What Suofeiya Home does

Suofeiya Home is a China-based whole-house customization manufacturer that designs, produces, and delivers custom cabinetry, wardrobes, interior doors, wall panels, bathroom vanities, loose furniture, and wine cabinets. Its core offering is an integrated whole-house solution that bundles design, manufacturing, installation guidance, and quality control, with ID QR-code tracking assigned to every board for traceability. The company operates eight intelligent production bases globally with over one million square meters of total area, structured around an Industry 4.0 smart factory model and an integrated digital platform supporting high-efficiency delivery. It positions itself as China's No.1 publicly listed customized cabinet company, with brand heritage dating to 1981 and an inherited partnership legacy with France's Sogal.

The business is B2B and project-based. Pricing is quote-based and not publicly disclosed. Customers include hospitality operators (five-star hotel groups), real estate developers, contractors, builders, and retailers, with reference projects spanning Asia, the Middle East, Africa, and beyond. Revenue is generated primarily through large custom orders for new construction and renovation projects, complemented by a growing distributor and dealer channel, including a Phnom Penh showroom opened in December 2023. The company also pursues broader market visibility through participation in trade fairs such as the CBD Fair and the Canton Fair.

Its technology stack centers on a digital manufacturing execution system, QR-code-based piece-level traceability, and standardized production workflows across multiple bases, enabling consistent output at scale. The go-to-market combines direct enterprise sales for large projects with distributor acquisition for regional reach, supported by sub-brand product series (Forest, Modi, Thya, Xi, Zhi Jin, Yunman) that segment the portfolio by aesthetic and price tier.

Name

Suofeiya Home

Legal name

Suofeiya Home Collection Co., Ltd

Website

https://global.suofeiya.com

Company type

Public

Operating status

Operating

Headcount range

101–250 employees

Short description

Suofeiya Home is a China-based whole-house customization manufacturer producing custom cabinetry, wardrobes, doors, and furniture through eight global production bases. It serves B2B clients including hospitality operators, property developers, contractors, and retailers across six continents.

Ownership category

akta.pro rank

Product category

Custom Cabinetry and Whole-House Furniture

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom cabinetry
• Whole-house customization
• Kitchen cabinets
• Furniture manufacturing
• Interior doors

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Cabinetry Manufacturing & Sales: Primary revenue from manufacturing and selling customized kitchen cabinets, vanities, doors, wardrobes, and loose furniture to B2B clients including developers, contractors, and retailers globally.
2. Whole-House Solution Services: One-stop service revenue including design consultation, manufacturing, installation guidance, and quality control services for complete home furnishing projects.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sofeyia manufactures and sells customized kitchen cabinets, wardrobes, bathroom vanities, interior doors, wall panels, loose furniture, wine cabinets, and accessories as a one-stop whole-house customization solution for developers, contractors, builders, hospitality groups, and traders. The company operates 8 intelligent production bases globally with over 1 million m² of total area and provides end-to-end services covering design consultation, manufacturing, installation guidance, and quality control for residential and commercial projects worldwide.

Product overview

Suofeiya Home (Sofeyia) is a China-based whole-house customization company offering a unified platform of custom cabinetry and furniture products. The product portfolio centers on Kitchen Cabinets, Closets & Wardrobes, Bathroom Vanities, Interior Doors, Wall Panels, Loose Furniture, Wine Cabinets, and Accessories. These are complemented by branded sub-series including the Forest Series (wardrobes/storage), Modi Series (vanities), Thya Series (doors), Xi Series (wine cabinets), Zhi Jin Series (wall panels), and Yunman Series (loose furniture). The company operates as a single integrated offering rather than separate modular products, providing end-to-end services from design consultation through manufacturing and installation for both residential and hospitality projects globally.

Differentiator

Problem solved

Functional benefit

Brands

• Sogal: French brand of custom cabinetry introduced to China by Sofeyia, with legacy since 1981

Products and services

• Kitchen Cabinet Custom kitchen cabinetry solution designed for residential and hospitality projects, supplied as part of the whole-house customization offering for B2B clients.
• Closet & Wardrobe Custom closet and wardrobe storage solutions designed for residential and hospitality applications, supplied to B2B project clients.
• Bathroom Vanity Custom bathroom vanity cabinets for residential and hospitality projects, part of the complete whole-house customization offering.
• Interior Door Interior door panels including sliding doors, supplied for residential and commercial projects.
• Loose Furniture Standalone furniture pieces including dining tables and other furnishings for complete home solutions in residential and hospitality projects.
• Wall Panel Interior wall paneling solutions including bedhead wall panels for hospitality projects and residential interiors.
• Aluminum Products Aluminum-based cabinet and shelving products for modern interior applications, supplied to B2B project clients.
• Whole-House Customization Solution One-stop whole-house solution service including design consultation, manufacturing, installation guidance, and quality control for residential, hospitality, and commercial projects globally.

Quantifiable outcome

• 99% processing accuracy with daily output higher than standard production lines
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• World-leading suppliers (panels, edge bands, lacquers, hardware)coreStrategic or Co-development PartnerSuofeiya Group has partnered with several world-leading suppliers specializing in panels, edge bands, lacquers, and hardware to maintain strict quality control at the sourcing stage, ensuring competitive prices through strong purchasing advantages.
• Sogal (France)coreStrategic or Co-development PartnerIntroduced France's Sogal brand to China 20 years ago, building on its legacy since 1981. This partnership established the foundation for Sofeyia's whole-house customization business model.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Holike Creative Home: Chinese listed whole-house customization peer offering kitchen, wardrobe, and integrated furniture solutions with overlapping target customers (developers, contractors, retailers) and similar export ambitions.
• Oppein Home Group: Largest Chinese custom kitchen cabinetry and whole-house customization company, publicly listed and directly competing with Sofeiya across kitchen, wardrobe, and integrated home solutions in both domestic and export markets.
• Pianor Home: Chinese listed custom cabinetry company competing in kitchen cabinets, wardrobes, and home furniture with B2B channels targeting real estate developers—a directly comparable niche competitor to Sofeiya.
• ZBOM Home: China-listed peer specializing in custom kitchen cabinetry and whole-house customization, with comparable B2B sales to developers and similar scale of production capacity—a direct competitor in Sofeiya's core categories.

Broad incumbents

• MasterBrand Cabinets: Largest North American manufacturer of kitchen cabinets serving home centers, dealers, and builders. A comparable scaled cabinetry manufacturer with similar B2B channels to developers and contractors.
• American Woodmark: US-listed manufacturer of kitchen and bath cabinetry sold through home centers and dealers. Overlaps with Sofeiya in custom kitchen cabinetry for residential and hospitality new construction.
• LIXIL Group: Japanese-listed global housing and building products major with kitchen, bathroom, and interior door portfolios. Comparable as a multi-category whole-house solutions provider with international manufacturing footprint and developer/hospitality customer base.
• IKEA (Inter IKEA / Ingka): Global furniture and home furnishing giant offering kitchen systems, wardrobes, and storage. While mass-market and self-assembled rather than fully custom, IKEA sets the pricing benchmark and competes for the same end customers Sofeiya serves through developers and hospitality.
• Nobia: European leader in kitchen interiors and bathroom products with brands including Magnet, HTH, and Marbodal. Directly comparable as a multi-region custom kitchen manufacturer targeting both B2B trade and retail channels.
• Howdens Joinery: UK-listed kitchen and joinery supplier serving trade customers (builders, developers, contractors) through a depot model. Comparable B2B channel to Sofeiya's contractor-focused motion in the kitchen and fitted furniture category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sofeyiahome
• Facebookfacebook.com/SofeyiaOfficial
• LinkedInlinkedin.com/company/suofeiya-home-collection-co-ltd
• Instagraminstagram.com/sofeyiahome
• Pinterestpinterest.com/sofeyiahome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suofeiya Home