Mercedes-Benz GMS Leuven-Tienen

What Mercedes-Benz GMS Leuven-Tienen does

Mercedes-Benz GMS Leuven-Tienen is an authorized Mercedes-Benz and smart concession holder operating across two Flemish cities in Belgium — Leuven and Tienen — under the ownership of Maurin Belgium (part of French Groupe Maurin). The company sells new Mercedes-Benz passenger cars, smart vehicles, Mercedes-Benz vans (Citan, Vito, Sprinter, V-Class, EQV, eCitan, eVito, eSprinter, EQT), Mercedes-Benz Trucks, and certified pre-owned vehicles. Its operational footprint spans four distinct sites: the main passenger car showroom at Ambachtenlaan 4 (Leuven), the Tienen showroom and workshop at Esperantolaan 16, the Mercedes-Benz Certified pre-owned showroom and GMS Carrosserie bodywork facility at Neringenweg 46 (Leuven), plus a mobile service unit.

The company's revenue model is multi-stream: new and used vehicle sales (hardware sales), after-sales service including the proprietary Repair & Reconnect collision program and PARTSpro+ parts program (professional services), financing and leasing through Mercedes-Benz Financial Services, and certified pre-owned sales under a 24-month warranty framework. Underlying technology is inherited from the Mercedes-Benz product platform — MBUX infotainment, MB.OS, 800V EV architecture, ADAS — rather than developed in-house. Customer-facing technology includes the Mercedes me connect digital platform and online vehicle configurators, with PARTSpro+ offering professional customers 24/7 access to an electronic parts catalog of over 390,000 items.

The GMS-Groep has operated as a Mercedes-Benz distributor for 10 years, and the dealership serves both individual consumers (persona segment) and business/fleet customers (business segment), the latter addressed through dedicated Van ProCenter services, operational leasing, and fleet dealer recognition (Mercedes-Benz Fleet Dealer 2023 and 2024). Go-to-market is primarily enterprise field sales via direct showroom visits by appointment, complemented by online booking for workshop appointments, online vehicle configuration, and event-driven test drives. Distribution and marketing span a website with content blog, Facebook, Instagram, LinkedIn, YouTube, the Mercedes-Benz 5-Star Rater customer satisfaction system, and regional event partnerships.

Name

Mercedes-Benz GMS Leuven-Tienen

Legal name

GMS Leuven-Tienen

Website

https://gmsleuventienen.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Mercedes-Benz and smart concession holder operating across Leuven and Tienen in Flanders, Belgium, under Maurin Belgium (Groupe Maurin). Sells new passenger cars, vans, trucks, and certified pre-owned vehicles, with multi-site after-sales, parts (PARTSpro+), and Mobile Service operations serving both consumers and fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Automobile Dealers (4411), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (44133), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

akta.pro secondary industry

Premium / Luxury & Exotic Car Subscriptions (THADACAH)

Keywords

• Automotive dealership services
• Vehicle sales leasing
• Certified pre-owned cars
• Vehicle maintenance repair
• Commercial van fleet

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new Mercedes-Benz passenger cars, smart vehicles, vans (Citan, Vito, Sprinter, V-Class, EQV, eCitan, eVito, eSprinter, EQT), and trucks. Also sells used/Certified vehicles.
2. After-sales Service & Maintenance: Workshop services including maintenance, repairs, bodywork (Repair & Reconnect), Mobile Service, Mobilo/MobiloVan roadside assistance, and original parts sales.
3. Financial Services: Financing, leasing, operational lease, and renting solutions through Mercedes-Benz Financial Services.
4. Mercedes-Benz Certified Pre-owned: Certified pre-owned vehicle sales with 24 months warranty, maintenance-free start, and free roadside assistance across Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

GMS Leuven-Tienen is an authorized Mercedes-Benz and smart concession holder selling new passenger cars, smart vehicles, vans (Citan, Vito, Sprinter, V-Class, EQV, eCitan, eVito, eSprinter, EQT), Mercedes-Benz Trucks, and certified pre-owned vehicles from showrooms in Leuven and Tienen, Belgium. The company provides comprehensive after-sales services including maintenance, certified collision repair (Repair & Reconnect), Mobile Service, Mobilo/MobiloVan roadside assistance, PARTSpro+ professional parts ordering, and financing/leasing solutions through Mercedes-Benz Financial Services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Passenger Cars & smart Vehicles Sale of new Mercedes-Benz passenger cars and smart vehicles to individual consumers and business customers, with configuration via the online configurator, test drives, and tailored advice from sales advisors. Includes the new electric Mercedes-Benz models (VLE, EQS, C-Class, GLC, AMG GT 4-Door Coupé) launching through 2026.
• New Mercedes-Benz Vans (Citan, Vito, Sprinter, V-Class, EQV, eCitan, eVito, eSprinter, EQT) Sale of new Mercedes-Benz vans for fleet and professional buyers, including electric variants. Customers configure vehicles online, schedule test drives, and arrange financing through the dealership.
• Mercedes-Benz Trucks Sale of new Mercedes-Benz trucks through the dedicated truck dealership operation at GMS Tienen for commercial trucking customers.
• Mercedes-Benz Certified Pre-Owned Vehicles Certified pre-owned Mercedes-Benz vehicles sold from the dedicated GMS Leuven Mercedes-Benz Certified showroom at Neringenweg 46, Leuven. Each vehicle passes a 65-point inspection and comes with up to 24 months warranty, maintenance-free start, and free roadside assistance across Europe.
• Workshop Service & Maintenance Maintenance, repairs, and diagnostics for Mercedes-Benz and other vehicles at workshops in Leuven and Tienen. Service contracts and online workshop appointment booking are available.
• Repair & Reconnect Collision Damage Repair Comprehensive collision damage repair service that also addresses electronic damage behind visible damage. Certified service points have specific knowledge about connections, calibration and adjustment of sensors and cameras, and work exclusively with specialized equipment and Mercedes-Benz Genuine Parts.
• PARTSpro+ Professional Parts Program B2B parts program for professional customers (workshops, body shops, fleet operators) offering online ordering of Mercedes-Benz genuine parts through B2BConnect and partslink24, access to electronic parts catalog with over 390,000 parts, 24/7 availability and next-day delivery. Managed by dedicated key account managers and representatives covering Hasselt, Bree, Lommel, Dilsen-Stokkem, Tongeren, Leuven, Tienen, Sint-Truiden, Mechelen, and Wemmel regions.
• Mobile Service Mercedes-Benz Mobile Service that brings the workshop to the customer's location, providing on-site maintenance and repair for business and fleet customers who cannot afford vehicle downtime.
• Mobilo / MobiloVan Roadside Assistance 24/7 roadside assistance program for Mercedes-Benz passenger car and van customers across Europe, providing mobility support in case of breakdown.
• Mercedes me connect Digital Services Digital product offering that connects vehicles and provides real-time information and useful functions for both business customers and private individuals, including the Mercedes me apps and Mercedes me adapter.
• Financing, Leasing & Insurance Solutions Financing, leasing, operational lease, renting solutions, and insurance products offered through Mercedes-Benz Financial Services for individual and business customers, including the Select & Drive Renting à la carte formula with maximum flexibility (e.g., C-Class Berline Business Line from €379/month excl. VAT).
• Tyres & Wheels (Banden Service) Tyre and wheel service including the Mercedes-Benz Tyre Warranty, offered at dedicated Banden Service Leuven and Banden Service Tienen.
• Multi-Brand Bodywork / GMS Carrosserie Bodywork and collision repair department at Neringenweg 46, Leuven, approved to handle all vehicle brands with sustainable repair practices certified under the Duurzaam Repareren program.

Quantifiable outcome

• 5 years warranty on certified electric pre-owned vehicles (valid until 31/12/2025)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Volley VlaanderencoreGTM or Marketing PartnerOfficial car partner relationship. Volley Vlaanderen goes electric with Maurin Belgium (GMS Tienen-Leuven). The partnership provides vehicles for the volleyball organization.
• MegachargeminorGTM or Marketing PartnerCharging infrastructure partnership. Video collaboration showcasing the partnership.
• Vers NamurminorGTM or Marketing PartnerPartnership with Vers Namur organization.
• Maurin BelgiumcoreOthersGMS Leuven-Tienen is part of Maurin Belgium, which operates approximately 40 locations in Belgium under brands including Mercedes-Benz, Smart, Ford, Nissan, Kia, Maxus, Suzuki, and Toyota. Maurin Belgium is part of French Groupe Maurin.
• Groupe MaurincoreOthersFrench parent company of Maurin Belgium, which includes GMS Leuven-Tienen along with Claes & Zonen, Groep Jam, and SMC Mechelen-Wemmel. The group has approximately 36-40 locations in Belgium.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorAuthorized concession holder for Mercedes-Benz and smart vehicles in Leuven and Tienen region.
• Mercedes-Benz TrucksminorChannel Partner/ Reseller/ DistributorSeparate truck dealership operation under Mercedes-Benz Trucks GMS Tienen.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Porsche Centre Brussels / D'Ieteren Luxury Performance: Porsche's authorized dealer network in Belgium, often operated by D'Ieteren. Directly comparable as an authorized premium franchise dealer competing in the same Belgian premium customer segment.
• Volkswagen Group Belgium (Audi / Volkswagen dealer network): Authorized Audi and Volkswagen dealer network in Belgium selling direct premium-segment competitors (A4/A6/A8 vs C/E/S-Class, Q5/Q7/Q8 vs GLC/GLE/GLS). Comparable as a competing premium OEM dealer network within Belgium.
• Hedin Belgium (formerly listed Hedin Automotive operations): Belgian subsidiary of Hedin Mobility Group operating Mercedes-Benz and other premium dealerships in Belgium. Directly comparable as a competing authorized Mercedes-Benz dealer group in the same Belgian market.
• BMW Group Belgium (BMW Belux): Official BMW importer and dealer network in Belgium selling the principal premium competitor to Mercedes-Benz. Directly comparable as the competing premium OEM dealer ecosystem competing for the same Belgian premium customers.
• Louyet Group: Belgian multi-brand luxury automotive dealer group operating Mercedes-Benz, Porsche, and other premium franchises in Belgium. Directly comparable as a competing authorized Mercedes-Benz dealer operating in the same country with overlapping premium customer base.

Broad incumbents

• D'Ieteren: Belgian holding company and Master Distributor of Mercedes-Benz in Belgium; operates the largest Mercedes-Benz retail and import network in country. Directly comparable as the upstream Mercedes-Benz distributor whose dealer network includes competing franchise points in the same Belgian market.
• Hedin Mobility Group: European automotive retail and distribution group with Mercedes-Benz and other premium franchises across Belgium, Germany, Sweden, and the Netherlands. Comparable as a large multi-brand European dealer group with overlapping brand portfolio and customer base.
• Emil Frey Group: Swiss-headquartered European automotive retail group operating multiple premium brands across dozens of locations in Belgium and continental Europe. Comparable as a large multi-brand dealer group with Mercedes-Benz and other premium franchises competing for the same customer pool.
• Inchcape plc: London-listed global automotive distributor and retailer with premium brand operations across multiple markets. Comparable as a large-scale multi-brand automotive retailer with both distribution and retail functions for premium OEMs.

Regional players

• Pendragon plc: UK-headquartered automotive retailer operating premium franchises across Britain. Comparable as a multi-brand premium automotive retail platform, though geographically distinct (UK vs Belgium).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPbKuFz5qAbfGMVT5jmb_AA/videos
• Facebookfacebook.com/gmsleuventienen
• LinkedInlinkedin.com/company/gmsleuventienen
• Instagraminstagram.com/gmsleuventienen/?hl=nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz GMS Leuven-Tienen