Global Private Equity

What Global Private Equity does

Reach Capital is an independent fundraising and strategic advisory firm specialized in Private Markets, operating from offices in Paris (headquarters at 22 avenue de la Grande Armée), London (20 North Audley Street, Mayfair), and San Francisco (200 California Street). The firm serves General Partners (GPs) and Limited Partners (LPs) across Europe and North America, and has been involved in advising over €40 billion of private market capital globally over a decade-plus operating history. Its disclosed track record spans infrastructure equity and debt, buyout, flexible capital, healthcare, and tech growth funds.

The firm offers four integrated advisory services: Private Capital Advisory (capital raising for fund managers globally), Liquidity Solutions (optimizing value of private assets through secondaries and related structures), Private Wealth Solutions (democratization fundraising to access private wealth investors), and Strategic Advisory (market insights for LPs and GPs). There is no proprietary technology platform described; the offering is fundamentally human-delivered advisory expertise. The firm is led by Managing Partner William Barrett, operates with a team of approximately 12 professionals, and has held carbon-neutral status with NGO support since 2019.

Reach Capital's business model is professional services revenue — fees for capital raising advisory, liquidity solutions, and strategic consulting engagements, likely structured as success fees, retainers, and transaction-based compensation on a bespoke basis. Go-to-market is sales-led and relationship-driven, leveraging direct professional networks, industry events, and earned media in private markets publications to reach institutional investors and fund managers. Customer segments are primarily GPs (primary) and LPs (primary), with Private Wealth Clients as a secondary persona targeted through the Private Wealth Solutions service line. Pricing is not publicly disclosed.

Name

Global Private Equity

Legal name

Reach Capital

Website

https://global-private-equity.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Reach Capital is an independent fundraising and strategic advisory firm specialized in Private Markets, serving General Partners and Limited Partners globally from offices in Paris, London, and San Francisco with over €40 billion in advised private market capital.

Ownership category

akta.pro rank

Product category

Private Markets Advisory

NAICS

Portfolio Management and Investment Advice (523940), Miscellaneous Intermediation (52391), Other Management Consulting Services (541618)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Equity Fundraising Placement (FSAEALAB)

akta.pro secondary industries

Institutional Capital Introduction (LP/Family Office/Endowment Matching) (FSAEALAI), Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Private capital advisory
• Fundraising advisory services
• Private market placement
• Liquidity solutions advisory
• Strategic private markets

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advisory and Consulting Fees: Reach Capital generates revenue through fees for capital raising advisory services, liquidity solutions, and strategic consulting engagements with private market participants including General Partners (GPs) and Limited Partners (LPs). Revenue is likely earned through success fees, retainer agreements, and transaction-based compensation for fund placement and capital advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Reach Capital is an independent fundraising and strategic advisory firm specialized in Private Markets, providing four advisory services: Private Capital Advisory (raising capital globally for General Partners), Liquidity Solutions (exploring liquidity options to optimize value of private assets), Private Wealth Solutions (assisting GPs in democratization fundraising to access private wealth investors), and Strategic Advisory (applying private markets insights to help LPs and GPs solve challenges). Services are delivered through direct, senior-led engagement from offices in Paris, London, and San Francisco.

Product overview

Reach Capital is a private capital advisory firm offering an integrated suite of four advisory services: Private Capital Advisory (capital fundraising for GPs), Liquidity Solutions (optimizing private asset value), Private Wealth Solutions (democratization fundraising), and Strategic Advisory (market insights for LPs and GPs). The firm operates as a unified advisory practice rather than a software platform, with all services delivered through direct advisory engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Capital Advisory Fundraising advisory service that helps General Partners (GPs) raise capital globally from institutional and private investors for private market funds.
• Liquidity Solutions Advisory service that explores every liquidity option to optimize value of private assets, targeted at General Partners managing private market portfolios.
• Private Wealth Solutions Advisory service assisting General Partners with democratization fundraising initiatives to access private wealth investors such as family offices and high-net-worth individuals.
• Strategic Advisory Advisory service helping Limited Partners and General Partners solve challenges by applying private markets insights and expertise.

Quantifiable outcome

• Over €40 billion of private market capital advised from investors globally
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Environmental NGOs (unspecified)minorOthers · 1 January 2019Reach Capital has been carbon neutral since 2019 and supports NGOs across the globe. While specific NGO names are not listed, this represents the company's commitment to environmental and social responsibility through ongoing charitable support.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Campbell Lutyens: Independent London-headquartered placement agent and secondary advisory firm serving GPs and LPs globally. Closest comparable in scale and independence profile, competing head-to-head for European private fund mandates.
• Eaton Partners: Independent fund placement and advisory firm advising on capital raising for private equity, credit, infrastructure, and real estate funds. Directly competes for the same institutional GP client base across North America and Europe.
• Park Hill (Blackstone): Placement agent within Blackstone, advising on GP fundraising and LP secondary transactions. Most dominant scaled competitor; competes for the same large institutional fund mandates despite being part of a larger parent.
• Rede Partners: Independent London-based placement agent focused on European private equity and infrastructure fundraisings. Similar boutique scale, similar European LP concentration, and directly competing for mandates in the sub-€2B range.
• MVision Private Equity Advisers: Independent London-headquartered global fund placement agent advising GPs across PE, infrastructure, credit, and real estate strategies. Similar boutique positioning and European LP network focus.

Broad incumbents

• Evercore (Private Funds Group): Independent investment bank with a dedicated private funds group covering placement, secondaries, and GP advisory. Larger, publicly listed parent enables deeper coverage but introduces potential conflict dynamics Reach Capital does not face.
• Lazard: Global investment bank with a private funds advisory practice covering GP capital raising and LP advisory. Overlaps with Reach Capital on strategic advisory but at materially greater scale and with broader product offerings.
• Houlihan Lokey: Global investment bank with a fund placement and secondary advisory practice serving private market GPs and LPs. Larger, publicly listed firm with broader sector coverage but comparable core placement capabilities.
• StepStone Group: Global private markets investment and advisory firm with fund-of-funds and LP advisory practices. Adjacent overlap through LP-side advisory, though core business is investment management rather than placement.

Emerging players

• iCapital Network: Tech-enabled private market platform providing GPs access to wealth-management channel capital. Represents the digital intermediary model Reach Capital lacks; partial competitive overlap in the private wealth democratization segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mycompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Private Equity