GM Energy

What GM Energy does

GM Energy is a wholly-owned subsidiary of General Motors, operating as General Motors Energy LLC and headquartered in Detroit, Michigan, that sells residential EV charging equipment, Vehicle-to-Home (V2H) bidirectional charging systems, and home energy storage products directly to consumers in the United States. The product ecosystem is anchored by the PowerShift Charger — a Level 2 bidirectional charger with up to 19.2 kW / 80-amp output — which can be paired with a V2H Enablement Kit to turn a compatible GM EV (Chevrolet, GMC, Cadillac) into a home backup power source during grid outages. The storage side of the line consists of the PowerBank home battery (claimed to deliver up to 20 hours of backup power for an average US home when paired with the Home Hub & Inverter), the Home Hub & Inverter for managing energy flow across grid, solar, battery, and EV, and bundled SKUs (V2H Bundle, Storage Bundle, and Home System) priced between roughly $5,599 and $15,297 at promotional rates.

The platform architecture combines bidirectional EV charging, stationary battery storage, solar inverter integration, and a connected energy management dashboard surfaced through the GM mobile app, with automatic backup-power switching and time-of-use scheduling as differentiating features. GM Energy monetizes hardware sales directly via gmenergy.gm.com e-commerce across all 50 US states, with installation delivered through a network of GM-preferred professional installers and financing provided through GM Financial; installation services flow through certified partners rather than GM directly. The primary customer segment is homeowners who already own V2H-capable GM EVs, while a nascent secondary segment targets commercial and industrial fleet electrification. Strategic utility and infrastructure partnerships — with PG&E (V2H backup pilot), Pilot Company (charging at up to 500 travel centers), NHEC (Transactive Energy Rates), and Tesla (NACS Supercharger access) — extend the business into grid services, public charging, and managed-charging programs.

Name

GM Energy

Legal name

General Motors Energy LLC

Website

https://gmenergy.gm.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

GM Energy is the home energy subsidiary of General Motors, selling bidirectional EV chargers, V2H kits, and home battery storage directly to owners of V2H-capable GM EVs across the United States, installed through a GM-preferred installer network and managed via the GM mobile app.

Ownership category

akta.pro rank

Product category

Home EV Charging and Energy Storage

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Battery Manufacturing (33591)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE) (EUAFAMAC)

akta.pro secondary industries

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Utility & Grid Services Integration for EV Flexibility (DR/DERMS/SCADA Interfaces) (EUAFAMAF), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

Keywords

• Home EV charging
• Vehicle-to-home systems
• Home energy storage
• Bidirectional EV chargers
• Residential backup power

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Hardware Product Sales: Sale of EV charging equipment, energy storage systems, V2H bundles, and accessories directly to consumers through e-commerce. Products include PowerShift Chargers, V2H Enablement Kits, PowerBanks, Storage Bundles, and Home Systems. Pricing ranges from $1,999 to $16,997 for individual products, with bundle pricing offering savings.
2. Professional Installation Services: GM Energy products must be installed by qualified installers, with GM-preferred installation providers receiving dedicated training on product offerings. Installation revenue flows through the certified installer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

GM Energy sells a modular ecosystem of home EV charging, vehicle-to-home (V2H), and home energy storage products directly to consumers through its e-commerce website. Products include the bidirectional PowerShift Charger, V2H Enablement Kit, PowerBank home battery, Home Hub & Inverter, and bundled configurations, with required professional installation by GM-preferred certified installers.

Product overview

GM Energy offers a modular ecosystem of home energy and EV charging products organized around three pillars: EV Charging (centered on the GM Energy PowerShift Charger), Vehicle-to-Home (V2H) solutions, and Home Energy Storage. The PowerShift Charger serves as the core product — a Level 2 bidirectional charger (up to 19.2 kW/80-amp output) that can work standalone for charging or be paired with the V2H Enablement Kit to enable vehicle-to-home backup power. V2H capability is also available as a bundled package (V2H Bundle). On the storage side, the PowerBank is a standalone home battery that can provide up to 20 hours of backup power; it is bundled with the Home Hub & Inverter in the Storage Bundle, and the Home System combines the PowerShift Charger, PowerBank, and Home Hub & Inverter into a complete package. GM Energy's products must be professionally installed and are managed through the GM vehicle mobile app and the GM Energy Dashboard.

Differentiator

Problem solved

Functional benefit

Products and services

• GM Energy PowerShift Charger Level 2 at-home EV charger with bidirectional charging capabilities (up to 19.2 kW/80-amp output) and up to 44.5 miles of range per charge hour. When paired with the V2H Enablement Kit, it turns a V2H-capable GM EV into a source of backup power for the home.
• GM Energy V2H Bundle Bundled package combining the GM Energy PowerShift Charger and GM Energy V2H Enablement Kit to enable faster home charging and vehicle-to-home power capability, allowing a V2H-capable GM EV to supply backup power to a properly equipped home during a blackout.
• GM Energy V2H Enablement Kit Accessory that enables the GM Energy PowerShift Charger to send energy from a V2H-capable GM EV to a properly equipped home during a blackout. Designed for customers who already own a PowerShift Charger.
• GM Energy Home System All-in-one home energy system combining the GM Energy PowerShift Charger, GM Energy PowerBank, and GM Energy Home Hub & Inverter. Stores energy from the grid or compatible solar panels and uses it for maximum efficiency, keeping the home and V2H-capable GM EV powered during outages or high utility costs.
• GM Energy Storage Bundle Bundle including the GM Energy PowerBank and GM Energy Home Hub & Inverter. Stores energy from the grid or compatible solar panels for use during grid outages or when energy costs are high.
• GM Energy PowerBank Standalone home battery storage unit providing up to 20 hours of backup power for an average American home when paired with the GM Energy Home Hub & Inverter. Can also help lower electric bills when utility prices surge.
• GM Energy Home Hub & Inverter Central hub and inverter unit that manages energy flow between the GM Energy PowerBank, connected solar panels, the grid, and the home. Required component for the Storage Bundle and Home System.
• Charging Adapters & Accessories Adapters and accessories for EV charging, including NACS DC adapters for accessing the Tesla Supercharger network and NACS DC Fast chargers. Expands charging options at home and on the go.

Quantifiable outcome

• Up to 44.5 miles of range per charge hour with PowerShift Charger
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pacific Gas and Electric Company (PG&E)coreStrategic or Co-development PartnerCollaboration with PG&E to enable residential customers to use their compatible EVs along with a bidirectional charger as backup power for essential home needs during short-term power outages. Part of a pilot program demonstrating how renewable energy-equipped homes provide energy security and control.
• Pilot CompanycoreStrategic or Co-development PartnerGM is working with Pilot Company to create a network of new charging stations at up to 500 Pilot and Flying J travel centers across the country. This initiative enables coast-to-coast EV travel and connects communities across the United States.
• GraniterockminorStrategic or Co-development PartnerAgreement to identify fleet electrification opportunities for Graniterock's operations through EVs, EVSE, battery energy storage systems, vehicle-to-grid services, and other applications. GM Energy will conduct feasibility studies to develop and scale fleet electrification.
• New Hampshire Electric Cooperative (NHEC)coreStrategic or Co-development PartnerPartnership to unlock Transactive Energy Rates (TER) by providing hourly pricing information daily. GM Energy enables EV owners to schedule charging during low-cost hours and maximize bill credits by providing grid services through active managed charging.
• Tesla (Supercharger Network)coreTechnology or IntegrationGM EV customers have access to over 27,500 Tesla Superchargers using GM's NACS DC adapter. The Supercharger network is integrated into the GM vehicle mobile app for seamless find, charge, and pay functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Span.io: Span's smart electrical panel manages distributed energy resources in the home — competing with GM Energy's Home Hub & Inverter for the role of home energy orchestration and EV/solar integration control point.
• Emporia Energy: Emporia's Vue energy monitor and Level 2 EV charger overlap with GM Energy's smart-charging software and Home Hub energy management functionality at lower price points.

Direct peers

• Tesla Energy: Tesla's energy business sells Powerwall home battery, Solar Inverter, and Wall Connector — directly comparable to GM Energy's PowerBank, Home Hub & Inverter, and PowerShift Charger, and the only other automaker with a mature vehicle-integrated bidirectional ecosystem.
• SolarEdge: SolarEdge's Energy Bank home battery and inverter products compete with GM Energy's PowerBank + Home Hub & Inverter storage bundle for solar-integrated whole-home backup.
• Generac (PWRcell): Generac's PWRcell home battery and ecobee smart thermostats overlap with GM Energy's PowerBank and Home Hub & Inverter as residential backup power and energy management solutions.
• Wallbox: Wallbox's Quasar 2 is a bidirectional Level 2 EV charger and its Pulsar Plus is a leading home charger — making Wallbox a direct competitor in both unidirectional and bidirectional residential EV charging hardware.
• Enphase Energy: Enphase's IQ Battery and bidirectional IQ EV Charger compete directly with GM Energy's PowerBank home storage and PowerShift Charger, especially in solar-integrated home energy systems.
• Ford Charge Station Pro / Home Integration System: Ford's bidirectional home charging and F-150 Lightning Home Integration System compete head-to-head with GM Energy's V2H Bundle and Home System, offering comparable vehicle-to-home backup functionality for Ford EV owners.

Broad incumbents

• ChargePoint: ChargePoint is a broad EVSE incumbent with Home Flex Level 2 chargers and a large public charging network, overlapping with GM Energy's home charging product but without bidirectional or integrated storage.
• ABB E-mobility: ABB is a broad EVSE incumbent with residential and commercial chargers, competing with GM Energy primarily in the hardware-only charging category rather than in integrated V2H storage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/general-motors-energy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GM Energy