What Global Fish AS does

Global Fish AS is a Norwegian private limited company (AS) founded in 1989 by two brothers whose family has held roles in pelagic fisheries since the 1920s. The company is headquartered at Keiser Wilhelms gate 24/26 in Ålesund on Norway's western coast — the country's principal competence centre for pelagic fisheries — and operates a production facility in Florø through its wholly-owned subsidiary Global Florø AS (NO 911 724 197 MVA). Global Fish specialises in sourcing, processing, and exporting frozen pelagic seafood, with a product portfolio of six core lines: Atlantic Mackerel (Scomber Scombrus), Capelin (Mallotus Villosus), Atlantic Herring (Clupea Harengus), Horse Mackerel (Trachurus Trachurus), Capelin Roe (Masago), and Herring Roe. Products are sourced from North Atlantic, North Sea, and Norwegian Sea waters, processed through Global Florø's freezing and cold storage infrastructure with an emphasis on minimised catch-to-frozen time, and delivered frozen in 20 kg cartons.

The company's revenue model is straightforward transactional B2B export: it sells frozen pelagic seafood directly to international importers, distributors, and traders across more than 45 countries, with primary markets in Asia (Japan, South Korea, Southeast Asia), the Middle East, and Europe. All pricing is quote-based and negotiated per order or contract, with no public price list, subscription component, or retail channel. Go-to-market is enterprise field sales — the CEO, CCO, Sales Manager, Export Coordinator, and Finance Manager engage buyers directly, supplemented by attendance at major seafood trade exhibitions (Seafood Expo Global, Seoul Food, THAIFEX-Anuga Asia, FHH Hanoi) under the Norwegian Seafood Council pavilion. The company maintains MSC Chain of Custody certification (ID MSC-C-50847-13, valid through November 2026) covering North Sea Herring as part of the Nergård Group CoC, alongside FDA approval and HACCP certification — credentials that are effectively mandatory for accessing demanding Asian markets.

Global Fish is a founder-led, family-influenced business with a remarkably lean corporate team of 7 employees supporting NOK 1.2B+ in annual revenue. Revenue grew approximately 4.6x from NOK 265 million (2018) to over NOK 1.2 billion (2025), implying a CAGR of ~25%, and operating results scaled from NOK 13 million (2019) to over NOK 100 million (2024). The company has been recognised as a DN Gaselle by Dagens Næringsliv for three consecutive years (2023–2025) and is an active participant in the Norwegian Seafood Council's Joint Marketing Programme (up to 50% co-financing) and Market Advisory Group for Pelagic species. No external equity investment or private capital event is evidenced.

Name

Global Fish AS

Legal name

Global Fish AS

Website

https://globalfish.no

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Global Fish AS is a Norwegian pelagic seafood exporter founded in 1989, processing and exporting frozen mackerel, herring, capelin, horse mackerel, and roe to international distributors across 45+ countries, with primary markets in Asia, the Middle East, and Europe.

Ownership category

akta.pro rank

Product category

Frozen Pelagic Seafood

NAICS

Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Primary Seafood Processing (Heading/Gutting/Deheading; Icing) (AFANADAA)

akta.pro secondary industries

Seafood Wholesale (Fresh & Frozen) (AFAIADAD), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

Keywords

• Frozen seafood export
• Pelagic fish processing
• Seafood wholesale distribution
• MSC certified seafood
• Norwegian fish supplier

Headquarters

HQ city

Ålesund

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Pelagic Seafood Product Sales: Global Fish generates revenue from the sale of processed pelagic fish products, including mackerel, herring, capelin, horse mackerel, and roe (herring roe, capelin roe). Products are sold in frozen formats (whole round, flaps, headed/matjes) and packed in 20 kg cartons. The company sells directly to international buyers across 45+ countries. Revenue is derived from product transactions with no subscription or recurring revenue component.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Global Fish AS processes and exports frozen pelagic seafood products sourced from North Atlantic and Norwegian waters. The portfolio covers four whole-round species — Mackerel, Capelin, Herring, and Horse Mackerel — plus two processed roe products (Capelin Roe/Masago and Herring Roe), all delivered in 20 kg cartons. Production is carried out at the fully-owned Global Florø AS facility, with products sold under MSC, FDA, and HACCP certifications to international buyers in 45+ countries.

Product overview

Global Fish AS is a leading Norwegian seafood processing and export company founded in 1989, specializing in pelagic fish species. The company's product portfolio centers on six core products: Mackerel (Scomber Scombrus), Capelin (Mallotus Villosus), Herring (Clupea Harengus), and Horse Mackerel (Trachurus Trachurus) as whole round fish products, complemented by Capelin Roe (Masago) and Herring Roe as processed sub-products. Products are sourced from the pristine waters of the North Atlantic and Norwegian Sea, processed at their fully-owned facility in Florø, and delivered frozen in 20 kg cartons to customers in over 45 countries globally. The company operates under MSC certification for North Sea Herring and maintains FDA and HACCP approvals for international market access.

Differentiator

Problem solved

Functional benefit

Products and services

• Mackerel (Scomber Scombrus)

Quantifiable outcome

• Revenue increased more than fourfold from NOK 265 million (2018) to over NOK 1.2 billion (2025), representing approximately 25% CAGR over seven years.
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Norwegian Seafood Council (NSC)coreGTM or Marketing Partner · 24 February 2025Global Fish actively participates in the NSC's Market Advisory Group for Pelagic species (with Per Arne Fagervoll Meek elected as a member) and the NSC's Joint Marketing Programme, which provides up to 50% co-financing for marketing activities highlighting the 'Seafood from Norway' trademark. Global Fish participates in NSC pavilions at major international trade shows including Seafood Expo Global (Barcelona 2024, 2025), Seoul Food (2024, 2025), THAIFEX-Anuga Asia (2024, 2025), and FHH Hanoi (2025).
• Nergård GroupcoreStrategic or Co-development PartnerGlobal Fish's MSC certification is part of the Chain of Custody (CoC) certificate with Nergård Group, encompassing the other companies within the group. The partnership involves regular internal, group, and external audits to ensure compliance with MSC regulations. At Seafood Expo Global 2025 (Barcelona), Global Fish co-exhibited with Nergård at a shared stand within the Norwegian Seafood pavilion (Hall 2, Booth 2F401).

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pelagia AS: Largest Norwegian pelagic fish processor (mackerel, herring, capelin) producing frozen and value-added products for global markets. Directly comparable to Global Fish in species mix, B2B export model, and Norwegian production footprint.
• Skagerrak Pelagic AS: Norwegian pelagic seafood company focused on mackerel, herring, and capelin for European and Asian export markets. Closely comparable mid-sized competitor with similar species portfolio and B2B export focus.
• Havsbrun P/F: Faroese pelagic processor producing frozen mackerel, herring, capelin and by-products for global export. Comparable in species mix, processing focus, and export-oriented B2B model.

Broad incumbents

• Austevoll Seafood ASA: Norwegian seafood holding company owning Pelagia and other seafood assets. Operates in the same pelagic space as Global Fish but at significantly larger scale and broader portfolio (including salmon and fishmeal).
• Lerøy Seafood Group ASA: Major Norwegian seafood group spanning salmon, whitefish, and trading/distribution. Competes for global seafood demand and customer relationships but with a much broader and larger portfolio than Global Fish.
• Mowi ASA: World's largest Atlantic salmon farmer and a major global seafood supplier. Adjacent incumbent with overlapping downstream distribution and foodservice customers, but predominantly salmon-focused rather than wild-caught pelagic.
• Thai Union Group PCL: Global seafood conglomerate (tuna, shrimp, pet food) with extensive sourcing and distribution in Europe, the Americas, and Asia. A large incumbent buyer and competitor in global seafood supply chains where Global Fish operates.
• Maruha Nichiro Corporation: One of Japan's largest seafood companies with global sourcing, processing, and distribution including pelagic species. Comparable as a major buyer and exporter in Asian pelagic markets where Global Fish has a strong presence.

Regional players

• Ocean Choice International: Canadian seafood processor harvesting and processing groundfish, shellfish, and pelagic species for North American and global markets. Comparable processor/exporter in adjacent geography rather than direct Norwegian competitor.

Others

• Nergård AS: Norwegian vertically integrated seafood group active in pelagic fishing and processing. Strategic MSC Chain-of-Custody partner to Global Fish; not a direct competitor but an adjacent ecosystem participant and supply-chain partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Fish AS