Głos Seniora Stowarzyszenie Manko

What Głos Seniora Stowarzyszenie Manko does

Głos Seniora Stowarzyszenie Manko is a Polish non-profit association (Stowarzyszenie) headquartered in Kraków that operates the country's leading senior-facing advocacy media platform under the brand Głos Seniora. Founded in 2016, the organization reaches Poland's 60+ population through a coordinated portfolio of editorial, partnership, certification, and event products.

Its core outputs include the Magazyn Głos Seniora print and digital magazine; the Ogólnopolska Karta Seniora (OKS) nationwide senior discount card, with thousands of partner businesses and a recently launched mobile application (OKS Karta Seniora); the Gmina Przyjazna Seniorom (GPS) municipal certification program covering 1,600+ municipalities; the Głos Seniora TV YouTube channel; and the annual Międzynarodowe Senioralia conference in Kraków. The technology footprint is a WordPress-based multi-language digital media platform (glosseniora.pl, available in Polish, English, German, Hungarian, Spanish, and Ukrainian) and a mobile loyalty application for the OKS card. No AI/ML capabilities, APIs, or proprietary algorithms are disclosed.

Commercially the entity operates as a non-profit rather than a venture-backed business. Revenue mechanics are not disclosed but appear to be a mix of magazine subscriptions, municipal and business partnership fees, public/EU grants for campaigns (e.g., STOP Manipulacji, Erasmus+ SAVE Project), and event-related sponsorship, anchored by 13 employees and a President, Łukasz Salwarowski. The target customer segment is exclusively Polish seniors aged 60+, with secondary relationships into municipalities (mid-market clients of GPS) and SMEs (Firma Przyjazna Seniorom partners).

Name

Głos Seniora Stowarzyszenie Manko

Legal name

Stowarzyszenie Manko

Website

https://glosseniora.pl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Głos Seniora Stowarzyszenie Manko is a Kraków-based Polish non-profit that runs a national senior-advocacy media platform, the Magazyn Głos Seniora magazine, the OKS senior discount card and mobile app, and the Gmina Przyjazna Seniorom municipal certification program, serving Poland's 60+ population.

Ownership category

akta.pro rank

Product category

Senior Advocacy and Media Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Senior advocacy services
• Senior discount programs
• Elderly community media
• Nonprofit association services
• Senior policy advocacy

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Głos Seniora Stowarzyszenie Manko is a Polish non-profit association that operates a multi-channel senior advocacy platform combining the Ogólnopolska Karta Seniora (OKS) nationwide discount card program (with a companion mobile app), the Magazyn Głos Seniora print and digital magazine, the Głos Seniora TV YouTube channel, and the Gmina Przyjazna Seniorom municipal certification program. The organization also runs national social campaigns such as Stop Manipulacji addressing fraud targeting older adults and convenes the annual International Senioralia conference in Kraków.

Product overview

Głos Seniora Stowarzyszenie Manko operates a multi-channel senior advocacy platform centered around the Ogólnopolska Karta Seniora (OKS) discount card program, which connects seniors with partner businesses. The organization also publishes the Magazyn Głos Seniora (print and digital magazine), maintains a YouTube channel (Głos Seniora TV), administers the Gmina Przyjazna Seniorom municipality certification program, and runs various social awareness campaigns including "Stop Manipulacji" against fraud targeting seniors. A mobile app enables digital access to the OKS card.

Differentiator

Problem solved

Functional benefit

Brands

• Ogólnopolska Karta Seniora (OKS): Nationwide Senior Card program offering discounts and benefits to seniors
• Gmina Przyjazna Seniorom
• Magazyn Głos Seniora
• Międzynarodowe Senioralia

Products and services

• Ogólnopolska Karta Seniora (OKS) A nationwide discount and benefits card program for Polish seniors providing access to partner businesses offering reduced prices and special offers for card holders.
• OKS Karta Seniora Mobile Application A mobile application that allows seniors to access and use their Ogólnopolska Karta Seniora digitally on their smartphones.
• Magazyn Głos Seniora A magazine publication providing news, information, and content targeted at Polish seniors, available both online and via subscription.
• Gmina Przyjazna Seniorom Certification Program

Quantifiable outcome

• 1,600+ municipalities participating in the Gmina Przyjazna Seniorom program

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AARP: AARP is the largest US senior advocacy organization, operating a magazine (AARP The Magazine), discount programs, policy advocacy, and member services. Directly comparable to Głos Seniora's combination of national advocacy, media, and senior-focused programming, though operating at far greater scale.
• BAGSO: BAGSO is the German national umbrella of senior organizations, focused on advocacy and policy for older adults. Directly comparable to Głos Seniora as a national-level senior advocacy platform in a neighboring European market with similar demographic challenges.
• Age UK: Age UK is the UK's largest charity for older people, providing advice, products, services, and advocacy. Comparable to Głos Seniora in combining national advocacy, member services, and senior-focused content for an aging population.
• National Council on Aging (NCOA): NCOA is a US nonprofit focused on improving the lives of older adults through advocacy, programs, and partnerships around health and economic security. Comparable to Głos Seniora as a national senior advocacy organization operating programs and campaigns.

Regional players

• Caritas Polska: Largest Polish social services charity, providing programs for vulnerable groups including seniors. Operates in the same Polish social services space as Głos Seniora, but with a broader charitable mission across multiple vulnerable populations.
• Seniorenbund (Österreichischer Seniorenbund): Austrian senior advocacy organization with magazine, events, and member benefits. Similar structure and programming to Głos Seniora, but focused on Austrian seniors in a different national market.

Broad incumbents

• HelpAge International: Global network of senior-focused organizations advocating for older people's rights worldwide. Comparable thematically as a senior advocacy umbrella, but operates at international scope through member organizations rather than as a single-country platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/GlosSenioraTV
• Facebookfacebook.com/GlosSeniora
• LinkedInlinkedin.com/company/glosseniora

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Głos Seniora Stowarzyszenie Manko