University of Calgary Dinos
The University of Calgary Dinos is the varsity athletics program of the University of Calgary, fielding 500+ student-athletes across 23 sports in Canada West and U SPORTS competition. Founded in 1964, the program operates from Olympic legacy facilities and generates revenue via donations, sponsorships, tickets, camps, and merchandise.
- Company typePrivate
- Founded1964
- HeadquartersCalgary, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What University of Calgary Dinos does
The University of Calgary Dinos is the varsity athletics program of the University of Calgary, a public research university in Calgary, Alberta, Canada. Established in 1964, the program fields 23 varsity sports and approximately 500 student-athletes competing in the Canada West Conference under U SPORTS, the national governing body for Canadian university athletics. The program has accumulated 50 U SPORTS national championships and 167 Canada West championships over its 60-year history, producing 67 Olympians/Paralympians.
The program operates from world-class facilities including the Olympic Oval, Jack Simpson Gymnasium (built for the 1988 Winter Olympics), Father David Bauer Arena, McMahon Stadium (35,000 seats), the UCalgary Aquatic Centre, and Hawkings Field. Supporting infrastructure includes the Dinos GPS academic support program, the Dinos Athlete Portal/Eligibility Tracking System, and an E-PPE/PRIVIT medical intake system. A Go Dinos mobile app provides schedules, scores, and news coverage. The program also offers youth sports camps in eight disciplines through University of Calgary Active Living.
As a non-profit public institution athletics department, the Dinos do not operate on a commercial revenue model. Funding derives from a mix of provincial university allocations, tuition, private donations (one-time, annual, and monthly giving via engage.ucalgary.ca), corporate sponsorships (EFW Radiology, Charlesglen Toyota, MedWest Athletic Therapy), ticket sales for home games, official merchandise sales through shop.ucalgary.ca, and program fees from sports camps. Customer segments include prospective and current student-athletes, alumni/donors, corporate partners, the Calgary community, and youth camp participants.
University of Calgary Dinos firmographics
Firmographics- Name
- University of Calgary Dinos
- Legal name
- University of Calgary Athletics
- Website
- https://godinos.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The University of Calgary Dinos is the varsity athletics program of the University of Calgary, fielding 500+ student-athletes across 23 sports in Canada West and U SPORTS competition. Founded in 1964, the program operates from Olympic legacy facilities and generates revenue via donations, sponsorships, tickets, camps, and merchandise.
- Ownership category
- akta.pro rank
University of Calgary Dinos industry classification
Industry- Product category
- University Athletics
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- College/University Athletic Departments & Varsity Programs (MPAKACAB)
- akta.pro secondary industries
- Team & Club Coaching (seasonal team coaching) (HSADAEAF), Strength & Conditioning / Athletic Performance Training (HSADAEAB)
Keywords
Where University of Calgary Dinos is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
University of Calgary Dinos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Fundraising: Annual giving program supporting student-athletic awards, sport-specific enhancement, and endowment funds. Donors can make one-time gifts, annual gifts, or monthly contributions.
- Ticket Sales: Revenue from ticket sales for home games and events at various venues including McMahon Stadium, Jack Simpson Gym, and Father David Bauer Arena
- Sports Camps: Revenue from various sports camps including Basketball, Football, Hockey, Rugby, Soccer, Swimming, Track & Field, and Volleyball camps
- Merchandise Sales: Official merchandise store selling Dinos branded clothing and merchandise through the University of Calgary shop
- Corporate Sponsorships: Partnerships with corporate sponsors including EFW Radiology (Night of the Dino presenter), Charlesglen Toyota (Coach of the Year sponsor), and MedWest Athletic Therapy
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Ticket packages and single-game tickets available |
| Unit Pricing | Multi-year contract | Various sports camps including Basketball, Football, Hockey, Rugby, Soccer, Swimming, Track & Field, and Volleyball |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
University of Calgary Dinos product offering
Product offeringCore offering
The University of Calgary Dinos operates a comprehensive varsity athletics program consisting of 23 competitive sports teams competing in the Canada West Conference and U SPORTS, supported by Olympic-level training facilities. The program offers student-athlete academic support through the Dinos GPS program, athletic therapy services via the Sport Medicine Centre, youth sports camps, official merchandise, and ticketed game events. Over 500 student-athletes compete across the program, which has produced 50 U SPORTS national championships and 67 Olympic or Paralympic athletes since 1964.
Product overview
The University of Calgary Dinos operates a comprehensive varsity athletics program consisting of 23 competitive sports teams competing in Canada West and U SPORTS. The program provides facilities including the Jack Simpson Gym, Olympic Oval, Father David Bauer Arena, McMahon Stadium, UCalgary Aquatic Centre, and Hawkings Field. Supporting services include the Go Dinos mobile app, Dinos GPS academic support, athletic therapy, sports camps for youth, and a recruiting portal. The program also hosts the annual Night of the Dino awards ceremony and sells official merchandise. The Dinos operate as a unified athletics department under the Faculty of Kinesiology, not as a technology product company with distinct software modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Varsity Athletic Programs Fielding 23 varsity sports including basketball, football, hockey, soccer, volleyball, swimming, track and field, curling, wrestling, rugby, and more. The teams compete in the Canada West Conference and U SPORTS, the national governing body for Canadian university athletics.
- Dinos Sports Camps
Quantifiable outcome
- Over $1 million in awards distributed annually to student-athletes
- +3 more outcomes
Companies that use University of Calgary Dinos
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
University of Calgary Dinos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
University of Calgary Dinos partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights5 records
University of Calgary Dinos competitors and assessment
Company assessmentDirect peers
- University of Saskatchewan Huskies: U SPORTS and Canada West peer in western Canada. Direct conference competitor with comparable varsity sport breadth and similar public-university funding model.
- University of Toronto Varsity Blues: Major U SPORTS peer (Ontario University Athletics) at Canada's largest research university. Comparable scale of varsity programs and academic-athletic integration.
- University of Manitoba Bisons: U SPORTS and Canada West peer competing in many of the same varsity sports. Comparable public-university athletics structure and conference-level scheduling.
- Laval Rouge et Or: Top U SPORTS program (RSEQ) and historically dominant in multiple sports. Directly comparable in terms of national championship pedigree and varsity sport breadth.
- University of British Columbia Thunderbirds: Major U SPORTS and Canada West peer with broad varsity offerings in western Canada. Comparable in scale, multi-sport breadth, and conference-level competition to the Dinos.
- McGill Redbirds & Martlets: Major U SPORTS peer (RSEQ conference) with a long-standing varsity tradition across multiple sports. Comparable academic-athletic dual-excellence positioning with a major research university.
- Western University Mustangs: Long-established U SPORTS and Canada West peer with a similarly broad varsity portfolio and decades of athletic tradition. Direct conference competitor with comparable operational scale.
- University of Alberta Golden Bears & Pandas: Direct U SPORTS and Canada West peer based in Edmonton, competing against the Dinos across many of the same varsity sports. Most comparable Canadian counterpart given Alberta geography and conference alignment.
- Saint Mary's Huskies: Long-established U SPORTS (Atlantic University Sport) peer with a similarly broad varsity portfolio and decades of tradition. Comparable institutional model as a public-university athletics department.
Regional players
- Mount Royal University Cougars: Calgary-based U SPORTS peer competing in the same regional recruiting market and overlapping sports. Smaller scale but a relevant regional competitor for talent and fan attention.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
University of Calgary Dinos social profiles
Digital presenceUniversity of Calgary Dinos financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Calgary Dinos leadership team
Management profileNumber of profiles
Profiles9 records
University of Calgary Dinos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Calgary Dinos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Calgary Dinos
What does University of Calgary Dinos do?
The University of Calgary Dinos operates a comprehensive varsity athletics program consisting of 23 competitive sports teams competing in the Canada West Conference and U SPORTS, supported by Olympic-level training facilities. The program offers student-athlete academic support through the Dinos GPS program, athletic therapy services via the Sport Medicine Centre, youth sports camps, official merchandise, and ticketed game events. Over 500 student-athletes compete across the program, which has produced 50 U SPORTS national championships and 67 Olympic or Paralympic athletes since 1964.
Is University of Calgary Dinos a public or private company?
University of Calgary Dinos is a private company. It is classified as state government owned and is currently operating.
When was University of Calgary Dinos founded?
University of Calgary Dinos was founded in 1964. It employs 51 to 100 people.
Where is University of Calgary Dinos based?
University of Calgary Dinos is headquartered in Calgary, Canada, in the North America region.
How does University of Calgary Dinos make money?
Five revenue lines are on record. Donations and Fundraising is the primary driver. The others are ticket Sales, sports Camps, merchandise Sales and corporate Sponsorships.
Who are University of Calgary Dinos's main competitors?
Direct peers on record are University of Saskatchewan Huskies, University of Toronto Varsity Blues, University of Manitoba Bisons, Laval Rouge et Or, University of British Columbia Thunderbirds, McGill Redbirds & Martlets, Western University Mustangs, University of Alberta Golden Bears & Pandas and Saint Mary's Huskies. Mount Royal University Cougars is listed as a regional player.
Does University of Calgary Dinos have an API?
No public API is recorded for University of Calgary Dinos.
What industry is University of Calgary Dinos in?
University of Calgary Dinos's product category is University Athletics. Its primary akta.pro industry code is MPAKACAB, College/University Athletic Departments & Varsity Programs, with a secondary code of HSADAEAF, Team & Club Coaching (seasonal team coaching). Its NAICS code is 711211 and its SIC code is 8200.