What Goatcode does

GoatCode is an 18-person custom software and web development agency headquartered in Chandigarh, India with a secondary office in Panchkula, Haryana. The firm delivers an integrated suite of digital services including UI/UX design, full-stack web development, digital SEO, eCommerce solutions (Shopify and WooCommerce), website maintenance and performance optimization, website automation and API integration, and quality assurance and software testing using Playwright. Its technology stack spans modern front-end frameworks (React, Angular, Vue, Bootstrap, Sass), back-end technologies (Node.js, PHP), and a broad set of CMS platforms (WordPress, Shopify, WooCommerce, Webflow, BigCommerce, HubSpot, Squarespace, Wix). GoatCode maintains a documented proprietary capability in plugin-free WordPress performance optimization — including a custom output buffering engine, CLS elimination techniques, and asynchronous CSS pipelines — that has achieved 90+ mobile and 95+ desktop Google PageSpeed scores, 0.00 Cumulative Layout Shift, and 0ms render-blocking resources.

Name

Goatcode

Legal name

GoatCode

Website

https://goatcode.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GoatCode is an India-based 18-person custom web development agency offering UI/UX design, full-stack development, SEO, eCommerce, QA testing, and website automation for SMBs, startups, and mid-market clients globally, with proprietary WordPress performance optimization capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Chandigarh

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Web Development Services: Bespoke web development services for websites, web applications, and custom software solutions. Revenue is generated through project-based engagements with pricing based on scope, complexity, and timeline.
2. UI/UX Design Services: User interface and user experience design services including research, wireframing, prototyping, and visual design. Billed as part of overall project engagements or standalone design projects.
3. Digital SEO Services: SEO optimization services including on-page SEO, technical SEO, and ongoing optimization. Provided as ongoing retainers or project-based engagements.
4. eCommerce Development: Shopify and WooCommerce store development, payment gateway integration, and conversion optimization. Project-based revenue from store builds and ongoing maintenance.
5. Website Maintenance & Support: Ongoing website maintenance, security updates, performance optimization, and support services. Likely structured as recurring maintenance contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GoatCode is a custom software and web development agency offering UI/UX design, web development, digital SEO, eCommerce solutions, website maintenance and support, website automation, and QA and software testing services for business clients.

Product overview

GoatCode is a custom software and web development company offering a comprehensive suite of services organized as a service-based portfolio. The core offerings include UI/UX Design, Web Development, Digital SEO, eCommerce Solutions (Shopify/WooCommerce), Website Maintenance & Support Performance Optimization, Website Automation, and Quality Assurance & Software Testing Services. These services are designed to work together as an integrated digital solutions package — from initial design and development through to ongoing optimization, automation, and quality assurance — allowing GoatCode to provide end-to-end web solutions for businesses seeking to build, improve, and maintain their digital presence.

Differentiator

Problem solved

Functional benefit

Products and services

• UI/UX Design User interface and user experience design services for websites, web applications, and digital products, intended for business clients seeking custom digital experiences.
• Web Development Custom website and web application development services, delivered to business clients using technologies such as React, Angular, Vue.js, Node.js, PHP, and WordPress.
• Digital SEO Search engine optimization services aimed at improving the organic search visibility and traffic of business clients' websites.
• eCommerce Solutions Custom eCommerce website and storefront development services for businesses looking to sell products or services online.
• Website Maintenance & Support Ongoing maintenance, updates, and technical support for websites, typically provided on a recurring basis to business clients.
• Website Automation Automation services for website workflows and processes, intended for businesses seeking to streamline repetitive digital operations.
• QA & Software Testing Quality assurance and software testing services for websites and web applications, delivered to business clients to validate functionality, performance, and reliability.

Quantifiable outcome

• 3x increase in lead generation for redesigned websites
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PixelCrayons: Indian custom software and web development company offering design, development, SEO, and eCommerce services. Comparable in service mix, target SMB/mid-market clients, and India-based delivery model.
• Brainvire Infotech: India-headquartered IT services and web development firm providing custom web apps, eCommerce, and digital marketing to mid-market and enterprise clients. Comparable in service breadth and offshore delivery model.
• IndiaNIC: India-based web and mobile app development agency offering custom development, UI/UX, and digital solutions to SMBs and enterprises. Closely aligned in service breadth and customer profile.
• Konstant Infosolutions: India-based web and mobile app development agency serving SMBs and enterprises across retail, real estate, and eCommerce. Directly comparable in services, geographies served, and customer segments.
• ValueCoders: India-based custom software and web development agency offering full-stack development, design, QA, and eCommerce services to SMBs and mid-market globally. Closely matches GoatCode's service portfolio, delivery model, and target customer base.
• Hidden Brains: India-headquartered software and web development services company providing custom solutions, eCommerce, and SEO. Comparable scale, India delivery base, and SMB/mid-market focus.
• Bop Design: Smaller US B2B-focused web design and development agency serving SMB and mid-market clients. Comparable in team size, target customer (B2B SMBs), and integrated design + development + SEO service model.
• OpenXcell: India-based software development and web services firm offering custom development, design, QA, and digital marketing. Similar service portfolio and India-based delivery to global clients.
• Lounge Lizard: US-based digital agency offering web design, development, SEO, and eCommerce to mid-market and enterprise clients. Comparable in offering mix and customer profile, with US-market pricing benchmarks.

Broad incumbents

• WebFX: Larger US-based digital marketing and web development agency offering SEO, web design, and eCommerce at scale. Comparable in core offerings (web dev, SEO, eCommerce) but operates at much greater scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goatcode

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goatcode