What Glockenbrot Bäckerei does

Glockenbrot Bäckerei GmbH & Co. KG is a German large-scale industrial bakery founded in 1904, operating as a wholly owned subsidiary of REWE Group since 1986. The company runs two production facilities — one in Frankfurt am Main and one in Bergkirchen — that together process more than 80,000 tonnes of flour, 3,800 tonnes of yeast and 2,800 tonnes of seeds annually, producing a range of more than 160 varieties of bread and baked goods. Output is distributed through 6,000-plus retail outlets across the REWE, Nahkauf and Penny banners operated by its parent.

The business operates a captive B2B2C model: it manufactures and supplies bread, rolls and specialty baked goods (including organic-certified and private-label ranges such as Steinofenbrot, Karottenkrüstchen, HGB Vollkornbrot, HGB Weißbrot and Ciabatta mit Urwaldpfeffer) for resale through its parent's retail network. Underlying capabilities are traditional industrial-bakery craft at scale, supported by certified quality, food-safety (IFS Food, higher level), energy-management (ISO 50001) and EU-organic (DE-ÖKO-006) credentials, with management led by Managing Directors Tim Schirmeisen and Thomas Winnemöller.

The company's go-to-market is structurally integrated with REWE Group's retail strategy: there is no disclosed independent wholesale, food-service or e-commerce customer base, and the dual-plant footprint appears calibrated to parent-banner logistics. In 2024, Glockenbrot executed a corporate rebrand and refreshed its mission statement, and in 2025 was certified as a Top Employer Germany — signals consistent with employer-brand investment and product-range premiumization rather than independent commercial expansion. No AI, machine-learning or proprietary technology platform is disclosed.

Name

Glockenbrot Bäckerei

Legal name

Glockenbrot Bäckerei GmbH & Co. oHG

Website

https://glockenbrot.de

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

51–100 employees

Short description

Glockenbrot Bäckerei is a German industrial bakery founded in 1904 and wholly owned by REWE Group, operating two plants that produce 160+ bread varieties for distribution across 6,000+ REWE, Nahkauf and Penny stores.

Ownership category

akta.pro rank

Product category

Industrial Bakery (Private-Label Bread and Baked Goods Manufacturing)

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Private Label & Contract Bakery Wholesale (AFAIAFAK)

Keywords

• Private-label bakery
• Industrial bread production
• Commercial baked goods
• Stone oven bread
• REWE Group supplier

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Private Label B2B Manufacturing: Glockenbrot operates as a private-label manufacturer supplying fresh bread and baked goods to REWE Group retail chains. Revenue is generated through wholesale supply contracts with REWE, Nahkauf, and Penny markets across Germany. The company has no branded retail presence of its own and functions exclusively as a supplier to the parent company's retail outlets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Glockenbrot is an industrial bakery that manufactures over 160 varieties of fresh bread and baked goods at two modern production facilities in Frankfurt am Main and Bergkirchen, Germany. The company operates exclusively as a private-label manufacturer for REWE Group, supplying REWE, Nahkauf, and Penny retail chains across Germany with daily fresh delivery of bread, rolls, pastries, and specialty items including organic, stone oven, lactose-free, and vegan lines.

Product overview

Glockenbrot Bäckerei is a large-scale German bakery company producing over 160 varieties of fresh bread and baked goods from two modern production facilities in Frankfurt am Main and Bergkirchen. The company operates as part of the REWE Group since 1986 and supplies REWE, Nahkauf, and Penny retail chains across Germany. The product portfolio centers on traditional bread and baked goods made with traditional recipes, natural sourdough, and high-quality raw materials including stone-baked products, lactose-free, vegan, and organic options. The company has introduced recent product innovations including Steinofenbrot, Karottenkrüstchen, HGB Vollkornbrot, HGB Weißbrot, and Ciabatta mit Urwaldpfeffer.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Bread and Baked Goods (Brot- und Backwaren) — Private-Label Range Over 160 varieties of fresh bread, rolls, and baked goods manufactured under retailer private-label brands for exclusive supply to REWE Group's REWE, Nahkauf, and Penny retail chains across Germany.
• Steinofenbrot (Stone Oven Bread) Traditional stone oven bread made with multi-stage natural sourdough and baked in a stone oven, featuring a characteristic crispy crust and rustic flavor; supplied as a private-label product to REWE Group retail chains.
• Karottenkrüstchen Bread product featuring carrot strips and a variety of seeds, positioned as a distinctive specialty line in the bakery's range.
• HGB Vollkornbrot Bake-Off whole grain bread made with natural sourdough and sunflower seeds, supplied to REWE Group retail chains.
• HGB Weißbrot Bake-Off all-purpose white bread positioned as a versatile everyday product in the bakery's range.
• Ciabatta mit Urwaldpfeffer (Ciabatta with Primeval Forest Pepper) Ciabatta bread featuring exclusive pepper from Madagascar's primeval forests with a distinctive fiery and savory taste profile.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Datenschutz Süd GmbHminorOthersExternal data protection officer contracted by Glockenbrot to ensure GDPR compliance and act as the point of contact for data subject inquiries. Located at Hohernzollernring 54, 50672 Cologne.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harry-Brot GmbH: One of Germany's largest commercial bakeries, producing bread and baked goods at industrial scale for retail chains including REWE competitors. Highly comparable business model as a large-scale private-label and branded bakery.
• Lieken AG: Major German commercial bakery producing fresh and packaged bread for retail chains. Operates with a similar private-label / industrial bakery model and overlapping customer base in German food retail.
• Kamps GmbH: Large German commercial bakery, subsidiary of EDEKA, producing bread and baked goods for EDEKA retail outlets. Closely comparable as a captive-supply industrial bakery serving a major German retailer.
• Mestemacher Brot- und Backwaren GmbH: German commercial bakery specializing in whole-grain and specialty breads, supplying German retail with both branded and private-label products. Comparable in scale, product mix focus, and retail-channel distribution.
• Schäfer's Brot- und Backwaren GmbH: German commercial bakery subsidiary of EDEKA, supplying bread and baked goods to EDEKA retail stores. Direct functional peer in the captive-supply commercial bakery model.
• Coppenrath & Wiese KG: Germany's leading frozen baked goods (cake, pastries) manufacturer, supplying German retailers with frozen and bake-off private-label products. Comparable in product category and private-label retail supply, focused on frozen/bake-off versus fresh.

Others

• EDEKA Group: Germany's largest supermarket cooperative, directly comparable as a major German food retailer operating captive bakery subsidiaries (Kamps, Schäfer's). Included as a structural analog to Glockenbrot's REWE captive relationship.

Broad incumbents

• Grupo Bimbo: World's largest baked goods company with German operations through its Bimbo Group subsidiary. Comparable as a multinational industrial bakery with broad retail distribution and private-label capabilities.
• Vandemoortele NV: Belgian-headquartered European leader in frozen bakery products and margarines/lipids. Comparable as a large-scale private-label bakery supplier with European retail customer base.
• Aryzta AG: Swiss-listed global leader in frozen bakery and private-label baked goods, with significant German operations. Comparable as an international private-label industrial bakery serving European retailers at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/glockenbrot-karriere

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glockenbrot Bäckerei