Glory Sports

What Glory Sports does

Glory Sports (legal entity Dingzhou Richao) is a Chinese B2B manufacturer of athletic, weightlifting, and CrossFit equipment, founded in 1995 and headquartered in Dingzhou, Hebei Province. The company's core product lines span three categories: track and field competition and training equipment (IAAF-certified javelins, shot puts, discus, hurdles, starting blocks, relay batons), weightlifting equipment (men's and women's Olympic bars, technique bars, bumper plates, change plates), and CrossFit/functional training equipment (urethane hex dumbbells, functional training racks, plyo boxes, battle ropes, medicine/slam balls, benches, yoga mats). Technical specifications reflect engineered sports equipment rather than consumer fitness goods — javelins use hardened aviation aluminum alloy with steel chrome tips and cord grips, Olympic bars feature 215,000 PSI tensile strength chrome steel with friction-welded sleeves and quality bearings, and shot puts use carbon steel and cast iron to IAAF weight tolerances.

The company operates as an OEM supplier, with over 95% of production exported to more than 20 countries including the USA, Germany, UK, France, Sweden, India, Mexico, Canada, and Malaysia. Its go-to-market is sales-led and inquiry-based: customers request quotes and samples via the company website, email ([email protected]), or WhatsApp, and the company commits to a 24-hour response time and roughly one-month production lead time per order. Glory Sports participates in industry trade shows (e.g., SportShow 2018 in Shanghai) for customer acquisition and provides downloadable product catalogs (V1807, V2001) to support distributor sales.

Revenue is generated through hardware sales of manufactured sports equipment on a quote-based pricing model with no publicly disclosed price list. Annual sales were approximately $4 million USD at the last disclosure (with a $4.5M projection for 2018), supported by only 14 employees — implying a lean, asset-light operating model that likely relies on outsourced or contract manufacturing capacity. The company holds IAAF certification for javelins (obtained in 2005) and supplies OEM services to "world-famous brands," serving athletic federations, sports clubs, schools/universities, commercial fitness facilities, and international distributors. No external institutional investment, venture capital, or private equity involvement is disclosed, and the company remains privately held.

Name

Glory Sports

Legal name

Dingzhou Richao

Website

https://glorysports.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Glory Sports (Dingzhou Richao) is a Chinese B2B manufacturer, founded in 1995, of IAAF-certified track and field, weightlifting, and CrossFit equipment. It exports over 95% of production to 20+ countries, serving athletic organizations, fitness facilities, and international distributors through OEM and direct sales.

Ownership category

akta.pro rank

Product category

Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Track and field equipment
• Weightlifting equipment
• Athletic competition equipment
• Fitness training equipment
• Sports equipment OEM

Headquarters

HQ city

Dingzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Equipment Manufacturing & Export: Glory Sports generates revenue through manufacturing and exporting sports equipment including track and field equipment, weightlifting equipment, and CrossFit/training equipment. The company operates as an OEM supplier with 95%+ of production exported to international markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Glory Sports manufactures and exports track and field equipment (javelins, shot puts, discus, hurdles, starting blocks, relay batons), weightlifting equipment (Olympic bars, technique bars, change plates, dumbbells), and CrossFit/training equipment (functional racks, plyo boxes, battle ropes, medicine balls). The company operates as an OEM supplier for international brands, holding IAAF certification for track and field equipment, with 95%+ of production exported to over 20 countries.

Product overview

Glory Sports is a professional manufacturer of sporting goods based in China, established in 1995. The company offers a comprehensive portfolio of athletic equipment across four main categories: (1) Athletic Equipment including throw equipment (javelins, shot puts, discus), track equipment (starting blocks, relay batons, hurdles), and training equipment; (2) Weightlifting equipment including Olympic bars for men (20kg) and women (15kg), technique bars (10kg), and bumper plates; (3) CrossFit equipment including weights, barbells, dumbbells, aerobic steps, yoga mats, medicine/slam balls, battle ropes, plyo boxes, and benches; (4) Miscellaneous items including racks. The company exports to over 20 countries and holds IAAF certification for track and field equipment. Annual sales reach approximately 4 million USD.

Differentiator

Problem solved

Functional benefit

Products and services

• Competition Javelin Throw Equipment Competition-grade javelin throw equipment line made from hardened aviation aluminum alloy with steel chrome tip and cord grip. Available in 400g, 500g, 600g, 700g, and 800g weight specifications for athletics competitions and training.
• Competition Aluminium Javelin 500 grams IAAF-rules-compliant competition aluminum javelin weighing 505-525 grams. Made of hardened aluminum alloy with metallic painting finish, cord grip, and steel tip for sanctioned athletics competitions.
• Competition Javelin 600 grams Competition javelin weighing 605-625 grams designed for senior athletics throwing events.
• Steel Competition Shot Put IAAF-standard painted carbon steel competition shot put. Available in weights of 2kg, 3kg, 4kg, 5kg, 6kg, 7kg and 8lb, 10lb, 12lb, 14lb, 16lb for athletics competitions.
• Cast Iron Training Shot Put

Quantifiable outcome

• Sales increase 40% each year
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fringe Sport: US-based weightlifting equipment brand offering Olympic bars, bumper plates, and CrossFit accessories. Comparable product mix to Glory Sports' weightlifting and CrossFit categories.
• Nelco Sports: Manufacturer and distributor of track and field equipment and timing systems. Comparable to Glory Sports in the throwing events and field event equipment category, serving schools, clubs, and competition organizers.
• Gill Athletics: US-based manufacturer of track and field throwing equipment (javelins, shot puts, discus, hammers). Direct peer in IAAF-certified competition implements with a comparable B2B sales motion to athletic organizations and distributors.
• UCS Spirit: UK/US manufacturer of track and field equipment including hurdles, starting blocks, and field event implements. Direct peer in the track equipment category serving schools and athletic organizations.
• Ivanko Barbell Company: US manufacturer of commercial-grade weightlifting equipment including Olympic bars, dumbbells, and selectorized machines. Comparable in the commercial weightlifting equipment category.
• Sport-Thieme: German sporting goods distributor and equipment supplier carrying track and field, weightlifting, and team sport equipment. Comparable as a channel peer serving European athletic organizations and schools.
• Polanik: Polish manufacturer of track and field equipment including javelins, shot puts, discus, and hurdles. Directly comparable to Glory Sports' track and field product line, with similar IAAF-certified competition equipment offerings and an export-led B2B model.
• Rogue Fitness: US manufacturer of weightlifting and CrossFit equipment including Olympic bars, plates, racks, and functional training gear. Overlaps directly with Glory Sports' weightlifting and CrossFit product lines.
• Eleiko: Swedish manufacturer of premium weightlifting equipment including Olympic bars, bumper plates, and competition platforms. Comparable to Glory Sports' Olympic bar and weightlifting equipment line, with a similar export-led B2B model.

Broad incumbents

• Decathlon: Global sporting goods retailer with significant in-house manufacturing of equipment across most sport categories including athletics, weightlifting, and fitness. Broader and much larger incumbent that overlaps with Glory Sports' product categories but sells primarily through its own retail network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/glory-sports-net

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glory Sports