

Name

Global Fishing

Legal name

Angeljoe Onlineshop

Website

https://global-fishing.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Angeljoe is a privately held German specialist fishing-tackle retailer (founded 2008) operating an omnichannel Shopware-based e-commerce platform plus 22 brick-and-mortar retail stores in Germany, the Netherlands, and Sweden, serving individual angling enthusiasts with rods, reels, bait, accessories, and exclusive-brand tackle.

Ownership category

akta.pro rank

Product category

Fishing Tackle Retail

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

General Fishing Tackle & Bait Retail (CRAMALAA)

akta.pro secondary industries

Freshwater Fishing Specialty Retail (CRAMALAB), Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)

Keywords

• Fishing tackle retail
• Fishing equipment
• Fishing rods reels
• Fishing accessories
• Angling gear

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fishing Tackle Retail: Direct product sales of fishing equipment including rods, reels, bait, accessories, clothing, and specialized gear through online shop and 22 physical retail locations across Europe. Revenue generated through one-time product purchases with free shipping threshold at €150 for German customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Global Fishing (operating as Angeljoe / Angeljoe Onlineshop) is a German fishing tackle retailer selling fishing rods, reels, lures, bait, accessories, clothing and gear from over 500 manufacturers (including Fox Rage, Shimano, Daiwa, Westin and Korda). The company runs an e-commerce platform backed by 22 physical retail stores across Germany, the Netherlands and Sweden, serving fishing enthusiasts ranging from beginners to professionals.

Product overview

AngelJoe operates a multi-category e-commerce platform for fishing equipment combining online retail with 22 physical stores across Europe. The core offering spans fishing rods (Angelruten), fishing reels (Angelrollen), fishing accessories (Angelzubehör), lures & bait (Köder), and clothing (Bekleidung). The product portfolio includes exclusive brands like Favorite rods, GTT wobblers, and Hayabusa hooks from Japan, as well as special color exclusives under the AngelJoe Exklusiv sub-brand. The platform carries over 500 manufacturers including Fox Rage, Shimano, Daiwa, Westin, and Korda. Gift vouchers (Gutscheine) are also offered as a separate product.

Differentiator

Problem solved

Functional benefit

Brands

• AJ Exklusiv: Exclusive products line featuring special colors and limited edition fishing tackle items sold exclusively through Angeljoe.

Products and services

• AngelJoe Onlineshop (E-commerce Platform) Omnichannel e-commerce platform selling fishing tackle from over 500 manufacturers, with customer accounts, wishlists, order tracking, and 22 physical store locations across Europe; free shipping on German orders over €150.
• Angelruten (Fishing Rods)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Petri-Heil: Established German fishing tackle retailer offering multi-discipline gear with both online and physical presence. Directly comparable mid-sized DACH competitor targeting similar carp, predator, and coarse angler segments.
• Westin Fishing: Premium Scandinavian/Nordic fishing tackle brand specializing in predator fishing (pike, perch, zander). Comparable as both a stocked supplier and a competing destination for the same premium predator-fishing enthusiast segment.
• Balzer: German fishing tackle manufacturer and multi-channel retailer with strong presence in predator, carp, and coarse fishing. Directly comparable as a German DACH competitor combining own-brand manufacturing with retail.
• Angelspezi: Cooperative-style German network of independent fishing tackle specialty stores with an aggregated online offering. Comparable as a specialty fishing retail brand serving hobbyist anglers across Germany.
• Angelplatz.de: German online fishing tackle retailer selling rods, reels, bait, and accessories across multiple disciplines (carp, predator, sea). Directly comparable as a pure-play e-commerce fishing specialist competing in the same DACH market.

Broad incumbents

• SportScheck: German multi-category sporting goods retailer with brick-and-mortar stores and a fishing assortment. Competes at the broad-entry-level end while Angeljoe competes more deeply on specialist fishing.
• Orvis: Long-established U.S. (now globally shipping) premium fly fishing and outdoor retailer with own stores, school, and exclusive product lines. Comparable as a heritage multi-channel fishing specialist with strong content/community moat.
• Decathlon: Global sporting goods retailer with a growing fishing assortment and physical stores across Germany and Europe. Competes for the same entry-level and mid-tier fishing tackle customers via omnichannel but as part of a much broader sporting goods portfolio.
• Rapala VMC Corporation: Global Finnish fishing tackle manufacturer and brand owner (Rapala, VMC, Storm, etc.) with strong European distribution and DTC. Adjacent peer given overlap in lures, rods, and predator/coarse fishing product lines.

Regional players

• Svendsen Sport: Major Scandinavian sporting goods and fishing retailer with stores in Norway, Sweden, and Denmark. Comparable in scale and category mix to Angeljoe's Swedish footprint and overlapping on Nordic angler demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AngeljoeTV
• Facebookfacebook.com/angeljoe.onlineshop
• Instagraminstagram.com/angeljoe_onlineshop
• LinkedInlinkedin.com/company/global-fishing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Fishing