Guerrilla Marketing International

What Guerrilla Marketing International does

Guerrilla Marketing International is a privately-held marketing education and consulting firm founded in 1984 by Jay Conrad Levinson, the 'Father of Guerrilla Marketing.' The company packages a proprietary 40+ year methodology of unconventional, low-cost marketing tactics — described internally as 200+ 'marketing weapons' — into a portfolio of educational products and professional services aimed primarily at small businesses, solopreneurs, startup founders, and, to a lesser extent, mid-market companies competing against larger rivals.

The company's core technology is its accumulated intellectual property (frameworks, playbooks, case studies, and a six-module online course curriculum covering Viral Marketing Mastery, Creative Strategy, Precision Targeting, Multi-Channel Domination, Growth on a Shoestring, and Quick-Win Tactics), delivered through a Thinkific-hosted digital learning platform branded as the Guerrilla Institute. Distribution extends through Amazon retail for its book franchise (5M+ copies sold in 22 languages), the Thinkific platform for self-serve course enrollment, and direct sales channels for higher-touch offerings.

Revenue is generated across five streams: educational course subscriptions on Thinkific, one-on-one consultations priced at $500 per 60-minute session, half/full-day team workshops (custom-priced), 45-90 minute speaking engagements (custom-priced), and book sales. The go-to-market motion is sales-led with event-driven elements, leveraging content marketing, organic social, email, the Guerrilla Marketing Club community, and speaking engagements as both demand-generation and direct-revenue activities. The firm operates with a lean team of approximately 15 employees and shows no disclosed ownership structure, institutional investors, or parent company.

Name

Guerrilla Marketing International

Legal name

Guerrilla Marketing

Website

https://gmarketing.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Guerrilla Marketing International is a privately-held marketing education and consulting firm founded in 1984 that monetizes a proprietary guerrilla-marketing methodology through online courses, $500 one-on-one consultations, workshops, speaking engagements, and Amazon-distributed books serving small businesses and mid-market companies worldwide.

Ownership category

akta.pro rank

Product category

Marketing Consulting and Education

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAAAGAH

Guerrilla & Street Marketing

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYEDABABAC

Consultative Selling & Discovery

Education/Corporate Training & Professional Development/Sales & Customer Success Training

SECONDARYBPAFALAI

Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

• Guerrilla marketing services
• Marketing education courses
• Marketing strategy consulting
• Small business marketing
• Unconventional marketing training

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Educational Courses: Revenue generated through online marketing courses delivered on the Thinkific platform. Courses cover topics such as Viral Marketing Mastery, Creative Strategy, Precision Targeting, Multi-Channel Domination, Growth on a Shoestring, and Quick-Win Tactics. Students pay for access to learning paths and educational content.
2. One-on-One Consultation: 60-minute personalized consulting sessions priced at $500 per session. Provides custom marketing strategy, competitive analysis, action plan with timelines, and follow-up resources. Revenue is one-time per engagement but drives repeat bookings and broader service adoption.
3. Team Workshops: Half or full-day team workshops providing hands-on guerrilla marketing tactics training, interactive exercises, custom case studies, implementation roadmap, and 90-day support. Pricing is contact-based (custom quotes).
4. Speaking Engagements: Revenue from 45-90 minute speaking engagements at events, conferences, and corporate functions. Pricing is contact-based, with customized presentations, audience interaction, Q&A sessions, and handout materials included.
5. Book Sales: Sales of the Guerrilla Marketing book series through Amazon and other retail channels. Books include 'Guerrilla Marketing: Advertising Definitions & Campaigns' and related titles, with the brand having sold 5 million+ books worldwide in 22 languages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Guerrilla Marketing International is a marketing education and consulting firm that sells online courses, published books, one-on-one consultations, team workshops, and speaking engagements built around a proprietary guerrilla marketing methodology. The core deliverable is unconventional, low-cost, high-impact marketing strategies designed to help small businesses and entrepreneurs compete with larger competitors through creativity rather than budget.

Product overview

Guerrilla Marketing International is a marketing education and consulting company offering a portfolio of products and services centered around unconventional marketing strategies. The core product is the Guerrilla Marketing book series, which serves as the definitive guide to low-cost, high-impact marketing. The company delivers its methodology through an educational platform comprising six course modules (Viral Marketing Mastery, Creative Strategy Course, Precision Targeting Methods, Multi-Channel Domination, Growth on a Shoestring, and Quick-Win Tactics) hosted on Thinkific. Premium offerings include paid add-on services: One-on-One Consultation (60-minute personalized strategy session at $500), Team Workshop (half/full day hands-on training), and Speaking Engagement (45-90 minute presentations). The product portfolio is designed to help small businesses compete with industry giants through creativity and strategy rather than massive budgets.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 50M+ Average ROI for clients
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ThinkificcoreTechnology or IntegrationGuerrilla Marketing International partners with Thinkific, a third-party online learning platform, to host and deliver its educational courses. The partnership enables the company to offer structured learning paths (Viral Marketing Mastery, Creative Strategy, Precision Targeting, Multi-Channel Domination, Growth on a Shoestring, Quick-Win Tactics) through a scalable digital education platform. The Thinkific integration is the primary technology infrastructure for the company's online education business.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MarketingProfs: MarketingProfs provides marketing training, webinars, courses, and certifications for B2B marketers. It competes for the marketing education budget with structured courses and seminars, similar to Guerrilla Marketing's online course and speaking engagement model.
• DigitalMarketer: DigitalMarketer is a marketing education and training company offering paid courses, certifications, and consulting on digital marketing strategies. It is a direct competitor in the marketing education and certification space, sharing a similar self-serve course-plus-consulting model targeted at SMBs and marketers.
• StoryBrand (Donald Miller): StoryBrand is a marketing framework and education company built around Donald Miller's marketing methodology, selling books, workshops, and certifications. It shares the same playbook of monetizing a founder-led marketing framework through books, courses, and live workshops aimed at SMBs.
• Duct Tape Marketing: Duct Tape Marketing is a consulting and education franchise focused on providing small business marketing systems, training, and tools. It directly competes with Guerrilla Marketing International for the same SMB/entrepreneur customer seeking structured marketing consulting and educational products.
• Marketing School (Neil Patel & Eric Siu): Marketing School is a daily podcast and associated digital marketing education brand from Neil Patel and Eric Siu that monetizes via courses, tools, and agency services. It competes for the same entrepreneur/SMB audience with content-led education and adjacent consulting offerings.
• Foundr: Foundr is a media and education company producing a magazine, podcast, and online courses on entrepreneurship and marketing. It targets the same entrepreneur/SMB audience with content-led courses, books, and a community ecosystem.

Emerging players

• Copyblogger: Copyblogger is a content marketing education brand offering courses, training, and resources on copywriting and content strategy. It is an emerging/thought-leader peer competing for the same SMB marketer attention and education budget through online courses and content.
• Seth Godin (altMBA / Akimbo): Seth Godin operates altMBA and Akimbo as workshop and course-based education businesses in marketing and leadership. It represents an emerging/thought-leader peer monetizing a personal marketing brand through premium workshops and online courses, akin to Guerrilla Marketing's model.

Broad incumbents

• Coursera: Coursera is a large online learning marketplace hosting university and industry marketing courses. As a broad incumbent, it provides heavily discounted alternatives to Guerrilla Marketing's proprietary Thinkific courses, particularly for learners seeking accredited credentials.
• HubSpot Academy: HubSpot Academy offers free and paid marketing courses and certifications on inbound marketing, content, and sales. As a much larger incumbent platform, it provides free substitutes that compete for the same SMB learner audience and pressures paid course pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guerrilla-marketing-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guerrilla Marketing International