GOAT SPORTS MANAGEMENT

What GOAT SPORTS MANAGEMENT does

GOAT SPORTS MANAGEMENT, SL is a privately-held Spanish sports management agency (CIF B44683340) founded circa 2023 and headquartered in Barcelona, operating under the Merchanservis, S.A. corporate group. The agency provides integrated 360-degree career management for elite and emerging professionals in padel and golf, structured around a six-pillar 'PLUS' service framework: PLUS DE NEGOCIACIÓN (contract negotiation), PLUS DIGITAL (digital marketing and content production), PLUS DE ASESORAMIENTO PATRIMONIAL (wealth management), PLUS DE ASESORAMIENTO LEGAL (legal advisory), PLUS DE ASESORAMIENTO FISCAL (tax planning), and PLUS DE RED DE CONTACTOS (professional network access). Its core technology is a digital marketing platform supporting athlete brand development, original content creation, and social media amplification across Instagram, X/Twitter, and TikTok.

The agency generates revenue through commission on athlete earnings and sponsorship deals, plus fees for corporate event organization and branded content production. Its go-to-market combines direct athlete outreach and scouting with corporate event-driven business development, including proprietary products such as The Open (an invitational padel circuit in five Spanish cities co-organized with TQ Alternative Investments and Anta Asset Management) and the Padel Masters circuits in Barcelona and Madrid. Notable represented athletes include Alejandra Salazar (7x World Champion), Claudia Fernández (Premier Padel Finals 2025 Champion), Jairo Bautista, Marina Guinart, Josep Maria Serra (golf), and Marcel Granollers; flagship brand partners include Alpine (automotive), Anta Asset Management, TQ Alternative Investments, and RibéSalat. The agency is led by four founding partners, with no external venture or private equity backing disclosed.

Name

GOAT SPORTS MANAGEMENT

Legal name

GOAT SPORTS MANAGEMENT, SL

Website

https://goatsm.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GOAT Sports Management is a Barcelona-based sports agency providing integrated 360-degree career management for elite padel and golf athletes, including negotiation, digital marketing, legal, tax, and wealth advisory, plus corporate event circuits like The Open and Padel Masters.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Athlete Representation and Management: Full-service athlete management including career planning, contract negotiation, brand development, and ongoing professional support. The agency takes a percentage of athlete earnings and sponsorship deals as commission.
2. Sponsorship Negotiation and Activation: Structuring and negotiating sponsorship deals between athletes and brands, including content creation, event appearances, and brand ambassadorships. Revenue generated through commission on negotiated agreements.
3. Corporate Event Organization: Design and execution of corporate padel events for brand clients seeking customer engagement, networking, and hospitality experiences. Includes tournament management, content production, and athlete participation for corporate clients.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

GOAT Sports Management is a full-service sports agency representing elite and emerging professional athletes in padel and golf, providing end-to-end management including contract negotiation, brand development, digital marketing, legal and fiscal advisory, and wealth planning. The agency additionally designs and executes corporate padel events (The Open invitational circuit, Circuito Padel Masters in Barcelona and Madrid) and produces audiovisual content for brand partners such as Alpine, Anta Asset Management, TQ Alternative Investments, and RibéSalat.

Product overview

GOAT Sports Management is a sports management agency offering an integrated suite of services under its 'PLUS' brand framework: PLUS DE NEGOCIACIÓN (athlete representation and negotiation), PLUS DIGITAL (digital marketing and brand development), PLUS DE ASESORAMIENTO PATRIMONIAL (wealth management), PLUS DE ASESORAMIENTO LEGAL (legal advisory), PLUS DE ASESORAMIENTO FISCAL (tax planning), and PLUS DE RED DE CONTACTOS (professional networking). The agency specializes in padel and golf athletes, providing comprehensive career management including sponsorship deals, brand partnerships, and content production. Beyond representation, GOAT organizes proprietary event products including The Open (invitational padel circuit for corporate networking in five Spanish cities) and the Circuito Padel Masters (veteran padel circuits in Barcelona and Madrid), and offers corporate event services and brand content production for sponsors like Alpine.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Multiple World Championship titles, European Championships, Premier Padel tournament victories, and professional golf achievements among represented athletes
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• Anta Asset ManagementcoreGTM or Marketing Partner · 1 February 2026Sponsorship agreement for Claudia Fernández with Anta Asset Management, visible in competition equipment since the Riyadh tournament. GOAT structures and negotiates the sponsorship deal as part of Claudia's commercial ecosystem.
• RibéSalatminorStrategic or Co-development Partner · 1 February 2026Insurance brokerage RibéSalat partnered with GOAT for corporate padel event at Real Club de Polo Barcelona. Over 50 clients participated. Claudia Fernández, then sponsored by RibéSalat, attended as brand ambassador. GOAT handled full event organization including competition format, venue coordination, timing, and awards ceremony.
• AlpineflagshipGTM or Marketing Partner · 1 January 2025Strategic collaboration with Alpine (automotive brand) for content production and athlete sponsorship. GOAT produces audiovisual content for Alpine's padel sponsorship activities. Three GOAT athletes (Alejandra Salazar, Claudia Fernández, Jairo Bautista) serve as official brand ambassadors. GOAT also sponsors the Masters circuit organized in Madrid and Barcelona under Alpine naming rights.
• TQ Alternative InvestmentscoreStrategic or Co-development Partner · 1 January 2025GOAT conceptualized and executes 'The Open' invitational padel circuit exclusively for TQ Alternative Investments and ANTA. The circuit runs in 5 cities (Barcelona, Madrid, Valencia, Málaga, Palma de Mallorca) as a business networking tool for clients and investors. TQ operates in alternative investment and opportunity management.
• Corporación Financiera Azuaga (Anta)coreStrategic or Co-development Partner · 1 January 2025Co-organizer of The Open padel circuit with TQ Alternative Investments. Anta is a financial group focused on wealth management and long-term planning. The partnership uses padel as a relational platform for client engagement and business development.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Octagon: Global sports marketing and athlete representation agency. Comparable to GOAT in providing athlete representation, sponsorship negotiation, and event/experience services for brands, though at significantly broader scale and sport coverage.
• Wasserman: Global sports marketing, athlete representation, and management consulting firm. Comparable to GOAT in offering athlete representation and brand activation services, with overlap in sponsorship deal-making and corporate event/experience work.
• Lagardère Sports: International sports marketing and athlete management group with strong European footprint. Comparable to GOAT as a European-anchored sports agency offering athlete representation, sponsorship brokerage, and event services.
• CAA Sports: Sports division of Creative Artists Agency, representing elite athletes across multiple sports. Comparable to GOAT in providing full-service representation, brand partnership negotiation, and career management for top-tier talent.
• IMG (Endeavor): Global sports management and athlete representation powerhouse owned by Endeavor. Comparable to GOAT as an end-to-end athlete representation and sports marketing agency, but operates at vastly larger scale across many sports with global offices.
• ROC Nation Sports: Sports division of Roc Nation providing athlete representation, contract negotiation, and brand partnership services. Comparable to GOAT in bundling representation with broader career management for elite individual athletes.

Direct peers

• Excel Sports Management: Athlete representation agency with strong golf and tennis focus. Comparable to GOAT in representing individual professional athletes, negotiating endorsements, and bundling management services around niche elite sports — directly overlapping in golf.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EquipoGoat
• Instagraminstagram.com/equipogoat
• TikToktiktok.com/@equipogoat
• LinkedInlinkedin.com/company/goat-sports-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOAT SPORTS MANAGEMENT