Glud Vin

What Glud Vin does

Glud Vin (legal entity Glud Vin A/S) is a Danish wine importer and retailer founded in 2002 by Jørgen Glud. The company specializes in direct import of hand-picked wines and spirits from more than 40 countries, marketing itself as the sole distributor (eneforhandler) of many labels and emphasizing authenticity over critic ratings. Its assortment spans red, white, rosé, sparkling, organic, biodynamic, Demeter-certified, natural, and alcohol-free wines, plus complementary categories (rum, whisky, gin, cognac, grappa, port, snaps, gift baskets, delicacies, and authentic wine barrels). The company also offers a private-label wine program for individuals and businesses.

Glud Vin operates a hybrid distribution model. Its primary sales channel is the Odoo-powered e-commerce webshop gludvin.dk, supplemented by two physical locations: the flagship store and headquarters at Nikkelvej 1, Randers SV, and a showroom at Hejrevang 21 E, Allerød. Danish consumers aged 18+ (with MitID age verification) can order online with flat 79 DKK shipping (free over 799 DKK) or collect orders in-store. Fulfillment is handled through Brink Transport, Jørvi Transport, Danske Fragtmænd, and Dao. Payments are processed via QuickPay/Nets supporting Dankort, VISA, Mastercard, and Mobilepay.

Commercially, Glud Vin generates revenue from three streams: retail wine and spirits sales (unit-priced DKK 99 to over DKK 1,000), wine tasting events and corporate wine consulting services, and private-label wine licensing. Customer segments are split between private consumers (primary) and business/corporate clients (corporate tastings, consulting, private label). The company also runs the annual Glud Vinfestival as a brand engagement channel and publishes an editorial blog and email newsletter for customer retention. International shipping is not offered, and the company remains Denmark-only.

Name

Glud Vin

Legal name

Glud Vin A/S

Website

https://gludvin.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Glud Vin A/S is a Danish direct-import wine retailer founded in 2002, operating an Odoo-based e-commerce webshop and two physical stores in Randers and Allerød, serving Danish private consumers and corporate clients with curated wines, spirits, private-label wines, and tasting events.

Ownership category

akta.pro rank

Product category

Wine Import and Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine import retail
• Wine gift baskets
• Corporate wine consulting
• Wine tasting events
• Private label wine

Headquarters

HQ city

Randers SV

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail wine and spirits sales: Direct-to-consumer and business sales of curated wines, spirits, and gift packages via e-commerce webshop and physical stores. Prices range from budget to premium, covering red, white, rosé, sparkling, organic, biodynamic, and spirits categories.
2. Wine tasting events and experiences: Custom wine tasting sessions for private individuals and corporate clients, including tailored wine consulting and event services.
3. Private label wines: Glud Vin offers private label wines for individuals and businesses seeking unique branded wine products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Glud Vin is a Danish wine importer and retailer that sells direct-import wines, spirits, gift baskets, and delicacies via its own e-commerce webshop and two Danish physical locations. The company also offers customized wine tasting experiences and corporate wine consulting, and produces private-label wines for businesses and individuals. Wines are sourced directly from producers across 40+ countries, bypassing intermediaries to provide exclusive selections at competitive prices.

Product overview

Glud Vin is a Danish online wine retailer specializing in direct imports of hand-selected quality wines from around the world. The company operates as an e-commerce platform (powered by Odoo) offering B2C and B2B sales. Their product portfolio centers on their core direct-import wine selection, categorized by type (red, white, rosé, sparkling), specialty (organic, biodynamic, Demeter-certified, natural, alcohol-free), and format (gift baskets, private label options). They also carry complementary spirits (rum, whisky, gin, cognac, armagnac, brandy, grappa, liqueurs, snaps), beer and water, delicacies, packaging, and wine barrels. The company enhances their offering with services including custom wine tastings, events, and the annual Glud Vin Festival, all supported by physical retail locations in Randers and Allerød.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Gift Baskets (Vingaver) Curated gift baskets filled with hand-picked wines, delicacies, and sweet treats designed for gifting across various price tiers (under 300, 400, 500, 600, and 800 DKK) and suitable for individual buyers and corporate gifting occasions.
• Wine Barrels (Vintønder) Authentic, historically significant wine barrels offered for individual purchase, presented as a niche standalone offering alongside the regular wine portfolio.
• Private Label Wine Service Custom-branded wine offering for individuals or businesses seeking unique labeled wine products, including corporate gift solutions tailored to client or employee gifting needs.
• Wine Tasting Events and Experiences (Events & Smagninger) Customized wine tasting experiences for private individuals and corporate clients, including the annual Glud Vinfestival, delivered by Glud Vin's skilled wine consultants as a fee-based service focused on education and engagement.
• Direct-Import Wine Retail (Online and Physical Store) Sale of direct-import wines curated from producers across 40+ countries, offered via the gludvin.dk webshop and the physical retail store in Randers, with pickup also available at the Allerød showroom; spans red, white, rosé, sparkling, organic, biodynamic, natural, alcohol-free wines plus complementary spirits.
• Corporate Wine Consulting Professional wine advisory service for businesses, helping corporate clients select wines and design custom tasting experiences for company events, gifting programs, and ongoing wine programs.

Quantifiable outcome

• Wines sourced from over 40 countries through direct import

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Brink TransportminorChannel Partner/ Reseller/ DistributorBrink Transport handles delivery of Glud Vin orders to customers across Denmark on weekdays. Orders placed before 8:00 AM are delivered the next day. Delivery occurs between 08:00-16:00 on weekdays. Brink Transport does not deliver to apartment buildings.
• Jørvi TransportminorChannel Partner/ Reseller/ DistributorJørvi Transport handles delivery of Glud Vin orders to customers across Denmark on weekdays. Works alongside Brink Transport for order fulfillment. Same delivery terms apply.
• Danske FragtmændminorChannel Partner/ Reseller/ DistributorDanske Fragtmænd is one of the logistics partners used by Glud Vin for order delivery. Listed among third-party delivery providers alongside Brink Transport, Jørvi Transport, and Dao.
• DaominorChannel Partner/ Reseller/ DistributorDao is a logistics partner used by Glud Vin for order delivery. Listed alongside other delivery providers Brink Transport, Jørvi Transport, and Danske Fragtmænd.
• Bureau Veritas – Qualité FranceminorOthersIndependent accredited certification body that audits and certifies organic farming practices at partner vineyards such as Domaine de Mayol, ensuring compliance with organic farming standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Naked Wines: Online wine retailer connecting consumers directly to independent winemakers via a funding/club-style model. Comparable to Glud Vin in direct-producer relationships and DTC curation, with a larger crowd-funded private-label angle that mirrors Glud Vin's private-label offering.
• H.J. Hansen Vin: Long-established Danish wine importer and retailer with a multi-store footprint and B2B wine program. Comparable to Glud Vin in product mix, curated imports, and Danish corporate gifting services, though typically larger in physical retail scale.
• Laithwaites: UK-headquartered direct-import wine retailer shipping curated wines to consumers across multiple countries. Closely comparable to Glud Vin's exclusive-producer sourcing model and curated DTC approach, but at significantly larger international scale.
• Skjold Burne: Danish wine importer with multiple retail locations and a focus on quality imported wines from classic European regions. Comparable in store-based retail and direct-sourcing model, with broader physical presence than Glud Vin.
• Wine Family: Danish online wine retailer emphasizing direct imports and curated international selection, with a similar DTC and physical-store hybrid model targeting Danish consumers. Closely comparable in customer base, product breadth, and exclusive-producer positioning.

Broad incumbents

• Berry Bros. & Rudd: Historic UK fine-wine merchant with curated imports, tasting events, and corporate wine services. Comparable to Glud Vin in curated premium positioning and B2B/experiential offerings, but operates at much greater scale and brand recognition.
• Majestic Wine: UK high-street wine retail chain with mixed retail, online, and trade (B2B) operations. Comparable to Glud Vin in retail-plus-trade hybrid model and curated range, though significantly larger and broader in assortment.

Others

• Vivino: Danish-founded global wine marketplace and crowd-sourced ratings app that connects wine drinkers with purchase options. Comparable to Glud Vin in targeting Danish and international wine consumers, but operates as a digital marketplace/data layer rather than a curated importer-retailer.

Regional players

• Systembolaget: Swedish state-owned alcohol retail monopoly, the only off-premise alcohol retailer in Sweden. Comparable to Glud Vin as the dominant Nordic off-premise wine channel in its geography, but as a state entity rather than a private competitive operator.
• Vinmonopolet: Norwegian state-owned alcohol retail monopoly operating the only off-premise alcohol channel in Norway. Comparable to Glud Vin as a curated wine retail channel in a Nordic market, though structurally different as a state monopoly rather than a private importer-retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gludvin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glud Vin