Global Marketing Association

What Global Marketing Association does

Global Marketing Association (GMA) is a Mexican civil association (Asociación Civil, A.C.) operating as a professional marketing membership body and certification organization headquartered in Huixquilucan, Estado de México. Originally established as the first professional chapter of the American Marketing Association outside the United States, GMA evolved into an independent entity serving the Spanish-speaking marketing community across 10+ Latin American countries, with regional chapters in Mexico, Ecuador, Bolivia, Peru, and Texas. The organization reports 1,000+ members and operates with a lean team of approximately 10 employees.

GMA's core product portfolio centers on the PCMD (Profesional Certificado en Marketing Digital) certification, built around the EC1621 official competency standard — the first and only government-backed digital marketing certification in Mexico, endorsed by SEP and CONOCER and recognized in 125+ countries. Supporting this anchor offering are four membership tiers (Student USD 59, Academic USD 149, Professional USD 199, Corporate USD 5,957 per year), the HyperMBA academic degree program delivered with Universidad Hispanoamericana Justo Sierra, on-demand masterclasses distributed through Hotmart, vertical-specific diplomas (Sports Marketing, Medical Marketing), and hourly consulting services at USD 98/hour. A new 2024 business solutions laboratory called Marketing Edge, co-developed with Tecnológico de Monterrey, adds monthly executive breakfasts, digital simulators, market research, and marketing audits to the portfolio.

Revenue mechanics are diversified across subscription memberships (recurring annual), one-time certification fees, multi-quarter academic program payments, professional services billing, and transactional e-commerce through the Marketer Store. GMA distributes primarily through owned digital channels (gma.marketing website, Zoom, Hotmart) with referral acceleration from university and industry partners. The organization holds no disclosed external investment, is structured as a non-profit, and is led by founder/CEO César Enríquez, with a management team comprising VPs across regional chapters (Sureste, Ecuador, Peru, Texas) and functional directors for events, projects, and alliances.

Name

Global Marketing Association

Legal name

American Marketing Association Capítulo Ciudad de México A.C.

Website

https://gma.marketing

Company type

Private

Operating status

Operating

Short description

Global Marketing Association is a Mexican non-profit marketing membership organization and certification body serving 1,000+ professionals across 10+ Latin American countries, offering the government-backed EC1621 digital marketing certification, the HyperMBA degree program, and tiered memberships with consulting services.

Ownership category

akta.pro rank

Product category

Professional Association and Marketing Education

NAICS

Professional Organizations (813920), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Sales, Marketing & Digital Marketing Certifications (EDAAANAF)

akta.pro secondary industries

Marketing, Sales & Brand Management Schools (EDAHAHAE), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Marketing professional association
• Digital marketing certification
• Professional membership organization
• Marketing education programs
• Competency standard training

Headquarters

HQ city

Huixquilucan, State of Mexico

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership subscriptions sold in four tiers (Student, Academic, Professional, Corporate). Revenue is recurring on an annual billing cycle.
2. Professional Certifications: Revenue from the PCMD (Profesional Certificado en Marketing Digital) certification program, including the EC1621 government-backed certification, and the Marketing Aptitude Exam for students and educators.
3. Academic Programs: Revenue from the HyperMBA program (Maestría en Administración de Negocios con enfoque en Marketing Digital) offered in partnership with Universidad Hispanoamericana Justo Sierra, and on-demand masterclasses hosted on Hotmart.
4. Consulting Services: Hourly consulting and bespoke training engagements across marketing strategy, content development, advertising, e-commerce, and legal services (brand registration, corporate filings, visa processing).
5. Marketer Store and Affiliate Revenue: Sale of marketing merchandise, promotional materials, and potentially affiliate commissions through the Marketer Store catalog.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Global Marketing Association operates as a nonprofit professional marketing association delivering annual memberships (Student, Academic, Professional, Corporate tiers), the PCMD digital marketing certification anchored by the SEP/CONOCER-endorsed EC1621 competency standard, the HyperMBA master's degree program in partnership with Universidad Hispanoamericana Justo Sierra, on-demand masterclasses via Hotmart, specialty diplomas (Sports Marketing, Medical Marketing), and hourly consulting services across strategy, content, advertising, e-commerce, and legal services.

Product overview

The Global Marketing Association (GMA) is an educational and certification organization operating as a platform-plus-programs model. The core offering is the PCMD (Profesional Certificado en Marketing Digital) certification backed by the EC1621 official competency standard from SEP/CONOCER. Supporting this are the HyperMBA academic degree program and on-demand Master Classes covering specialties like Neuromarketing, TikTok Marketing, Google Ads, and Content Marketing. The organization offers four membership tiers (Student USD 59, Academic USD 149, Professional USD 199, Business USD 5,957) providing access to content, networking, certifications, and consulting services. Additional programs include the Marketing Edge business solutions lab in partnership with Tecnológico de Monterrey, Sports Marketing Diploma, Medical Marketing Diploma, AI for Marketing course, and Mamá Empoderada empowerment program. Consulting services cover strategy, content, advertising, e-commerce, and legal services. The portfolio is tied together through international job boards, events, and regional chapters across LATAM.

Differentiator

Problem solved

Functional benefit

Brands

• Marketing Edge: A business solutions lab between enterprise and academia, developed in partnership with Tecnológico de Monterrey. Offers monthly breakfast sessions, networking, mentoring, digital simulators, market research, marketing audits, and a podcast.
• PCMD / Profesional Certificado en Marketing Digital
• HyperMBA
• Mamá Empoderada

Products and services

• PCMD - Profesional Certificado en Marketing Digital A 3-month live-online certification program with 11 modules and 66 hours of content, preparing candidates for dual certification: the EC1621 SEP/CONOCER standard and the PCMD credential from GMA. Targeted at marketing executives, agency professionals, copywriters, community managers, media planners, consultants, and entrepreneurs across Latin America.
• HyperMBA - Maestría en Administración de Negocios con enfoque en Marketing Digital

Quantifiable outcome

• 65-79% of certified professionals report promotions or salary increases after completing high-demand certifications

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Tecnológico de Monterrey (Tec de Monterrey)coreStrategic or Co-development PartnerGMA and Tec de Monterrey's Regional Marketing and Analysis Department formed a strategic alliance to create Marketing Edge — the first business solutions laboratory bridging academia and enterprise. The program leverages Tec de Monterrey's top-20 globally-ranked marketing program (QS Rankings) to deliver monthly executive breakfasts, mentoring, digital simulators, practical case studies, market research, and marketing audits for GMA members and corporate partners.
• Instituto CampechanominorGTM or Marketing PartnerAcademic institution partnering with GMA for marketing education and professional development programs.
• Agencia MKT PWR (Marketing Power)minorGTM or Marketing PartnerMarketing agency listed as a GMA ally, collaborating on industry initiatives and member benefits.
• MercaMMminorGTM or Marketing PartnerMarketing community organization listed as a GMA ally.
• Marketeros LatamminorGTM or Marketing PartnerLatin American marketing community listed as a GMA ally for industry collaboration.
• Revista NEOminorGTM or Marketing PartnerProfessional marketing magazine listed as a GMA ally and content partner.
• CPMERCminorGTM or Marketing PartnerMarketing association listed as a GMA ally for collaborative industry initiatives.
• MAD Marketing Al DíaminorGTM or Marketing PartnerMarketing media outlet listed as a GMA ally.
• MarketaminorGTM or Marketing PartnerMarketing agency/organization listed as a GMA ally.
• Universidad Hispanoamericana Justo SierracoreStrategic or Co-development PartnerGMA partners with Universidad Hispanoamericana Justo Sierra to deliver the HyperMBA (Master's in Business Administration with Digital Marketing focus), which grants an official Mexican Master's degree cedula recognized by SEP. The university provides academic accreditation and degree conferral while GMA contributes the marketing-focused curriculum and industry faculty.
• American Marketing Association (AMA)coreStrategic or Co-development PartnerGMA originated as the first and only professional chapter of AMA outside the United States. While GMA has evolved into an independent association, it maintains connections with AMA and shares content and resources with members. GMA also supports the creation and advisory of AMA student chapters at institutions like Tec de Monterrey, Campus Toluca.
• MKT (Marketing Association of Spain)minorGTM or Marketing PartnerGMA shares exclusive content with the marketing association of Spain as part of its international network of marketing associations, providing members access to curated resources from multiple global marketing organizations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• American Marketing Association: The largest professional marketing association globally. Directly comparable as a membership-based marketing organization offering certifications, events, and publications; GMA originated as its first international professional chapter.
• Digital Marketing Institute: Global provider of professional digital marketing certifications and education. Directly comparable to GMA's PCMD/EC1621 offering, targeting the same professional certification buyer with structured digital marketing curricula.
• MKT - Asociación de Marketing de España: Spain's national marketing association offering memberships, events, and content to Spanish-speaking marketing professionals. Closely comparable as a sister Spanish-language professional marketing association that GMA actively partners with for content.
• Marketeros Latam: Latin American marketing community and content platform listed as a GMA ally. Comparable as a LATAM-focused marketing professional community targeting the same Spanish-speaking audience and overlapping member base.

Regional players

• CPMERC: Mexican marketing association listed as a GMA ally. Comparable as a Mexico-based professional marketing community offering events and member services that overlap with GMA's domestic offerings.

Broad incumbents

• HubSpot Academy: Major free provider of digital marketing certifications globally. Comparable as an alternative certification source for the same digital marketing competencies GMA certifies through PCMD/EC1621, with broader brand reach but no government endorsement.
• Google Skillshop: Google's free certification platform for Google Ads and analytics. Comparable as a competing credential for digital marketing professionals, offering recognized certifications at zero cost that competes against GMA's paid PCMD.
• Coursera: Global online education platform offering university-backed marketing certificates and degrees. Comparable as an alternative pathway for professionals seeking marketing credentials and academic programs similar to GMA's HyperMBA.
• LinkedIn Learning: Subscription-based professional development platform with extensive marketing course catalogs. Comparable as an alternative self-paced marketing education channel that competes with GMA's on-demand masterclasses for the same professional learner.

Others

• Hotmart: LATAM-headquartered course marketplace where GMA distributes its on-demand masterclasses. Comparable as a distribution/infrastructure partner rather than a direct competitor, enabling GMA's course catalog to reach Spanish-speaking learners globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GlobalMKTA
• YouTubeyoutube.com/channel/UCyRVkrng7a-uvSzUIB_wzQQ
• Facebookfacebook.com/GlobalMKTA
• LinkedInlinkedin.com/company/3584544
• Instagraminstagram.com/globalmkta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Marketing Association