Greater Manchester Mayor's Charity

What Greater Manchester Mayor's Charity does

Greater Manchester Mayor's Charity (GMMC) is an independent registered charity (no. 1198852) founded in April 2019, headquartered in Manchester, UK, that exists to end homelessness and rough sleeping across the ten boroughs of Greater Manchester. It operates as a place-based grant-maker and convener, raising funds through individual donations, corporate partnerships (most notably SUEZ's £100k/year Renew Greater Manchester contribution), high-profile events (Gala Dinner, Bus Pull, 24 Hour Run Against Homelessness), and matched-giving campaigns, and distributing them to more than 170 frontline VCFSE organisations working on emergency response, places and spaces, and prevention. Its flagship initiative, A Bed Every Night (ABEN), provides emergency bedded accommodation, hot meals, and wraparound support at £32 per person per night, and has supported over 87,000 nights of accommodation and contributed to a 43% reduction in rough sleeping in the region since launch.

The organisation runs a small, event-driven and community-led go-to-market combining digital campaigns (1000 Beds for Christmas, email, social), corporate Charity-of-the-Year relationships, and policy roundtables. Revenue mechanics are entirely donation- and grant-based, with no product or services pricing model; the charity functions as a fundraising and regranting intermediary rather than a technology or services vendor. In January 2026 it extended its mission surface by co-launching the Live Well Communities Fund with 10GM, GMCA, and NHS GM (with £1m of NHS GM Year-2 seed funding), shifting from purely emergency-response grant-making toward community-led prevention. The charity is currently navigating a leadership transition, with new CEO Anne Rhind joining in March 2026 following Fran Darlington-Pollock's departure and founding Patron Andy Burnham stepping down in June 2026 after his election as MP.

Name

Greater Manchester Mayor's Charity

Legal name

Greater Manchester Mayor's Charity

Website

https://gmmayorscharity.org.uk

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Greater Manchester Mayor's Charity is an independent Manchester-based charity that funds frontline organisations tackling homelessness across the ten boroughs of Greater Manchester, anchored by its flagship A Bed Every Night emergency accommodation programme and a growing grant-making and corporate partnership portfolio.

Ownership category

akta.pro rank

Product category

Homelessness & Charitable Grant-Making Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Emergency and Other Relief Services (624230), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Homelessness services
• Grant-making programmes
• Emergency accommodation
• Corporate philanthropy partnerships
• Fundraising events

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Others, Marketing or Sales, Operations

Revenue model

1. Individual Donations: Direct donations from individuals through website, events, and fundraising campaigns including 1000 Beds for Christmas campaign.
2. Corporate Partnerships: Annual donations from corporate partners including SUEZ (£100,000 annually, £400,000 total), matched funding from Together for campaigns, and Charity of the Year partnerships.
3. Events Fundraising: Revenue generated through ticketed events including Gala Dinner (£40,000 raised in 2025), Bus Pull (£38,000 raised in 2025), and 24 Hour Run Against Homelessness (£70,000+ raised in 2025).
4. Renew Greater Manchester: Proceeds from Renew Hub shops where donated items are repaired and sold, with funds donated to the charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Greater Manchester Mayor's Charity is an independent registered charity that raises funds through individual donations, corporate partnerships and fundraising events to tackle homelessness and rough sleeping across Greater Manchester. It operates the flagship A Bed Every Night emergency accommodation programme (providing a bed, hot meal and wraparound support for £32 per person per night), a Grant-Making Programme channelling funds to 170+ frontline organisations across emergency response, places and spaces, and prevention priorities, the Live Well Communities Fund, and the 1000 Beds for Christmas annual campaign.

Product overview

Greater Manchester Mayor's Charity operates as a philanthropic organisation rather than a technology product company. Its core offering comprises A Bed Every Night (the flagship emergency response initiative providing nightly accommodation and wraparound support), a Grant-Making Programme distributing funds to over 170 frontline organisations across three priority areas (emergency response, places and spaces, and prevention), and advocacy services including a Policy Roundtable Series. The charity also runs signature fundraising events (Gala Dinner, 24 Hour Run, Bus Pull Challenge) and seasonal campaigns (1000 Beds for Christmas). In 2026, the Live Well Communities Fund launched as a new collaborative prevention initiative working with 10GM, GMCA, NHS GM, and the VCFSE sector.

Differentiator

Problem solved

Functional benefit

Products and services

• A Bed Every Night
• Grant-Making Programme
• Live Well Communities Fund
• 1000 Beds for Christmas Campaign
• Policy Roundtable Series

Quantifiable outcome

• 43% reduction in rough sleeping since A Bed Every Night launched
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• 10GMcoreStrategic or Co-development Partner · 1 January 2026VCFSE sector representative body collaborating on Live Well Communities Fund, powering community-led prevention initiatives.
• NHS GMcoreStrategic or Co-development Partner · 1 January 2026Partnering on Live Well Communities Fund with £1 million seed funding for Year 2, supporting community-led prevention across Greater Manchester.
• Greater Manchester Combined Authority (GMCA)coreStrategic or Co-development PartnerGMCA is the governance body through which the charity operates. Collaborative partnership delivering A Bed Every Night scheme across all 10 Greater Manchester boroughs.
• AO ArenaminorGTM or Marketing PartnerTap to donate device installed at venue raising funds for A Bed Every Night. Also event sponsor for Gala Dinner.
• JacobsminorGTM or Marketing PartnerNominated Greater Manchester Mayor's Charity as Charity of the Year in 2024, submitted 5 teams for Bus Pull raising £3,000.
• We Are FootprintminorGTM or Marketing PartnerHeadline sponsor for 2025 Bus Pull event.
• Clear FuturesminorStrategic or Co-development PartnerCo-organiser of policy roundtables on housing and construction, including events with industry leaders and AECOM.
• Gunnercooke FoundationminorGTM or Marketing PartnerAmbassador Laura Jones serves as Director, working to accelerate growth of lesser-known charities through networks and support.
• Capital & CentricminorStrategic or Co-development PartnerProperty developer founded by Tim Heatley (Chair of GMMC), involved in Embassy Village project and homelessness housing initiatives.
• Embassy VillageminorStrategic or Co-development PartnerInnovative housing development providing transitional housing for people experiencing homelessness. GMMC funds Resettlement Team Leader position.
• Centre for Homelessness ImpactminorStrategic or Co-development PartnerCollaborating on roundtable discussions exploring role of sport in homelessness prevention.
• Greater Manchester Homelessness Action Network (GMHAN)coreStrategic or Co-development PartnerGMMC funds Network Manager for GMHAN, supporting lived experience group and coordination of homelessness response across Greater Manchester.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Centrepoint: UK national charity focused on youth homelessness and rough sleeping, providing emergency accommodation, support services and policy advocacy — directly comparable mission and beneficiary group to GMMC's work.
• Crisis UK: National homelessness charity delivering year-round services, research, and policy campaigning on rough sleeping and housing exclusion — closely aligned with GMMC's grant-making, prevention and policy roundtable model.
• Shelter UK: UK-wide housing and homelessness charity providing advice, frontline services, and policy advocacy — comparable in its combination of grant-making, campaigns and policy influence on housing and homelessness.
• St Mungo's: UK charity delivering accommodation, recovery and prevention services for people experiencing rough sleeping and homelessness — directly comparable frontline delivery model to GMMC's ABEN programme.
• Depaul UK: National youth homelessness charity providing emergency accommodation and prevention services, with a similar blend of direct delivery and policy/system-change work to GMMC.
• Emmaus UK: UK federation supporting formerly homeless people through community-based accommodation, training and social enterprise — a comparable homelessness-prevention and accommodation model.
• Whitechapel Mission: London homelessness charity providing emergency shelter, meals and support services — directly comparable emergency-response operating model to GMMC's A Bed Every Night.

Regional players

• The Passage: London-based homelessness charity providing accommodation, day services and resettlement support — comparable in delivery model but operating in a different UK city-region to GMMC.
• Mustard Tree: Manchester-based charity tackling homelessness and poverty through accommodation, food support and training — a local peer operating in the same Greater Manchester geography as GMMC.

Others

• Homeless Link: National membership body for homelessness organisations in England — comparable in its role supporting and convening the VCFSE sector, similar to GMMC's coordination role with 170+ GM organisations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Manchester Mayor's Charity