GUJARAT LIVELIHOOD PROMOTION COMPANY LTD

What GUJARAT LIVELIHOOD PROMOTION COMPANY LTD does

Gujarat Livelihood Promotion Company Limited (GLPC) is a wholly-owned Government of Gujarat undertaking incorporated in 2010 under the Companies Act, 1956, operating as the executive arm of Mission Mangalam and the designated State Rural Livelihood Mission (SRLM) for the centrally-sponsored DAY-NRLM scheme. It implements programs including NRLM-Aajeevika, DDU-GKY (skill development and placement of rural youth), NRETP (rural economic transformation), RSETI (rural self-employment training), and Financial Inclusion across all 33 districts of Gujarat through State, District, and Block-level teams. Its primary beneficiaries are rural poor households organized into Self Help Groups (SHGs), SakhiMandals, Producer Groups, and Collectives of the poor, with a focus on women's economic empowerment.

GLPC's core technology assets are lightweight digital platforms: the SARAS Fair Platform and Saras Mela Registration Portal (meladraw.glpc.co.in) for online stall allocation and SHG member verification, and the GMAITRI portal for stakeholder information and market intelligence. These are administrative tools rather than differentiated technology products. Distribution of SHG products (handloom, handicrafts, food products, footwear) is driven by physical SARAS Mela fairs held across Gujarat and extended to other states, supplemented by digital product catalogues and direct institutional procurement.

The business model is government-funded program implementation rather than commercial revenue generation. Revenue derives from administrative and program implementation costs borne by central and state government allocations for DAY-NRLM, DDU-GKY, NRETP, and RSETI. SHG product marketing at SARAS Melas facilitates market access for rural women entrepreneurs but does not generate meaningful direct revenue for GLPC. Strategic partnerships with large industries enable decentralized Micro Enterprise Ventures where job-work is undertaken by SHGs as self-employment activities. Pricing is not publicly disclosed, consistent with the organization's role as a public welfare implementing agency rather than a commercial enterprise.

Name

GUJARAT LIVELIHOOD PROMOTION COMPANY LTD

Legal name

Gujarat Livelihood Promotion Company Limited

Website

https://glpc.co.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Gujarat Livelihood Promotion Company Limited is a Government of Gujarat undertaking that implements national rural livelihood programs (NRLM, DDU-GKY, NRETP) across Gujarat, serving rural poor households, women Self Help Groups, and SakhiMandals through institution building, skill training, and market access via SARAS Melas.

Ownership category

akta.pro rank

Product category

Rural Livelihood Promotion Services

NAICS

Public Administration (92), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Microfinance, Financial Inclusion & Inclusive Markets (BPAGABAM)

akta.pro secondary industry

Institutional Capacity Building & Training (Workforce/Systems Strengthening) (BPADAEAC)

Keywords

• Rural livelihood programs
• Self-help group promotion
• Skill development training
• Micro enterprise development
• Financial inclusion services

Headquarters

HQ city

Gandhinagar

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Program Implementation: Implementation of national and state rural livelihood programs including DAY-NRLM, DDU-GKY, NRETP, and RSETI. Revenue derived from administrative and program implementation costs borne by government funding.
2. SHG Product Marketing: Organizing SARAS Melas and fairs for SHG products, facilitating market access for rural women entrepreneurs. Operating digital catalog and registration platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GLPC operates as the executive arm of Mission Mangalam, implementing India's National Rural Livelihood Mission (NRLM/Aajeevika) and allied programs (DDU-GKY, NRETP, RSETI) across Gujarat. It organizes rural poor households into Self Help Groups (SHGs) and federations, delivers skill training and capacity building, facilitates financial inclusion, and creates market access for SHG-produced goods through SARAS Mela fairs and digital catalogs. The organization bridges large industries and SHG clusters via decentralized Micro Enterprise Ventures that redirect job-work to village-based self-employment.

Product overview

Gujarat Livelihood Promotion Company Limited (GLPC) operates as a unified platform offering multiple livelihood promotion programs through its digital infrastructure. The core offering consists of the SARAS Fair Platform and Saras Mela Registration Portal for organizing and managing fairs, supported by programs including NRLM-Aajeevika, DDU-GKY, NRETP, and RSETI for skill development and employment. Additional programs cover Financial Inclusion, Farm Livelihood, Non-Farm sectors, and Marketing support. GMAITRI provides market intelligence resources. The company functions as the executive arm of Mission Mangalam, implementing NRLM across Gujarat through partnerships with SHGs, federations, and collectives of the poor.

Differentiator

Problem solved

Functional benefit

Brands

• GMAITRI: Gujarat Management and Information Technology Resource for Implementation - A digital platform for managing SARAS fair registrations and Self Help Group participation.

Products and services

• NRLM - Aajeevika (National Rural Livelihood Mission) Central government program focused on organizing poor rural households into Self Help Groups (SHGs), providing capacity building, financial inclusion services, and federation development across Gujarat.
• DDU-GKY (Deen Dayal Upadhyaya - Grameen Kaushalya Yojana) Skill development and placement program for rural youth from poor families, offering training and wage employment linkages.
• NRETP (National Rural Economic Transformation Project) Economic empowerment initiative focused on enterprise development and income enhancement for rural poor households.
• RSETI (Rural Self Employment Training Institutes) Skill training institutes providing self-employment-oriented courses for rural youth.
• SARAS Fair Platform (Mela Draw Portal) Digital platform for organizing and managing SARAS fairs, enabling SHG members to register for participation, with online draw-based stall allocation and member verification via mobile number.
• GMAITRI Portal Digital resource and information portal providing market intelligence and training resources to livelihood practitioners and stakeholders.
• Financial Inclusion Program Program ensuring access to financial services for the rural poor through SHGs and federations, including bank linkage, credit access, and savings mobilization.
• Farm Livelihood Program Program for augmenting farm-based livelihoods and enhancing incomes of rural households through agricultural interventions.
• Non-Farm Program Program exploring livelihood opportunities in rural non-farm sector through micro enterprise development.
• SARAS Mela Fairs (Physical Exhibition Events) Physical exhibition fairs held across Gujarat districts and other Indian states, showcasing and selling SHG-produced goods including handloom, handicrafts, food products, and footwear. Includes national-level events like SARAS-IITF Aajeevika Mela in New Delhi.
• IBCB & SISD (Interest Subvention on Credit and Social Inclusion through SHG Development) Program for financial empowerment of SHG members through interest subvention on credit and social inclusion interventions.
• Marketing & IEC Program Marketing and Information Education Communication program for promoting SHG products through fairs, exhibitions, and digital platforms.

Quantifiable outcome

• Even the poorest of the poor family can come out of abject poverty in a period of six to eight years through institution-based intervention

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and major.

• Ministry of Rural Development (MoRD)coreOthersCentral ministry responsible for NRLM program implementation. GLPC serves as the state-level implementation agency for DAY-NRLM (Deendayal Antyodaya Yojana - National Rural Livelihood Mission) as the designated State Rural Livelihood Mission (SRLM).
• NRLM - AajeevikacoreOthersNational Rural Livelihood Mission (NRLM) branded as Aajeevika. GLPC implements NRLM programs as the state-level executing agency under Mission Mangalam.
• Large Industries and Corporate SectormajorStrategic or Co-development PartnerStrategic partnerships with large industries for decentralized micro enterprise ventures. Industries redesign processes where job-works are undertaken by Self Help Groups in their homes or villages as self-employment activities.
• State Government DepartmentscoreOthersPartner departments including Tribal Development, Education, Cooperation, Women & Child Development. Board includes secretaries from multiple state departments ensuring inter-departmental coordination.
• SakhiMandals / SHGs / Producer GroupscoreStrategic or Co-development PartnerCore community partners - grassroots women's self-help groups and their federations that form the foundation of GLPC's livelihood intervention model.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PRADAN (Professional Assistance for Development Action): Long-standing NGO that pioneered women's SHG livelihoods in India and runs livelihood cluster programs across rural states. Comparable beneficiary base and SHG federation model, though NGO-funded and project-based rather than a state-level government agency.

Direct peers

• Society for Elimination of Rural Poverty (SERP), Andhra Pradesh: Andhra Pradesh's pioneering state rural livelihood agency implementing the Indira Kranthi Patham (IKP) — a foundational SHG-based poverty alleviation model that informed the national NRLM design. Operates with comparable SHG federation and livelihood-promotion mandate.
• Bihar Rural Livelihoods Promotion Society (BRLPS) / Jeevika: Bihar's state rural livelihood society (Jeevika) implementing NRLM with World Bank-supported design — directly comparable programme architecture, SHG focus, and community-institution-building remit to GLPC's Mission Mangalam.
• Tamil Nadu State Rural Livelihood Mission (TNSRLM) / Tamil Nadu Pudhu Vaazhvu Project: State-level NRLM implementation agency for Tamil Nadu, running the same SHG mobilisation, financial inclusion, and livelihood promotion mandate as GLPC under the national DAY-NRLM framework. Headquartered in Chennai with district-level structures mirroring GLPC's model.
• Maharashtra State Rural Livelihood Mission (MSRLM) / Umbrella Programme for Rural Development: Maharashtra's SRLM, also a state government undertaking implementing NRLM through SHG federations, skill programs, and rural enterprise development — directly comparable organisational model and program portfolio to GLPC.
• Odisha Livelihoods Mission (OLM): Odisha's SRLM under the same DAY-NRLM framework, running SHG mobilisation, financial inclusion, and livelihood diversification programs with comparable district-level operational structure and beneficiary base.
• Jharkhand State Livelihood Promotion Society (JSLPS): Jharkhand's SRLM, executing the same DAY-NRLM programs (SHG formation, bank linkage, DDU-GKY skilling, NRETP enterprise support) as GLPC at comparable scale across a similarly rural-heavy state.

Others

• National Bank for Agriculture and Rural Development (NABARD): India's apex rural development finance institution that channels SHG bank-linkage credit and refinances microfinance — an enabling ecosystem peer rather than direct competitor. Key financial-inclusion counterpart for the SHGs that GLPC mobilises.
• Small Industries Development Bank of India (SIDBI): Principal financial institution for micro and small enterprises and the implementing arm for key microfinance / SHG credit schemes that intersect with GLPC's financial-inclusion and NRETP enterprise-promotion activities.

Broad incumbents

• DAY-NRLM (Deendayal Antyodaya Yojana – National Rural Livelihoods Mission): Central Mission under the Ministry of Rural Development that designs the framework every state SRLM (including GLPC) implements. Not a like-for-like peer in operational scale but the parent policy and funding umbrella that defines GLPC's mandate and budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gujarat-livelihood-promotion-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about GUJARAT LIVELIHOOD PROMOTION COMPANY LTD